Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Benelli Adds Factory Space & Opens First Store in Brazil

02/12/2014 @ 7:48 pm, by Aakash Desai8 COMMENTS

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“Have you ever been to Brazil?” is a common question amongst pale twenty-somethings that have been to the Brazillian Carnaval or New Year’s and come back with a few venereal diseases under their belt (so to speak). Brazil has much more to offer than hedonistic festivals and pristine beaches though.

It’s also home to nearly 200 million people, many of whom ride two wheelers everyday as the ideal form of personal transport. Italian brand, Benelli, has recently announced the opening of 12,500 square meters of additional factory space to the existing 100,000 square meters of space at the Bramont Motorcycle facility in Manaus.

Let’s Try This Again: MotoGP in Argentina, 2014 thru 2016

07/05/2013 @ 4:38 pm, by Jensen Beeler2 COMMENTS

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Inking a three-year deal with Dorna, Argentina will finally be a part of the MotoGP Championship starting next season. The news has been a long time coming, as the Termas de Rio Hondo circuit was originally slated to be a stop for MotoGP racers for the current season.

However, after some political strife caused by the Argentinian government nationalized Repsol YPF, the Spanish oil company’s Argentinian subsidiary, MotoGP cancelled the round just before the start of the 2013 MotoGP Championship.

Though the official reason for the cancellation was because of the Spanish government’s recommendation that its citizens not travel to the South American company, one only has to follow the money and spheres of influence within MotoGP to discern the real motivations behind the rounds cancellation.

With all this seemingly now in the past, MotoGP has concluded its first days of testing at Termas de Rio Hondo, with favorable reviews coming from the riders who were in attendance. It is worth noting though, that no riders from the Repsol Honda team were in attendance.

“Ducati do Brasil” is Ready for Business – Argentina Next

06/20/2013 @ 3:18 pm, by Jensen Beeler5 COMMENTS

2013-Ducati-Hypermotard

In October of last year, we told you about how Ducati Motor Holding was directly taking over its operations in Brazil, and was forming a subsidiary in the South American country. Nine months later now, Ducati do Brasil is officially open for business, and the company’s first showroom floor is in the Avenida Faria Lima of São Paulo.

Helping Ducati side-step the onerous tariffs that come with the Brazil market, the Italian company is continuing its relationship with DAFRA, which runs a complete knock-down (CKD) assembly plant in Manaus, and builds Diavel and Monster 796 motorcycles on Ducati’s behalf.

Ducati do Brasil will be run by Managing Director Ricardo Susini, who will in-turn be assisted by Marco Truzzi as Service & After Sales Manager.

Honda Motorcycle Sales Down 5% in 2012

01/28/2013 @ 11:42 am, by Jensen Beeler12 COMMENTS

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Honda Motor Co. has reported its 2012 sales figures, with the Japanese behemoth showing a 5% sales drop for 2012, when compared to 2011. Selling 15.6 million units last year, Honda made progress in its home country Japan (+1%), as well as in North America (+25%) and Europe (+22%).

However in Honda’s most volume-heavy markets, the company suffered modest loses: South America (-14%), Asia (-5%), and China (-1%). With three out of four Honda motorcycles being sold in Asia, the region’s 5% dip essentially assured the Japanese company’s sales loss for the year.

MotoGP: Argentinian GP To Be Canceled?

11/22/2012 @ 2:31 pm, by David Emmett8 COMMENTS

Even before the Argentinian round of MotoGP had been officially added to the calendar, the race has been in doubt. The race, provisionally scheduled to take place on April 14th next year at the Termas de Rio Hondo circuit, has been caught in the crossfire between the Argentinian government and Repsol, over the former nationalizing Repsol YPF, the Argentinian arm of the Spanish petroleum giant.

Now, it looks as if the race the race is about to be canceled officially. According to Damià Aguilar, MotoGP reporter for Catalunya Radio, the Argentinian GP is to taken off the calendar, with an official announcement due to be made on Friday.

