Ducati’s 2017 World Superbike Team Debuts

Race teams continue to debut their 2017 liveries and riders, and this time around we feature the Aruba.it Racing – Ducati Superbike squad that will race in the World Superbike Championship. Chaz Davies of course returns to the team, and this season he will be joined by Marco Melandri. The duo will be an interesting pair to watch this season, with Davies holding onto his impressive form from the last-half of the 2016 season, and Melandri making his return to motorcycle racing, after sitting out last season. With 2017 to be the penultimate season for the Ducati Panigale R in the World Superbike Championship, the v-twin superbike has shown itself to be an extremely mature machine on the race track.

Imagining the 2018 Suzuki RM-Z450 Supermoto

It is a tremendous shame that the options for a road legal supermoto for are so limited, with the venerable Suzuki DR-Z400SM being the only offering in the 450cc on-road class. For virtually a decade, Suzuki has left the DR-Z basically unchanged – as it has done with many of its sport models – so we would love to see Suzuki and other manufacturers give this space more attention (a hat tip to Husqvarna for bringing the track-only FS450 to market, long with the 701 Supermoto). Although you can wake-up the DR-Z400 with a few simple modification, and there are a bevy of aftermarket kits that can punch the 398cc machine out in size, what we really want from Suzuki is a proper 450cc street supermoto – one that doesn’t stray too far from the brand’s current strong motocross offering. So, when we saw this little bit of Photoshop work by the folks at the German Suzuki dealership of DSR-Suzuki, we got a little excited.

Honda & Hitachi Join Forces on Electric Vehicle Motors

News out Japan sees Honda and Hitachi starting a joint venture that will focus on providing motors for electric vehicles. The two companies signed today what they call a “memorandum of understanding, which is the Japanese business version of getting a promise ring to start a future company together. The still unnamed joint venture will be located in Hitachinaka City in the Ibaraki Prefecture, and be initially capitalized with ¥5 billion (~$44 million). Honda Motor Co. and Hitachi Automotive Systems hope to finalize this deal by March 2017, and the new company will have subsidiaries in China and the United States – both of which will have sales and production capabilities.

US Lawmaker Introduces Bill to Close the EPA by 2018

A bill has been presented to the United States House of Representatives that would seek the closure of the Environment Protection Agency (EPA) by 2018. Proposed by Rep. Matt Gaetz (R – Florida), HB 861 will likely be a mixed bag for motorcycle enthusiasts, as it will deregulate environmental restrictions set at the federal level, leaving states to draft or adopt their own provisions, which will likely have a fracturing effect on the regulatory market for motorcycles. But, it will also mean the abolition of EPA regulations that many motorcyclists oppose, like the blending of ethanol in our fuel, and restrictions on noise, emissions, and vehicle modifications.

KTM Invests in Heads-Up Display Company NUVIZ

Heads-up display (HUD) company NUVIZ just took a strategic investment from Pierer Industrie AG, the company behind KTM, Husqvarna, WP Suspension, and others. Today’s news is quite a catch for the San Diego based technology startup, and it bodes well for NUVIZ to bring its heads-up display technology to market. As such, NUVIZ hopes to have a heads-up display unit and connected rider system available in the first half of 2017. NUVIZ has raised roughly $9 million to date, via equity and debt, and our sources tell us that KTM’s purchase into the company has contributed to the lions’s share of that amount – upwards of $5 million, along with a seat on NUVIZ’s board of directors.

Red Bull Honda World Superbike Team Debuts

In an airplane hangar in Austria, Honda’s World Superbike team unveiled its wings…that is to say, the Red Bull Honda World Superbike Team debuted in the energy drink’s Hangar-7 facility in Salzburg today. As the name implies, Red Bull will be the title sponsor for Nicky Hayden’s and Stefan Bradl’s World Superbike title bid this year, on the updated 2017 Honda CBR1000RR SP2. This is the first time that Red Bull has been a title sponsor in the WorldSBK paddock, though the energy drink company’s livery can be seen on variety of bodywork throughout motorsport. “It’s a new year with a new bike, new title partner and new teammate, so there are definitely many changes ahead and a lot of things to look forward to,” said former MotoGP Champion Nicky Hayden.

