The motorcycle industry in the United States needs to attract new riders. This is a well-established fact, and we have already begun to see manufacturers catching on to this idea – most notably, Harley-Davidson with its “More Roads” business plan.
Now, the Motorcycle Industry Council (MIC) is rallying the troops to the cause, announcing a new long-term initiative to bring in new riders.
While new-bike sales in the United States continue to plummet, the Motorcycle Industry Council is reporting that overall motorcycle ownership is up in the USA.
This is because the MIC has found that 8% of the US households in 2018 had a motorcycle, according to their polling data – the most ever recorded by the MIC in decades.
The results are a modest bump from the 6.94% recorded in 2014 (the last time that the MIC did a full survey of motorcycle ownership), with 2018 showing that 10,124,400 households in the USA having a bike.
With the United States Census Bureau estimating the number of US households at 126,224,000, the MIC’s numbers come out to be 8.02% of the households.
The Motorcycle Industry Council (MIC) announced today that the proportion of female motorcycle owners in the USA is on the rise, with 19% of the industry now comprised of women.
That figure is strong increase from the 14% ownership rate that was reported just three years ago, and it shows the changing demographic within the motorcycle industry.
I often berate the Motorcycle Industry Council (MIC) for not doing enough to promote and protect motorcycle riding in the United States, but we also have to give credit where credit is due, and the MIC is due a little credit for a change.
Working in conjunction with the Congressional Motorcycle Caucus, the MIC hosted a briefing titled “Intelligent Transportation Systems and Automated Vehicle Applications Impacts on Motorcycle Safety,” which focused on vehicle-to-vehicle technologies, and how they apply to motorcycles.
The briefing featured a panel of industry and research experts on the issue: Sam Campbell, BMW Group; Gary Higgins, American Honda Motor Company, Inc.; Shane McLaughlin, Virginia Tech Transportation Institute; and Eric Teoh, Insurance Institute for Highway Safety.
Episode 69 of the Two Enthusiasts Podcast is a special one, since it is our recent live show, which was held at the Dainese D-Store in San Francisco.
The show covers a number of topics, and starts out with a discussion about the recent news that the FIM has picked its spec-motorcycle for the upcoming FIM Moto-e Cup series.
From there, we move into a conversation about the state of the motorcycle industry, and how organizations like the AMA and MIC represent motorcycling – or don’t, as the case may be.
This then leads into a talk about the industry as a whole in the United States, which is on the decline, and how we can fix that downward trend. The show then goes into a Q&A session, which continues these topics.
The conversations are pretty interesting, and well-worth listening to. Thank you again to all the Two Enthusiasts enthusiasts who spend their Wednesday night with us in San Francisco!
You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.
We hope you will join the conversation, and leave us some audio comments at our new email address: firstname.lastname@example.org.
Asphalt & Rubber readers should be familiar with how attempts have been made to use the Digital Millennium Right Act (DMCA) as means of limiting how you can work on your vehicles, including your motorcycle.
These attempts first started in 2015, and were pushed heavily by John Deere and the automobile lobby. Thankfully, last year the the Librarian of Congress allowed exemptions for vehicles to be applied to the DMCA, which will be in effect for the next two years.
Now, the Motorcycle Industry Council (MIC) – a group that represents the interests of motorcycle manufacturers in the United States – is putting pressure on state legislatures and encouraging them to block “Right to Repair” bills that would codify the exemptions made to the DMCA.
For many in the motorcycle industry, 2016 felt like an off year, and now we know that those feelings weren’t unsubstantiated.
Early leaks of the MIC’s industry sales figures for 2016 show that the US motorcycle market contracted 2.1% in 2016, erasing the modest gains made in 2015.
Meanwhile for our neighbors across the pond, things are going substantially better, with sales in the United Kingdom up 11.7% (128,644 registrations).
More and more women are riding motorcycles, according to the Motorcycle Industry Council’s (MIC) latest motorcycle ownership survey. The data from the survey shows that out of the 9.2 million motorcycle owners in the United States of America, 14% of them are women. Booyah!
This figure is a stark contrast to the 8% ownership rate for women that was found in 1998, though it shows that the motorcycle industry still has a great deal of ground to cover when it comes to appealing to both sexes equally.
Encouraging though is the fact that 30 million people in the USA swung a leg over a motorcycle, with over a quarter of those people being female (some presumably as passengers), which shows that the sport and industry is at least reaching out beyond the gender lines.
Interesting news, as the Motorcycle Industry Council (MIC), the American trade group that is comprised of most of the motorcycle manufacturers, has acquired the motorcycle group of Marketplace Events LLC. What this really means is that the MIC has bought the AIMExpo, America’s largest trade, consumer, and media event.
We say this news is interesting, because you don’t usually see trade groups like the MIC in the mergers and acquisition realm, though the acquisition makes sense from a promotional point-of-view.
For those who don’t know, the MIC serves the interests of the motorcycle industry as a whole in the United States, and thus there is a lot to be gained by the MIC also controlling arguably the most important expo event for the American motorcycle industry.
This likely means that we will see more US models debuting at the AIMExpo, giving the show a status similar to the EICMA show in Italy and the INTERMOT show in Germany.
The Motorcycle Industry Council has tallied the numbers from 2014, and is happy to report that the US motorcycle industry grew 3.8% last year. Participating motorcycle manufacturers reported that 483,526 two-wheelers were sold in 2014, with growth across all sectors except in scooter sales.
The off-road segment sold particularly well, seeing an almost 11% gain over 2013’s numbers, with 81,013 units going thru dealership doors. Dual-sport sales were up 3.6% with 34,497 units sold, while on-road sales were up a modest 3%, for 334,488 units sold.
The US economy has been slow to recover, and so too has the US motorcycle market. With first-quarter sales down 0.3% this year though, it looked like the US motorcycle market was about to flatline.
Thankfully, that has not been the case in Q2 of 2014, as the Motorcycle Industry Council (MIC) is proud to report that US motorcycle sales are up 4.0% in the second quarter of this year.
Selling 169,111 units in Q2 2014 (6,585 more than in 2013), motorcycles sales in the US so far this year are now up 2.6%, with 263,833 units sold so far in 2014.