At the AMA Supermoto Season-Opener in Bakersfield

It all started with the Superbikers. As a young man growing up in the late 70s, there were only three network TV stations for me to watch, and unlike today, motorsports programs were few and far between. Other than the Indy 500 and the occasional airing of stock car racing, motorsports just weren’t on the air very often. During one serendipitous Saturday, I happened upon ABC’s Wide World of Sports. And on that particular day, they were airing the Superbikers. Looking back, the influence that program had on the rest of my motorcycling life is immeasurable. An unusual combination of road racing, dirt track, and motocross, the Superbikers showcased racers I had only read about in the motorcycle magazines.

The WorldSBK Season So Far: Yamaha & Honda

While it has hardly been surprising to see Ducati and Kawasaki maintain their position as the dominant forces at play in WorldSBK, the battle for best-of-the-rest has been an interesting subplot for 2017. Over the course of the opening three rounds of the campaign, the form of Honda and Yamaha has been marked by their stark contrast in fortunes. Last year, Honda had been a podium and front-row regular as the season moved into the European swing, and Yamaha looked to be clutching at straws and looking for any positives they could find on their return to the series. This year has seen their roles have reversed, with Yamaha consistently the best-of-the-rest and in position to fight for a rostrum finish. Honda on the other hand have had a disastrous start to the campaign with an all-new Fireblade.

Investors Leveraging MotoGP for Sizable Payout

According to several reports in the financial sector, the investors behind Dorna Sports S.L. are readying themselves for another sizable payout from the media rights holder for the MotoGP and WorldSBK Championships. Using a bit of financial finesse, the move would see Bridgepoint Capital and the Canada Pension Plan Investment Board (CPPIB) – the two major investors in Dorna Sports – taking roughly €889 million off the books of the Spanish media company, according to Reuters. As such, today’s news would make this the third time that Bridgepoint and the CPPIB have raided the piggy bank for motorcycling’s premier racing series, having done similar deals in 2011 (€420 million) and 2014 (€715 million).

Norton Gets £3 Million to Increase V4 Production

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank. The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year. “Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,” said Stuart Garner, CEO of Norton Motorcycles.

Is The 2018 BMW HP4 Race About to Debut in China?

After this year’s April Fools hijinks, we have a whole new respect for the cunning that resides at BMW Motorrad, and the Germans seem to be honing that trait even further today. Announcing its plans for the upcoming Auto Shanghai 2017 later this month, BMW lists a number of four-wheeled news items for the Chinese auto show, and then casually slips-in at the end of the press release that we should expect a big unveil from BMW Motorrad. The statement reads that “the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad,” which is terse, though given what we know about the Bavarian brand, it should be easy to guess what they are hinting at.

Vyrus 986 M2 Street Bike Now Priced at €38,000

It is apparently more difficult to sell a kidney than I had previously thought (type o- / non-smoker / non-drinker…if you happen to be in the market), which isn’t good news when you are trying to get together some scratch for a Vyrus 986 M2 – the hottest supersport we have ever seen. Making matters worse is that Vyrus got in touch with A&R, updating us with their latest pricing structure for their Honda-powered hub-center steering masterpiece, which now comes with a price tag of €37,940 for the street bike, and €27,930 for the street bike kit. That is quite the change from the originally quoted €25,000 street bike model and €16,000 kit, and there is good reason for that, say the folks at Vyrus.

You Didn’t Know You Missed It, But the Honda NM4 Is Back

You probably didn’t even realize that the Honda NM4 was missing from Honda America’s model list for 2017, but the polarizing motorcycle is back for the 2018 model year. The first 2018 motorcycle to be announced so far this year from Honda, it probably helps that the Honda NM4 is featured in the Ghost in the Shell movie, which stars Scarlett Johansson. Laugh if you want, but the NM4 is a surprisingly pleasant to ride, even if you aren’t dressed like the Caped Crusader. As such, the Honda NM4 represents a tradition of motorcycles from Big Red that have pushed that boundaries of not only what we visually accept a motorcycle to look like, but it also blurs the distinctions we make between different motorcycle segments.

US Senate Establishes Motorcycle Caucus

The motorcycle industry has found more allies on Capital Hill this week, with the creation of the first “motorcycle caucus” in the United States Senate. Established so motorcycle manufacturers and motorcyclists would have a greater voice in the upper chamber of the American legislature, the Senate Motorcycle Caucus is the work of Senators Joni Ernst (R-Iowa) and Gary Peters (D-Michigan). Motorcyclists typically aren’t single-issue voter – not for issues pertaining to motorcycles, at least – but with several important political issues currently affecting the motorcycle industry, the formation of the Senate Motorcycle Caucus comes at an advantageous time.

Husqvarna Two-Strokes Get Fuel-Injection Too

We shouldn’t be surprised to hear that Husqvarna will be following suit with its Austrian sibling, and adding fuel-injection to several of its two-strokes enduro motorcycle for the 2018 model year. After a long history of rumors and development, KTM finally debuted fuel injection for a production two-stroke model just a few weeks ago, using the technology on two of its upcoming enduro models, the KTM 250 EXC TPI and KTM 300 EXC TPI. Husqvarna will use the same technology for its own motorcycles in the same segments, announcing today the the all-new 2018 Husqvarna TE 250i and 2018 Husqvarna TE 300i enduro models with transfer port injection.

