How Kawasaki Plans to Defend Its WSBK Title in 2017

It took Kawasaki until last year to finally win a World Superbike manufacturer’s title. Having retained the crown in 2016, the Japanese factory will have to dig deep in 2017 in order to keep it. Winter testing is a time to take stock of what worked well on your bike in the past, and what now needs now to improve. Kawasaki won over half of the races in the last three years, but despite these successes the team is working hard to find improvements. The final four rounds of the season saw Chaz Davies and Ducati dominate proceedings, making them the early favorite for title success in 2017. New regulations will see split throttle bodies now outlawed, and there are also changes to the battery regulations. While Jonathan Rea has been running his bike in this specification for most of 2016 his teammate, Tom Sykes, has not.

Motorcyclist Magazine Moving to Six-Issue per Year Format, As Editor-in-Chief Marc Cook Leaves the Publication

Changes are afoot at Motorcyclist magazine, as the monthly publication is set to move to a six-issue per year format starting in Spring 2017. That transition will come from the direction of a new leader too, as Editor-in-Chief Marc Cook will be leaving Motorcyclist as well. Cook outlined his departure, and announced the new format for Motorcyclist, citing the many contributions his team of writers have made over the course of his tenure at the magazine. As the opening paragraph to Cook’s goodbye letter coyly suggests, the media landscape in the motorcycle industry is shifting, pushing Motorcyclist magazine in a new direction.

BMW G310R Street Tracker by Wedge Motorcycles

A few months ago, this pocket-sized street tracker caught my attention on Facebook. It was based off the BMW G310R street bike platform, that much I could tell, but I couldn’t find anymore information on the machine. A few more weeks of this lonesome photo sitting in my ‘to do” box, and it finally moved on to the place where all good stories go to die. So, imagine my surprise when our friends at BMW Motorrad Japan sent me the following photos, which depict a new custom bike they commissioned from Takashi Nihira, at Tokyo’s Wedge Motorcycles. It is the same bike I saw months earlier, but now we know who to thank for its creation, as well as a little bit more about its build. Its is quite impressive, for an unassuming “little” street tracker, don’t you think?

From Russia with Love, MV Agusta Finds New Money

Last week, I was ready to start polishing the obituary for MV Agusta – the Italian company seemingly in an impossibly terminal state. Now it seems MV Agusta’s fortunes are changing, with the Italian motorcycle maker signing an agreement with the Black Ocean investment group to recapitalize MV Agusta. Details of the pending transaction haven’t been released, but we can assume that the increase in capital will help ease MV Agusta’s relationship with suppliers, get workers back on the assembly line, and continue the development of new models. The €20 million question though is whether Black Ocean’s investment will mean the departure of AMG, the German auto brand acting now like an albatross around MV Agusta’s neck.

Ducati MHLeggera Concept by Speed Junkies

The Ducati 1299 Superleggera might be the most technically astounding machine ever to come from the Italian brand, but all those exotic materials and fancy electronics are lost on some riders – motorcyclists who prefer more simpler times. So the good folk at Speed Junkies have heard this call, and mashed-up the 1299 Superleggera with Ducati’s perhaps most coveted nod to the past, the Mike Hailwood inspired Ducati MH900e. Both the Superleggera and MH900e are beauties in their own right, though there is something interesting to the design that Speed Junkies proposes with the two bikes together. We thought you would find the concept interesting, and there is a second “race” version waiting for you after the jump as well. We are of the belief that either would look good in our garage.

Introducing A&R Pro Premium Memberships

We are launching something very special today, which is geared towards our most diehard readers. We call it A&R Pro. It is a premium membership that offers more features to the Asphalt & Rubber website, and more of the A&R content that you have grown to love. For the A&R readers who can’t get enough of the site – often coming here multiple times per day to get the latest stories – we wanted to offer you more of the content and community that you thrive on; and in the same breath, give you a way to help support Asphalt & Rubber. That’s where A&R Pro comes in. Asphalt & Rubber has always strived to be an independent voice in the motorcycle industry. By signing up for A&R Pro, you help us to continue that goal, and in fact make us more independent.

