Italian designer Oberdan Bezzi is at it again with hit imagination and design tools in hand. Taking the iconic Italian brand of Benelli, Bezzi has put together an imagined flat-track ready version of the fabled Benelli 2ue (Due?) motorcycle that he calls the Benelli 2 TechnoTracker.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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For some, the aggressive lines of the Vyrus 987 C3 4V are bit too avant-garde for their delicate tastes, despite the bike’s impressive power package found nestled in its hub-center steering chassis design. Helping water down the Vyrus’ potent palette, Italian designer Oberdan Bezzi has put pen to paper to dream up a Vyrus Superbike, and what he calls the “Yellow Fever” street variant. We’re not too sure about the nomenclature, but the bikes look good. Check them both out after the jump.
Oberdan Bezzi continues today with his sketches of the S1000RR in naked form. This time the Italian designer takes a half-fairing approach to the German Superbike, and has also picked up on the chatter about the BMW naming conventions. Dubbed the S1000RS, the latest sketch from Obiboi is a blend from his naked version and the full-faired production bike from BMW. The headlights appear to be symettrical, which should please many riders who are still on the fence with the S1000RR.
Famed motorcycle designer and two-wheeled sketch artist Oberdan Bezzi has put his pen to paper again, and this time he has dreamt up a streetfighter edition of the S1000RR. Dubbed the R1000RS, the 1000cc superbike motor gets to breath a little bit more without the controversial asymmetrical BMW fairings in place. Also gone is the winking headlight system, replaced with something that smells a bit more Italian. The effect is quite stunning, Bavaria are you taking note?






