Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Harley-Davidson Street 500 & Street 750 – The First Truly “New” Motorcycles from Harley-Davidson in 13 Years

11/04/2013 @ 3:15 pm, by Jensen Beeler14 COMMENTS

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News of “smaller-displacement” Harley-Davidson motorcycles has been percolating for quite some time now, especially after the Bar & Shield brand began taking emerging markets more seriously.

With countries like India viewing 500cc bikes as “big” and Harley-Davidson’s smallest offering tipping the scales at 883cc, something had to give in the company’s strategy, and it looks like it just did.

Announcing two new bikes, the Harley-Davidson Street 500 and Harley-Davidson Street 750, the Milwaukee brand is finally ready to go abroad, and its launching its intent to do so this week in Milan, at the EICMA show.

Harley-Davidson Confirms 500cc Model – Electrics Too?

09/03/2013 @ 8:27 am, by Jensen Beeler23 COMMENTS

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Two years ago I lamented on the fact that Harley-Davidson didn’t have a model under 800cc, which among other things, left the company at odds with its efforts to push into the emerging Indian motorcycle market.

Six-months after I wrote that piece, there seemed to be some hope for the Bar & Shield brand, as rumors began to circulate about a 500cc class motorcycle that was being designed with emerging countries in mind. It would seem now, those rumors were true.

Confirming that Harley-Davidson would soon debut a 500cc class motorcycle for the Indian market, Harley-Davidson Motor Company Chief Operating Officer Matthew Levatich revealed last weekend that the Milwaukee-based company had a 500cc model in an advanced stage of development.

Hinting strongly that the machine would be built in India, and be aimed specifically at that market, Levatich also hedged his bets on the possibility of the model arriving on US soil.

WSBK: Indian Round Cancelled for 2013

08/14/2013 @ 4:19 am, by Jensen Beeler3 COMMENTS

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Confirming rumors going around the World Superbike paddock, the FIM has confirmed that WSBK’s race in India has been cancelled. Citing “operational challenges” as the cause for the cancellation, Jaypee Sports International and Dorna had no choice but to cancel that races to be held on November 17th, though the race will likely remain on the 2015 calendar.

Rumor: Ducati Scrambler Cometh

07/08/2013 @ 4:20 pm, by Jensen Beeler17 COMMENTS

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While I was lounging at the pool this holiday weekend, getting my bronze on, the A&R Bothan Spy network was hard at work dumpster diving, hacking emails, and subscribing to the NSA’s live PRISM feed.

The fruits of that labor was the alarming realization of how many kitten videos the motorcycle industry collectively watches in a single day, and the fact that Ducati is working on scrambler-style motorcycle.

The project itself dates way back when Pierre Terblanche was still toiling away in Bologna, dodging equal portions of labor strikes and carbonara, and at the time was based around the now defunct Ducati Sport Classic.

Shelved, and thought never to see the light of day, we can only imagine this whole Hipstacyclist™ movement has helped Ducati rethink its position regarding a scrambler.

The Most Interesting Slide from Yamaha’s Three-Year Plan

12/18/2012 @ 10:52 am, by Jensen Beeler8 COMMENTS

Announcing today its “New Medium-term Management Plan” that will cover the next three years of business operations, Yamaha Motor Co.’s strategy is fairly simple, yet also very ambitious. While fighting against the global currency exchange rate with the yen, the Japanese company is hoping to release over 250 new units over its various product segments.

While this goal encompasses all of Yamaha Motors’ product lines, the most obvious additions for the motorcycle division will be Yamaha’s recently announced three-cylinder motorcycles, as well as the now confirmed Yamaha YZF-R250, a 250cc sport bike that will debut in the Indian market.

Unless you have an MBA, Yamaha’s three-year business strategy is a pretty dull read (it might still be a snoozer, even if you do have an MBA), but one Powerpoint slide struck me as interesting (you can see the full presentation here).