Opinion: The Danger of Expanding the MotoGP Calendar

It is looking increasingly like the Chang International Circuit in Buriram, Thailand will be added to the MotoGP calendar for the 2018 season. I understand from sources that there was a significant hurdle to be overcome: circuit title sponsor Chang is a major beer brand in Thailand, and a rival to the Official MotoGP Beer Singha, also a major beer brand in Thailand and further abroad. The race can only happen if a compromise has been found to accommodate this conflict. This is good news for Thailand, and good news for fans in Asia. The World Superbike round at the circuit is always packed, and MotoGP should be even more popular. It is hard to overstate just how massive MotoGP is in that part of the world.

Caution: Radioactive Material

03/02/2017 @ 10:02 am, by Jensen Beeler14 COMMENTS

The warning label for radioactive substances (technically, the warning label for ionizing radiation) was born in 1946, at the UC Berkeley Radiation Laboratory, and the now iconic symbol began life a bit different from how we know it today, originally colored with a very hip magenta "trefoil" on a blue background.

The shape of the three-bladed trefoil is quite specific and purposeful - drawn with a central circle of radius R, an internal radius of 1.5R, and an external radius of 5R for the blades, which are separated from each other by 60° of empty space.

It's shape is tightly defined because it is to noticeably and clearly warn you against the dangers of ionizing radiation, which at their very worst would cook you instantly like an egg, or in less worse conditions, still potentially cause life-changing mutations to your cells and DNA.

The yellow and black trefoil is supposed to be a literal warning (the IAEA and ISO adopted this new coloring in 2007) of course, but labeling something radioactive carries with it a metaphorical weight as well. And, it too demands a cautious interaction from the user.

In the motorcycle industry, we have our fair share of radioactive elements, though few come with a warning label. On Episode 45 of the Two Enthusiasts Podcast, you may have heard me refer to a motorcycle company as being radioactive. I thought it was worth spending some words on what that means in that context.

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EBR Motorcycles Shutting Down, Yet Again

01/26/2017 @ 10:05 pm, by Jensen Beeler35 COMMENTS

EBR Motorcycles is closing its doors…again. Yes, you heard that right. America’s superbike brand will be winding down its production operations, starting next week, and is looking for a strategic investor to takeover the brand.

Liquid Asset Partners (LAP) attributes its decision to shutdown EBR Motorcycles to the company’s difficulty to secure new dealerships, and thus increase sales. As a result, LAP says that its production volume for 2016 and 2017 was below expectations.

The company then finishes its explanation for closing EBR Motorcycles with the following line: “the combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.”

Whether you believe that line of reasoning or not, the result is the same, Erik Buell’s motorcycle brand once again has a dim future.

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EBR’s “Black Lightning” Is A Lowered 1190SX Street Bike

11/14/2016 @ 4:03 pm, by Jensen Beeler43 COMMENTS

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In September of this year, EBR Motorcycles let it be known that the American brand was working on new models for the 2017 model year, in addition to a sub-$10,000 platform that would be available in 2018.

Teasing that we would see something “quick, dark, and low” by the year’s end, we subsequently saw EBR trademark the name “Black Lightning” for use as a new motorcycle model. This certainly got our imaginations turning, wondering what the folks in East Troy had up their sleeves.

Unfortunately, it would seem we alone had our imaginations at work, since EBR Motorcycles has given us a glimpse of its Black Lightning project today, which shows a true lack of inspiration, as it turns out to be an all-black EBR 1190SX that sits about an inch lower than before.

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Erik Buell Racing Working on New Bikes for 2017 & Sub-$10,000 Platform for 2018

09/23/2016 @ 2:06 pm, by Jensen Beeler38 COMMENTS

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After the American company’s drawn out receivership proceedings, Erik Buell Racing seems like the brand everyone has forgotten about. Posting a press release to its Facebook page today though, EBR says it has some interesting projects in the works.

To unveil for the 2017 model year, EBR is teasing an urban street bike that is “quick, dark, and low”; meanwhile for the 2018 model year, EBR says it will debut a sub-$10,000 motorcycle platform.

There also seems to be some movement on the 1190 platform, presumably with model updates to the RX and SX sport bikes, and the 1190AX adventure bike could finally be coming to market.

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Two Enthusiasts Podcast – Episode 20 – Fans or Fanatics?

04/25/2016 @ 12:32 am, by Jensen Beeler14 COMMENTS

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Episode 20 of the Two Enthusiasts Podcast builds off the previous episode, which covered in-depth the mythos that surrounds Erik Buell, Buell Motorcycles, and Erik Buell Racing. Exploring the differences between fans and fanatics, as they exist in the motorcycling realm, we move from Buell, to other manufacturers with cult followings, before finally landing on MotoGP.

