A Non-Hipster Review of the Ducati Scrambler

The Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even. This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand. Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.

KTM Plans New Smaller V-Twin Engines, Husqvarna Too

A quick look at KTM’s recent additions to its model lineup sees significant attention being given to the company’s large and small-displacement machines, yet the middleweight bikes have remained seemingly untouched. That seems set to change, according to an interview MCN had with KTM CEO Stefan Pierer. Saying that KTM would develop new v-twin engines in the 600cc to 800cc range over the next three years, the Austrian company seems set to its entire lineup revamped within the next few years. The new v-twin engines would compliment the small-displacement single-cylinder bikes in the sub-400cc category, as well as the two and four-cylidner bikes that KTM is pushing in the sport and adventure segments.

FIM Women’s European Cup Added to the EJC

Good news for females riders in the European Union, as we hear that the FIM Women’s European Cup has been folded into the European Junior Cup, which runs alongside the World Superbike Championship. Running alongside the EJC as its own class, young female riders won’t have to decide between the two series, as they will score points in both. This relieves young ladies from having to choose between racing with just the girls, or the boys on an equal playing field…as now they will be doing both.Much of our focus lately has been on MotoAmerica’s efforts and designs to rebuild an American presence in international motorcycle racing, but our European counterparts are hard at work as well.

Daytona 200 Lives on with ASRA Sanctioning

Now that the Daytona Motorsports Group is no longer in control of AMA Pro Road Racing, intrigue has surrounded DMG’s home race, the Daytona 200. An event that usually kicks off the motorcycle racing season in March, the Daytona 200 has been an outlier with its early schedule, endurance format, and technical challenges. The race always seemed forced upon the AMA schedule, and it required teams who wanted to be competitive to run different equipment and tires than what they were using for the rest of the season. The limitations on tires ultimately meant that the Superbikes, the premier road racing class, could not compete in 200 mile race, leaving the event for the aptly named Daytona SportBike category, which was a mix of middleweight machines.

Spy Shots: KTM 1290 SMT – Another Beast?

KTM fans should brace themselves for another model, as the Austrians have been caught teasing a successor to the KTM 990 SMT. Based of the KTM 1290 Super Duke R platform, the new SMT borrows the Super Duke’s core, and adds proper panniers, taller suspension, more cowling, and a windscreen. Visibly similar on the SMT are the chassis and motor of the Super Duke R, and as such the SMT highlights the same steel trellis design and single-sided swingarm. The LC8 engine can easily be seen as well, and the SMT-sucessor can be seen with even the same stock exhaust as found on the 1290 Super Duke R. In this machine, we can see KTM’s response to BMW and Ducati’s continued entrance into the sport/touring/adventure segment.

Honda Motor Co. Produces Its 300 Millionth Motorcycle

Hosting a ceremony today in Tokyo, Honda Motor Company announced that it has produced cumulatively 300 million motorcycles worldwide. The milestone, which was actually reach in September of this year, but just now celebrated by the Japanese company, comes in Honda’s 66th year of making motorcycles, when the brand entered the market with the Honda Dream Type-D in 1949. Despite having 33 production facilities in 22 countries around the world, Honda’s 300 millionth motorcycle was produced at the Kumamoto factory (Honda’s primary plant in Japan), and the bike in question was fittingly a Honda Gold Wing 40th Anniversary Edition machine.

Erik Buell Racing 1190AX Adventure-Tourer Due in 2016

Erik Buell Racing’s release of new models has been slow and steady, despite the American company teasing the names of its first three consumer-level machines from day one. EBR gave the world an early look at the 2015 Erik Buell Racing 1190SX, the streetfighter version of the company’s EBR 1190RX superbike, and now we await the company’s third model. It has long been rumored that the third model from Erik Buell Racing, the EBR 1190AX, would be an adventure-touring model, and Gary Pietruszewski, the Vice President of Global Sales at Erik Buell Racing, confirmed as much while talking to Autoevolution. Like the 1190SX, we don’t expect EBR to re-tune the 1190AX’s engine from its original superbike application.

