MotoAmerica’s Shelina Moreda Is the Newest CoverGirl

Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal. Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women. Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain.

Alta Adds Enduro Model to Its Electric Lineup

The electric motorcycle lineup from Alta Motors quietly grew larger today, with the San Francisco startup adding an electric enduro model to its range. As such, say hello to the 2018 Alta Motors Redshift EX. The bike is pretty straightforward, as it takes the motocross-focused Redshift MX, makes some chassis changes and adds a license plate, so you can go shredding off-road and on-road alike. To the finer details, the chassis changes include an 18″ rear wheel, narrower rake and larger offset, a WP rear shock with a custom reservoir, a smaller rear brake, and Metzeler 6 Days Extreme tires. All of this adds up to a 275 lbs electric motorcycle (which is kind of a thing right now) with 40hp at the rear wheel, and 120 lbs•ft of torque at the countershaft sprocket.

Ben Spies Making a Return to Motorcycle Racing?

Could we see the return of Ben Spies to motorcycle racing? That’s the talk of the paddock right now, and the former MotoGP racer is helping fuel the fires with his social media posts. Our sources point to Spies gearing up for a return to domestic racing, as he looks to ride in the MotoAmerica Championship (presumably on a superbike), and possibly also as a team owner as well, fielding his own entry. This should come as a surprising but welcomed bit of news to motorcycle racing fans, as the 33-year-old seemingly retired from motorcycle racing after the 2013 MotoGP Championship season, after extensive damage to his shoulders seemed to rule him out of a future of racing motorcycles.

Ducati Will Stay as a Part of Volkswagen

Reports out of Italy are confirming the news that Ducati will remain as a part of the Volkswagen Group, with the German company ceasing its pursuits of divesting the Italian motorcycle company from its ranks. This shouldn’t come as a surprise to anyone following Ducati’s business situation, as reports of the divestiture stalling out were circulating this time last month. The news seems to come with a bonus, with Ducati CEO Claudio Domenicali reportedly confirming the news internally (other reports quote Audi CEO Rupert Stadler doing the same as well). With that, Evercore Partners – the investment bank that was hired to solicit bids on Ducati Motor Holding – will stop pursuing brands that may want to see Ducati within their corporate holdings.

Rumor: Street-Touring Version of the Kawasaki H2 Coming?

I like this rumor. I like what this rumor says. And, I like that this rumor doesn’t seem to go away. The scuttlebutt of the motorcycle industry right now is suggesting that the street-shredding Kawasaki Ninja H2 might be joined by a sport-touring variant. This Kawasaki Ninja H2 GT – as some are calling it – takes the potent supercharged liter-bike, and makes it a little bit better suited for long-distance riding…well, as better suited to touring that a 200hp+ fire-breathing motorcycle can be. It remains to be seen how Kawasaki plans to expand its supercharger lineup of motorcycles: whether these rumored new machines will vary slightly in form-factor to accommodate different kinds of riding (using the current H2 as a platform for new models), or if Kawasaki will debut an all-new chassis design for these rumored motorcycles.

Solid-State Batteries, A Game-Changer for EVs?

This week’s big news is that California is looking at how it can join China, France, The Netherlands, and the United Kingdom in the banning of internal combustion engines in the coming decade(s), a move that will surely be a shot in the arm for electric vehicles. While the social and political pressures are coming into alignment for electric cars, trucks, and motorcycles, the technology for these next-generation vehicles is still not fully baked, and the biggest rate-limiter for EVs are their batteries. That is about to change, however, with solid-state batteries (a battery that has both solid electrodes and solid electrolytes) looking like the silver bullet that could make electric vehicles comparable in performance and price to their internal combustion counterparts.