The cancellation of the race will leave a large gap between the first race of the season at Qatar, scheduled for March 31st, and the second race at Austin, Texas, booked three weeks later on April 21st.  To close up that gap, Qatar will be moved up a week and be held on April 7th instead, leaving just two weeks between the first two races.

No Sub-800cc Motorcycle for India? Why Harley-Davidson Doesn’t Understand Emerging Markets

06/02/2012 @ 7:38 am, by Jensen Beeler24 COMMENTS

Regular readers of Asphalt & Rubber will have noticed by now that I like to talk about what is going on with motorcycling in emerging markets like India, Southeast Asia, Brazil, etc. The fact of the matter is that it is these markets, not North America or Europe, that are going to serve as the future for the motorcycle industry, and the sooner us westerners get used to that idea, the better. For an industry built around and defined by the rebellious archetypes portrayed by James Dean, Marlon Brando, and Steve McQueen, the reality is that motorcyclists as a whole are conservative by nature, and resistant to change…especially in the United States.

We like our bikes loud, our helmets off, and bikes built by real blue-collar ‘mericans. Our skin prickles at the thought of manufacturing outside the borders of our blessed Union, and every time a company opens a factory in India, Southeast Asia, or South America, we talk about the outsourcing of American labor, the downfall of our economy, or something equally hyperbolic.

This has been the same broken record that has been played for the better part of the past 100 years, and has re-manifests itself each decade to address the next perceived threat to our domestic economy. While there is much to say about the shifting of America’s GDP from manufacturing to service industries, the real germane subject for discussion here centers around the idea that all too often Chicken Little rears his head when an American company opens a factory outside of the United States.

Such is the case with Harley-Davidson, which setup manufacturing in India back in 2011. Contrary to belief that the sky was falling, the Bar & Shield brand was not getting ready to massively outsource its production abroad (though it was heavily re-negotiating with its unionized labor force), but instead very deliberately and wisely chose to bypass India’s extraordinarily high tariffs by building and assembling its Indian market bikes locally. This move allowed Harley-Davidson to competitively and reasonably price its motorcycle in the Indian market, which in turn helped the brand expand its presence in one of the largest motorcycle markets in the world.

While this plan so far has proved to be fruitful for Harley-Davidson, the recent news that Harley Davidson India CEO Anoop Prakash has confirmed that H-D will not be making a sub-800cc bike specifically for the Indian market shows a misstep for Harley-Davidson with its international strategy, especially as it pertains to the major growth markets for motorcycling.

Official: MotoGP to Race in Argentina in 2013

09/13/2011 @ 2:52 pm, by Jensen Beeler6 COMMENTS

It looks like the rumors were true, as Dorna announced today that the MotoGP World Championship will race in Argentina during the 2013 season. In an event attended by Argentinean President Cristina Fernández de Kirchner, Dorna announced that MotoGP will come to the Autódromo Termas de Río Hondo track in the Santiago del Estero province for three years, starting in 2013 (subject to FIM homologation of course). Bringing premier motorcycle racing back to South America, Argentina is the second stop added so far to the 2013 calendar, as Austin, Texas will also host MotoGP starting in 2013.

Argentina Wouldn’t Mind Hosting MotoGP

03/30/2011 @ 7:48 am, by Jensen Beeler5 COMMENTS

In the MotoGP World Championship there are 18 stops on the calendar at different race venues, and the series has a penchant for looking to expand its global reach. It seems just about every season there’s a bevy of rumors about possible venues the premier class of motorcycle racing could stop at, and 2011 season is no different.

While a Spanish GP is a sure-fire way of ensuring a massive attendance, there does seem to be some motivation in Dorna to spread the wealth as it were, and the Secretary of Tourism of Argentina has made it clear he’d like to see MotoGP racing back on the South American continent, preferably at the Autódromo Termas de Río Hondo just outside of San Juan.