Ahead of its yearly gathering of MV Agusta enthusiasts (this year marking 60 years of the famous brand), the Italian company’s CEO Giovanni Castiglioni sat down with Moto.it to answer some questions about the state of the company, the upcoming MV Agusta Rivale, and the future MV Agutsa F4. While Castiglioni confirmed the name of the company’s upcoming street-bike-meets-enduro model, perhaps the most interesting insight was the company’s philosophy on the F4 design, and what the next model year could hold for one of the industry’s most iconic motorcycles.

Only MV Agusta would send a press release out on the weekend, Super Bowl weekend no less. Apparently unable to contain the excitement that the MV Agusta F3 has entered production, the Varese-based company has not only sent out a proof of life video, but also released some information about its three-cylinder supersport and the company in general.

Reportedly selling 12% more motorcycles in 2011 than 2010 (that’s a volume change that can be counted in the hundreds, not thousands), MV Agusta also announced that its orders for the 2012 MV Agusta F3 and 2012 MV Agusta Brutale 675 have nearly doubled MV’s expected yearly volume, though by our math the Italian company is still likely shy of the sales needed to break-even on the financial side of the equation.

With its assembly line running at nearly double its usual capacity, MV Agusta has put together a quick behind the scenes video of the making of the F3. A cool look on what occurs behind the curtain of Oz, it is interesting to note that all the bikes shown are the MV Agusta F3 Serie Oro, and not the base model. While the Oro is to hit dealers in the USA before its $13,495 sibling, you would think that MV Agusta would have a couple of those on the assembly line already as well, considering after all that it is the MV Augusta F3 base model that will comprise the bulk of the company’s orders.

You can’t keep a good race team down, as talk in the World Superbike paddock this week has been swirling around the Alstare Racing team. One of several teams to be on the receiving end of Suzuki’s withdrawal from the major racing series, Alstare found its factory-support from Suzuki draw to a close at the conclusion of the 2011 WSBK Championship season. We use the words “factory support” loosely of course, as Alstare Suzuki had been developing the Suzuki GSX-R1000 almost exclusively in-house, receiving only production OEM parts from Suzuki when needed.

As Suzuki shut its doors to WSBK and MotoGP racing, in the hopes of saving money to buy its stock back from minority shareholder Volkswagen (among other things), the Alstare Team Principal Franics Batta vowed that he would race with the Japanese manufacturer, or not race at all. News then came out that linked Team Alstare to possibly taking over the Kawasaki Factory WSBK team, which would later be handed to World Supersport’s Provec Motocard Kawasaki team. Other rumors linked Batta as interested in campaigning with MV Agusta, though the Belgian team owner could not get a callback from Varese.

Progress has seemingly been made on that front though, as Alstare Racing is reportedly closing in on a deal with the Italian company to campaign an MV Agusta F3 in World Supersport, with the relationship possibly growing to include an MV Agusta F4 RR in a seaon’s time.

MV Agusta has made it no secret that it plans on bringing more affordable motorcycles to its product line-up, as the Italian company has simply no choice but to increase its production volume in a bid to attain profitability. Introducing more affordable versions of its already existing models like the MV Agusta F4R & MV Agusta Brutale R 1090, the 2012 MV Agutsa F3 675 and soon-to-be-debuted MV Agusta Brutale 675 are the first bottom-up new modesl to carry this ethos for the Italian brand.

MV Agusta must be feeling antsy about the upcoming EICMA show in Milan, as the Italian company first teased its MV Agusta Brutale 675 in a video last week, and today it has released the final specifications of its upcoming 2012 MV Agusta F3 motorcycle. While we’re sure the 126hp 675cc three-cylinder motor, with its 52lbs•ft of torque, will please the discerning supersport purchaser, MV Agusta is betting that its MVICS (Motor & Vehicle Integrated Control System) electronics package is what is really going to get you excited about the Italian machine (did we mention it looks gorgeous too?). Clearly reading our thoughts that electronics are the new horsepower, the MV Agusta F3 675 is now the only supersport to boast ride-by-wire & traction control, and also comes along with optional wheelie and launch control vehicle dynamics.

