Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

“Scratch” Ducati Scrambler by Officine Mermaid

01/28/2015 @ 2:50 pm, by Jensen Beeler12 COMMENTS

Ducati-Scrambler-Scratch-Concept-Officine-Mermaid-Dario Mastroianni-09

The second of three custom Ducati Scrambler designs unveiled at the Verona Motor Bike Show, “Scratch” by Officine Mermaid is perhaps closer in design to what we connote when thinking about a scrambler motorcycle, than say the design we first showed you by Deus Ex Machina.

Stripped down to only the bare essential pieces of metal, treated to look more rustic than its birth certificate implies, and complete with taped-over headlight, we have some “Grade A” hipster bait right here from Dario Mastroianni and his crew.

Alright Hipsters, You Win This Round…

01/03/2015 @ 2:06 pm, by Jensen Beeler27 COMMENTS

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The One Show could be best described as equal parts lumberjack initiation party, bad tattoo exhibition, and 12-step program for the “I’m 18 and angry at my father” — it’s just that hipstertastic.

If you look past the Bialetti espresso cans, the very Portlandian motorcycle show brings the interesting premise that if you only had one motorcycle to fullfil your tw0-wheeled needs, what would it look like? The results to that question are as varied as the people who submit their work.

Taking place February 13-15th, in Portland, Oregon, it should be a good time out (we enjoyed last year’s snow-filled event)…especially considering the attached promo video.

A Non-Hipster Review of the Ducati Scrambler

12/11/2014 @ 1:47 am, by Jensen Beeler73 COMMENTS

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The Ducati Scrambler is the bike from Bologna for 2015. Loyal Ducatisti might be more excited by the upgraded Ducati 1299 Panigale, or the all-new Ducati Multistrada 1200, but in terms of company growth and the future of the Italian brand, the Ducati Scrambler takes center stage.

With four waves of 30+ journalists coming to Palm Springs for the international press launch, it’s clear that Ducati is casting a wide net with the Scrambler, especially with the number of non-industry publications present.

The term “lifestyle brand” is often a four-letter word in the motorcycle industry, of course ignoring the obvious that all of motorcycling is a lifestyle choice in the first world, but nonetheless the term has been used liberally with Ducati and the company’s racing heritage.

That being said, the Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even.

This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand.

Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.

The 5 Most Dangerous Motorcycles in America?

07/17/2014 @ 8:35 pm, by Jensen Beeler57 COMMENTS

Gilbert-Gottfried

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous.

While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Video: Blood & Oil

01/21/2014 @ 4:51 pm, by Jensen Beeler23 COMMENTS

blood-and-oil-video

For many, the winter time represents the long hours our bikes must sit idly by in their garages, waiting for the snow and ice to thaw so we can once again use them to embark on our two-wheeled wanderlust. For some, the time is meted out with other pursuits or interest, and for others the time is spent in the work shed, modifying, creating, building. This video is for the latter group, the ones who have oil in their blood, and a passion to create.

A short film by Cale Glendening, Blood & Oil is “about wanting to create, be more awake and to be more alive.” With dark beats and subtle prose, there is some good meat to digest here from Glendening, and the film is filled with emotion. What that emotion is will probably vary from viewer to viewer. Let us know how it touched you in the comments.

Stories of Bike

08/06/2013 @ 7:04 pm, by Jensen Beeler13 COMMENTS

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“Stories of Bike is simply about the sharing stories of riders and their custom bikes. Motorbikes aren’t only a machine from which we derive a basic pleasure in riding, but rather something which connects us to many things: friends, family and our environment both urban and natural…It is these connections, these stories, I wish to share with your fellow riders,” writes Cam Elkin on the Stories of Bike website.

Based down under in Sydney, Australia and feeding of the area’s café racer scene, Elkin has put together a budding web series that focuses on individual motorcyclists and the unique machines they ride. It won’t take you long to realize that there is a clear moto-hipster vibe that’s going on with the Stories of Bike series, which to be honest gets old pretty quick if it’s not your thing (it’s not ours).

But, at the end of the day the video series is all about motorcyclists talking about their bikes, and the stories thus experienced from the saddle — so, what’s not to like about that? Five episodes deep so far, we have to say that the production and storytelling here is some of the best we’ve seen. Enjoy the episodes after the jump — we did, despite the skinny jeans.

Hey Hipsters, Harley-Davidson is Calling You

11/19/2012 @ 3:27 pm, by Jensen Beeler29 COMMENTS

Slap on your skinny jeans, and get on a hog, because Harley-Davidson is pitching motorcycles to America’s favorite disgruntled demographic: the hipster. For pursuing today’s young and ironically image-oriented subculture, you can’t really fault a company like Harley-Davidson for this move, seeing as it markets its brand around this notion of conformity through non-conformity.

Copying the vintage art house film style of that we see so often on Vimeo (frame borders, sepia tones, and all), I will steal a line from AutoBlog‘s Jonathon Ramsey and say that Harley-Davidson has nailed the Instagram style on its head with this one…right down to its guitar-string audio track and percolating coffee pot cameo appearance.

Update on the Bottpower BOTT XR-1

02/07/2012 @ 7:15 pm, by Jensen Beeler29 COMMENTS

It is sad to say, but the Harley-Davidson XR1200X is just about the only thing from the Milwaukee brand that intrigues me. And what kills me the most is that Harley-Davidson could really add something more to its product line up if it just explored the flat-tracker aesthetic in greater detail with its brand. Instead of bringing to market twenty or so variations on the same cruiser shape, Harley-Davidson could really bolster its brand with younger riders if it simply tapped into the street-tracker/scrambler movement that is percolating underneath the “looks like a Power Ranger” street scene.

Wake up Milwaukee, because the emo-teenger, full of high school angst, has matured into the “college is for pussies” hipster scene, which is comprised of an eclectic group of people that have been collectively displaced out of the 1940’s and into the new millennium + 10 years. Building a brand off the 1% rebel perception, I don’t know why its such a hard concept for Harley-Davidson to understand that it can latch onto these new-age bohemians, and create a similar bond with them as it did with the Baby Boomers so many years ago. After all, there is already great symmetry between the two cultures, as both Harley-Davidson and the hipster elite seem forever-fixated on a period in time that is far enough removed from our parents’ generation to be considered cool again.

What the hipsters wouldn’t like of course is the Bottpower BOTT XR-1. A racier and more custom version of the Harley-Davidson XR1200X (The BOTT XR-1 is actually based off a Buell motor), Bottpower has done such a good job making the Buell look Alana Blanchard hot that the Voltron generation will forget all about the reasons their didn’t like the Bar & Shield brand in the first place, and instantly liquidate their pre-IPO Facebook stock in order to make room for Bottpower’s work in their marina-view apartments. Needless to say, I like what’s going on here.

Mission Motors Gets Jazzy Cool as They Slide Around Infineon Raceway

12/29/2009 @ 2:45 pm, by Jensen Beeler10 COMMENTS

Want to see what the fastest production electric motorcycle looks like as it power-wheelies and slides the back-end around Infineon Raceway? The folks at Mission Motors thought you might, and put together a promotional video that showcases the (Editor’s Note: Mission Motors President Edward West has commented below that this is a fan video) Mission One doing its thing to an urban beatnik vibe. Grab a cup of your favorite fair trade coffee, put on your hipster skinny jeans, and get ready to see motorcycling through the eyes of the Mission District à la San Francisco in the video after the jump.