Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

A Rainbow of MV Agusta F3 Colors

03/04/2011 @ 2:57 pm, by Jensen Beeler9 COMMENTS

As far as we can tell right now, you can get the 2012 MV Agusta F3 in just about any color you want, as long as it’s white & red. While the F3 looks good in the classic MV Agusta livery, that fact didn’t stop some Italian fanatics from photoshopping the bike into a variety of other color schemes MV has used over the years. Big ups to our commenters for pointing them out to us, you can find a gallery of the photoshops after the jump.

Hopkins to Wildcard in World Superbikes at Silverstone

03/03/2011 @ 8:59 am, by Victoria Reid9 COMMENTS

Despite newly announced title sponsor Samsung, British Superbike squad Crescent Racing will not enter John Hopkins as a wildcard entry for the Donington Park round of World Superbike racing as previously expected. Instead, both the American rider and his new teammate, reigning BST Champion Jon Kirkham, will be entered for the British WSBK round at Silverstone later in the season.

Originally, the team had announced that Hopkins would race at Donington, but with a rider new to the team testing today at Cartagena, it seems as though Crescent Suzuki has decided to wait to join the WSBK fray. They will continue their testing March 8th at Guadix, Spain in advance of the BSB opener at Brands Hatch on April 25th.

Max Biaggi Unveils #1 Plate for WSBK

02/24/2011 @ 11:52 am, by Jensen Beeler1 COMMENT

There’s been a bit of hemming and hawing regarding whether Max Biaggi would take the Champion’s Honor and wear the number one on his Alitalia Aprilia RSV4 Factory race bike in this season’s World Superbike Championship. But that speculation has seemingly come to an end now, as during the WSBK “class photo” today, Biaggi’s Aprilia RSV4 wheeled-out of the garage with the #1 plate blazing.

Reports from the World Superbike paddock suggest that Aprilia is keen to make a showing of its success last season with the #1 plate, while Biaggi would prefer to retain his venerable #3 logo, which is his current official listing with World Superbike.

Yamaha’s 2011 MotoGP Livery Unveiling

02/21/2011 @ 2:11 am, by Jensen Beeler21 COMMENTS

Yup, it’s official folks: Yamaha will run without a title sponsor for the 2011 MotoGP season (at least initially), as the team’s official race livery was unveiled at Sepang today (actually, we’re releasing these photos ahead of the official announcement, so in a way this post is coming from the future), along with the official unveiling of the 2011 Yamaha YZR-M1 MotoGP race bike.

Trading a corporate sponsor for a “50th Year in Road Racing Championship Grand Prix” emblem, Yamaha has seemingly been unable to woo a title backer onto its carbon fiber fairings after Fiat’s departure, despite winning the team, rider, and manufacturer Championships in the 2010 season. Check out the full gallery after the jump.

Yamaha Releases 2011 World Superbike Livery – Forgets to Add Sponsors’ Logos

02/16/2011 @ 10:05 am, by Victoria Reid4 COMMENTS

Releasing its 2011 World Superbike livery today, Yamaha had to unveil its YZF-R1 with a profusion of the color blue, and total lack of a title sponsorship. Not renewing its contract after the 2010 season, Italian milk producer Sterilgarda is notably absent from the team livery. It might have been assumed that Sterilgarda would stay on to sponsor Italian rider Marco Melandri, but the once promising MotoGP rider obviously did not have the drawing power for the Italian brand.

This lack of corporate sponsorship is a worrying trend for the Japanese motorcycle manufacturer, as Yamaha has yet to announce a sponsor for its MotoGP team, after Fiat exited with its bags of money when Valentino Rossi left Yamaha for Ducati Corse (there’s considerable talk that when Yamaha debuts its MotoGP livery in Sepang later this month, it’ll be with corporate colors as well).

Yamaha Will Debut 2011 MotoGP Livery at Sepang Test

02/11/2011 @ 8:44 am, by Jensen Beeler7 COMMENTS

Yamaha Racing has just announced that it will debut its 2011 MotoGP team livery at the Sepang test on February 21st. Yamaha has been without a title sponsor since the departure of Valentino Rossi, as Italian car manufacturer Fiat dropped its support of the Japanese team when Rossi went to Ducati Corse for this upcoming season.

Despite having the reigning MotoGP World Champion Jorge Lorenzo, the 2010 MotoGP Rookie of the Year Ben Spies, and being the team to beat in 2011, Yamaha has reportedly struggled to find a title sponsor for the upcoming season, that is until now.

For Hire.

02/02/2011 @ 8:06 am, by Jensen Beeler23 COMMENTS

WSBK: PATA Racing & Haga Show Off 2011 Livery

01/22/2011 @ 8:43 am, by Victoria Reid4 COMMENTS

Pata Racing Team Aprilia launched its 2011 World Superbike entry today at the Verona Motor Bike Expo in Italy. The largely white Aprilia has a large PATA logo on the side with accents of green and blue and other sponsor decals. As expected, Noriyuki Haga will be the sole-rider for the team that formerly fielded Jakub Smrz first on a Ducati then Aprilia for the 2010 season. The bike was unveiled by Team President Daniele Carli and Team Manager Marco Borciani, who also underscored the previous announcement that Aprilia is officially supporting the team, though no one officially from Aprilia attended.

Nitro Nori successfully stirred up some interest by saying, “I’m not worried about Max Biaggi! I think I can start winning again with this bike, and try to reach my goal of 60 career wins. Then I can retire…I’m aiming for the title, but my first objective will be to beat the factory Aprilias.”

Three New Colors for the Aprilia Dorsoduro 750

01/20/2011 @ 6:03 am, by Jensen Beeler1 COMMENT

For 2011 Aprilia is gracing the Dorsoduro 750 with three new colors: white, black, and what’s passing as green these days. For now the colors seem to be only coming to the European market, but we wouldn’t be surprised if a couple of them ended up bound for the shores of North America (especially the white and black models, yum). The new colors for the Dorso 750 will join Aprilia’s larger displacement model, the newly debuted 2011 Aprilia Dorsoduro 1200 (which will also come in white and black color schemes). No news yet on the a 1,200cc version of the Aprilia Shiver, the Dorsoduro’s sister bike.

Castrol Honda Returns to World Superbike

01/18/2011 @ 6:34 am, by Victoria Reid8 COMMENTS

Ten Kate Honda officially became Castrol Honda at the 2011 launch of the team in the UK today. Though Jonathan Rea and Ruben Xaus were confirmed as riders in November 2010, the return of a Castrol Honda team to World Superbike was kept pretty well under wraps until today’s launch. Naturally the livery is very different from last season, with the previous yellow-green color of previous sponsor Hannspree completely removed in favor of a Castrol green, red, and white and a bit of Honda’s wing logo.

“When our world championship racing adventure was first beginning, many years ago now, Castrol Honda was the one team in the paddock which everyone looked up to, whose professional and performance standards we all wanted to achieve. It is an honour for us now to be racing under this famous and historically successful banner and we are privileged to be following in the footsteps of the team we admired so much in the past,” said team manager Ronald ten Kate. The factory Honda team sponsored by Castrol won three superbike championships: John Kocinski, 1997, and Colin Edwards, 2000 and 2002.