Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Video: Guy Martin Rides the Britten V1000

01/20/2015 @ 1:12 pm, by Jensen Beeler10 COMMENTS

guy-martin-britten-v1000

Guy Martin has had some amazing rides in his life, but we imagine this one will stick out for quite a while.

Testing the Britten V1000, ahead of the John Britten Memorial Tribute in Christchurch, Martin’s name gets added to the very small list of priviledged individuals who have ridden John Britten’s masterpiece.

The road racer has some high-praise for the now nearly quarter-century-0ld design, and makes note of how the Britten V1000 is both similar and different than superbikes of the 1990’s and superbikes of today.

Your moto-jealously starts right after the jump.

Black Beauty Lives – Two Britten V1000s Will Hit the Track

01/12/2015 @ 11:41 am, by Jensen Beeler24 COMMENTS

Britten-V1000

Arguably one of the most impressive motorcycles ever created, the Britten V1000 has also one of the most interesting stories. Designed and built by John Britten, an engineer from New Zealand, the V1000 had elements and ideas way ahead of its time in 1996 — such as carbon fiber wheels, frameless chassis, and Hossack front suspension.

The results were promising. The Britten V1000 won the Battle of the Twins at Daytona (1994), was 1st and 2nd in the New Zealand National Superbike Championship (1994), and set the fastest top speed at the Isle of Man TT (1993).

Unfortunately in 1995, John Britten passed away, and his loss was felt by a country and an industry. With only a handful of V1000s made, most motorcycle enthusiasts have had to glimpse these pieces of two-wheeled history standing still on a museum showroom. Not this year though.

New Zealand Gives Us Something to Think About

01/07/2014 @ 2:37 pm, by Jensen Beeler17 COMMENTS

new-zealand-speeding-video

While trolling through the doldrums of social media, I stumbled across this advertisement from the New Zealand Transport Agency about speeding, and posted it to the A&R Facebook page. The message is typical, but the execution is masterful, and so I thought it prudent to post it here as well.

You would be hard-pressed to find a motorist who doesn’t travel a comfortable margin above the speed limit at times, and while we consider that offense a casual breaking of the law, this video reminds us that the consequences are potentially less casual. So the next time you’re doing a couple clicks over the posted MPH, give this ad a thought.

Asphalt & Rubber Goes Down Under to Oz and NZ

09/23/2011 @ 7:46 pm, by Jensen Beeler22 COMMENTS

For the three weeks, Asphalt & Rubber will be coming to you from New Zealand and Australia, as I’ll be taking my first true vacation in nearly six years (booyah!). The high-profile blogging lifestyle is a tough mistress, and so far this year I’ve been on the road nearly 40% of the time (that figure is pure exaggeration, though A&R‘s entire June article coverage came to you from airports, hotels, and the back of my car).

The plan for the coming weeks is for my time down under to be less of a working holiday than my trips have been in the past (like Qatar and the Isle of Man, for example), so A&R’s mix of daily news coverage will come at you in spurts, while longer op-ed pieces will try and fill-in the gaps on days where I’m riding around in Kangaroo pouches, or whatever the hell it is they do for fun around here.

Ducati 999 Testastretta Beach Racer

06/21/2010 @ 6:08 am, by Jensen Beeler7 COMMENTS

Do you ever feel like your Ducati Superbike 999 just doesn’t go all the places you want to go? Are you more of a go anywhere, do anything sort of motorcyclist, but think GS-series BMW’s are for wussies? Have you ever killed a man just to watch him die? If you answered yes to two or more of these questions, then the Ducati 999 Testastretta Beach Racer might just be the all-purpose two-wheeler just for you.

World Superbike in New Zealand 2012?

03/05/2010 @ 6:19 am, by Jensen Beeler12 COMMENTS

Just days after WSBK wrapped up its season opener at Phillip Island, Australia, rumors are about that the Flammini Brothers are eyeing the Hampton Down circuit in New Zealand as a possible destination for the World Superbike Championship in 2012. Hampton Downs will reportedly have to increase its track length in order to qualify for FIM homologation, which should make the road course 2.4 miles long.