2016 Moto Guzzi V7II Stornello Scrambler

It was 1967 when Moto Guzzi first introduced the Stornello scrambler to the US market, and now for 2016 the Stornello scrambler returns. Using the Moto Guzzi V7II platform for this rebirth, the 48hp 2016 Moto Guzzi V7II Stornello is a fetching motorcycle with dubious off-road ability – not that the latter really matters in this all-show, no-go space. Honestly, we can’t fault Moto Guzzi for trying, as the Italian brand seems to be gravitating towards the heritage demographic, which is currently inundated with “post-authentic” retro models, and as such the scrambler is the moto du jour in the industry – the 2015 EICMA show is proof of that. In those terms, the 2016 Moto Guzzi V7II Stornello excels well, even if its 410 lbs mass doesn’t.

Victory Ignition Concept Is A Very Sporty Cruiser

It had been widely rumored that Victory Motorcycle would launch a sportier offering, using the 60° water-cooled 1,200cc engine that powered the Project 156 race bike almost to the top of Pikes Peak. The new model is a tectonic shift for Victory, which also this year debuted its first electric model – though the Empulse TT is really just a rebadged Brammo Empulse R. Debuting the Ignition concept at the 2015 EICMA show today though, it’s clear that Victory Motorcycle is becoming more than a modern alternative to Harley-Davidson and the metric cruisers from Japan. The design is attractive, even to our sport-bike focused eyes. That’s due in part to designer Urs Erbacher, who specializes in custom-styled drag bikes.

2016 Benelli Leoncino Brings Back the Lion Cub

Benelli is not a brand we usually talk about with great reverence, as the Italian company has steadily lost its luster since its acquisition by China’s Qianjiang Group. Benelli’s motorcycles were never known for being terribly reliable, and unfortunately the artful designs that they exuded have slowly eroded away over time. The big announcement for Benelli at the 2015 EICMA show is the new Benelli Leoncino, the “lion cub” model that’s rooted in Benelli’s post-WWII history. This modern take on the classic Benelli Leoncino is an attractive scrambler model, which makes 47hp from its 500cc parallel-twin engine. This also means that the Benelli Leoncino a well-suited A2 license machine in Europe, and its wire-spoked wheels are 19″ in the front and 17″ in the rear, and should make the Leoncino surprisingly adapt at light off-road use.

Bimota Tesi 3D RaceCafe Is “Pinnacle Weird”

We present you with perhaps the strangest motorcycle to debut at the 2015 EICMA show. The Bimota Tesi 3D champions the hub-center steering chassis design, and is one of the more unique motorcycles in the industry right now. Its design is positively futuristic, so it is a little strange that Bimota is trying to make the Tesi 3D into a café racer with the launch of the Bimota Tesi 3D RaceCafe. Powered by the same 803cc air-cooled v-twin engine that’s found in the Scrambler series, you can tell that Bimota is trying to latch onto the post-heritage trend that is dying a slow death in the motorcycle industry, but hasn’t quite figured out how to do it yet.

Bimota Impeto, Supercharger Optional

The Bimota range has a long history of Ducati-powered machines, as the Italian brand has been used the most out of all the motorcycle manufacturers to power Bimota’s street and race bikes. The Bimota Impeto adds another Ducati-powered model to the slew of others, but it differentiates itself as the only 162hp streetfighter in the lineup. If the Impeto looks familiar to the Bimota DB8, there’s good reason, as the two bikes share the Ducati Diavel’s Testastretta 11° DS engine. As such, the chromoly steel chassis share a number of components, leaving most of the differences down to styling choices between the two liquid-cooled models. Our personal favorites are the exhaust and seat, which mirror each other with a rising flair.

The Aprilia RSV4 R-FW Misano Is Basically a MotoGP Bike

The Aprilia Factory Works program is easily the most ridiculously awesome thing to come out of the 2015 EICMA show because it offers regular consumers (with a healthy pocketbook) the chance to own a 230hp+ Aprilia RSV4 superbike, just like what they race in the World Superbike Championship…and very close to what they race in MotoGP. Aprilia was a little vague though on what the Factory Works program entailed, but thankfully today at the EICMA show they clarified what exactly would be available from Aprilia Racing. Coming up with five trim-levels for the RSV4 superbike, Aprilia has basically answered every track day enthusiast’s / amateur racer’s wet dream, and distracted us from the fact that the Noale company has a woefully aging product lineup.

