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The COVID-19 pandemic continues to be a plague on the schedules for the motorcycle trade shows, and now the effects are coming to the plans of the 2021 AIMExpo.

Unsurprisingly, the American trade show has been canceled for 2021 (or “postponed” until 2022, if you want to use the words of the MIC’s press release.

The news is unfortunate, but to be expected considering the various travel restrictions, event restrictions, and worries about the spread of the coronavirus.

Motorcycle sales in the United States have had a tumultuous year so far, starting Q1 off with a 9% sales decline from 2019. That figure didn’t tell the whole story though, as not all segments were reacting similarly to the coronavirus lockdown.

While street bike sales were down 23%, off-road bikes were up an astounding 30% (dual-sport sales split the difference, and were down 5% for the first quarter).

That dichotomy has continued onward as 2020 marched on, with the MIC now reporting that dirt bike sales continued to impress this year with a 50.3% gain, when tallying the first six months of the year.

That motorcycle sales are down because of the coronavirus lockdown seems like an obvious thing to state. Just for clarity though, American motorcycle sales through the first four months of the year are down 9% compared to last year.

Truthfully, that number is far less than we were predicting here at Asphalt & Rubber, and there is a good reason for that. While the COVID-19 scare has decimate on-road sales (-23%) and scooter sales (-24%), this has not been the case for off-road motorcycles sales totals, which are up 30%.

Even dual-sports seem to be buoyed by having a tire in the dirt, with sales reported to be down only 5% during the same time period.

Looking deeper into the dual-sport numbers though appears to give an insight on this odd dichotomy between street and dirt sales in the motorcycle industry.

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Official data on the US motorcycle industry for 2019 isn’t out yet, but Asphalt & Rubber has seen preliminary numbers, encompassing the first 11 months of the year on new motorcycle sales, and those numbers show that the USA continues to have essentially zero growth.

According to the documents supplied to us by our Bothan spies, from January to November of 2019, the US motorcycle industry grew a whooping 0.1%, with most of the major brands posting moderate single-digit losses for the year on new bike sales.

The motorcycle industry in the United States needs to attract new riders. This is a well-established fact, and we have already begun to see manufacturers catching on to this idea – most notably, Harley-Davidson with its “More Roads” business plan.

Now, the Motorcycle Industry Council (MIC) is rallying the troops to the cause, announcing a new long-term initiative to bring in new riders.

While new-bike sales in the United States continue to plummet, the Motorcycle Industry Council is reporting that overall motorcycle ownership is up in the USA.

This is because the MIC has found that 8% of the US households in 2018 had a motorcycle, according to their polling data – the most ever recorded by the MIC in decades.

The results are a modest bump from the 6.94% recorded in 2014 (the last time that the MIC did a full survey of motorcycle ownership), with 2018 showing that 10,124,400 households in the USA having a bike.

With the United States Census Bureau estimating the number of US households at 126,224,000, the MIC’s numbers come out to be 8.02% of the households.

I often berate the Motorcycle Industry Council (MIC) for not doing enough to promote and protect motorcycle riding in the United States, but we also have to give credit where credit is due, and the MIC is due a little credit for a change.

Working in conjunction with the Congressional Motorcycle Caucus, the MIC hosted a briefing titled “Intelligent Transportation Systems and Automated Vehicle Applications Impacts on Motorcycle Safety,” which focused on vehicle-to-vehicle technologies, and how they apply to motorcycles.

The briefing featured a panel of industry and research experts on the issue: Sam Campbell, BMW Group; Gary Higgins, American Honda Motor Company, Inc.; Shane McLaughlin, Virginia Tech Transportation Institute; and Eric Teoh, Insurance Institute for Highway Safety. 

Episode 69 of the Two Enthusiasts Podcast is a special one, since it is our recent live show, which was held at the Dainese D-Store in San Francisco

The show covers a number of topics, and starts out with a discussion about the recent news that the FIM has picked its spec-motorcycle for the upcoming FIM Moto-e Cup series.

From there, we move into a conversation about the state of the motorcycle industry, and how organizations like the AMA and MIC represent motorcycling – or don’t, as the case may be. 

This then leads into a talk about the industry as a whole in the United States, which is on the decline, and how we can fix that downward trend. The show then goes into a Q&A session, which continues these topics.

The conversations are pretty interesting, and well-worth listening to. Thank you again to all the Two Enthusiasts enthusiasts who spend their Wednesday night with us in San Francisco!

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. 

We hope you will join the conversation, and leave us some audio comments at our new email address: twoenthusiasts@gmail.com.

Asphalt & Rubber readers should be familiar with how attempts have been made to use the Digital Millennium Right Act (DMCA) as means of limiting how you can work on your vehicles, including your motorcycle.

These attempts first started in 2015, and were pushed heavily by John Deere and the automobile lobby. Thankfully, last year the the Librarian of Congress allowed exemptions for vehicles to be applied to the DMCA, which will be in effect for the next two years.

Now, the Motorcycle Industry Council (MIC) – a group that represents the interests of motorcycle manufacturers in the United States – is putting pressure on state legislatures and encouraging them to block “Right to Repair” bills that would codify the exemptions made to the DMCA. 

For many in the motorcycle industry, 2016 felt like an off year, and now we know that those feelings weren’t unsubstantiated.

Early leaks of the MIC’s industry sales figures for 2016 show that the US motorcycle market contracted 2.1% in 2016, erasing the modest gains made in 2015.

Meanwhile for our neighbors across the pond, things are going substantially better, with sales in the United Kingdom up 11.7% (128,644 registrations).