Ducati Forms a Brazilian Subsidiary

10/22/2012 @ 4:59 pm, by Jensen Beeler18 COMMENTS

Ducati has announced today that is has created a wholly-owned subsidiary for the Brazilian market, following the news that its current importer, the Izzo Group, has shutdown its business due to current economic situation. Part of a larger issue in Brazil with the Izzo Group, which was the country’s largest motorcycle importer, Ducati‘s move ensures the Italian brand’s ability to sell in the growing South American economy.

Headquartered in São Paulo, Ducati Brazil will be the Bologna brand’s base in Brazil, which has extremely high tariffs on foreign goods. Importing complete knock-down (CKD) kits to Ducati Brazil, Ducati will have a minimal manufacturing presence in the South American country, and will be essentially assembling its motorcycles within Brazilian borders in order to side-step loopholes in the Brazil import regulations.

Triumph’s Proposed Plant in India Could Increase Production 10x – New Small-Displacement Bike Coming

07/17/2012 @ 8:44 am, by Jensen Beeler7 COMMENTS

Like many other brands ahead of it, Triumph is getting ready to enter the Indian market in a serious way. Eyeing a piece of property in Narasapur in the Karnataka region of India, Triumph’s initial plan is to build a facility capable of producing 250,000 units per year, with an expansion plan that could double that number. Currently producing 50,000 units a year in its British and Thai facilities, Triumph’s move into India could increase the company’s production ten-fold per annum.

Said to be bringing mostly its full-size premium offerings to the Indian market, Triumph is also rumored to be working on a small-displacement single-cylinder motorcycle that could be developed with the Indian and Southeast Asian markets specifically in mind. With India’s premium motorcycle market still quite small, though growing, the initial quarter-million unit estimates from the British brand are sure to be heavily relying on this new small-displacement model, rumored to be called the Triumph Cub.

India’s TVS is in Talks with BMW Motorrad

07/09/2012 @ 3:56 pm, by Jensen Beeler5 COMMENTS

The big news out of India today is that the country’s fourth-largest motorcycle manufacturer, TVS,  is in talks with Germany’s leading two-wheeled maker, BMW Motorrad. While there are few details on what is occurring between the two companies, it is being reported by the Wall Street Journal that TVS is hoping to get some technical know-how from BMW in making larger-displacement motorcycles.

Likely to end in some sort of strategic partnership, BMW is surely eyeing TVS’s distribution network in exchange for its 500cc+ help, as all the major OEMs are currently jockeying for position in the growing Indian market. Other rumors around the deal suggest that TVS could help BMW create smaller-displacement machines, specifically designed for India, which would presumably also be available in other emerging markets like South America and Southeast Asia.

Yamaha Gets Serious About India with $500 Motorcycle

06/27/2012 @ 1:38 pm, by Jensen Beeler11 COMMENTS

I wax on about the importance of the Indian market with far too much regularity to regurgitate it yet another time, but its suffices to say that like Ron Burgundy, India is a pretty big deal. With two of the three largest motorcycle manufacturers in the world coming from India, and the country continuing to account for a massive amount of the world’s two-wheeler consumption (India is the second largest consumer of motorcycles in the world, by volume), it should come with little surprise then that Japanese motorcycle manufacturer Yamaha wants a bigger piece of the pie.

Yamaha currently accounts for roughly 500,000 of the 10+ million units sold per year in India (read: less than 5% of the total Indian motorcycle market), and the Japanese company is already offering several cheap motorcycle options in India. However, hoping to increase that figure to 600,000 next year, and to continue future growth in the market down the line, the tuning-fork brand has let it slip that a $500 motorcycle is in the works. Game on Honda.

Hero MotoCorp to Be Honda Free by 2014

06/05/2012 @ 11:55 am, by Jensen Beeler2 COMMENTS

The second largest motorcycle manufacturer in the world, Hero MotoCorp, says that by 2014 it will be free of its entanglement with the largest motorcycle manufacturer in the world, Honda. Creating a joint-venture in the Indian market, Hero and Honda went their separate ways in December of 2010, after a 26-year relationship.

Despite Honda wanting to go it alone in India, the renamed Hero MotoCorp retained some licensing rights to use Honda technology until 2014, so it makes sense that the company would announce its impending autonomy at this juncture.