Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

The Most Ridiculous Thing I’ve Ever Seen in This Industry

09/18/2014 @ 1:58 pm, by Jensen Beeler59 COMMENTS

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I have seen a lot of things in the motorcycle industry since I started Asphalt & Rubber, but never before have I seen something like this. During the autumn months, it is not uncommon for A&R to receive tips about new motorcycle models that are about to debut, and today was seemingly no different.

This morning we got an enthusiastic email from a purported regular reader (make that two readers now), asking why we weren’t covering the leaked details on the supercharged Kawasaki H2, which were apparently “going viral” all over the internet, as the email told us. To give us proof of that assertion, they included in the emails links to a Facebook page for a new web forum for the H2, which is where the leak apparently occurred.

A quick check on our massive RSS feed (roughly 600 publications now) showed the viral story had only been picked up by one other publication, Motorcycle.com. MO ran the story with the headline “Inside Info About Kawasaki’s Radical H2 Sportbike?” — which had been written by the ever loveable “Motorcycle.com Staff” author, and qualified with the profession’s ubiquitous “?” phrasing.

Our friends at MO certainly do a bit of traffic (I say that with sincerity), though I normally wouldn’t use a single publication covering a story as an indication of that story going viral, but ok whatever…hyperbole is part of the game.

Like any good editor though, I dove into the story deeper. What I found has me supremely worried.

That Was Not the 2015 BMW S1000RR & Here’s Why

08/28/2014 @ 5:52 pm, by Iwan van der Valk11 COMMENTS

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A couple days ago we ran a story that purported to show the front section of the 2015 BMW S1000RR in a CAD rendering. We already know from spy photos that the S1000RR is getting an update, and we are curious to see if BMW will introduce a symmertrical headlight, like it seems to be doing with the S1000XR sport-tourer.

The story was bogus, and as many of our readers pointed out in the comments, the photo in question was a rendering of the original S1000RR, circa 2009. I asked our good friend Iwan at Oliepeil, who has written several times here at A&R already, to elaborate on why this bogus story was run because it’s an important topic when it comes to digital publishing.

I don’t pretend to boast that Asphalt & Rubber is immune from the follies of online journalism, though we might be the most transparent. Any reader online, reading any subject matter, should consider their sources and apply critical thinking to what they read. If you’re ever looking for ours, they’re at the bottom of ever story, usually with a link. – Jensen

Maybe you’re asking yourself how all those websites and magazines are able to bring motorcycle news to you every day. Let us explain how that works, with an example.

Our amazingly handsome and hyper-intelligent Dutch friends at Oliepeil.nl, the best motorcycle website in the world, have quite a reputation of serving up scoops, for which they often upset the worldwide motorcycle industry complex, every now and then. We are also known for our pratical jokes.

So the site I run, Oliepeil, put up a photo of the 2011 BMW S1000RR on our website, with a hint and a link to a spyshot of the rumoured 2015-version of that bike here on Asphalt & Rubber. We didn’t use a real photo, but a rendering that we “borrowed” from a website that sells 3D CAD models. What happened afterwards shows how news is being made in 2014.

The 5 Most Dangerous Motorcycles in America?

07/17/2014 @ 8:35 pm, by Jensen Beeler57 COMMENTS

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Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous.

While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

David Emmett Named Best MotoGP Blogger & Tweeter in 2013 Silverstone Media Awards

12/20/2013 @ 4:24 pm, by Jensen Beeler7 COMMENTS

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I am very proud to announce that my good friend and colleague David Emmett (check the reflection in Nicky’s sunglasses) has been named, not once, but twice in the 2013 Silverstone Media Awards for his coverage of the MotoGP Championship and for his website MotoMatters.

For the third year in a row, David has been named the Best MotoGP Blogger, something we already knew here at Asphalt & Rubber, which is why we feature his work, and this year marks David’s first time as the series’ top account on Twitter.

David is too humble to do anything other than announce his hat-trick of trophies, but I have no problems saying that his work is the definitive source for MotoGP commentary.

David’s true journalistic ethic and keen understanding of the internet as a medium of information has quickly distinguished him from his colleagues in the MotoGP paddock, and for all the hard work of his that we read on our computer screens, there is an iceberg of change underneath MotoGP’s murky waters that he has brought about.

Keep up the excellent work my good friend, I think I speak for all the Asphalt & Rubber readers when I say that Silverstone couldn’t have recognized a better man in MotoGP.

If you want to help support David’s site MotoMatters, you can take out a subscription; get one of the stunning MotoMatters.com 2014 Motorcycle Racing Calendars; buy a print from Scott Jones’ website; or simply make a donation.

Op-Ed: Truth, Lies, & Useful Idiots

06/23/2013 @ 9:27 pm, by David Emmett22 COMMENTS

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In 1952, Doris Lessing, a Nobel prize-winning author, was one of a group of writers and prominent intellectuals who visited the Soviet Union, then in the iron grip of Joseph Stalin, one of history’s greatest criminals and murderers. She was introduced to the political leaders of the country, and escorted around the nation by the Russian secret police. Lessing, along with the others on the trip, returned home to write gushing praise of the Soviet Union, describing it as ‘a land of hope.’

In her later years, Lessing wrote a damning condemnation of her own naiveté during the visit. “I was taken around and shown things as a ‘useful idiot’… that’s what my role was. I can’t understand why I was so gullible.” She had seen only what had been shown to her, believed what her guides – all of whom worked for the secret police – told her, and accepted the testimony of the workers she spoke to, workers who had been carefully selected, and briefed to project the right message, or sufficiently intimidated to not let any of the real truth slip.

