Video: The Best Highside Save Ever?

During the second AMA Pro Supersport qualifying session at Sears Point, #422 Genki Hagata had a moment that every motorcycle racer knows all too well: a highside. Still completing his out-lap, Hagata’s Yamaha YZF-R6 lost traction at the rear wheel, and then abruptly regained it, which for most riders would usually mean an ejection seat straight into the kitty litter, but not for Genki. Holding onto the bars throughout the incident, Hagata avoided crashing (again, as the case would be for the weekend), and while he missed making the cut-off for Supersport grid by only a few tenths of a second, we still think he was the big winner of AMA Pro Racing’s third road-racing stop of the season.

Photo of the Week: Here’s to the Unsung Heroes of MotoGP

This, race fans, is Danilo Petrucci, one of the brave souls trying his luck on the future of MotoGP hardware, in his case the doggedly underpowered Came IodaRacing Project machine. Not on a (relatively) zippy Aprilia ART, or a Honda-powered FTR, Petrucci qualifies on the same grid as Casey Stoner and Jorge Lorenzo, and brings to this gunfight a knife that packs a whopping 185 bhp, compared to the factory prototype engines that are rumored to be around 260 bhp. As I photograph a race, I see a much different version of the event than TV viewers. I watch the recorded TV broadcast later, and can tell you that there is a lot going on with the Claiming Rule Team bikes that doesn’t make in onto TV.

Suter 500 Factory V4 – Thank You for Smoking

We are now purely a “suck, squeeze, bang, blow” society, and while that suits many motorists just fine, there are some who enjoy the smell of pre-mix in the morning — you know who you are. You enjoy the sound of angry bees following you from apex to off-camber. You think a displacement for “serious riders” starts at around 250cc. You like your engine compression low, and your powerbands narrow. You sir (or madam), are a two-stroke junky, and we have just the fix you need. Having a bevy of intriguing two-wheeled projects within its walls, the Swiss bike that catches our eye today is the Suter 500 Factory V4: a two-stroke, 500cc, V4, track weapon that puts out over 200 hp and weighs 284 lbs ready to race — no, that is not a typo.

Photo: Five – Two = Podium

Blurred to protect against spoilers, we’ll just leave things simply by saying that World Superbike’s Race 2 at Donington Park is well worth a watching if you haven’t already seen it. Decided right down to the last few turns, race pundits surely will be discussing the race and its outcome over the next week. Unsurprisingly, geography is playing a major a role in how things are being viewed. Though in a race where a number of questionable passes occurred, it is hard to single out this one event from the plethora of others that occurred during the race, but of course this one had the biggest effect on the race outcome. Click past the jump for the he said, she said, and of course for some slightly sharper photos.

Norton V4 Gets Shakedown Test Ahead of Isle of Man TT

More news from Norton, as the British firm has begun track-testing its V4 road race bike, in preparation of the 2012 Isle of Man TT. Focusing on the bike’s handling, Norton has been working hand-in-hand with Öhlins and Dunlop developing the bike’s chassis. The trio has devised the highly sophisticated “165 mph no hands” test, which supposedly checks the stability of the bike, though we imagine Health & Safety would frown upon it. With the bike’s Aprilia RSV4 motor putting out 195hp at the crank, and with the total race package weighing 419 lbs (195 kg) when it is sopping wet, the Spondon-framed Norton may not be exactly what fans of the famous marques were hoping for after seeing the very appealing Norton NRV 588, though it does seem to be a potent package.

2012 Brammo Empulse R – Was It Worth the Wait?

Launching in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Up-Close with the Erik Buell Racing 1190RS ‘merica Edition

While the EBR 1190RS race bikes were on the track, their $40,000+ street-legal counterparts were on display outside of the Erik Buell Racing garage. Rocking an American flag livery, I naturally took pictures of this show bike. Eye catching to say the least, nothing says “Made in ‘merica” better than a red, white, and blue color scheme, especially when it is laid over carbon fiber. And while I want to love this bike because of its nuances and outside-of-the-box technical design, I don’t.

Sunday Summary at Estoril: Be Afraid, Be Very Afraid

If there’s one lesson we can take from Sunday’s race at Estoril, it’s this: “I’ve always said we know Casey’s the guy that’s the fastest guy in the world. Maybe over the seasons he hasn’t put the championships together, but by far he’s the best guy in the world.” Cal Crutchlow is not known for mincing his words, and his description of Casey Stoner pulls no punches. But given the fact that Stoner only managed to win the Portuguese round of MotoGP by a second and a bit, is that not a little exaggerated?

Up-Close with the 2012 Brammo Empulse RR

Brammo is back for electric motorcycle racing in the North American TTXGP series, as the Ashland-based company is set to defend it’s #1 plate this year with Steve Atlas on board ( Shelina Moreda is slated to join the team later in the season). Gaining a title sponsorship from Icon, Brammo arrived at Sears Point with some edgy graphics on the 2012 Brammo Empulse RR. Dropping roughly 35 lbs in weight, and gaining roughly 50hp over the bike they ran at last year’s season opener, Brammo is making most of those gains in its revised motor and power inverter for the newest Empulse RR.

