Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Video: Kawasaki Ninja H2R’s Electronic Controls

10/17/2014 @ 9:38 am, by Jensen Beeler11 COMMENTS

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With great power, comes great responsibility…I’m fairly certain I read that in a comic book somewhere. The adage carries over to the Kawasaki Ninja H2R though, as any 300hp supercharged machine needs some snappy electronics to keep all that power in line. It’s something we talked about yesterday, when we got up-close with the H2R at the AIMExpo.

Seemingly reading our thoughts on that matter, Kawasaki has released a terse video on the H2R’s electronic controls. The video essentially confirms that the Kawasaki Ninja H2R, and presumably the Kawasaki Ninja H2 street bike, will come with anti-locking brakes (KIBS), traction control (KTRC), launch control (KLCM), quick shifter (KQS), engine braking control (KEBC), and an electronic steering damper (ESD).

BMW HP4 Gets ABS-Supported Brakes for Cornering

07/21/2014 @ 3:00 pm, by Jensen Beeler11 COMMENTS

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Stability control for motorcycles is the new rage right now, after the Bosch MSC system was announced, and made available for the KTM 1190 Adventure.

It seems BMW Motorrad is the next manufacturer to receive this new anti-locking brakes system that works while leaned over, and the BMW HP4 is the first Bavarian machine to get the upgrade.

BMW Motorrad is calling the Bosch MSC system “ABS Pro”, and it functions by adjusting the inputs to the brake calipers based on the acceleration, roll, and yaw of the motorcycle.

This avoids accidentally tucking the front-end of the motorcycling while trail braking, and also eliminates the bike standing up when the brakes are applied while in a moderate lean.

Saturday Summary at Mugello: Signs of Marquez’s Weakness, The Importance of Equipment, & The Rocketship Ducati

05/31/2014 @ 10:51 pm, by David EmmettComments Off

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Knowing that not everyone is in a position to watch qualifying and races when they are live, we try to operate a no-spoilers policy for at least a few hours after the event.

For us, this means no results in headlines, nor on the Twitter feed. But, as the mighty motorcycle racing Twitter personality SofaRacer put it today, “I know you don’t like to Tweet spoilers David. But ‘Márquez on pole’ and ‘Márquez wins’ technically, erm, aren’t.”

To the surprise of absolutely nobody, Marc Marquez took his sixth pole of the season, and his seventh pole in a row on Sunday. Marquez remains invincible, even at what he regards as his worst track of the year.

His advantage is rather modest, though. With just 0.180 seconds over the man in second place – the surprising Andrea Iannone – it is Marquez’s smallest advantage of the season, if we discount Qatar, where he was basically riding with a broken leg.

You get the sense that Marquez is holding something back, almost being cautious, after being bitten several times by the track last year, including a massive crash in free practice and then sliding out of the race.

It makes him almost vulnerable for the first time. His race pace is still fast, but he has others – Valentino Rossi, Jorge Lorenzo, Dani Pedrosa, even the Ducatis of Andrea Iannone and Andrea Dovizioso – all on roughly the same pace.

MotoGP: MSMA Agrees To Freeze Electronics Ahead of 2016

04/14/2014 @ 8:11 pm, by David Emmett19 COMMENTS

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With the MotoGP series due to switch over to standard software for the spec Magneti Marelli ECU in 2016, there comes a point at which it makes no sense for the factories to continue developing their own electronics.

There is, after all, little point in spending money on software which will be discarded all the way to the last race of 2015, especially as the factories will need to start work on the shared electronics package for 2016 and beyond.

GPOne.com is reporting that the factories have finally agreed to a date for an electronics freeze to commence.

Fuel or Electronics? Where Are Nicky Hayden & Scott Redding Losing Out on the Honda RCV1000R?

03/28/2014 @ 12:25 pm, by David Emmett21 COMMENTS

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The news that Honda would be building a production racer to compete in MotoGP aroused much excitement among fans. There was much speculation over just how quick it would be, and whether it would be possible for a talented rider to beat the satellite bikes on some tracks.

Expectations received a boost when former world champion Casey Stoner tested the RCV1000R, praising its performance. Speculation reached fever pitch when HRC vice president Shuhei Nakamoto told the press at the launch of the bike that the RCV1000R was just 0.3 seconds a lap slower than the factory RC213V in the hands of a test rider.

Was that in the hands of Casey Stoner, the press asked? Nakamoto was deliberately vague. “Casey Stoner is a Honda test rider,” he said cryptically.