PJ Jacobsen Gives His First Impressions of MV Agusta

PJ Jacobsen will once again be the sole American representation in World Supersport this year. The New Yorker had his first taste of his MV Agusta F3 in the dry while at the Jerez test, and came away suitably impressed by the bike that has won eight races in the hands of Jules Cluzel in recent years. The 23-year-old tested the bike in Jerez last year in what was seen as a shootout for the ride, but on a damp track he didn’t get a real feel for the bike. “Today was my first day on the bike this year,” said Jacobsen. “I did half a day on the MV last November in Jerez, but it was half wet, half dry so today was good to get out there. It was fully dry so I learned a lot and I’m quite happy with it. The bike is totally different to what I’ve ridden in the past, but the team works really well and they’ve impressed me.”

Check Out the 2017 Honda RC213V

The MotoGP launch season is still upon us, and now that we have seen the teams and bikes from Ducati, Suzuki, and Yamaha – it is time for Honda to take the wraps off the team its campaigning for its title defense. Debuting the 2017 Honda RC213V at a press event in Indonesia, not much has changed outwardly for the 240+ horsepower GP bike, though there a subtle differences to be seen, if you look closely and compare it to last year’s bike. The Repsol Honda fairings cover the biggest change that we know of, as reports from the test tracks confirm that Honda is experimenting with a “big-bang like” firing order on its V4 engine, a change from the “screamer” configuration of last season, which was handful for Marc Marquez and Dani Pedrosa to manage.

2016 Was A Very Good Year for Husqvarna

Last year proved to be a tough year for many brands, especially those with operations in the United States, but that wasn’t the case for Husqvarna. The rebooted Swedish brand is seeing good life while under its Austrian ownership. Making 2016 a very good year for Husqvarna, the brand is reporting a sales increase of a whopping 43% over 2015’s sales numbers. That is no small feat for Husqvarna, as 2015 was already a record year for the dirt-focuses brand, where it saw a 32% increase. Of course in many ways, up is the only direction Husqvarna can go, after its purchase by Pierer Industrie AG. Still, Husqvarna’s figure of 30,700 sold motorcycles in 2016 is a marked improvement from the near 10,000 units it was producing while part of BMW Motorrad.

2017 Suzuki GSX-RR Debuts in Malaysia

Debuting this weekend in Malaysia, the ECSTAR Suzuki MotoGP team has unveiled its team and livery for the 2017 season, which will see Andrea Iannone and Alex Rins riding the update Suzuki GSX-RR race bike. Suzuki has already shown that it has a bike capable of hunting for podiums; and on its best days, it can be a race-winner as well. For the 2017 season though, the Japanese brand hopes to build upon its success in 2016. As such, the ECSTAR Suzuki team has high hopes with the arrival Andrea Iannone, hoping that “Maniac Joe” can add some more wins to Suzuki’s tally. Looking long-term too, the addition of Alex Rins could be strong investment by Team Manager Davide Brivio, with Rins being one of Moto2’s top talents.

Tip: Don’t Break Your ADV Bike in Your Teaser Video

01/25/2016 @ 9:19 am, by Jensen Beeler16 COMMENTS

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For reasons we haven’t fully been able to understand, there has been a lot buzz lately about the new Himalayan model from Royal Enfield, the Indian company’s foray into the ADV market.

The premise might seem obvious enough, a small-displacement (410cc) adventure-tourer that is supposed to be cheap, rugged, and easy to work on.

There has always been a trade-off to make in buying a Royal Enfield though, with the “unique” charm of owning a motorcycle from the historic brand having to be balanced against its less than stellar reputation for quality and reliability.

While the idea of a simpler and easier adventure-tourer is certainly appealing to a demographic that is like to have to make repairs on the side of some single-track trail, it just seems you are just as likely to be making those repairs because something on the bike broke for no good reason. There’s a chicken and the egg thing going on somewhere here with this logic.