Here is What the 2017 Suzuki GSX-R1000 Will Look Like

As we predicted, Suzuki has debuted a new Suzuki GSX-R1000 superbike at the EICMA show, though before you get your hopes too high, we should preface that the model is actually the Suzuki GSX-R1000 concept. Suzuki clearly isn’t ready to bring the GSX-R1000 to market in-time for the 2016 model year, and our sources tell us that the Suzuki GSX-R1000 Concept will in fact be the 2017 Suzuki GSX-R1000, which will debut in the second half of 2016. That being said, the news is an exciting development from Suzuki, which says that the new Suzuki GSX-R1000 is the lightest and most powerful superbike ever from the Japanese manufacturer. To our eye, it looks to be the most advanced as well.

Erik Buell Racing Deal Falls Thru – Will Be Sold…Again

The situation around Erik Buell Racing is rapidly becoming comical, as the American motorcycle brand is headed back to auction, after its sale to Bruce Belfer failed to close. The Milwaukee Journal-Sentinel reports that Erik Buell Racing will go back to the auctioning block on December 10th, because Belfer was unable to secure financing on his $2.25 million purchase price for Erik Buell Racing. As has become the trend among Buell-loyalists, Belfer blames Hero MotoCorp for the failure of his deal to close. “They (Hero) went in before we closed and started to remove things, to the point where an entire warehouse was moved,” Belfer said to the Milwaukee Journal-Sentinel.

The Yamaha MT-10 Is Not Your Grandpa’s FZ-1

Perhaps a model whose debut is obvious to us now, hindsight always being 20/20, Yamaha has just dropped the 2016 Yamaha MT-10 on us at this year’s EICMA show. The Yamaha MT-10 helps round out Yamaha’s MT brand, with affordable and edgy models available from 125cc all the way up to now 1,000cc. Without even riding the Yamaha MT-10 we are fairly certain that this street bike, with its Yamaha YZF-R1 race track DNA, is a hoon to ride with its over-abundance of personality – it would have to, with a face like that. There is no word yet if the 2016 Yamaha MT-10 will come to the USA, potentially supplanting the Yamaha FZ-1 from its perch. Considering how different those two bike demographics are though, we have a hard time seeing it.

2016 Ducati Multistrada 1200 Enduro – More ADV

This is Ducati’s first real foray into the adventure-touring segment of motorcycles, and the 2016 Ducati Multistrada 1200 Enduro promises to up the ante on the Multistrada 1200’s off-road ability, with a purpose-built trail stomper. As we can see from the photos, there have been several changes to the Multistrada 1200 to make it more ADV capable, the most important of which is the double-sided swingarm, for added strength and rigidity. Other changes include a 19″ front wheel, shod with knobby tires, a skid plate, and a higher-mounted single exhaust can. We are told the fuel tank has been punched out to 30 liters, which is almost 8 gallons – certainly enough fuel to get you properly lost in the great outdoors.

BMW Q2 2014 Sales Up 5.1% – Another Record Quarter

08/05/2014 @ 5:12 pm, by Jensen Beeler2 COMMENTS


BMW Motorrad’s second-quarter sales results are in, and the German brand has not only another record quarter to report, but also an all-time six-month top-sales record as well.

Selling 42,259 units in Q2 2014, BMW Motorrad sales are up 5.1%, with revenue up 11.2% to €528 million (€55 million EBIT). This sales volume represents an all-time second-quarter high for BMW motorcycles sales.

The news also makes the first half of 2014 the best six-month period, in the 90 years of BMW Motorrad’s history, of BMW motorcycle sales, with revenue up 9.8% to €1 billion, and unit sales up 9.3% to 70,978 units.

US Motorcycle Sales Up 4.0% in Q2 2014

08/01/2014 @ 3:17 pm, by Jensen Beeler1 COMMENT


The US economy has been slow to recover, and so too has the US motorcycle market. With first-quarter sales down 0.3% this year though, it looked like the US motorcycle market was about to flatline.

Thankfully, that has not been the case in Q2 of 2014, as the Motorcycle Industry Council (MIC) is proud to report that US motorcycle sales are up 4.0% in the second quarter of this year.

Selling 169,111 units in Q2 2014 (6,585 more than in 2013), motorcycles sales in the US so far this year are now up 2.6%, with 263,833 units sold so far in 2014.

US Motorcycle Q1 2014 Sales Flatlined

05/01/2014 @ 2:28 pm, by Jensen Beeler9 COMMENTS


How Is that rebounding economy treating you? If you work in the motorcycle industry, probably not so well according to the Motorcycle Industry Council’s latest sales report, which highlights sales from the first-quarter of 2014. Down 0.2% (or 118 units) from Q1 2013, the slight decline over last year’s numbers are primarily due to a 10.7% sales drop in scooter sales.

