More change is afoot at Triumph Motorcycles North America, as it has come to light that Greg Heichelbech is no longer the CEO of Triumph’s North American operation. Recently named by Powersports Business as the motorcycle industry’s “Executive of the Year” for 2014, Heichelbech’s departure comes after being with Triumph for the past three years.
How Is that rebounding economy treating you? If you work in the motorcycle industry, probably not so well according to the Motorcycle Industry Council’s latest sales report, which highlights sales from the first-quarter of 2014. Down 0.2% (or 118 units) from Q1 2013, the slight decline over last year’s numbers are primarily due to a 10.7% sales drop in scooter sales.
Dual-sport motorcycles were up 3.9% (7,644 units), with on-road bikes holding at 0.9% growth (65,301 units). Dirt bike sales were down 2.7% during the same three-month time period (16,597 units).
In total, 94,524 two-wheel vehicles were sold in the US (94,772 units were sold in Q1 2013) according to the MIC, which tracks Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio Group, Victory, Suzuki, Triumph, and Yamaha.
The start of the AMA Pro Road Racing calendar is just around the corner, and that means manufacturers, teams, and riders are getting their PR machines in full swing. Unfortunately, it’s hard to get excited about our venerable national racing series (DMG’s shenanigans aside), but duds like this don’t help in whetting our two-wheeled racing appetite here at Asphalt & Rubber.
Just when we were about to lose all hope though, Triumph shows up and saves the day…with a little help from Jason DiSalvo and Elena Myers. Kneedragging, wheelie popping, backwheel drifting two-wheeled fun, all packaged in a well-done YouTube video that even manages to show a little personality from the riders.
We dig it, we dig it hard. A quick warning though: several orange cones were hurt during the filming of this video. Some footage may not be suitable for adult-sized children with a history of brrraaappptitus. Thanks for the tip Matt!
As the West gradually loses its grip on world economic and political power, it’s only natural that global industries refocus their efforts to market and develop products for the new guards of the economic order.
As this decade nears middle age, we are seeing more and more motorcycle companies seeking a foothold in South Asian, East Asian and Southeast Asian markets.
The reasons are simple: larger, more populous markets with higher percentages of prospective riders that are rapidly gaining economic and social standing means more people to sell to.
Thus as two-wheelers become more of a commodity of choice as well as commodity of necessity, it opens up opportunities for heretofore unattainable brands to begin marketing to newly affluent demographics.
Is there truth in motorcycle reviews? That seems to be a debate that crops up time and time again, as it is hard to believe the journalistic veracity of publications that are entirely dependent on the dollars that flow forth from the major motorcycle OEMs. The conflicts of interest are high, the deadlines are tight, and there is of course the small matter of people having a difference of opinions, which all leads to public mistrust.
So it is refreshing when we see a frank motorcycle review that is free from the entanglements of typical motorcycle assessments — you know, a real honest impression of how a motorcycle is built in the factory and rides on the open road.
With a review as honest as this about the Triumph Bonneville, our protagonist has almost assured himself of a short career in motorcycle journalism. Still, it certainly provides some worthwhile entertainment, as long as you are not easily offended. It is possibly not safe for work as well — not that you read A&R from the confines of your office chair of course.
Seeing a Daytona-inspired 250cc sport bike concept at the 2013 EICMA show, it hasn’t been a considerable amount of time since we last heard about Triumph’s plans to bring a quarter-liter motorcycle to market.
Set to be built at the company’s production facilities in India, the Triumph Daytona 250 (as it’s being called) will help bring the British brand to the hot markets of India and Southeast Asia.
Caught testing via a series of “spy photos” by Motorrad in Germany, we can see that Triumph hasn’t strayed far from its render preview, which itself didn’t stray far from the Daytona 675.
Unless you are into the cruiser thing, Triumph’s press event at the 2013 EICMA show was a fairly timid affair, with talk about the company’s future growth, its plans for emerging markets, and the high-fives over 2013′s business dealings being the soup de jour.
However, we were tickled by one of Triumph’s more minor announcements, the 2014 Triumph Tiger 800 XC SE. Really just a cosmetic reworking of the British brand’s middleweight adventure-tourer, the bright red frame and subtle “Volcanic Black” paint scheme were enough to capture our blogger ADD.
At Triumph’s EICMA press presentation today, the British brand confirmed that it would have a small-displacement world market bike for the 2015 model year.
Showing a very sporty concept sketch of the machine, Triumph also confirmed that the model would have a single-cylinder engine, be 250cc in displacement, and be manufactured at the company’s new India facility.
It has been a busy year for Triumph, and the British marque wants you to know it. Thankfully, they have recapped everything into an awesome three-minute video. From Daytona to Bonneville, from flat track to road racing, and a little stunting sprinkled in for good measure, there are some good audio/video vibes waiting for you after the jump. Happy Friday!
With only minor modification, most new liter-bikes have no trouble reaching 200 mph, provided that you have a track long enough in front of you (don’t be an idiot and try to go that fast on the street). However, it is north of 200 mph where things start to get difficult. As we saw with the untimely passing of Bill Warner, reaching the 300 mph mark on a motorcycle is a serious matter, and it doesn’t take much for things to go horribly wrong.
It goes without saying then that Triumph and Jason DiSalvo’s attempt at 400 mph on the Bonneville Salt Flats is a serious endeavor. Piloting the carbon/kevlar clad the Hot Rod Conspiracy/Carpenter Racing Castrol Rocket, DiSalvo will have two turbocharged Triumph Rocket III engines, good for a combined 1,000+ hp and 500 lbs•ft of torque when burning methanol, hurling him down the land speed record course on two wheels.
The self-proclaimed most advanced streamliner on the salt, the Castrol Rocket was built not only to break the outright AMA & FIM motorcycle land speed records of 376.156 mph (set in 2010 by Rocky Robinson on the Ack Attack streamliner), but the team also wants to go all the way past the 400 mph barrier. It’s a huge undertaking, and also a breathlessly beautiful machine. Check it out after the jump.