That being said, if you’re a brand that is try to tackle that very problem, it would probably be best not to show your rough and tumble ADV bike breaking when it is used on a modest of jump. Skip to 1:51 in the video, after the jump, and look for the right footpeg coming off during landing. Hrrm.

India’s Royal Enfield Acquires the UK’s Harris Performance

05/13/2015 @ 12:51 pm, by Jensen Beeler4 COMMENTS

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Indian motorcycle brands getting involved with Western companies for R&D isn’t anything new, in fact the entire Erik Buell Racing story seems to center around that very issue.

So, it shouldn’t shock anyone to hear that the iconic Royal Enfield motorcycle brand has acquired famed British performance house Harris Performance.

“Royal Enfield is working on its new generation of products and platforms; to have the Harris Performance team dedicatedly working with us will clearly enhance our engineering and product design capabilities,” said Siddhartha Lal, CEO Royal Enfield.

Pierre Terblanche Leaves Confederate for Royal Enfield

11/14/2014 @ 11:18 am, by Jensen Beeler22 COMMENTS

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It’s been 18 months since we reported Pierre Terblanche moving from Norton to Confederate Motorcycles, and now the South African is on the move again. Terblanche’s travels take him this time to India, where he has landed a position at Royal Enfield.

The Indian company is in the middle of a growth spurt, having recently acquired 50 acres of land to host their factory expansion. It’s not clear what sort of projects Terblanche will be working on while at Royal Enfield, but we can get an idea from the designer’s latest work, the Confederate X132 Hellcat Speedster.

Video: Chennai to Pondicherry with Royal Enfield

01/24/2013 @ 2:58 pm, by Jensen Beeler4 COMMENTS

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Somewhere on the A&R bucket list is riding Royal Enfields through India. Like blizting a German car down the autobahn, there is just something that feels right about taking the classic Indian-made motorcycle through its native terrain.

Now with India becoming the epicenter of growth for the motorcycle industry, a whole new definition of what is motorcycling is about to be written. Perhaps then, it is fitting that Royal Enfield has paired the visuals of this video with the words that Robert M. Pirsig wrote in his classic Zen and the Art of Motorcycle Maintenance.

“The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquility it’s right. If it disturbs you it’s wrong until either the machine or your mind is changed.” Could anyone have enivisioned better words to describe the shift we are seeing in the motorcycle industry to markets like India and Asia as a whole? Enjoy the video after the jump.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

Royal Enfield Appoints New CEO

02/02/2011 @ 1:35 pm, by Jensen Beeler1 COMMENT

The world’s oldest motorcycle brand is about to get some new blood, as Dr. Venki Padmanabhan has been named Royal Enfield Motors new CEO. Serving Royal Enfield for the past two years as COO under then CEO R.L. Ravichandran, Padmanabhan has a bevy of management experience, which has seen him serve as the Managing Director of Chrysler’s South East Asia Global Sourcing Office, along with other positions at General Motors and Mercedes-Benz. While Padmanabhan has been at Royal Enfield, the company has posted 21% growth in sales volume, 54% growth in sales turnover, and double-digit profitability (that’s the business equivalent to a triple-double).

Reporting to Siddhartha Lal, the Managing Director of Eicher Motors Limited (Royal Enfield’s parent company), we imagine Padmanabhan’s marching orders will be to continue the strong growth the company saw under Ravichandran, and to continue to expand into emerging markets, while solidifying Royal Enfield’s position in India against outside producers.

Royal Enfield to Double Production Capacity

06/17/2010 @ 1:03 pm, by Jensen Beeler2 COMMENTS

Royal Enfield Motors has released a statement saying that the historic company is getting ready to double its current production levels in the coming years. The proposed expansion, which would see the company’s current production level of 52,000 yearly motorcycles get bumped to 70,000 units in 2011, 90,000 units in 2012, and finally 100,000 units in 2013, stems from the positive response the company has seen to its fuel-injected motorcycles. This would seem to be refinement of Royal Enfield’s similar announcement 6 months ago, where the company also said it planned to double production.