Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

2016 MotoGP Rules Clarified: 7 Engines, 22 Liters, 157kg, & Performance Balancing

The Grand Prix Commission have filled in the last question marks over the 2016 MotoGP regulations. While the decision on the amount of fuel the bikes would be allowed to run had already been decided last year, the rules on a minimum weight, the number of engines to be used, and how and whether the concessions allowed to manufacturers without a win would be extended into 2016 and beyond. All of these questions were settled at Qatar. The GPC meeting, where Dorma, the FIM, the manufacturers and the teams meet to agree a set of rules, confirmed that all bikes in MotoGP next year will use 22 liters of fuel.

Yamaha YZF-R1M Has Sold Out in Europe

It’s tough cookies if you want to order a Yamaha YZF-R1M in the European Union right now, as what is shaping out to be the superbike of 2015 has sold out in every European country. This means only those riders who pre-ordered an R1M online, on Yamaha Europe’s registration system, will be able to get a 2015 model — perpetuating the saying from the translated French: “you snooze, you lose”. To rub salt into the wounds, all European customers of the R1M will get to join Colin Edwards and other Yamaha racing staff at an upcoming Yamaha Racing Experience events in July. Schwing!

Erik Buell Racing Ceases Operations

04/15/2015 @ 12:01 pm, by Jensen Beeler71 COMMENTS

Buell-Blast-crushed-cube1

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code.

Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors.

WSBK: Big Changes for Team Hero EBR in 2015

12/03/2014 @ 12:51 pm, by Jensen Beeler39 COMMENTS

2014-Team-Hero-EBR-1190RX

Despite an abysmal year in the World Superbike Championship last season, Team Hero EBR will return to the WSBK paddock for 2015. The team’s return is perhaps in name only, as major changes have been made to EBR’s WSBK presence, which will continue to be based out of Italy.

Most notable is Team Hero EBR’s new riders — Larry Pegram and Niccolo Canepa — with Pegram having double-duties, as he will act as the Team Manager in charge of the Pegram Racing crew, which will take over running the Team Hero EBR program.

Erik Buell Racing 1190RX to Debut at AIMExpo

09/20/2013 @ 11:48 am, by Jensen Beeler13 COMMENTS

erik-buell-racing-1190rx-teaser

Heavily teased, we now know that Erik Buell Racing will debut its EBR 1190RX sport bike in mid-October, at the AIMExpo in Orlando, Florida. Tipped to be a more affordable version of the Erik Buell Racing 1190RS, the 1190RX has been spotted with a seat for a pillion, has an uber-aggressive headlight, and will likely come without its premium suspension, wheels, and braking components.

“This is the culmination of decades of dedication, innovation and teamwork,” said EBR Founder Erik Buell. “We have been working to create a pure rider’s machine and a true world brand. From the heartland and the heart of America, these are extraordinary motorcycles that discerning riders everywhere will be passionate to own.”

Breaking: Hero MotoCorp Buys 49.2% Stake in Erik Buell Racing for $25 Million

07/01/2013 @ 9:34 am, by Jensen Beeler23 COMMENTS

erik-buell-racing-america

A plethora of Indian Financial publications are reporting that Hero MotoCorp has bought a 49.2% stake in Erik Buell Racing for $25 million. Hero MotoCorp is India’s largest two-wheel manufacturer, and for a year now has partnered with Erik Buell Racing for technical development, as well as sponsoring the American company’s AMA Pro Road Racing team for the past two seasons.

Today’s news confirms numerous rumors we have heard about the Hero investing in EBR. Acquiring only 49.2% of Erik Buell Racing, Hero has only a minority stake in EBR, and while we cannot confirm the information, we would imagine that the odd 49.2% ownership was done to keep Erik Buell as the majority shareholder in his company.

27 Years of Buell Motorcycles

03/04/2013 @ 10:29 am, by Jensen Beeler22 COMMENTS

buell-motorcycles-poster-crop

If the American motorcycle brand was still in business, this year would have been the Buell Motorcycle Company’s 30th birthday. Treated more like a line on the cash flow sheet to its parent company Harley-Davidson than a true self-supporting motorcycle brand, Buell motorcycles suffered from not being “Harley enough” for the Bar & Shield devout, and conversely wasn’t adopted by the non-believers because of its extensive compromises with the Milwaukee brand.

Still, in its 27 years, Buell Motorcycles managed to build a cult following of riders, though the numbers in its ranks were never enough to make the brand truly profitable. With Harley-Davidson facing dire straights during the recent economic depression, the company circled the wagons around its core assets, and closed the doors to Buell Motorcycles in the process.

The ethos of the brand continues with Erik Buell Racing though, which soon after its creation released the EBR 1190RS superbike — a race-ready motorcycle that isn’t too dissimilar from the Buell 1125R sport bike. We still don’t know what the future holds for Erik Buell’s new company, though a bevy of models are on his company’s product road map. We think if you polled a few former Buell owners, they would want to see this poster (full-size after the jump) updated.

