Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Ducati Diavel Titanium – A “Bold” Limited Edition

11/03/2014 @ 9:00 am, by Jensen Beeler1 COMMENT

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Ducati describes the Diavel Titanium as making “a bold statement” and “wanted to take the bold and unique Diavel to a whole new level of prestige and desirability.”

We’re pretty sure that many uses of the word “bold” really just means bold new graphics for the Diavel, as the Titanium paint job and titanium panels (fuel tank and headlight covers) on the Ducati Diavel Titanium are really what set Bologna’s newest power cruiser apart from its predecessors.

That’s not necessarily a bad thing, as the Diavel Titanium is certainly an attractive looking version of the Diavel, though the machine lacks the Desmodromic Variable Timing that is debuting on the 2015 Ducati Multistrada — something we would have liked to see on the stout power cruiser.

2015 Ducati Diavel Mega Gallery

03/03/2014 @ 1:58 pm, by Jensen Beeler8 COMMENTS

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Announced today at the Geneva Motor Show, the updated Ducati Diavel is being called a second-generation model, though the power cruiser offers only modest changes for the new model year.

For most riders, the key differences are the addition of the Testastretta 11° DS engine, new exhaust system, and full-LED headlight. These changes come with an additional $1,000 price tag to the “Dark Stealth” base model, and two Diavel Carbon machines (Ducati Red & White Star).

Peak power is the same (162hp) though comes in at 9,250 rpm rather than last year’s 9,500. Like the Dual Spark engine update on the Multistrada, the power range has been broadened, with more power lower in the revs than before. Peak torque is up though, to 96.3 lbs•ft — up from the 94 lbs•ft of last year.

Visually, the big changes are the stock exhaust (tailored to look more like the Ducati Performance Termignoni exhaust), as well as the radiator guards and LED headlight. It’s the headlight element that will catch most people out visually though.

Fans of the Diavel design will enjoy the refresh and modern tech, however if you happen to be in the group that never cared for the looks of Ducati’s Devil, we imagine the change will do little to woo you over. We fall into the latter group, as we’ve never been big fans of the Monster aesthetic, until we saw the Monster 1200 of course.

Without having swung a leg over the machine, we expect the “second-generation” Diavel to be just as much fun to ride as its predecessor. Low, comfortable, and fast…there isn’t much to dislike once you’re behind the handlebars of this machine. Expect to see bikes in or after April; but until then, enjoy the high-resolution photos we have after the jump.

2015 Ducati Diavel Unveiled – DS Engine & LED Headlight

03/03/2014 @ 12:07 pm, by Jensen Beeler15 COMMENTS

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As expected, Ducati has unveiled an updated version of the Diavel power cruiser today at the Geneva Motor Show, during Volkswagen’s presentation. Expected to hit dealerships from April onwards, the 2015 Ducati Diavel features a Testastretta 11° DS engine, a new exhaust system, and a new full-LED headlight.

With the additional of the “Dual Spark” engine, top power remains the same as before, at 162hp, while mid-range power has been improved upon. Tipping the scales at 452 lbs dry, 11 lbs lighter than before, the updated Diavel is pretty much the same everywhere else though.

A New Ducati Diavel Cometh?

02/26/2014 @ 11:53 am, by Jensen Beeler17 COMMENTS

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According to users on Diavel-Forum.com, Ducati dealers have been telling customers to get ready for an updated version of the Ducati Diavel, which should break cover Monday, March 3rd.

The surprise unveiling for the 2014 model year will see the Ducati Diavel get a host of improvements, most notable the dual-spark Testastretta 11° DS motor. Other updates are said to include a revised headlight, new exhaust, indicators, and side panels.

If the reports turn out to be true, we should see the Diavel get a modest power boost from the Testastretta 11° DS engine (likely only in the mid-range, as was seen on the Multistrada 1200).

Expect a small premium for the model over the standard Diavel, with three trim levels being available, including a “Dark” base model and a high-end “Carbon” model.

First Photo of MV Agusta Dragster 800

01/15/2014 @ 11:10 pm, by Jensen Beeler11 COMMENTS

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When the brand from Varese debuted the MV Agusta Turismo Veloce 800 at last year’s EICMA show, the folks at MV Agusta told us to expect two more machines in early 2014. One of those machines we have known about for sometime, the MV Agusta Dragster 800.