All is not well regarding the new MV Agusta F3, several sources have now told Asphalt & Rubber. Teasing the F3 motorcycle for almost two years now, the three-cylinder supersport has been on the radar of two-wheeled enthusiasts since well before its 2010 debut at the EICMA show. While the latest creation from Varese is undisputedly a stunner, and promises some more than peppy performance and features, eyebrows within the industry were raised with its very pre-mature debut in Milan, and its accompanying lack of any real concrete technical specifications.

With products traditionally launched at the November EICMA show going on sale immediately the next model year, MV Agusta made a shocking announcement in 2010 that the F3 would be a 2012 model. Obviously launched with the intention of generating immediate buzz about the newly re-acquired MV Agusta brand, and its goal of becoming a larger volume producer (and actually a profitable company for a change), the F3 and its progeny like the MV Agusta Brutale B3 are supposed to usher in a new era for the Italian brand.

Apparently teased early to help prove demand for MV’s new product offering, this new ethos unfortunately has apparently done little to sway creditors and investors on the viabiliy of the brand, especially since the names associated with driving MV Agusta into the ground are still associted with the decidedly not-so-new regime. Though the Castiglionis were able to negotiate a stellar deal with Harley-Davidson regarding the purchase of MV Agusta (they bought the company for one euro, and got an operating cash flow of 20 million in the bank), according to our sources that are close to MV, the Italian company has had a hard time raising additional working capital, and has also found negotiations with parts suppliers to be difficult, with the outside firms demanding to be paid up-front for their wares.

MV Agusta has officially taken the wraps off its collector’s edition MV Agusta F3 ‘Serie Oro’ motorcycle, showing the three-cylinder supersport machine in its final production trim. Producing only 200 units of the Gold Series, MV Agusta is building these bikes to each customer’s specifications, with a price tag upwards of €20,000 being the name of the game. Helping justify that high cost for the MV Agusta F3 Serie Oro, MV Agusta has made Brembo monobloc calipers, Öhlins forks, an Öhlins TTX rear shock, and forged aluminum wheels all stock on the 675cc supersport machine.

The premium F3 also boasts plenty of carbon fiber and a sophisticated electronics package, though some might find the price hard to swallow in the middleweight sport bike category (even if there are nice touches like painted mirrors and intake grills). Accordingly, MV Agusta has also announced the MSRP for the base model MV Agusta F3, with European pricing set at €11,990. Production for the MV Agusta F3 has also been moved up by four months, meaning bikes will be in the hands of dealers by the end of this year. Photos of the 2012 MV Agusta F3 ‘Serie Oro are after the jump.

MV Agusta brought out its new three-cylinder sportbike, the 2012 MV Agusta F3, to its annual international gathering of owners and enthusiasts, and as you would expect in this digital age, the cameraphones and video cameras were in full-swing as it rolled out of the truck. The F3′s design was clearly not complete in-time for the 18th annual gathering, as parts of the bike noticeably looked un-finished or were inoperable (there are no turn signals in the mirrors for instance, and we hear the LED tail light didn’t work).

But that all matters for not, as what we really want is to hear that triple purr, and these videos don’t disappoint in that regard. If anything actually, the MV Agusta F3 sounds subdued, likely because of noise and emissions standards in the EU becoming more and more strict. We imagine some aftermarket kit will help put some life into that exhaust note, but we’re sure MV fans will enjoy the silky smooth sound of the MV Agusta’s new three-cylinder lump. Two videos await you after the jump.

As far as we can tell right now, you can get the 2012 MV Agusta F3 in just about any color you want, as long as it’s white & red. While the F3 looks good in the classic MV Agusta livery, that fact didn’t stop some Italian fanatics from photoshopping the bike into a variety of other color schemes MV has used over the years. Big ups to our commenters for pointing them out to us, you can find a gallery of the photoshops after the jump.

Our friend Anthony at desmoworks will probably be the first person in California to own the new MV Agusta F3 supersport motorcycle, which is expected to debut later this Fall as a 2012 model, but that hasn’t stopped him from photoshopping up some ideas on what to do with his F3 when it arrives. Mirrors? Headlights? Turn signals? Those are all well and good if you plan on riding on the street, but Anthony plans on putting his F3 to work.