Erik Buell Racing Raises $20 Million from Foreign Investors – Plans to Build $20,000 Motorcycle

07/20/2012 @ 11:50 am, by Jensen Beeler21 COMMENTS

It has just been announced that Erik Buell Racing has received $20 million in funding from foreign investors. A part of the federal government’s EB-5 program, the deal was brokered by FirstPathway Partners, a company that specializes in facilitating the funding of companies through wealthy individuals that are abroad. The announcement is a boon for EBR, as the company has struggled for financing since it began operations after the closing of Buell Motorcycles by Harley-Davidson.

The $20 million in funding will go towards building more affordable models, says the Milwaukee-based company. In turn, this news means that Erik Buell Racing will need to bring on more staff, and expand its facility for production at a greater volume (54,000 square feet says Buell). Erik Buell Racing hopes to start selling $20,000 street bikes once it gets its business in order for larger volume, with the expectation being that those models will be similar to the EBR 1190RS, though without such high-spec components.

Beeler’s Law

04/01/2012 @ 9:49 am, by Jensen Beeler18 COMMENTS

“As an online discussion about motorcycles grows longer, the probability of a comparison involving Erik Buell or Buell Motorcycles entering the conversation approaches a value of one.” – Beeler’s Law

Hero MotoCorp Eyes Purchasing Ducati? Erik Buell Racing?

03/05/2012 @ 3:22 pm, by Jensen Beeler7 COMMENTS

Two weeks and two separate rumors about Hero MotoCorp’s acquisition warpath. Last week the Indian motorcycle manufacturer was said to be eyeing a minority equity stake in Erik Buell Racing. Having already hired the American sport bike maker to help innovate on some of Hero’s upcoming small displacement machines, the two companies sweetened the deal with Hero becoming the title sponsor to EBR’s AMA Pro Superbike racing effort.

This week the spotlight shines on Ducati Motor Holding, which has quietly been for sale for almost a year now. Originally wooing an acquisition from Mercedes-Benz, the Italian motorcycle manufacturer has been linked to a variety of other companies, as well as a public offering on an Asian stock index. With our sources telling us that Ducati has been trimming the fat from its books in order to make its earnings more attractive, Hero MotoCorp is the latest potential buyer to enter the fray and to talk to bankers about a Ducati acquisition.

Video: EBR Nation Part 3 – “Made in America”

08/10/2011 @ 7:38 am, by Jensen Beeler9 COMMENTS

Erik Buell Racing has another installment of its “EBR Nation” video set, with part three of the YouTube series focusing on EBR’s “Made in America” credential. Unlike the previous videos (Part 1 & Part 2), it’s hard to get behind this one, as Buell and his crew go back to the well with their “it’s made in America, so you should buy it” philosophy/sales pitch. The short clip starts out well enough, with Buell saying “over the last few years there was a feeling that the dream of America is getting away from us.” Whether you believe that is actually true or not, there certainly has been a movement expressing this very idea after watching the credit market collapse, and seeing someone like Buell trying to make something out of the ashes of the recession is a bit inspiring.

What isn’t inspiring is the same reused tagline that because something is built in the USA it is somehow automatically better that the competition. This sort of continued thinking its precisely what put Buell out of business the first time around, and like the reused action shots for this video (you may have seen many of these quick-cuts in Parts 1 & 2, and a couple are even used twice in Part 3), you get tired of hearing and seeing the same thing over and over again with no result.

The whole idea behind Erik Buell Racing was that it was a company that could flourish from outside Harley-Davidson’s thumb, and the whole purpose of the EBR 1190RS was that it was supposed to be an American superbike that we could appreciate on the merits. The fact that all of this is being done by Americans, in America, is all the icing on the cake, not the cake itself. Rant over. The video is after the jump.

Video: EBR Nation Part 2 – “Fingertips”

07/27/2011 @ 12:13 pm, by Jensen Beeler1 COMMENT

Erik Buell Racing has the second part to its strobed-out EBR Nation video series (previously titled “The Making of the EBR 1190RS”), and we see the videos go from previously a more narrative take to a more promotional role (that’s marketing for yah). Like the Prologue, “Fingertips” has Geoff May talking about the bike, with a few sound bites from Erik Buell himself sprinkled in for good measure.

One of May’s more interesting comments is that the EBR 1190RS handles so well, that you’d have to go down to bikes half its displacement to find similar handling characteristics. Worthy praise for sure, though it’s probably a bit too soon on the heels of the Daytona Sportbike fiasco under Harley-Davidson’s reign.

There’s unfortunately little information to learn from the segment, which is a shame considering how few riders will actually get to experience the 100 hand-made 2012 Erik Buell Racing 1190RS motorcycles that will be produced (assuming EBR hits its production goals). Hopefully when Buell tips his hand more on the RX, SX, and AX models it’ll mean more attainable motorcycles for riders with mortal-sized wallets. Made for the true Buelltisti, you’ll get your East Troy fix after the jump.