Investigator Releases Report on Nicky Hayden Crash

On May 17th, 2017, Nicky Hayden was out training on his bicycle, near the Adriatic Coast, when he was struck by car in an intersection very close to the Misano World Circuit. The incident would prove to be a fateful one, and send ripples through the motorcycle industry, as Hayden died five days later in a hospital outside of Rimini, Italy. Since then, the accident has been under investigation by the local prosecutor, and the results of that forensic investigation have now been released to the public. Reconstructing the incident through statements made by the driver, eyewitnesses, and CCTV video footage, the investigation has found fault on both sides of the crash – assigning 30% of the blame to Nicky Hayden, for running the stop sign, and 70% of the blame to the driver, for excessive speed.

California Considers Killing Internal Combustion

Bloomberg is reporting that California Governor Jerry Brown is considering ways to ban the sale of vehicles that use internal combustion engines – a move that could have massive implications not only for vehicle sales, the environment, but potentially the motorcycle industry as well. Still in the early days of consideration, the news comes from remarks made by Mary Nichols, who is the Chairman of the California Air Resources Board (CARB), and her remarks and relaying of thought from Gov. Brown don’t make it clear if the ban would apply only to passenger vehicles, or if it would include modes of transportation like trucks, commercial vehicles, and motorcycles. However, the move mimics similar bans that we have already seen in places like China, and follows a trend that is catching on in European countries as well.

MV Agusta F4 LH44 Limited Edition Debuts

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike. Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles. Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp. The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous.

Eugene Laverty Explains His 2017 WorldSBK Season

A return to World Superbike, with the bike that he came so close to winning the championship on – it all appeared like a dream opportunity for Eugene Laverty, to put himself into a position to win the title. The dream quickly turned to a nightmare, and from the start of winter testing it was clear that major work needed to be done to return the RSV4 to the front. Moving to the Milwaukee Aprilia squad understandably led to heightened expectations. In their second year in WorldSBK, the former British Superbike champions were expected to make a leap forward. Teething problems were expected with the switch from BMW to Aprilia, but not the struggles that lay ahead. “During the winter you can go in the wrong direction with the bike,” commented Laverty. “Unfortunately, that was the case for us.”

MV Agusta F3 675 Details MVICS Electronics Package

11/02/2011 @ 2:54 pm, by Jensen Beeler12 COMMENTS

MV Agusta must be feeling antsy about the upcoming EICMA show in Milan, as the Italian company first teased its MV Agusta Brutale 675 in a video last week, and today it has released the final specifications of its upcoming 2012 MV Agusta F3 motorcycle. While we’re sure the 126hp 675cc three-cylinder motor, with its 52lbs•ft of torque, will please the discerning supersport purchaser, MV Agusta is betting that its MVICS (Motor & Vehicle Integrated Control System) electronics package is what is really going to get you excited about the Italian machine (did we mention it looks gorgeous too?). Clearly reading our thoughts that electronics are the new horsepower, the MV Agusta F3 675 is now the only supersport to boast ride-by-wire & traction control, and also comes along with optional wheelie and launch control vehicle dynamics.

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Trouble Brewing for the MV Agusta F3?

08/30/2011 @ 3:03 pm, by Jensen Beeler7 COMMENTS

All is not well regarding the new MV Agusta F3, several sources have now told Asphalt & Rubber. Teasing the F3 motorcycle for almost two years now, the three-cylinder supersport has been on the radar of two-wheeled enthusiasts since well before its 2010 debut at the EICMA show. While the latest creation from Varese is undisputedly a stunner, and promises some more than peppy performance and features, eyebrows within the industry were raised with its very pre-mature debut in Milan, and its accompanying lack of any real concrete technical specifications.

With products traditionally launched at the November EICMA show going on sale immediately the next model year, MV Agusta made a shocking announcement in 2010 that the F3 would be a 2012 model. Obviously launched with the intention of generating immediate buzz about the newly re-acquired MV Agusta brand, and its goal of becoming a larger volume producer (and actually a profitable company for a change), the F3 and its progeny like the MV Agusta Brutale B3 are supposed to usher in a new era for the Italian brand.