Ariel Ace R – More Sexy for the Sexiest VFR1200F

For some, it is a challenge to get excited about a motorcycle like the Honda VFR1200F. The porker of a street bike as strayed far away from its sport bike roots, and yet confusingly isn’t a terribly effective tourer either. The market response reflects this confusion, but I digress. It is however easy to get excited about the Ariel Ace, a motorcycle that features a repackaged VFR1200F motor wedged into a bespoke aluminum trellis frame, with the usual top-shelf drippings offered, along with a very unique streetfighter design. Taking things to the next level now is the beautifully done Ariel Ace R, which comes with carbon fiber fairings, carbon fiber wheels, and a tuned V4 engine that produces 201hp and 105 lbs•ft of peak torque. Only 10 Ariel Ace R will be made.

New Honda Rebel 500 & Rebel 300 Models Debut

It would be hard to count the number of motorcyclists who got their start in the two-wheeled world on a Honda Rebel motorcycle, with the line going back through decades of time. The number is certainly a large one. Now, a new generation of rider can begin their two-wheeled journey on a new generation of Rebel, with Honda debuting the all-new 2017 Honda Rebel 300 (above) and 2017 Honda Rebel 500 (after the jump) ahead of the IMS Long Beach show. The Honda Rebel 500 and Honda Rebel 300 use the same power plants found on the CBR500R (471cc parallel-twin) and CBR300R (286cc single-cylidner), respectively, repackaging those engines into a cruiser platform that is friendly to new and shorter riders, with a 27″ seat height.

Electric Done Right, Enjoy the Aero E-Racer Street Tracker

It has been a while since we have seen an electric motorcycle that caught out fancy – you know, one that looked like it was made by someone who actually understands motorcycles, and isn’t just gunning for a spot at Art Center. There is this notion in the electric world that just because powertrains are evolving, that we need to throw the baby out with the bath water as wellwhen it comes to design. But, when I think about the electric motorcycle builds that have caught my attention the most, it is the ones that understand this concept at their core – good examples being bikes like the Mission R, Alta Motors Redshift SM, or Vespa Elettrica. Add another name to that list now, as the E-Racer from Aero Motorcycles is a truly beautiful two-wheeled machine, and it runs on electrons, not hydrocarbons.

Here It Is, The Norton V4 RR Superbike

It has been a long time coming for the Norton V4 RR, but the British firm has finally debuted its 1,200cc, 72° V4-powered, 200hp superbike. The actual machine looks pretty close to its concept sketches, which in turn are based closely to Norton’s TT race bike. Norton has made a pretty stout machine, with the V4 RR coming with a robust electronics package that was developed in-house, which includes traction control, wheelie control, launch control, and cruise control, augmented by a six-axis IMU; a 7″ high-definition display that includes a rear-facing camera; and a up-and-down quickshifter and datalogger. Key chassis components include the twin-tube “shotgun” frame, and a single-sided swingarm with a fully adjustable pivot point (the steering head angle is also adjustable).

Tip: Don’t Break Your ADV Bike in Your Teaser Video

01/25/2016 @ 9:19 am, by Jensen Beeler16 COMMENTS

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For reasons we haven’t fully been able to understand, there has been a lot buzz lately about the new Himalayan model from Royal Enfield, the Indian company’s foray into the ADV market.

The premise might seem obvious enough, a small-displacement (410cc) adventure-tourer that is supposed to be cheap, rugged, and easy to work on.

There has always been a trade-off to make in buying a Royal Enfield though, with the “unique” charm of owning a motorcycle from the historic brand having to be balanced against its less than stellar reputation for quality and reliability.

While the idea of a simpler and easier adventure-tourer is certainly appealing to a demographic that is like to have to make repairs on the side of some single-track trail, it just seems you are just as likely to be making those repairs because something on the bike broke for no good reason. There’s a chicken and the egg thing going on somewhere here with this logic.

