Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Are You The MV Agusta F4 RC?

What look to be official photos of the MV Agusta F4 RC have leaked out onto the internet, along with a slide from MV Agusta’s media presentation on the machine. The photos give us our first glimpse into Varese’s homologation special, complete with a special two-can exhaust by Termignoni. The leaked slide confirms some of the numbers being thrown around about the F4 RC, namely that it will have 212hp, 81.86 lbs•ft of torque, weigh 175kg dry, and cost €36,900 (we already know that the MV Agusta F4 RC will cost $46,000 in the USA). Information from a leaked slide last year has already told us that MV Agusta has radically overhauled the F4 RC’s engine, designing a new cylinder heard, new crankshaft, new camshaft, as well as adding bigger fuel injectors, lighter pistons, and titanium connecting rods.

Kenji Ekuan, Designer of the Yamaha VMAX Has Died

Mainstream news is mourning the death of Kenji Ekuan today, as the 85-year-old Japanese industrial designer is one of the most influential artists in Japan’s modern era, and is most well-known for his designing of the iconic Kikkoman soy sauce bottle. Ekuan’s lesser-known works though include a number of motorcycle designs for Yamaha, including the now 30-year-old Yamaha VMAX motorcycle, which makes his passing even more meaningful to motorcyclists around the world. Kenji Ekuan founded GK Industrial Design after WWII, and his company helped shape the way Japan rebuilt itself after the world war.

Ride Review: KTM 1290 Super Adventure

Despite its huge dimensions, not to mention a 30 liter fuel tank, the 2015 KTM 1290 Super Adventure never looks big or bulky. In fact, it is only when you mount the hard luggage that you can tell this bike can really cover long distances. Apart from a dorky little exposed wire from the heated grips near the throttle, the fit and finish is very high-end, especially the integrated curved lighting in the tank — it is quite a sight. At first glance the Super Adventure doesn’t have the massive personality and stance of its German rival, the BMW R1200GS Adventure, but that is in part due to the white color scheme and the absence of the typical beak as a front mudguard. KTM is going about things differently, and that is something that appeals to many riders…including us.

Yamaha VMAX Carbon – Celebrating 30 Years of VMAX

It is hard to believe that the venerable Yamaha VMAX has been around for 30 years (it is even harder to believe that the VMAX has only seen one design revision in that timeframe as well), and so Yamaha is bringing out a special edition model to celebrate this special motorcycle. The 2015 Yamaha VMAX Carbon is exactly as the name implies: a VMAX drag bike laden with lightweight carbon fiber. In total, the VMAX Carbon’s tank cover, front and rear fenders, and side covers are all made from carbon fiber. Yamaha has teamed up with Akrapovic as well, and as such the Slovenian company’s slip-on mufflers complete the exhaust system and the changes to this beastly drag bike.

LEAKED: Here is the 2016 Indian Chief Dark Horse

Cruisers aren’t really our forté, here at Asphalt & Rubber, but breaking stories is…so, without all the typical fanfare, we bring you the first full photos of the upcoming 2016 Indian Chief Dark Horse. The Stead is murdered out and visually appealing, with black engine covers, black fenders, black forks…hell, even the tires are black. Under the hood is Indian’s Thunder Stroke 111 engine, which is an air-cooled 1,811cc v-twin good for 73hp and 100 lbs•ft.More technical features include ABS as standard, a keyless ignition system, cast wheels, and a solo seat. Our Bothan Spies suggest an MSRP of $17,000, and more accessories (all black, natch) than you can fit into the belly of a Tauntaun. Expect to see the Indian Chief Dark Horse launch officially on February 13th elsewhere.

Washington State Weighs Pro Lane-Splitting Law

The Washington State Legislature has a pro lane-splitting bill on its 2015-2016 docket, HB 1515. The law is moderately written, adopting a 10 mph speed differential between the motorcycle and traffic, with a 35 mph speed cap, as acceptable during lane-splitting activities. Loyal Asphalt & Rubber readers will recognize these provisions as being more restrictive than the California Highway Patrol’s now defunct guidelines. Lane-splitting is a near-and-dear topic to us here at A&R, as we believe a national effort to legalize the practice should be mission #1 for the American Motorcyclist Association.

Skully Helmets Debuts Integrated HUD Helmet

01/03/2014 @ 1:09 pm, by Aakash Desai15 COMMENTS

skully-helmet-black

Bay Area based startup, Skully Helmets, has a unique solution for the future motorcycle heads-up display (HUD) market. While other players like Nuviz and Bike HUD are developing add-on solutions for your existing helmet, Skully intends to introduce a fully integrated, standalone helmet system that internally incorporates the HUD display tech, in addition to other features.

In addition to normal HUD information features such as turn-by-turn navigation, smartphone integration, and Bluetooth connectivity, the Skully AR-1 features a 180-degree rear-view camera that affords the rider a digital representation of what’s going on behind them. Along with the fully integrated system, the rear-view camera is a major feature that sets Skully apart from its competitors.

