At the AMA Supermoto Season-Opener in Bakersfield

It all started with the Superbikers. As a young man growing up in the late 70s, there were only three network TV stations for me to watch, and unlike today, motorsports programs were few and far between. Other than the Indy 500 and the occasional airing of stock car racing, motorsports just weren’t on the air very often. During one serendipitous Saturday, I happened upon ABC’s Wide World of Sports. And on that particular day, they were airing the Superbikers. Looking back, the influence that program had on the rest of my motorcycling life is immeasurable. An unusual combination of road racing, dirt track, and motocross, the Superbikers showcased racers I had only read about in the motorcycle magazines.

The WorldSBK Season So Far: Yamaha & Honda

While it has hardly been surprising to see Ducati and Kawasaki maintain their position as the dominant forces at play in WorldSBK, the battle for best-of-the-rest has been an interesting subplot for 2017. Over the course of the opening three rounds of the campaign, the form of Honda and Yamaha has been marked by their stark contrast in fortunes. Last year, Honda had been a podium and front-row regular as the season moved into the European swing, and Yamaha looked to be clutching at straws and looking for any positives they could find on their return to the series. This year has seen their roles have reversed, with Yamaha consistently the best-of-the-rest and in position to fight for a rostrum finish. Honda on the other hand have had a disastrous start to the campaign with an all-new Fireblade.

Investors Leveraging MotoGP for Sizable Payout

According to several reports in the financial sector, the investors behind Dorna Sports S.L. are readying themselves for another sizable payout from the media rights holder for the MotoGP and WorldSBK Championships. Using a bit of financial finesse, the move would see Bridgepoint Capital and the Canada Pension Plan Investment Board (CPPIB) – the two major investors in Dorna Sports – taking roughly €889 million off the books of the Spanish media company, according to Reuters. As such, today’s news would make this the third time that Bridgepoint and the CPPIB have raided the piggy bank for motorcycling’s premier racing series, having done similar deals in 2011 (€420 million) and 2014 (€715 million).

Norton Gets £3 Million to Increase V4 Production

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank. The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year. “Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,” said Stuart Garner, CEO of Norton Motorcycles.

Is The 2018 BMW HP4 Race About to Debut in China?

After this year’s April Fools hijinks, we have a whole new respect for the cunning that resides at BMW Motorrad, and the Germans seem to be honing that trait even further today. Announcing its plans for the upcoming Auto Shanghai 2017 later this month, BMW lists a number of four-wheeled news items for the Chinese auto show, and then casually slips-in at the end of the press release that we should expect a big unveil from BMW Motorrad. The statement reads that “the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad,” which is terse, though given what we know about the Bavarian brand, it should be easy to guess what they are hinting at.

Vyrus 986 M2 Street Bike Now Priced at €38,000

It is apparently more difficult to sell a kidney than I had previously thought (type o- / non-smoker / non-drinker…if you happen to be in the market), which isn’t good news when you are trying to get together some scratch for a Vyrus 986 M2 – the hottest supersport we have ever seen. Making matters worse is that Vyrus got in touch with A&R, updating us with their latest pricing structure for their Honda-powered hub-center steering masterpiece, which now comes with a price tag of €37,940 for the street bike, and €27,930 for the street bike kit. That is quite the change from the originally quoted €25,000 street bike model and €16,000 kit, and there is good reason for that, say the folks at Vyrus.

You Didn’t Know You Missed It, But the Honda NM4 Is Back

You probably didn’t even realize that the Honda NM4 was missing from Honda America’s model list for 2017, but the polarizing motorcycle is back for the 2018 model year. The first 2018 motorcycle to be announced so far this year from Honda, it probably helps that the Honda NM4 is featured in the Ghost in the Shell movie, which stars Scarlett Johansson. Laugh if you want, but the NM4 is a surprisingly pleasant to ride, even if you aren’t dressed like the Caped Crusader. As such, the Honda NM4 represents a tradition of motorcycles from Big Red that have pushed that boundaries of not only what we visually accept a motorcycle to look like, but it also blurs the distinctions we make between different motorcycle segments.

US Senate Establishes Motorcycle Caucus

The motorcycle industry has found more allies on Capital Hill this week, with the creation of the first “motorcycle caucus” in the United States Senate. Established so motorcycle manufacturers and motorcyclists would have a greater voice in the upper chamber of the American legislature, the Senate Motorcycle Caucus is the work of Senators Joni Ernst (R-Iowa) and Gary Peters (D-Michigan). Motorcyclists typically aren’t single-issue voter – not for issues pertaining to motorcycles, at least – but with several important political issues currently affecting the motorcycle industry, the formation of the Senate Motorcycle Caucus comes at an advantageous time.

