If the American motorcycle brand was still in business, this year would have been the Buell Motorcycle Company’s 30th birthday. Treated more like a line on the cash flow sheet to its parent company Harley-Davidson than a true self-supporting motorcycle brand, Buell motorcycles suffered from not being “Harley enough” for the Bar & Shield devout, and conversely wasn’t adopted by the non-believers because of its extensive compromises with the Milwaukee brand.

Still, in its 27 years, Buell Motorcycles managed to build a cult following of riders, though the numbers in its ranks were never enough to make the brand truly profitable. With Harley-Davidson facing dire straights during the recent economic depression, the company circled the wagons around its core assets, and closed the doors to Buell Motorcycles in the process.

The ethos of the brand continues with Erik Buell Racing though, which soon after its creation released the EBR 1190RS superbike — a race-ready motorcycle that isn’t too dissimilar from the Buell 1125R sport bike. We still don’t know what the future holds for Erik Buell’s new company, though a bevy of models are on his company’s product road map. We think if you polled a few former Buell owners, they would want to see this poster (full-size after the jump) updated.

Erik Buell Racing is well on its way, after announcing today that the American sport bike company has secured inventory financing from GE Capital. An important step in setting up a strong dealer network, GE’s commitment to Erik Buell Racing means that EBR dealers will be able to purchase their inventory on credit (the standard industry practice) from a top-tier financial institution.

GE Capital has become the go-to financier in the motorcycle and powersports industry, and the group has been making some very competitive offers to up-start motorcycle companies in the recent years. For EBR, getting GE Capital on-board with the fledgling company is a crucial step in building out the company’s dealer network, and putting bikes on the showroom floor.

According to The Economic Times, India’s premier financial newspaper, Hero MotoCorp is working on a 250cc sport bike, in conjunction with Erik Buell Racing. You may recall that Hero and EBR have already agreed to a technical partnership, which also saw the Indian motorcycle manufacturer become Erik Buell Racing’s title sponsor in the AMA Pro Racing Superbike series.

After its break up with Honda in the Hero Honda relationship, Hero MotoCorp has been relying on other firms for its technical developments. The Economic Times suggests the same can be said for this 250cc sport bike, with EBR handling the development of the machine, while Hero handles the business end of things, namely the quarter-liter’s production and distribution.

It has just been announced that Erik Buell Racing has received $20 million in funding from foreign investors. A part of the federal government’s EB-5 program, the deal was brokered by FirstPathway Partners, a company that specializes in facilitating the funding of companies through wealthy individuals that are abroad. The announcement is a boon for EBR, as the company has struggled for financing since it began operations after the closing of Buell Motorcycles by Harley-Davidson.

The $20 million in funding will go towards building more affordable models, says the Milwaukee-based company. In turn, this news means that Erik Buell Racing will need to bring on more staff, and expand its facility for production at a greater volume (54,000 square feet says Buell). Erik Buell Racing hopes to start selling $20,000 street bikes once it gets its business in order for larger volume, with the expectation being that those models will be similar to the EBR 1190RS, though without such high-spec components.

One of the banes of any photographers existence is when someone walks right into the middle of your shot. There seems to be two schools of thought on how to deal with such an incident, with some preferring to let nature take its course, and wait for the intruder to leave the frame, while others prefer the scream/temper-tantrum school of thought that may or may not include throwing a gear bag in a fit of rage.

Where a photographer falls on that spectrum seems to be a function of how much time he or she spent setting up the shot, how much Red Bull had been consumed that morning, and whether it was another photographer who decided to start working with reckless abandon for his fellow photojournalists. However, there are some incidents where when someone walks into your shot, it is a welcomed addition. Snapping photos of the American flag-clad Erik Buell Racing 1190RS, I had such a moment, which I think touches the inner-child of all of us.

Erik Buell Racing had a good weekend at Sears Point, with Danny Eslick riding the Erik Buell Racing 1190RS to its first podium in Race 1, with Team Hero. Making an encore podium in Race 2, Geoff May also put the EBR 1190RS on the third step, this time for Team Amsoil/Hero. With the Erik Buell Racing 1190RS benefiting from Sear Points emphasis on handling instead of horsepower, the EBR has made up a ton of ground in just a short amount of time.

While the EBR 1190RS race bikes were on the track, their $40,000+ street-legal counterparts were on display outside of the Erik Buell Racing garage. Rocking an American flag livery, I naturally took pictures of this show bike. Eye catching to say the least, nothing says “Made in ‘merica” better than a red, white, and blue color scheme, especially when it is laid over carbon fiber. And while I want to love this bike because of its nuances and outside-of-the-box technical design, I don’t.

Trading patriotism for originality, Erik Buell Racing is still pushing the same worn-out Americana marketing plan that Harley-Davidson built for the sport bike company way back when. With two podium victories, a gorgeous product, and a story that is an encapsulation of hard work overcoming adversity, you would think that the folks from East Troy could put away the cheap parlor trick of using Americana to sell motorcycles. One gorgeous bike in its own right, but a played out theme as well. What happened to being innovative guys? Photos after the jump.

“As an online discussion about motorcycles grows longer, the probability of a comparison involving Erik Buell or Buell Motorcycles entering the conversation approaches a value of one.” – Beeler’s Law

Two weeks and two separate rumors about Hero MotoCorp’s acquisition warpath. Last week the Indian motorcycle manufacturer was said to be eyeing a minority equity stake in Erik Buell Racing. Having already hired the American sport bike maker to help innovate on some of Hero’s upcoming small displacement machines, the two companies sweetened the deal with Hero becoming the title sponsor to EBR’s AMA Pro Superbike racing effort.

This week the spotlight shines on Ducati Motor Holding, which has quietly been for sale for almost a year now. Originally wooing an acquisition from Mercedes-Benz, the Italian motorcycle manufacturer has been linked to a variety of other companies, as well as a public offering on an Asian stock index. With our sources telling us that Ducati has been trimming the fat from its books in order to make its earnings more attractive, Hero MotoCorp is the latest potential buyer to enter the fray and to talk to bankers about a Ducati acquisition.

While we have been expecting Erik Buell Racing to join forces with a larger company at some point this year, today it comes as a bit of surprise to learn that EBR has partnered with Hero MotoCorp. The deal sees Hero becoming the title sponsor for two teams in the AMA Pro Racing National Guard Superbikes Championship — Team Hero and AMSOIL Hero, while Erik Buell Racing will give Hero design and technology inputs for bikes destined for the Indian market.

In practicality, this partnership would seem to suggest that Erik Buell Racing will help Hero MotoCorp, a company recently freed/dumped from its partnership with Honda, build sporty two-wheelers for the Indian motorcycle market, while the cash-infused Indian manufacturer will help the boutique American sport bike maker continue to go racing in the United States. This news also puts Danny Eslick on the Team Hero EBR 1190RS for the 2012 season, while Geoff May will continue with the AMSOIL Hero EBR 1190RS. Thanks for the tip Kevin!

Well, 2011 as a year is finally over, and for the motorcycling community it was quite a year. As we begin 2012, we here at Asphalt & Rubber are of course not immune to the desire to summarize and highlight the passing of 2011. So we accordingly assembled 11 of the most important events that shaped motorcycling this past year and changed the way the sport, the industry, and the community will grow in the years to come.

Picking only eleven moments in a single year is no easy feat, though some of the events in our selection are obvious choices because of their magnitude. However, some of the less obvious picks (and we are sure there will be suggestions for alternatives in the comments), stem from the theory that 2011 saw moments whose importance has yet to be fully appreciated at this point in time. Enjoy and a Happy New Year to our loyal A&R readers.