Tag

MIC

Browsing

For a while now I have been trying to figure out what exactly the Motorcycle Industry Council (MIC) does, because while the MIC “exists to preserve, protect and promote motorcycling through government relations, communications and media relations…” the industry group does a pretty poor job of doing much of anything along the lines of its mission statement, if it does anything really at all. Showing signs of life though, the MIC is making headlines today after it disclosed Harley-Davidson’s Q1 2012 earnings, ahead of the publicly-traded company’s shareholder meeting. Nice.

The move caused a bit of a shuffle over in Milwaukee, as the Bar & Shield brand had to make an emergency filing with the SEC that it had in fact found a 25.5% sales gain in the first three months of the year (bravo to Harley, by the way). For those that aren’t as a familiar with the MIC, the nonprofit group is essentially comprised of representatives from the various motorcycle OEMs, aftermarket, and other industry businesses, and is the corporatation-focused counterpart to the American Motorcyclist Association (AMA), which supposedly has the best interests of motorcyclist at its heart.

The Motorcycle Industry Council’s Business Advisory & Forecast group has issued a report that predicts a sales decline in the US new motorcycle market for 2012. The news comes fresh on the heels of the 0.3% gain that the motorcycle industry’s leading brands experienced in 2011 in the American market, and is the first time that the MIC has forecasted future new motorcycle sales for the United States.

Adding some validity to the report is the fact that the MIC, in conjunction with the Institute for Trend Research, accurately predicted 2011’s modest sales growth. This news is interesting to note, as it goes counter to news about the recovering economy and the increased national average gasoline price, both of which have been linked to previous bumps in volume for motorcycle sales.

The Motorcycle Industry Council (MIC) has taken it upon itself to establish a new standard on how to gauge the range of electric motorcycles. Since their entry into the market, we’ve seen some interesting performance claims from electric motorcycle manufacturers — some more misleading than others. Doing a little self-policing, the MIC has stepped in and established a universal standard that will attempt to quantify the real-world range of electric two-wheelers.

This news is important for two reasons, with the first being the obvious need of some sort of apples-to-apples comparison between the electric motorcycle brands, and the MIC’s desire to intervene on the nonsense occurring in this space before things get really out of hand.

The other major takeaway from this news is perhaps more subtle, as the MIC’s interest in regulating electrics is incredibly telling of what’s coming down the pipe from the major OEMs. A group comprised of executives from the largest US motorcycle brands, one has to wonder why this organization would be interested in regulating this budding segment in the motorcycle industry, that is unless it was setting the groundwork for OEM involvement in the E2V space…and boom goes the dynamite.

The Motorcycle Industry Council is reporting that US motorcycle sales are up 7% in Q1 of 2011, with 102,547 units being sold in the year’s first three months. Leading the charge were scooter sales, which were up nearly 50% to 6,246 units, while on-road units were up as well, pushing 70,879 units in Q1 (a 6.9% gain).

Despite the strong numbers from on-road and dual-sport models, off-road vehicles did not fare as well, with ATV sales down 16% and off-road motorcycle sales down 5.5% (47,702 & 18,725 units respectively), making 2011 still a mixed bag depending on what side of the industry you are on.

According to the NHTSA, motorcycle deaths in the United States dropped by 16% in 2009 compared to the number of deaths in 2008. With 4,462 deaths in 2009 and 5,312 deaths in 2008, this makes for the first time motorcycle death tolls have dropped in the past decade; however federal officials are reluctant to call this a victory in rider safety.

“While we are pleased that the number of motorcycling fatalities dropped dramatically in 2009, a one-year drop isn’t a trend. We need to determine why, and ensure that the decline continues,” said Ed Moreland, AMA Senior Vice President for Government Relations.

The Motorcycle Industry Council (MIC) has formed a task force to study the issues surrounding electric motorcycles and other vehicle segments in the powersports industry. While the task force’s participants aren’t being named, almost all the major OEM manufacturers are involved, as well as most of the electric motorcycle producers. While the groups hasn’t finalized its priority list of issues, performance standards and consumer education seem to be top-billed action items for the task force, as group looks to create fair comparisons between the budding industry and entreached ICE market.

The Motorcycle Industry Council has released the latest figures on motorcycle and industry sales for the first quarter of 2010, and the figures show a 21% decrease in motorcycle sales compared to 2009, with the industry as a whole posting a 23% loss. These statistics paint a continued doom and gloom scenario for the motorcycle industry, but there is a silver lining in the March 2010 numbers, which show an increase in some segments, and a slowing decline in the rest. Check after the jump for a full breakdown.