Husqvarna Two-Strokes Get Fuel-Injection Too

We shouldn’t be surprised to hear that Husqvarna will be following suit with its Austrian sibling, and adding fuel-injection to several of its two-strokes enduro motorcycle for the 2018 model year. After a long history of rumors and development, KTM finally debuted fuel injection for a production two-stroke model just a few weeks ago, using the technology on two of its upcoming enduro models, the KTM 250 EXC TPI and KTM 300 EXC TPI. Husqvarna will use the same technology for its own motorcycles in the same segments, announcing today the the all-new 2018 Husqvarna TE 250i and 2018 Husqvarna TE 300i enduro models with transfer port injection.

Opinion: The Danger of Expanding the MotoGP Calendar

It is looking increasingly like the Chang International Circuit in Buriram, Thailand will be added to the MotoGP calendar for the 2018 season. I understand from sources that there was a significant hurdle to be overcome: circuit title sponsor Chang is a major beer brand in Thailand, and a rival to the Official MotoGP Beer Singha, also a major beer brand in Thailand and further abroad. The race can only happen if a compromise has been found to accommodate this conflict. This is good news for Thailand, and good news for fans in Asia. The World Superbike round at the circuit is always packed, and MotoGP should be even more popular. It is hard to overstate just how massive MotoGP is in that part of the world.

Ducati’s Record Year by the Numbers

06/25/2012 @ 10:17 am, by Jensen Beeler7 COMMENTS

Putting a nice feather in Gabriele Del Torchio’s cap, 2011 was the best sales year ever for Ducati. The product of several years in the making, Ducati has transitioned from a sport bike based company, to a brand that encompasses a variety of diverse biking genres. The transition began with the Ducati Hypermotard, continued with the Ducati Multistrada 1200, and culminated with the Ducati Diavel. Bringing the brand back to its roots, the Italian company released the sellout Ducati 1199 Panigale this year.

All of this positioning has taken Ducati from its traditionally precarious market position to one of not only reasonable stability, but also one that has proven to be lucrative enough to attract an acquisition from German automaker Audi. With a record number of machines leaving the doors of the Borgo Panigale factory, and Ducati’s cash finally flowing in the right direction, Del Torchio had plenty to wax on about at the World Ducati Week 2012 event. Giving some oratory high-fives at the massive Ducatisti gather, Ducati’s record year and transformation by the numbers is outlined after the jump.

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November BMW Sales Up 3.9% – Husqvarna Down 28.4%

12/14/2011 @ 8:21 pm, by Jensen Beeler3 COMMENTS

BMW Motorrad’s November sales numbers are in, and they show that the German company is still chugging away at a very strong sales year in 2011. Already surpassing the company’s figures from 2010 by 6.1% (which was no slouch of a year for BMW, we might add), BMW has 100,054 units already under its belt for this year. Moving 6,112 units in November, BMW’s sales are up 3.9% over those from November 2010, which continues the German brand’s strong growth in 2011.

BMW Motorrad, along with most of the European motorcycle brands, have enjoyed relatively positive figures throughout 2011 and in the previous recession. One of the more glaring exceptions to that statement however is Husqvarna. Selling 1,181 units last month, Husqvarna is down 28.4% when compared to November 2010. And for the year as a whole, Husky is down 22.5% compared to 2010, selling only 7,956 units YTD.

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Triumph Posts 7% Sales Increase for First Half of 2011 – Announces Production in India

12/08/2011 @ 12:59 pm, by Jensen Beeler10 COMMENTS

It may be nearly the end of the year, but the Triumph Motorcycles Group has released its financials for the first half of 2011 (Q1 2011 & Q2 2011). Selling 48,684 units worldwide, Triumph saw a 7% increase in unit sales when compared to the first half of 2010. This sales increase brought an 11% boost in revenue, which totaled £312.4 million. Triumph attributes the sales and revenue boost to the incremental models that have been added to the range, like the Triumph Tiger 800/800XC and Triumph Daytona 675R.

The company’s operating profit also grew over the same time period, with earnings before interest and taxes (EBIT) growing from £15.1 million to £22.3 million. This 47% gain in income is quite the coup for the small British brand, which is showing strong performance in an otherwise horrible market. With the 500cc motorcycle market down nearly 50% from where it was before the recession, 2011 has similarly been doom and gloom, down nearly 7% worldwide, though the turbulent sales numbers do appear to be bottoming out.