Layoffs Reported at Mission Motors

10/10/2012 @ 2:36 am, by Jensen Beeler13 COMMENTS

Asphalt & Rubber has gotten word that Mission Motors has let go of a significant portion of its staff, both on the engineering and non-engineering sides of the San Francisco based startup. With the layoffs presumably the result of a lack of funding, the news comes interestingly just a few months after the departure of Mission’s Chief Financial Officer, Chris Moe, who made his return back to Vectrix in July of this year.

The bulk loss of its workforce is certain to be a blow to Mission Motors, which according to our sources, still has a core team in place to continue basic business operations. Making the switch from being an electric motorcycle company to supplying electric drive components to OEMs in Q1 2010, it wouldn’t surprise us if some of the now former Mission Motors employees found their way into other electric motorcycle manufacturers, and today’s news paints an interesting picture for the future of the Mission R electric superbike.

Scoot: The Zipcar for Scooters

09/17/2012 @ 4:21 pm, by Jensen Beeler5 COMMENTS

I am actually surprised this idea took this long to come to fruition, but someone has finally built a “Zipcar for scooters” business. For those not familiar with the idea, Scoot promises to offer urban commuters convenient access to its network of electric scooters that it has parked around in major metropolitan areas. From what we can gather, the idea is that members of the Scoot community pay a monthly fee to have access to these scooters (in addition to the hourly-usage rate), and can use the Scoot scooters around to run errands in cities like San Francisco.

Lit Motors is Runner-Up at TechCrunch Disrupt Conference

09/14/2012 @ 4:00 pm, by Jensen Beeler14 COMMENTS

One of my daily stops in the blogsphere is a little tech blog called TechCrunch, which is known for its pretty firm grasp on the pulse of Silicon Valley, and balances its coverage of this fantasy ecosystem we have here in the San Francisco Bay Area with the appropriate amount of irreverence. As much as I like the site, the two-wheeled coverage of TechCrunch is fairly abysmal in its analysis and superficial in its depth, but that is probably a good thing, since it keeps me gainfully employed.

That being said, we should all be thankful for any coverage outside of motorcycling’s very small footprint, as when a tech blog behemoth like TechCrunch covers motorcycles, it exposes our little industry to a new audience of potential future motorcyclists. Such is the case with Lit Motors, which before this week was an obscure EV startup with a novel idea, but now after being named the first runner-up of the TechCrunch Disrupt San Francisco conference, the Lit Motors C-1 has significantly more buzz about it.

Co-Founder Edward West Leaves Mission Motors

08/23/2011 @ 2:52 pm, by Jensen Beeler4 COMMENTS

Asphalt & Rubber has learned that Mission Motors’s co-founder Edward West has left the company. West’s departure is contemporaneous with the San Francisco startup’s recent $9 million Series B funding round, which sees another $41 million in funding on-tap should the company need it. Helping start Mission Motors roughly five years ago, West’s next endeavor isn’t immediately clear, though, he was quick to praise the Mission Motors team, and the collection of highly talented individuals that he had the pleasure of working with throughout the years.

Step Right Up and Get Your Authentic Erik Buell Racing Wheel – Slightly Used from MMP

06/09/2010 @ 8:22 pm, by Jensen Beeler6 COMMENTS

You gotta love Erik Buell. Say what you will about his motorcycles, but the guy and his team live outside of the box, and it’s awesome. When Geoff May had an off at Miller Motorsports Park, and launched his Erik Buell Racing 1125RR into the air, the result was this busted PVM forged magnesium rear-wheel.

While most teams would throw it into the scrap heap, EBR is instead auctioning it off on eBay to help raise the funds needed for a replacement wheel. That’s entrepreneurship at it’s finest folks. The only thing that makes this auction better, is the description that follows.

Mission Motors Changes Management Line-up – Appoints Jit Bhattacharya as Interim CEO

02/11/2010 @ 10:20 am, by Jensen Beeler6 COMMENTS

Mission Motors has announced today that they have replaced co-founder Forrest North in his role as company CEO. The move signals a change within Mission Motors that shows the company focusing on bringing products into production and putting them into consumers’ hands. In their announcement, Mission Motors’ Board of Directors have begun their search for a long-term CEO with experience in product development and automotive manufacturing, but in the interim the company will be headed by its current COO Jit Bhattacharya.

The transition, while seemingly drastic, is one that every startup must face as it moves from a visionary and industry challenging mindset to a functional and operational capacity. This movement in management is one that virtually all startups face at some point or another, and something we’ve talked about here in some detail in our “Tradition is not a Business Model” series, so it’s announcement at this point in time isn’t terribly surprising to this author, and storied lesson in entrepreneurship that transcends even into the motorcycle industry.

Electric Scooter Maker Vectrix to go Bankrupt

07/17/2009 @ 6:01 pm, by Jensen Beeler4 COMMENTS

Electric scooter manufacturer Vectrix is set to file for bankruptcy in 30 days, after failing to find the cash infusion they need back in April. The move to Chapter 11 doesn’t surprise too many people close the company, citing both poor business practices and customer dissatisfaction as being reasons for the manufacturer’s demise.