A ‘useful idiot’ is exactly how I feel all too often working in the MotoGP paddock. With no formal training in journalism, and only my gut instinct to follow, it is hard to sift out the underlying facts from the fiction being projected all around me. Most of motorcycle racing journalism – in fact, most of sports journalism – relies almost entirely on the word of others.

A journalist will speak to a rider, or a team manager, or an engineer, or a press officer, and write a news story based on what they have just been told. If they are a good journalist, they will try and verify what they have been told by checking with other sources. If they want to sell newspapers, they will write what suits them, and let the checking be damned.

Paul Carruthers Appointed Editorial Director of Cycle News and Motorcycle USA as MAG Consolidates Holdings

04/09/2013 @ 6:18 pm, by Jensen Beeler3 COMMENTS

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Motorsport Aftermarket Group (MAG) is probably not a name that many of our readers are familiar with, but it is the company behind brands like Performance Machine wheels, Roland Sands Design, Renthal handlebars, Vance & Hines exhausts, along with a list of other lesser-known aftermarket brands. Straying from its namesake, MAG made some waves recently when it acquired the Motorcycle Superstore online retail outlet.

Another story of interest involves a division of Motorsport Aftermarket Group: the MAG Media Group (MMG), which bought Cycle News back in 2010 and acquired Motorcycle USA with the Motorcycle Superstore purchase. Owning one of the oldest print publications in the business, as well as the largest web-based publication in the industry, MAG has realigned its MMG operations to consolidate the management of the two publications, with longtime editor Paul Carruthers taking on the role of Editorial Director in the business reshuffling.

Motorcycle Racing vs. Social Media: How Dorna Could Turn Losing the Battle into Winning the War

03/11/2013 @ 10:23 am, by David Emmett12 COMMENTS

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When the news that Dorna would be taking over World Superbikes broke, there was a wave of outrage among fans, expressing the fear that the Spanish company would set about destroying the series they had grown to love.

So far, Dorna has been careful not to get involved in debates about the technical regulations which seem to be so close to fans’ hearts, its only criteria so far appearing to be a demand that bikes should cost 250,000 euros for an entire season.

Yet it has already make one move which has a serious negative impact on the series: it is clamping down on video footage from inside the paddock.

There was some consternation – and there is still some confusion – about the situation at the first round of WSBK at Phillip Island at the end of February. Where previously, teams and journalists had been free to shoot various videos inside the paddock, there were mixed signals coming from Dorna management, with some people told there was an outright and immediate ban, with threats of serious consequences should it be ignored, while others were saying that they had heard nothing on the subject.

That Dorna is determined to reduce the amount of free material on YouTube became immediately clear after the race weekend was over: in previous years, brief, two-minute race summaries would appear on the official World Superbike Youtube channel after every weekend. After the first race of 2013, only the post-race interviews were posted on the site. It is a long-standing Dorna policy to try to strictly control what ends up on YouTube and what doesn’t. It is its most serious mistake, and one which could end up badly damaging the sport unless it is changed very soon.

Cycle News Editor Henny Ray Abrams Has Died

02/28/2013 @ 7:16 pm, by Jensen Beeler5 COMMENTS

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More sad news in the motorcycle-journalism world today, as we learn that Cycle News Contributing Editor Henny Ray Abrams was found dead at his computer in his Brooklyn apartment, passing from apparent natural causes.

At 57 years of age, Abrams was the longest-serving journalist at Cycle News, and though he worked in virtually every paddock at one time or another, we here at Asphalt & Rubber knew him best for his time in AMA and MotoGP paddocks.

Video: Sometimes Moto-Journalists Crash Bikes off Piers

12/03/2012 @ 6:23 am, by Jensen Beeler23 COMMENTS

Everyone is entitled to a bad day at the office, and for motorcycle journalists, that phrase usually means crashing a press bike during a bike launch or test. You expect to run that risk when you are riding hard at the track, or maybe on a twisty or unfamiliar canyon road, but a solo-crash on a deserted city street? Not so much.

Proving that you can never let your guard down, especially when it comes to riding along the water’s edge, our dear colleagues at the esteemed French publication Moto Journal got a quick reminder to mind the panniers.

With the 2013 Yamaha FJR1300A at over seven feet in length, some gorilla math puts the drop at 10 to 15 feet for our protagonist, who somehow drops directly into the boat along the pier’s edge. How he and the bike didn’t end up in the drink is beyond comprehension. Hopefully the only thing hurt was Lolo’s pride.

You have to give the folks at Moto Journal some credit for having some good humor and posting this video up to YouTube. No doubt, they will be the brunt of every other motorcycle publication’s joke for the next week.

Cycle News Acquired by Motorsport Aftermarket Group

11/23/2010 @ 4:29 pm, by Jensen Beeler3 COMMENTS

After 40 years of covering the motorcycle industry, weekly magazine Cycle News ceased publishing nearly three months ago, survived only its website. It looks like the brand will live on though, as Cycle News has been acquired by the Motorsport Aftermarket Group (MAG), the owner of such brands like Vance & Hines, Renthal, and Performance Machine. MAG will now own and operate the cyclenews.com site, and will bring back former editor Paul Carruthers, who left Cycle News right before it stopped publication. MAG plans on focusing with an online publication strategy, with the possibility of a print edition coming out at some later time.