Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Why Can’t All Motorcycle Videos Be Shot This Well?

08/04/2011 @ 12:03 pm, by Jensen Beeler24 COMMENTS

If I didn’t already know that this video was made by some guys in their spare time, I could have sworn that this short film was one of the better efforts by Ducati or Dainese (or anyone in motorcycling for that matter) at some cool videography. The brainchild of Barry Munsterteiger, this short video is the work product of several A/V industry professionals who just wanted to mess around with some cameras, a bike, and the open road on their days off from working for the man. Shot around the San Francisco Bay Area, astute eyes will see scenes from San Francisco, Altamont Pass, the Pacific Coast Highway, and other Nor Cal staples.

When you consider how much time, money, and effort went into Ducati’s Diavel ad spot, and the product that came out of that production, it sort of baffles your mind about what’s going on in the motorcycle industry (at least they didn’t hire “a publication of record” to produce it for them). There’s clearly a need in the market for better motorcycle videos, and there’s clearly a market of talented videographers out there to fill the need, Oh, did we mention Barry is looking for a job?

Source: Vimeo

Trailer: Quick

05/24/2011 @ 10:46 am, by Jensen Beeler10 COMMENTS

We can’t tell if South Korean film Quick is going to be amazing, or horrible, or horribly amazing, but the trailer certainly has us intrigued. Launching under the title Fast in the United States (yes, we too have no clue why the title needed changing for the American market), Quick is about…well, we have no clue…but it looks like there’s a motorcycle in it, so that’s a start.

Our guess is that our protagonist is named Fast, and he does things really fast-like on his fast motorcycle, which is named Quick. Uggh..this article is going downhill rapidly (see what I did there). Just watch the trailer after the jump, and leave your best guesses as to the plot structure in the comments section.

Trailer: Fastest – The Sequel to Faster

05/19/2011 @ 3:38 pm, by Jensen Beeler11 COMMENTS

Mark Neale has been a busy man lately, first putting out Charge, his movie on the first two electric races at the Isle of Man, and now with Fastest, his follow-up to the must-own MotoGP DVD Faster. Following Jorge Lorenzo and Valentino Rossi, Fastest starts with the two riders’ time together as teammates in the Fiat-Yamaha MotoGP squad, and watches that team-dynamic turn into a heated rivalry.

Neale follows the duo as they dominate the field on their Yamaha YZR-M1 race bikes, and later as Rossi splits from Yamaha for Ducati Corse. Talking to the filmmaker the other day, it sounds like Neale is still putting the final touches on the film, but was ecstatic with how it was coming together. If it’s half as good as the trailer, we should be in for a real treat. Check it out after the jump.

Trailer: Charge – The IoM TTXGP Movie Out in a Week

05/05/2011 @ 6:58 am, by Jensen Beeler8 COMMENTS

Since we first heard about it, we’ve been less than patiently waiting for Mark Neale’s next opus Charge, a movie about the first zero-emissions motorcycle race, which was held during the 2009 Isle of Man TT. Now we get word from the movie’s Facebook page that Charge will be available in about a week’s time, and we’re downright giddy about it.

Check the DVD library of any die hard MotoGP fan, and you’ll find Neale’s Faster, an iconic movie about MotoGP’s shift from two-stroke to four-stroke motors — we imagine Charge will have this same point of reference appeal to electric motorcycle enthusiasts, and eventually motorcyclists as a whole.

We got an email from Neale the other day, saying that an advanced copy of Charge would be headed to our mailbox. With promises of death by ex-Navy SEAL (no, seriously) if it should land into the wrong hands, Asphalt & Rubber will be hosting the world premiere of Charge here in the San Francisco/Bay Area (location pending). Until then, check the video after the jump.

Video: Vintage Cycle Service

02/06/2011 @ 6:02 am, by Jensen Beeler3 COMMENTS

Maybe it’s the low-key feel-good guitar music, or the fact that this video is about a small motorcycle mechanic based in the picturesque city of Florence, Italy (a villa this author used to live in), but there is something about this short film that just makes us feel good about life, motorcycling, and everything else. Promoting a specialty shop for vintage Harley-Davidson motorcycles, the time and effort gone into this five+ minute video is perhaps indicative of the sort of service you’d find at Vintage Cycle Service of Firenze.

With macro shots of some of the finer things regarding zen and the art of motorcycle maintenance, we get a glimpse not only on the rich heritage of the Milwaukee brand (note the AMF co-branded tanks scattered about), but a full-immersion into the off-beaten path of motorcycle culture (note the human skull in open-face helmet). You could probably spend hours poking around this shop, looking at different interesting items…or just whittle the time away as the mechanic perfects one of America’s less-than-perfect designs.

The quality is so good, we thought for almost a minute that Harley-Davidson had finally put together a compelling demand marketing campaign, nope just some guys who love bikes and film, achieving what a Fortune 500 company cannot.

eBay: Custom Built Tron Lightcycle

07/01/2010 @ 2:00 pm, by Jensen Beeler4 COMMENTS

Being products of the Nintendo generation, Asphalt & Rubber can thank movies like Tron and Akira for piquing our interest in motorcycles at an early age. While there have been several attempts to build Kaneda’s feet-forward steed , replicas of the Tron lightcycle prove to be more elusive.

With Tron Legacy set to come out later this year, some custom bike builders have risen to the challenge to complete our ultimate geek-meets-motorcycling dreams, and are offering 5 custom made road-going Tron lightcycles for purchase on eBay.

Lone Racer: The Wayne Gardner Documentary

03/06/2010 @ 5:14 pm, by Jensen Beeler3 COMMENTS

Back when men were men, and GP racing’s crowning event was contested on two-stroke 500cc machines, Wayne Gardner found himself carrying the factory Honda GP team on his NSR 500. This fantastic 1986 documentary, Lone Racer, follows Gardner one year before he won the 500GP Championship, and became the first Australian to win GP racing’s premiere racing class.

The film includes great behind the scenes footage of the Aussie, his fiancée, and his team. So grab a cold beverage, put your feet up, and get ready to spend the rest of your Saturday afternoon watching the 30 minutes of video in this three part series. Videos after the jump.

American Cafe Film Tells The Slimey Crud Run Story

01/12/2010 @ 8:10 pm, by John Adamo13 COMMENTS

Slimey Crud Run Ad

Honestly I don’t even remember how I found out about The Slimey Crud Run. About 6 years ago, long after the ride originated I started making the trek up there from Chicago with my friends. How could we not attend a bike gathering that exists loosely between two Wisconsin towns in the middle of some of the best asphalt in the Midwest? It was quite obvious from the minute we heard about the ride that it was the brain child of riders. The only structure is to show up a Pine Bluff, WI in the morning and ride to Leland, WI and back again if you want. The time line and the route are totally up to you.

Read more and see the American Cafe movie trailer after the break.

Brad Pitt to Play Steve McQueen in Biography Movie

05/18/2009 @ 6:07 pm, by Jensen Beeler4 COMMENTS

brad-pitt-motorcycle

Brad Pitt is set to play Steve McQueen in a biography chronicling the actor’s life. McQueen made a living with his starring roles in The Great Escape and Bullitt, but is better known to us for his love of fast bikes, fast cars, and his three ex-wives. So, we can expect to see Pitt in some iconic cars, and on some vintage bike on the 70′ screen.

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