Apparently teased early to help prove demand for MV’s new product offering, this new ethos unfortunately has apparently done little to sway creditors and investors on the viabiliy of the brand, especially since the names associated with driving MV Agusta into the ground are still associted with the decidedly not-so-new regime. Though the Castiglionis were able to negotiate a stellar deal with Harley-Davidson regarding the purchase of MV Agusta (they bought the company for one euro, and got an operating cash flow of 20 million in the bank), according to our sources that are close to MV, the Italian company has had a hard time raising additional working capital, and has also found negotiations with parts suppliers to be difficult, with the outside firms demanding to be paid up-front for their wares.

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MV Agusta F3 ‘Serie Oro’ Unveiled

07/14/2011 @ 9:35 am, by Jensen Beeler11 COMMENTS

MV Agusta has officially taken the wraps off its collector’s edition MV Agusta F3 ‘Serie Oro’ motorcycle, showing the three-cylinder supersport machine in its final production trim. Producing only 200 units of the Gold Series, MV Agusta is building these bikes to each customer’s specifications, with a price tag upwards of €20,000 being the name of the game. Helping justify that high cost for the MV Agusta F3 Serie Oro, MV Agusta has made Brembo monobloc calipers, Öhlins forks, an Öhlins TTX rear shock, and forged aluminum wheels all stock on the 675cc supersport machine.

The premium F3 also boasts plenty of carbon fiber and a sophisticated electronics package, though some might find the price hard to swallow in the middleweight sport bike category (even if there are nice touches like painted mirrors and intake grills). Accordingly, MV Agusta has also announced the MSRP for the base model MV Agusta F3, with European pricing set at €11,990. Production for the MV Agusta F3 has also been moved up by four months, meaning bikes will be in the hands of dealers by the end of this year. Photos of the 2012 MV Agusta F3 ‘Serie Oro are after the jump.

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First Sounds of the 2012 MV Agusta F3

06/13/2011 @ 4:56 am, by Jensen Beeler4 COMMENTS

MV Agusta brought out its new three-cylinder sportbike, the 2012 MV Agusta F3, to its annual international gathering of owners and enthusiasts, and as you would expect in this digital age, the cameraphones and video cameras were in full-swing as it rolled out of the truck. The F3’s design was clearly not complete in-time for the 18th annual gathering, as parts of the bike noticeably looked un-finished or were inoperable (there are no turn signals in the mirrors for instance, and we hear the LED tail light didn’t work).

But that all matters for not, as what we really want is to hear that triple purr, and these videos don’t disappoint in that regard. If anything actually, the MV Agusta F3 sounds subdued, likely because of noise and emissions standards in the EU becoming more and more strict. We imagine some aftermarket kit will help put some life into that exhaust note, but we’re sure MV fans will enjoy the silky smooth sound of the MV Agusta’s new three-cylinder lump. Two videos await you after the jump.

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A Rainbow of MV Agusta F3 Colors

03/04/2011 @ 2:57 pm, by Jensen Beeler9 COMMENTS

As far as we can tell right now, you can get the 2012 MV Agusta F3 in just about any color you want, as long as it’s white & red. While the F3 looks good in the classic MV Agusta livery, that fact didn’t stop some Italian fanatics from photoshopping the bike into a variety of other color schemes MV has used over the years. Big ups to our commenters for pointing them out to us, you can find a gallery of the photoshops after the jump.

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Product Lust: Photoshopped MV Agusta F3

03/01/2011 @ 2:09 pm, by Jensen Beeler21 COMMENTS

Our friend Anthony at desmoworks will probably be the first person in California to own the new MV Agusta F3 supersport motorcycle, which is expected to debut later this Fall as a 2012 model, but that hasn’t stopped him from photoshopping up some ideas on what to do with his F3 when it arrives. Mirrors? Headlights? Turn signals? Those are all well and good if you plan on riding on the street, but Anthony plans on putting his F3 to work.