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BMW Motorrad Sales Up 6.5% for Q3 2011

11/10/2011 @ 12:07 pm, by Jensen Beeler1 COMMENT

A mixed quarter for BMW Motorrad, as the Bavarian company has once again posted a positive sales quarter of 6.5% growth over Q3 2010, despite losing money overall in the current inclement financial weather. Selling 28,862 units in this year’s third quarter, BMW Motorrad’s sales, as usual, were primarily carried by the BMW brand, which sold 26,312 motorcycles.

Perhaps lending even further credibility to the business case for the Husqvarna Nuda 900, the Swedish motorcycle brand accounted for only 2,550 units in Q3 2011 (or just under 9% of total sales, for those keeping score). Independently, the BMW motorcycle brand was up 7.4% over last year’s same time period, while Husqvarna sales were down 1.9%. BMW & Husqvarna sold 24,493 & 2,601 units respectively during last year’s third quarter.

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Honda Q3 Sales Up 20% Worldwide

11/01/2011 @ 5:47 am, by Jensen Beeler1 COMMENT

Honda Motors is reporting a 20% boost in motorcycle sales for Q3 2011 when compared to the same period last year (note: Honda calls this time period Q2 for accounting purposes, but we use Q3 so as lessen the confusion when comparing numbers to other companies).

This increase brings Honda’s total third quarter motorcycle sales to 3.276 million units, with 6.027 million total units sold in the first half of 2011. Despite a record for motorcycles sales in Q3, Honda still experienced a substantial hit to its bottom line, with the company’s net income dropping 55% over the quarter (¥60.4 million), and 77% over the first half of the year (¥92.2 million).

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Honda Q1 2011 Sales Up 13% – Revenue Down 3%

04/28/2011 @ 8:45 am, by Jensen BeelerComments Off on Honda Q1 2011 Sales Up 13% – Revenue Down 3%

It would seem the motorcycle industry has found the bottom of the recession, with first quarter sales in 2011 showing 7% growth over 2010’s numbers here in the United States. Ducati has already posted strong numbers for Q1 2011, and BMW is posting its best quarterly results ever. Even Harley-Davidson is showing some signs of life with a 3.5% sales increase so far this year. However the good news does not extend to Japanese behemoth Honda Motor Co.’s motorcycle division.

Selling 300,000 more units in the past three months than it did in Q1 of 2010, Honda’s 12.7% sales growth was not enough add more to the top line (and bottom line) compared to last year’s financial figures. Seeing a 3% drop in revenue, one can surmise that while Honda is selling more units in 2011, those units sales are coming from cheaper models, presumably scooters, and not from pricier full size models.

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Yamaha Posts Q1 2010 Profit after Q1 2009 Loss

05/14/2010 @ 11:39 am, by Jensen Beeler5 COMMENTS

Yamaha Motor Company is reporting a ¥7.5 billion ($80.9 million) net profit for its Q1 2010 numbers, which is a marked improvement over the tuning fork brand’s ¥15.8 billion ($169 million) loss in Q1 of last year. Sales for Q1 this year were up 16% compared to last year, for a total of ¥309.9 billion ($3.3 billion) in sales. Volume was also up for the brand by 26%, with Yamaha selling 1.6 million units worldwide. Despite these strong numbers, both sales in Japan (-14%)and the United States (-57.5%) fell for Yamaha in Q1 of 2010.

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Buell Motorcycles To Go Out of Business

10/15/2009 @ 2:24 pm, by Jensen Beeler22 COMMENTS

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.

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BMW Posts Record Sales Despite Financial Apocoplypse

01/24/2009 @ 9:47 am, by Jensen BeelerComments Off on BMW Posts Record Sales Despite Financial Apocoplypse

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The 2008 financial for BMW Motorrad are in, and the verdict is CH-CHING! Despite what the economies around the world are saying, BMW sold 101,685 bikes in 2008, just .8% off of last year’s numbers. Continue reading to see the full sales breakdown, and win a free kitten.

 

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Rumor: Kawasaki Pulls Out of MotoGP

12/30/2008 @ 9:34 pm, by Jensen BeelerComments Off on Rumor: Kawasaki Pulls Out of MotoGP

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Rumors are shooting across the web that Kawasaki is retiring from MotoGP for the 2009 season. Allegedly, Kawasaki has notified Dorna Sports that it will be pulling out of the series, with a public announcement to come Monday next week. More on the announcement after the jump.

 

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