Yamaha Posts Q1 2010 Profit after Q1 2009 Loss

05/14/2010 @ 11:39 am, by Jensen Beeler5 COMMENTS

Yamaha Motor Company is reporting a ¥7.5 billion ($80.9 million) net profit for its Q1 2010 numbers, which is a marked improvement over the tuning fork brand’s ¥15.8 billion ($169 million) loss in Q1 of last year. Sales for Q1 this year were up 16% compared to last year, for a total of ¥309.9 billion ($3.3 billion) in sales. Volume was also up for the brand by 26%, with Yamaha selling 1.6 million units worldwide. Despite these strong numbers, both sales in Japan (-14%)and the United States (-57.5%) fell for Yamaha in Q1 of 2010.

This devastating blow, in otherwise strong markets, would have crippled the Japanese company, but luckily strong sales in the overall Asian market boosted the company’s performance, as Asia accounted for nearly 2/3 of Yamaha Motors’ revenue. Despite this slump in sales locally, Yamaha still forecasts to sell 56,000 units in the US this year. Is the economy turning, or is someone smoking something? Only time will tell.

Source: Yamaha

  • johnrdupree

    Since US consumers can no longer use their houses as ATMs, they can only buy what they can actually afford. This doesn’t really bode well for manufacturers that depended on middle America’s love of debt. The high end stuff will keep moving because rich people (actual rich people, not refi-the-house-again rich people) don’t need to borrow to buy. The low end will move when people get a few bucks to spare. The middle is going to take a beating.

    That’s my take on it, FWIW.

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  • Shas

    OMG….Yamaha slipping 58 percent in sales in US market …and People dish Harley Davidson though their sales have held uo much better…Two things HDs have much better resale value…and the strong yen of 88 to the dollar…58,000 units in US market is like going back to being a small mfr….!!!! The US market will be slash, cut and burned to 350,000-400,000 units from 1.1 million in 2007-08…sad really!!!

  • @Shas Harley-Davidson sales were down 87% for 2009.


  • Shas

    @Jenny You sure? 89 percent was the drop in profits sales dropeed to I think 224,000 motorcycles from 303,000 not that uch of precipitous drop…I think HD has a much much better chance of surviving this implosion of the american motorcycle market rather than any other mfr.