Fresh from the MotoGP round in Austin, we talk about the rise of Rossi fans as a tyrannical force in Grand Prix racing, and how that has permeated through the paddock in various forms. Naturally, a few rabbit holes of side-discussion occur along the way, per usual.

Before all that though, we talk about the Motus Motorcycles project, as I rode the American-built MST and MSTR sport-tourers while in Texas. A very unique motorcycle, the true American machine is a good segue into the topic at hand. We think you will enjoy it.

As always, you can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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Two Enthusiasts Podcast – Episode 19 – Debunking Buell

04/08/2016 @ 8:00 am, by Jensen Beeler9 COMMENTS

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First of all, apologies for how long it has taken us to get this episode of the Two Enthusiasts Podcast out to you. There are a few reasons why this particular show took so long to get out on the feed, but the biggest reason is that I have been slowly working through a massive backlog of stories. So, apologies for that.

That being said, Quentin and I are very stoked to bring you our third attempt at tackling the Buell/EBR story on the podcast. As such, Episode 19 covers Buell’s divestiture from Harley-Davidson, Erik Buell Racing’s launch from those ashes, and EBR’s very convoluted and complicated receivership process.

We also talk at great length about Quentin’s experience with the racing side of Buell and EBR, as well as my familiarity with EBR’s business operations and products. Whether your a fan of Erik Buell or not, we think you will find the show very interesting.

As always, you can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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EBR Slashes Prices on 2016 models, But Is It Enough?

03/18/2016 @ 3:19 pm, by Jensen Beeler47 COMMENTS

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When Erik Buell Racing shutdown last year, the American sport bike manufacturer had bikes sitting on its assembly line, waiting to be completed and shipped to dealers. This was a point of fact that Erik Buell touted when EBR went into receivership, as a way of showing how easily EBR could restart its business quickly.

This statement of course failed to take into account that dealers were struggling to sell the bikes they already had on their showroom floors, and few (if any) were interested in receiving more units from Erik Buell Racing.

Part of the reason EBR had such a hard time selling motorcycles was because of the pricing on the EBR 1190RS, EBR 1190RX, and EBR 1190SX – all of which were priced against European models that had more features, technology, and craftsmanship.

Now under the ownership of Liquid Asset Partners (LAP), Erik Buell Racing is again selling its machines for the 2016 model year, though now the company has adopted more reasonable prices. As such, the 2016 EBR 1190SX and EBR 1190RX will cost $12,995 and $13,995, respectively.

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Erik Buell Racing Resumes Production in East Troy

03/01/2016 @ 11:52 am, by Jensen Beeler69 COMMENTS

2014-EBR-1190RX

Erik Buell Racing resumed production today, with the first motorcycles from the East Troy, Wisconsin factory set to roll off the assembly line on March 17th.

Owner Liquid Asset Partners is touting that the new company – EBR Motorcycles, LLC – has a new multi-year plan, as well as financial stability, and it will begin courting dealerships to carry its line of American sport bikes.

For now though, production in East Troy is limited to the EBR 1190RX and EBR 1190SX models, picking up where Erik Buell Racing left off in the receivership process, presumably finishing the models that were left in mid-production when EBR closed its doors.

The announcement seems more symbolic than anything, as it is not clear where these newly produced EBR motorcycles will actually be going once they roll-off the assembly line. This is because EBR’s dealership network is virtually non-existent at this point in time and past EBR dealers are still trying to clear motorcycles from their showroom floors.

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Erik Buell Racing Sold at Third Auction, Will Live On Again

01/14/2016 @ 2:38 pm, by Jensen Beeler48 COMMENTS

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Don’t believe everything you read on the internet today. Much like the spirit of its riders, Erik Buell Racing refuses to go quietly into that good night. After two failed receivership auctions, the brand has now been acquired for $2.05 million via a third auction held Wednesday, and seems set for another revival.

The winning party of this latest auction is the same winner from the second auction, Liquid Asset Partners – the same company that liquidated Buell Motorcycles when it was shutdown by Harley-Davidson, which makes for some interesting trivia.

Walworth County Circuit Judge Phillip Koss approved the winning bid today, despite a similar bid from Bruce Belfer, the first auction winner. According to a report by the EBR receiver, Belfer’s bid did not conform to the terms of the auction, and thus was not recommended to the court.

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Erik Buell Racing Bid Contested, Headed Back to Court

12/14/2015 @ 8:22 pm, by Jensen Beeler29 COMMENTS

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The receivership of Erik Buell Racing continues to go on, as the company’s second round on the auction block ended with no fruitful resolution.

It was hoped that Monday would see the announcement of a Erik Buell Racing’s new owner, after the auction on Thursday seemed to show that a new bidder, Liquid Asset Partners LLC, had snatched up the American motorcycle effort and had plans to liquidate EBR’s assets.

However, it appears that the winning bid on Erik Buell Racing’s liquid assets has been contested by previous auction-winner Bruce Belfer and potential-bidder US Heritage Powersport. Accordingly, a new date in court set for January 14th, 2016 and formal motions to be submitted by January 4th, 2016.

This means that the ongoing saga and future of the Erik Buell Brand will continue, well into the start of the new year.

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