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Update on the MV Agusta F3 – Available Fall 2011

02/24/2011 @ 9:29 pm, by Jensen Beeler6 COMMENTS

After unveiling the MV Agusta F3, the Italian company’s new three-cylinder supersport model, at the 2010 EICMA show with virtually no concrete specifications, MV Agusta has been quiet about its new motorcycle ever since. Expected to arrive as a 2012 model, the wait from unveiling to production has been excruciatingly long for those who fell in love with the F3’s take on Massimo Tamburini’s classic design.

Since its launch, the only progress we’ve seen is Castiglioni’s quoted target price steadily rising, so MV Agusta wants to make sure would-be buyers (and the press) remain intrigued by the model the newly liberated company is counting on for its future profitability. As such, MV Agusta has sent out a press release giving a status update on the 2012 MV Agusta F3, and the news bodes well for Italian motorcycle fans, as it suggests things are ahead of schedule in Varese.

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Canada Outs New MV Agusta Brutale Model & Pricing

12/20/2010 @ 4:16 pm, by Jensen Beeler3 COMMENTS

After recently announcing the return of MV Agusta to the Canadian market, MV Agusta’s Canadian distributor Motovan has outed the Italian company’s new Brutale model. While it doe not seem that this model is the 675cc “Brutalina” that Castiglioni hinted at earlier this year, this Brutale instead appears to be an F4 derived street-naked, and is expected to hit the North American markets in mid-summer 2011. With pricing starting at $15,595 CAD, we expect pricing here in the United States to be closer to $14,595.

Likely based off the revised MV Agusta F4, which debuted at EICMA back in 2009, the new Brutale should see a style update to keep the street-naked inline with MV’s current take on the F4. Noticebale from Motovan’s pricing is the new Brutale’s lower price tag amount, which should help move some more units. We expect the new Brutale to have a 920cc displacement, and borrow heavily from the F4’s chassis design and aesthetic.

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More Photos and Details about the MV Agusta F3

11/01/2010 @ 8:38 am, by Jensen Beeler6 COMMENTS

The new MV Agusta F3 is supposed to be unveiled until tomorrow, but you wouldn’t know it by the rate at which information is leaking from the Varese-based company. With more photos showing off the lines of the F3, will also get details on its design and mechanics. We already know the MV Agusta F3 will use a compact three-cylinder design for its supersport inspired 675cc motor. Helping achieve that compact design though is a counter-rotating crankshaft, which when combined with the elongated swingarm, should help keep the front wheel down when on the gas.

MV Agusta is also including a variety of electronics for the F3, with ride-by-wire, traction control, and multiple rider-selectable engine maps being available. The chassis is comprised of steel tubing mated to aluminum side panels, while suspension comes from Marzocchi Forks and Sachs shocks. Photos after the jump.

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MV Agusta F3 Unwrapped

10/31/2010 @ 6:07 pm, by Jensen Beeler10 COMMENTS

UPDATE: Photos of the MV Agusta F3 have been posted to Asphalt & Rubber.

After teasing us relentlessly with spy photos of the MV Agusta F3, the Italian company’s three-cylinder supersport finally bares all in this photo. The recently repurchased MV Agusta is pinning high-hopes on the middleweight machine, hoping to attract wouldbe buyers with a low price-point that Claudio Castiglioni said could start as low as €9,000.

While it remains to be seen if Castiglioni can achieve that goal, a higher-spec F3 is also expected to hit the market in the €10,000-€11,000 range, which should have a direct 1:1 price conversion to US dollars if MV Agusta keeps its pricing scheme in place.

MV Agusta is also expected to come out with a smalled Brutale-esque machine that also uses the F3’s three-cylinder power plant. While The MV Agusta F3 is expected to official debut this Tuesday in Milan during the EICMA show, it’s not clear if the “Brutalina” will also debut at the event, or will make an appearance later next year. Click on the photo above and after the jump for 4,000 pixels of F3 goodness, and check out the gallery after the jump.

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