Mea Culpa: The Media’s Hard-on for a Good Penis Story

As you can imagine, the bulk of the commentary, both from readers and from professional journalists, has centered around the absurdity of the claim, with even jokes being offered about how an aged BMW rider should be thanking the German motorcycle brand for saving him money on Viagra, etc. The situation reminds me of the McDonald’s hot coffee lawsuit. You know the story, right?. A woman buys a cup of coffee at McDonald’s, spills it on herself while in the car, and sues the bastards for her incompetence. True to litigious American form, the unthinkable happened, and a jury awarded this gold-digging woman millions of dollars. It is repudiating, and it stands for everything that is wrong with the legal system, or so we would be lead to believe — especially by the media.

Ducati Diavel Cromo Adds Bling to the Devil

11/07/2011 @ 2:12 pm, by Jensen Beeler12 COMMENTS

Ducati Diavel Cromo Adds Bling to the Devil Ducati Diavel Cromo 2 635x475

In addition to the recently unveiled Ducati 1199 Panigale and Ducati Superbike 848 EVO Corse, the Bologna brand has one more that it is debuting at EICMA this year: the Ducati Diavel Cromo. Similar to the Ducati Diavel AMG Special Edition, the Diavel Cromo is really more of a restyling of the Italian power cruiser than a new model. Adding mirrored finished pieces to the Diavel, we imagine Ducati is trying a little bit harder to go after the blinged cruiser demographic with this one, as the Ducati Diavel Cromo sports a chrome-like fuel tank panel, retro-style seat, and laser-etched air intakes.

Ducati Diavel AMG Special Edition Breaks Cover

09/05/2011 @ 10:35 am, by Jensen Beeler13 COMMENTS

Ducati Diavel AMG Special Edition Breaks Cover Ducati Diavel AMG Special Edition 1 635x584

Mercedes-Benz and Ducati continue to circle each other, as the two iconic brands hammer out the details of how an Italian motorcycle company would fit inside a German automobile manufacturer. While the bean-counters and pencil-pushers get that shotgun marriage’s pre-nup arranged, we get to see interesting co-branding “partnerships” like this: the Ducati Diavel AMG Special Edition. While we’ve seen plenty of AMG-tuned cars in Ducati adverts, events, and press materials, this is the first time the sacred three-letter name has graced the haul of one of Bologna’s steads.

Ducati Posts 61% Q2 Sales Increase in North America

07/25/2011 @ 10:23 am, by Jensen Beeler4 COMMENTS

Ducati Posts 61% Q2 Sales Increase in North America Ducati Diavel Carbon 635x423

Ducati North America has posted its Q2 2011 sales figures, and business is apparently booming for the Italian company in the US, Mexican, and Canadian markets, as sales are up 61% in the second quarter of this year. Selling over 5,200 bikes to customers so far this year, Ducati North America’s year-to-date sales are also up an outstanding 63%. Helping drive the sales increases are the extremely popular Multistrada 1200 models and the new Diavel. Along with the already sales-topping Superbike 848 EVO and Monster 796, these models account for most of Ducati’s sales growth.

Videos: The Ducati Diavel Explained

07/14/2011 @ 10:44 am, by Jensen Beeler8 COMMENTS

Videos: The Ducati Diavel Explained Ducati Diavel 635x429

We’ve already talked at length at how much we liked riding the Ducati Diavel, as the Italian company’s take on the American power cruiser is a peppy and fun machine to ride on the streets and in the canyons. While there’s been plenty of reservations prior to the Diavel’s launch, Ducati seemingly has a winner on its hands as many dealerships in the US are sold-out on the machine, and the Bologna factory just reported that 5,000 units have been sold worldwide already this year (about 1,000 or so of those ending up in the United States).

There’s also a strong business case as to why Ducati had to build the Diavel, and by most journalists’ accounts, the company has successfully walked the line between staying true to the Ducati brand and extending the Italian company’s reach onto riders in other demographics. Shedding some insight onto the development and features of the Ducati Diavel, the Italian company put together a series of videos that expound further on perhaps one of the hottest bikes for 2011.

They’re obviously marketing materials and an overview of some of the Diavel’s core features, but for someone on the fence about buying a new Ducati Diavel, there’s a bit of edutainment to be had here. Find all five videos after the jump.

Recall: Ducati Diavel

07/07/2011 @ 1:13 pm, by Jensen Beeler5 COMMENTS

Recall: Ducati Diavel Ducati Diavel Carbon license plate holder 635x423

Ducati is recalling 964 units of its Ducati Diavel motorcycle for a faulty license plate holder mount. Affecting Diavels manufactured between September 23, 2010 and May 12, 2011, this recall concerns the brass inserts that are installed in the chain guard, which may deform over time, and result in the possible loosening of the license plate holder retaining screws on the swingarm. Because of this defect, the license plate holder could come loose and interfere with the rear wheel rotation, which could cause a crash.

Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

Behind the Scenes at a Ducati Diavel Commercial Ducati Diavel commercial 635x446

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.