Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Honda Grom + Ducati Monster = Gromcati

07/30/2014 @ 1:46 pm, by Jensen Beeler7 COMMENTS

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Ducati CEO Claudio Domenicali has made it pretty clear that he has no plans to take Ducati into the realm of small-displacement motorcycles, and he has flat-out squashed the chances Ducati making a scooter.

This could make thigns difficult for the Italian brand, especially as the hot regions for growth in the motorcycle industry are teeming with machines under 500cc in engine displacement — markets like Southeast Asia, India, China, and the countries of South America.

So what are Ducati fans in these countries to do? Well, where there is a will, there is a way…and for some Thai riders, that will manifests itself in a big way. Taking one perfectly good Honda Grom monkey bike, add in some impressively downsized Ducati Monster bodywork, and well…we introduce to you the Gromcati.

Kawasaki Working on a 250cc Four-Cylinder?

06/24/2014 @ 2:50 pm, by Jensen Beeler26 COMMENTS

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According to the Indonesian publication TMC Blog, Kawasaki is working on a performance-oriented 250cc four-cylinder…and they have the supposed photos to prove it. The news should be well-received by those who remember the high-revving small-displacement Japanese machines of just a few decades ago.

Southeast Asian markets, like Indonesia’s, are driven by graduated taxes on motorcycle displacement. For the Indonesian market, machines 250cc to 500cc in displacement receive a 60% tax rate, while machine over 500cc are taxed at 75%. Unsurprisingly then, bikes under 250cc are accounting for the lion’s share of motorcycle sales.

Working against that taxation plan is the growing middle class in these regions, with consumers able to purchase more expensive motorbikes, and looking for more performance in the process. This trend is what helped bring the Yamaha R25 to market (and production) in Indonesia, along with the slew of other ~250cc machines we’ve seen from Honda, Kawasaki, and KTM.

Yamaha YZF-R25 Debuts in Indonesia

05/19/2014 @ 11:42 pm, by Jensen Beeler24 COMMENTS

Yamaha-YZF-R25

The wait is finally over, as the Yamaha YZF-R25 has been revealed to the world, at a press launch in Indonesia. Based aroun a fuel-injected 249cc parallel-twin engine, which makes 35.5hp and 16.7 lbs•ft of torque, the YZF-R25 is Yamaha’s response to the newly revived 250cc sport bike category, which Honda and Kawasaki have been dominating, as of late.

Built in Indonesia, and being released into that market in July of this year, Yamaha sees 12,000 units being sold worldwide in the next 12 months for the R25 — a number we suspect will grow as more markets added.

Proper Spy Photos of the Yamaha YZF-R25 in the Wild

04/29/2014 @ 11:10 pm, by Jensen Beeler3 COMMENTS

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Last week, alleged photos of the much-anticipated Yamaha YZF-R25 made their rounds on the internet. The shots in question were really just of a tail light and tail section, which honestly could have been of anything — so, we passed on running them.

We get it, it had been a slow news week in the motorcycle world…but the photos had no substance, and we really just don’t go for the whole linkbait thing here. We’d make you a Top 10 list as to why, but you wouldn’t believe what we’d type next (did you see what we did there?).

Anyhoo…today we have something of some real substance: our first proper shots of the Yamaha R25, courtesy of our Indonesian friends over at TMC Blog. Giving us a proper view of the R25’s profile and front fairings, we know that this is the R25 because of the teaser film released during Yamaha’s RevStation site.

Triumph Expands Its Lineup in India – Hopes to Sell 1,000 “Super-Premium” Motorcycles in 2014

02/07/2014 @ 11:37 am, by Aakash Desai1 COMMENT

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As the West gradually loses its grip on world economic and political power, it’s only natural that global industries refocus their efforts to market and develop products for the new guards of the economic order.

As this decade nears middle age, we are seeing more and more motorcycle companies seeking a foothold in South Asian, East Asian and Southeast Asian markets.

The reasons are simple: larger, more populous markets with higher percentages of prospective riders that are rapidly gaining economic and social standing means more people to sell to.

Thus as two-wheelers become more of a commodity of choice as well as commodity of necessity, it opens up opportunities for heretofore unattainable brands to begin marketing to newly affluent demographics.

KTM Considering 500cc & 800cc Motorcycles in India?

02/05/2014 @ 6:18 pm, by Aakash Desai11 COMMENTS

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Capital goes where capital flows, and it seems that India is turning out to be both a huge market expansion and production opportunity for many manufacturers.

As such Stefan Pierer, KTM’s President and CEO, says the Austrian company is considering manufacturing a 500cc and 800c parallel twin motorcycle on the subcontinent sometime in the next three years.

Ducati CEO Denies Scooter Plans

12/30/2013 @ 2:38 pm, by Jensen Beeler9 COMMENTS

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With the internet buzzing yet again about rumors of Ducati planning to build a scooter model, Ducati CEO Claudio Domenicali has also once again had to dismiss any truth to the matter. Talking to MCN about the matter, Domenicali said simply that “A scooter is not in the foreseeable future for Ducati.”

Domenicali went on to explain that small-displacement machines were not in the cards for Ducati and the brand’s foreseeable future, with the Italian motorcycle company electing instead to focus on niches with the larger displacement categories. It is no secret that Ducati is looking to introduce a scrambler-style model for the 2015 model year, and other models are presumably in the works as well.

It’s Not a Matter of If, But When Ducati Builds a Scooter

12/13/2013 @ 4:29 pm, by Jensen Beeler34 COMMENTS

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The rumors about a Ducati Scooter for the next model year are hitting the internet hard lately, and that is perhaps unsurprising. Ducati’s sales stalled in the third quarter of this year, and the Italian motorcycle company at this point in time is simply trying to finish 2013 on par with its 2012 success.

There is also the fact that Audi AG now owns Ducati Motor Holding, and would like to see the ~44,000 unit company bump its figures into the six-figure territory, and help its German owner take a certain Bavarian brand head-on in the two and four-wheeled industries.

2014 KTM RC200 & KTM RC125 — The More the Merrier

11/07/2013 @ 7:36 am, by Jensen Beeler8 COMMENTS

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For the American market, its all about the 2014 KTM RC390 and its single-cylinder sport bike format. But for the rest of the world, especially emerging markets, the talk of the 2013 EICMA show is focusing on the KTM RC200 and KTM RC125 — the smaller siblings in KTM’s “Race Competition” line.

Like the RC390, the RC200 and RC125 share engine designs with their Duke model counterparts. Both bikes feature the same aggressive styling as the KTM RC390, courtesy of Kiska Design, and are ideally situated for markets with tiered licensing programs and heavily segmented small-displacement categories. For us, we just think these motorcycles look hot.

Triumph Confirms 250cc Motorcycle is Coming for 2015

11/05/2013 @ 6:01 am, by Jensen Beeler16 COMMENTS

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At Triumph’s EICMA press presentation today, the British brand confirmed that it would have a small-displacement world market bike for the 2015 model year.

Showing a very sporty concept sketch of the machine, Triumph also confirmed that the model would have a single-cylinder engine, be 250cc in displacement, and be manufactured at the company’s new India facility.