Dual-sport motorcycles were up 3.9% (7,644 units), with on-road bikes holding at 0.9% growth (65,301 units). Dirt bike sales were down 2.7% during the same three-month time period (16,597 units).

In total, 94,524 two-wheel vehicles were sold in the US (94,772 units were sold in Q1 2013) according to the MIC, which tracks Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio Group, Victory, Suzuki, Triumph, and Yamaha.

Suzuki Q2 2011 – Profitable for the First Time in 11 Quarters

08/15/2011 @ 5:03 pm, by Jensen Beeler11 COMMENTS

Sometimes when reading the posts made on other motorcycle sites, or the comments by readers across the web, I don’t think there is a full grasp as to how bad the recession was for the motorcycle industry. Granted company’s like Ducati, BMW, and Victory have shown remarkable growth in a down period, but their success, though due in-part to the failures of Harley-Davidson and the Japanese manufacturers, is limited on its bearing to the industry as a whole. This because, quite frankly, these companies comprise only a small portion of the industry’s sales, units, and revenue.

The fact that Harley-Davidson was so close to the brink that they dumped everything outside of its core business is but one sign that motorcycling was in trouble. Another sign would be that Suzuki reportedly didn’t import any new units for the 2010 model years, instead letting local inventories in the US handle the dwindling demand for the company’s motorcycles. The fact that the motorcycle industry as whole almost folded-up on itself like a tin can without anyone making a real fuss about it is perhaps a great signal as to how far various stakeholders heads are buried in the sand. So for our last attempt to put things into perspective, try this one on for size:

For the first time in nearly three years, Suzuki’s motorcycle division has posted a profit…or, the last time Suzuki made money selling motorcycles was Q2 2008 (the same timeframe that Bill Gates stepped down from his daily duties at Microsoft).

US Motorcycle Sales Flatten with 1.7% Half-Year Growth

08/03/2011 @ 12:45 pm, by Jensen Beeler5 COMMENTS

Despite showing a rebound for 2011, and several brands posting strong growth over the past six months, industry-wide motorcycle sales in the United States grew only a modest 1.7% over the first six months of 2010. The news comes as Honda, Yamaha, and Kawasaki report continued sales decreases in 2011, and as the Japanese brands constitute a large portion of sales in the US, those losses have more than offset the record sales posted by smaller unit sellers like Ducati and BMW.

Honda Q1 2011 Sales Up 13% – Revenue Down 3%

04/28/2011 @ 8:45 am, by Jensen BeelerComments Off on Honda Q1 2011 Sales Up 13% – Revenue Down 3%

It would seem the motorcycle industry has found the bottom of the recession, with first quarter sales in 2011 showing 7% growth over 2010’s numbers here in the United States. Ducati has already posted strong numbers for Q1 2011, and BMW is posting its best quarterly results ever. Even Harley-Davidson is showing some signs of life with a 3.5% sales increase so far this year. However the good news does not extend to Japanese behemoth Honda Motor Co.’s motorcycle division.

Selling 300,000 more units in the past three months than it did in Q1 of 2010, Honda’s 12.7% sales growth was not enough add more to the top line (and bottom line) compared to last year’s financial figures. Seeing a 3% drop in revenue, one can surmise that while Honda is selling more units in 2011, those units sales are coming from cheaper models, presumably scooters, and not from pricier full size models.

Victory Sales Up 42% in Q2 2010

08/24/2010 @ 2:20 pm, by Jensen Beeler3 COMMENTS

According to Polaris Industries, Victory motorcycle sales were up 48% in the second quarter of 2010. Polaris’ on-road division, which is essentially the Victory cruiser brand, posted sales of $15.5 million, up from the $10.5 million in sales the company did in Q2 2010. In North American, sales for Victory cruisers were up 10% over last quarter, the third quarter in-a-row of sales growth for the brand.

Triumph Unit Sales Up 9% in April – Will Enter New Motorcycle Market Segments by 2012

05/17/2010 @ 3:14 pm, by Jensen Beeler10 COMMENTS

The motorcycle industry continues to thaw after its deep freeze during the recession, and a part of that warming effect comes from Triumph Motorcycles, who reported a 9% increase in unit sales in the United States for April 2010 when compared to April 2009. “It’s feels good to see consistent growth, and we’re optimistic about the future” said Mark Kennedy, President and CEO of Triumph Motorcycles North America. Continuing, Kennedy said, “…the U.S. economy is showing signs that indicate we should have a good year.” Part of the growth Kennedy is referencing to is of course having more customers purchase models from the existing model line-up, but Triumph also has its eye on new segments as well. More on that after the jump.