No Polaris Slingshot in Texas, For Now

Bad news if you live in Texas and want to grab the hottest trike on the market right now, the Polaris Slingshot, as the Lone Star State has rescinded its approval for Slingshot sales in Texas. Despite initially approving the Polaris Slingshot for sales on November 4th, the State of Texas reversed its approval, leaving Polaris to notify dealerships on November 10th that they would be unable to sell the Slingshot, for the foreseeable future. The issue comes down to the application of the definition of what is a motorcycle in the State of Texas, which defines a motorcycle “as a motor vehicle, other than a tractor, that is equipped with a rider’s saddle and designed to have when propelled not more than three wheels on the ground.” (Texas Transportation Code §541.201 (9)).

Newspeak: BMW Removes “Enduro” from Its Lexicon

If you go in to your local BMW dealer and ask to look at their latest enduro models, you should brace yourself for a Laurel & Hardy routine, as the e-word is now persona no grata at US dealerships. Instead, BMW dealers have been instructed to use the word “adventure” instead, newspeaking would-be customers into a segment that BMW literally invented (with a little help from Ewan and Charley). BMW Motorrad USA has also struck the word from its online footprint (except for harder to change things like URLs), just as the German company has flooded the segment with multiple models (more on that later), namely the BMW S1000XR.

KTM 390 Duke Also Confirmed for the USA

In addition the KTM RC390, KTM USA has also seen fit to bring the KTM 390 Duke to American soil for the 2015 model year. The absence of the small-displacement street bike on KTM USA’s lineup for the past two year has been a curious one, as the 375cc naked bike has been selling quite well in other markets. Whatever reasons KTM USA might have for delaying the arrival of the KTM 390 Duke to the United States, the good news is that American riders will have it as an option starting next year. Pricing is set at $4,999, and includes Brembo brakes and WP suspension.

KTM Sells 50,000+ Motorcycles in the First-Half of 2012

07/23/2012 @ 1:35 pm, by Jensen Beeler5 COMMENTS

KTM Sells 50,000+ Motorcycles in the First Half of 2012 KTM glowing headers 635x476

KTM has crunched the numbers on it sales for the first half of 2012, and the Austrian company has some very impressive news to share. Selling 50,233 units in the first six months of the year, KTM’s increase in sales is 36% over last year’s figures for the same time period, a gain due mainly to the company’s efforts in emerging markets like India.

Though this is the first time that Bajaj’s selling of the KTM Duke 200 has been included in KTM’s half-year report, the Austrian brand wasn’t fueled solely by its Indian sales, as KTM’s European sales were up 41% as well, giving KTM a total marketshare in the EU of 7%.

Sorry for Partying: Cyril Despres Faces Fines for KTM Video

01/31/2012 @ 1:23 pm, by Jensen Beeler5 COMMENTS

Sorry for Partying: Cyril Despres Faces Fines for KTM Video KTM Freeride 350 video

We published some KTM Freeride videos a few months back as an example of what great motorcycle video promotion looks like. When it comes to producing outstanding promotional clips and photos, the Austrian manufacturer’s creative arms easily wrestle down consistently choice material…however their paperwork apparently leaves a little to be desired.

According to reports, KTM failed to let city officials know that it would be riding around in the Andorran Pyrenees, and subsequently did not receive the necessary permits to make its two-wheeled goodness. Because of this oversight, KTM rider and Andorran resident Cyril Despres (along with cohort Cédric Gracia) to face some fines for their galavanting. Despres and Gracia could be levied €50 to €500, which isn’t exactly going to break the bank.

KTM Videos – A Case Study on Promoting a New Motorcycle

11/14/2011 @ 2:34 pm, by Jensen Beeler7 COMMENTS

KTM Videos   A Case Study on Promoting a New Motorcycle KTM Freeride E 635x422

Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

LEAKED: KTM 2012-2014 Product Road Map

08/01/2011 @ 11:33 am, by Jensen Beeler11 COMMENTS

LEAKED: KTM 2012 2014 Product Road Map KTM product road map 2012 2013 2014 635x477

The guys at HFL have gotten their hands on what looks like a cameraphone photo of KTM North America’s product road map for the next three model years (actually, it now looks like they just lifted the photo from BARF without giving them credit as having the story first). Showing the bikes that will hit American shores in 2012, 2013, and 2014, we get a glimpse of what new models will grace the showrooms of KTM dealers, as well as which models will be receiving facelifts and revisions. The presentation slide really speaks for itself, but perhaps the most interesting item on the list is what sounds like a 350cc version of the company’s Moto3 race bike (shown above?).