Once the bike hit the track in the hands of active MotoGP riders Nicky Hayden, Hiroshi Aoyama, and Scott Redding at the Valencia test, it became apparent that the bike was a long way off the pace. At Sepang in February, the situation was the same.

Nakamoto clarified his earlier statements: no, the times originally quoted were not set by Casey Stoner, who had only done a handful of laps in tricky conditions on the bike.

They had been set by one of Honda’s test riders. And yes, the biggest problem was the straights, as times at Sepang demonstrated. Test riders were losing around half a second along the two long straights at Sepang, Nakamoto said.

In the hands of active MotoGP riders, the gap was around 2 seconds at the Sepang tests. Nicky Hayden – of whom much had been expected, not least by himself – had made significant improvements, especially on corner entry.

Turning in and braking was much improved, something which did not come as a surprise after the American’s time on the Ducati. Once the bikes arrived at Qatar, the Honda made another step forward, Hayden cutting the deficit to 1.4 seconds from the fastest man Aleix Espargaro.

By the time the race rolled around, the Hondas had cut the deficit again. Comparing fastest laps of the race, Scott Redding set the quickest lap for production Honda rider, lapping just 0.841 slower than his teammate Alvaro Bautista, who set the quickest lap of the race.

But consistency proved to be the undoing of the Hondas, Scott Redding and Nicky Hayden crossing the line just 0.035 seconds apart, but over 32 seconds down on the winner, Marc Marquez. Where the difference between the fastest and slowest flying laps of Redding and Hayden was nearly 2.4 seconds, for the front runners, that difference was just over a second.

The difference in performance and the big gap to the front has been cause for much speculation. Where are the Honda production racers losing out to the Factory Option bikes? Is it purely top speed, or is it a combination of speed and acceleration? And where does that lack of speed and acceleration come from?

MotoGP Sepang Test – Day 3 Summary: Marquez’s Consistency, Lorenzo’s Speed, & Ducati’s Open Dilemma

02/06/2014 @ 1:37 pm, by David Emmett9 COMMENTS

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On Thursday, the riders opted almost unanimously to go out first thing in the morning. It was a wise choice, conditions proving ideal to see the fastest ever lap around the circuit set, beating Casey Stoner’s time from 2011.

The name of the rider that took Stoner’s record from him? Marc Marquez, the man brought in by Honda to replace the departing Australian.

Marquez’s time was impressive, but he was not the only man to get under the two minute mark. Valentino Rossi, Jorge Lorenzo, and the continually surprising Aleix Espargaro also cracked the barrier, though none were quite capable of getting under Stoner’s old record.

The first 30 minutes of testing had produced a scintillating start to the day, whetting the appetite of all in the paddock for more.

While Marquez’s time is without doubt a fantastic lap, perhaps the most impressive time was set by Jorge Lorenzo. His fastest time, and the fastest time of the test up until that point, was set on his flying lap of the day.

It was, if you like, a simulation of the start of the race: firing off the line from pit lane exit, getting up to speed immediately, and then going on to set a lap record.

Normal fare for Lorenzo, whose flying starts have become something of a trademark. What made it truly incredible was the fact that this was done on new tires, on his very first laps of the day.

On race day, Lorenzo has the morning warm up to get up to speed, but not today. Fast straight out of the starting blocks, then following it up with another 1’59.9. If you ever needed proof of Lorenzo’s metronomic ability, this was surely it.

MotoGP Sepang Test – Day 2 Summary: Fuel And Tires Favor Honda, Ducati Improves, & Hayden Suffers

02/05/2014 @ 10:13 am, by David Emmett12 COMMENTS

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Motorcycle racing championships are like a pendulum, flowing back and forth between one rider and another, between one manufacturer and another. One year, Yamaha is on top, the next, it’s Honda. One year, Yamaha manages to exploit the rules best, the next year it’s Honda.

On the evidence of the first two days of testing – scant evidence indeed, but all we have to go on at the moment – conditions appear to favor Honda. With a liter less fuel to play with, and the new tires being introduced by Bridgestone, it looks like the tide is flowing Honda’s way, while Yamaha is set to suffer.

For the Factory Option entries at least; in the Open category, the tide is flowing very firmly in the other direction, with Aleix Espargaro and the NGM Forward Yamaha blowing Honda’s production racer out of the water.

That the fuel reduction would favor the Honda was expected, but the advantage might be bigger than Yamaha would like to admit. After a tough first day of testing, Jorge Lorenzo spent all of Wednesday trying to recover his confidence in the bike, as his crew searched for a setup that would smooth power delivery and give him the precise throttle control his high-lean-angle – and high risk – strategy demands. They were successful, at least in renewing Lorenzo’s confidence in the bike, he told the press.