That being said, if you’re a brand that is try to tackle that very problem, it would probably be best not to show your rough and tumble ADV bike breaking when it is used on a modest of jump. Skip to 1:51 in the video, after the jump, and look for the right footpeg coming off during landing. Hrrm.

India’s Royal Enfield Acquires the UK’s Harris Performance

05/13/2015 @ 12:51 pm, by Jensen Beeler4 COMMENTS

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Indian motorcycle brands getting involved with Western companies for R&D isn’t anything new, in fact the entire Erik Buell Racing story seems to center around that very issue.

So, it shouldn’t shock anyone to hear that the iconic Royal Enfield motorcycle brand has acquired famed British performance house Harris Performance.

“Royal Enfield is working on its new generation of products and platforms; to have the Harris Performance team dedicatedly working with us will clearly enhance our engineering and product design capabilities,” said Siddhartha Lal, CEO Royal Enfield.

Pierre Terblanche Leaves Confederate for Royal Enfield

11/14/2014 @ 11:18 am, by Jensen Beeler22 COMMENTS

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It’s been 18 months since we reported Pierre Terblanche moving from Norton to Confederate Motorcycles, and now the South African is on the move again. Terblanche’s travels take him this time to India, where he has landed a position at Royal Enfield.

The Indian company is in the middle of a growth spurt, having recently acquired 50 acres of land to host their factory expansion. It’s not clear what sort of projects Terblanche will be working on while at Royal Enfield, but we can get an idea from the designer’s latest work, the Confederate X132 Hellcat Speedster.

Video: Chennai to Pondicherry with Royal Enfield

01/24/2013 @ 2:58 pm, by Jensen Beeler4 COMMENTS

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Somewhere on the A&R bucket list is riding Royal Enfields through India. Like blizting a German car down the autobahn, there is just something that feels right about taking the classic Indian-made motorcycle through its native terrain.

Now with India becoming the epicenter of growth for the motorcycle industry, a whole new definition of what is motorcycling is about to be written. Perhaps then, it is fitting that Royal Enfield has paired the visuals of this video with the words that Robert M. Pirsig wrote in his classic Zen and the Art of Motorcycle Maintenance.

“The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquility it’s right. If it disturbs you it’s wrong until either the machine or your mind is changed.” Could anyone have enivisioned better words to describe the shift we are seeing in the motorcycle industry to markets like India and Asia as a whole? Enjoy the video after the jump.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

Royal Enfield Appoints New CEO

02/02/2011 @ 1:35 pm, by Jensen Beeler1 COMMENT

The world’s oldest motorcycle brand is about to get some new blood, as Dr. Venki Padmanabhan has been named Royal Enfield Motors new CEO. Serving Royal Enfield for the past two years as COO under then CEO R.L. Ravichandran, Padmanabhan has a bevy of management experience, which has seen him serve as the Managing Director of Chrysler’s South East Asia Global Sourcing Office, along with other positions at General Motors and Mercedes-Benz. While Padmanabhan has been at Royal Enfield, the company has posted 21% growth in sales volume, 54% growth in sales turnover, and double-digit profitability (that’s the business equivalent to a triple-double).

Reporting to Siddhartha Lal, the Managing Director of Eicher Motors Limited (Royal Enfield’s parent company), we imagine Padmanabhan’s marching orders will be to continue the strong growth the company saw under Ravichandran, and to continue to expand into emerging markets, while solidifying Royal Enfield’s position in India against outside producers.

Royal Enfield to Double Production Capacity

06/17/2010 @ 1:03 pm, by Jensen Beeler2 COMMENTS

Royal Enfield Motors has released a statement saying that the historic company is getting ready to double its current production levels in the coming years. The proposed expansion, which would see the company’s current production level of 52,000 yearly motorcycles get bumped to 70,000 units in 2011, 90,000 units in 2012, and finally 100,000 units in 2013, stems from the positive response the company has seen to its fuel-injected motorcycles. This would seem to be refinement of Royal Enfield’s similar announcement 6 months ago, where the company also said it planned to double production.