Taking a cue from the Ducati Diavel, the Dragster is supposed to be a more laid back version of the Brutale; however the only thing we have known for sure is the machine’s name, which showed up in trademark and patent filings. Today however we get our first glimpse at the new MV Agusta Dragster 800, though not too much is given away by the photo.

2013 Ducati Diavel Strada – Now We’ve Seen Everything

11/12/2012 @ 9:00 am, by Jensen Beeler10 COMMENTS

What happens when you take a Ducati Diavel and raid the Ducati Performance parts bin? You get the 2013 Ducati Diavel Strada. After seeing the 2013 Ducati Hyperstrada, it is clear that the Bologna Brand has touring on the brain, and thought that the Diavel should get some extra attention at this year’s EICMA show (although, maybe not as much as the 2013 Ducati Hypermotard, 2013 Ducati Hyperstrada, & 2013 Ducati 1199 Panigale R).

Designed with longer trips in mind, the Diavel Strada features improved wind protection, higher handlebars (15mm) that are also swept farther back (60mm) making for a more comfortable sitting position. Other additions include a gel seat and heated grips, as well as two auxiliary power outlets that are fed by a higher-output generator. For the pillion, a backrest has been included, and of course there is 41 liters of side luggage available.

Not exactly our cup of tea, but then again we have never been a big fan of the Diavel’s styling (riding the beast is a whole different matter though), but we imagine there are some would-be Diavel owners who would jump at the chance to tour on Ducati’s sport-cruiser. Photos and video after the jump for you intrepid souls.

Ducati North America Q3 2012 Sales up 24%

10/24/2012 @ 7:48 pm, by Jensen Beeler5 COMMENTS

Ducati North America has some impressive Q3 2012 sales numbers, as the Italian brand is up 24% over the same time period from last year. Its ninth-straight quarter of retail sales growth, Ducati North America owes a great deal of its success surprisingly to the Ducati Diavel, which was Bologna’s strongest model for growth in September. Ducati North America’s sales were up 40% in September.

Ducati hopes that 2012 will be a record year for the company, with sales from the Ducati 1199 Panigale helping fuel that enthusiasm. While Ducati remains bullish about the Panigale’s sales, our Bothan Spies have hinted that the new superbike hasn’t exactly met the initially high-sales expectations.

Recall: Ducati Diavel Kickstands

08/15/2012 @ 9:17 am, by Jensen Beeler7 COMMENTS

Ducati is recalling 27 units of its Ducati Diavel sport-cruisers because of kickstands that may bend at the pivot point — yes, the jokes about the Diavel’s portliness practically write themselves here.

Affecting bikes made from May 25th, 2012, through June 28th, 2012, Ducati is recalling the Diavels because a bent or broken kickstand could allow the motorcycle to fall over, which has the risk of injuring the rider or someone near the motorcycle.

Ducati Diavel Cromo Adds Bling to the Devil

11/07/2011 @ 2:12 pm, by Jensen Beeler12 COMMENTS

In addition to the recently unveiled Ducati 1199 Panigale and Ducati Superbike 848 EVO Corse, the Bologna brand has one more that it is debuting at EICMA this year: the Ducati Diavel Cromo. Similar to the Ducati Diavel AMG Special Edition, the Diavel Cromo is really more of a restyling of the Italian power cruiser than a new model. Adding mirrored finished pieces to the Diavel, we imagine Ducati is trying a little bit harder to go after the blinged cruiser demographic with this one, as the Ducati Diavel Cromo sports a chrome-like fuel tank panel, retro-style seat, and laser-etched air intakes.

Ducati Diavel AMG Special Edition Breaks Cover

09/05/2011 @ 10:35 am, by Jensen Beeler13 COMMENTS

Mercedes-Benz and Ducati continue to circle each other, as the two iconic brands hammer out the details of how an Italian motorcycle company would fit inside a German automobile manufacturer. While the bean-counters and pencil-pushers get that shotgun marriage’s pre-nup arranged, we get to see interesting co-branding “partnerships” like this: the Ducati Diavel AMG Special Edition. While we’ve seen plenty of AMG-tuned cars in Ducati adverts, events, and press materials, this is the first time the sacred three-letter name has graced the haul of one of Bologna’s steads.