A change to the electronics gave him the feeling he had with last year’s machine, and he was able to ride more freely. With that change made, he went in search of a fast lap, setting it at around 3:30pm, in the hottest part of the day.

MotoGP Sepang Test – Day 1 Summary: A Fast Rossi, A Fast Open Yamaha, & A Slow Black Honda

02/04/2014 @ 12:15 pm, by David Emmett6 COMMENTS

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It has been a fascinating first day of testing at Sepang. And like all fascinating days, it has been long, tiring, and utterly inspiring. There were surprises, disappointments, and rumors confirmed and denied. It was, in short, a good day at the office.

Marc Marquez was fastest – it barely goes without saying – the 2013 World Champion picking up where he left off. He was quick from the off, and put in a final burst of speed at the end of the day to open the gap on the rest, finishing with half a second advantage.

Braking stability was the watchword for the Repsol Honda team, especially rear grip on braking and corner entry, with both Marquez and Dani Pedrosa working on a slightly revised version of the 2014 RC213V which both men had tested at Valencia last year.

Their main focus – like those of everyone on their first day back on a MotoGP – was just to get used to the speed again. The switchover had been toughest for Cal Crutchlow, the Englishman claimed. He had ridden a motocross bike for exactly one day, he said, spending the rest of his winter training on his bicycle. The speed differential between a 20-speed racing bicycle and a 6-speed Ducati Desmosedici is nothing if not cavernous.

The happiest faces were at Yamaha, though in different garages and on unexpected faces. Valentino Rossi took the second fastest time, had led for a large part of the test, and looked a much happier rider all round. The rapport with new crew chief Silvano Galbusera was good, the atmosphere in the team was good, but above all, a few small changes which Yamaha had made to the YZR-M1 had proven to be significant.

Video: Suzuki MotoGP Development Report, Part 4

01/10/2014 @ 3:16 pm, by Jensen Beeler9 COMMENTS

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The fourth installment of Suzuki’s four-part video series (part 1, part 2, & part 3 here) on its MotoGP program is out, and this time around the Japanese OEM is talking about the relentless perils of testing, testing, and more testing (no surprises here). One of Suzuki’s biggest hurdles though, as it gets ready for the 2015 season, is switching from its Mitsubishi electronics system, to the spec-ecu being built by Magneti Marelli for Dorna.

The process is more difficult than it sounds. Not only does Suzuki have to do the general development necessary to get the most out of the Suzuki XRH-1 GP prototype (more photos here, too), but then once complete, Suzuki must port those settings to the Magneti Marelli unit. Meanwhile test riders Randy de Puniet and Nobuatsu Aoki are constantly finding things to improve with the race bike, which can require further changes to the ECU software.

No one ever said it was easy to race in the premier class of motorcycle racing, and Suzuki’s efforts prove that point. With the MotoGP proving itself to be an ever-changing landscape for rules and regulations, Suzuki also faces a very slim window to use the bike that they are currently developing. Thus in our minds, their place as the 2015 underdogs has already been solidified well ahead of their debut. Good luck to all of them.

Hero MotoCorp Forms Joint-Venture with Magneti Marelli

12/08/2013 @ 4:03 pm, by Jensen Beeler5 COMMENTS

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Once upon a time, Hero MotoCorp was Hero Honda, with the Indian brand relying on its Japanese counterpart to provide the technology that then went into the partnership’s emerging market motorcycles. The joint-venture was a stepping stone for Honda to launch into India, and for Hero it was a quick way to gain marketshare in its lucrative domestic market.

Fast-forward to present day, and Hero has not only become Hero MotoCorp, but it has also become the largest motorcycle manufacturer in India. Honda is a stand alone brand in India now, and trails only Hero MotoCorp with its motorcycle sales volume in India.

To maintain its position at the domestic leader, Hero MotoCorp has had to rely on replacing its technical partnership with Honda by forging alliances with various other brands around the world. Perhaps the most famous of these partnerships is the one with Erik Buell Racing, which includes the Indian brand sponsoring the American company’s racing efforts, and owning a sizable 49.2 % chunk of Erik Buell Racing’s private corporate stock.

Add a new brand to the list now though, as Hero MotoCorp has formed a joint-venture with the Italian electronics wizards at Magneti Marelli. There are bonus points for good timing as well, as the news comes just a few weeks before Hero MotoCorp is to be completely free of Honda’s technology.