Despite not making the entry list into the 2010 MotoGP season (yet?), we have to admit it’s a welcomed sound to hear a triple taking off from the pits at Valencia. We here at Asphalt & Rubber were big fans of the Aprilia RS3 Cube, despite its propensity to catch fire. And while FB Corse may have drawn our ire for less than truthful media communications, their Oral Engineering designed three cylinder motor leaves us hoping the team can get their act together and make it into MotoGP so we can continue to hear its throaty tune. Check out the video after the jump for a sweet taste of triple goodness.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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MotoGP testing has concluded at the Losail International Circuit just outside of Doha, Qatar, and sees Casey Stoner making a late push to take the top spot at what has become one of his top tracks in the past years. There was some doubt with Stoner though, as Rossi lead almost all of Thursday’s sessions, and was biting on Stoner’s heels today. Surprise appearances from the test come in the form of Ben Spies, Andrea Dovizioso, and Randy de Puniet. Spies finished Thursday third quickest, and was the fourth quickest rider overall. Dovi took the honors as the fastest Honda, but was challenged by de Puniet on Thursday for that spot. Thursday the French rider was 5th quickest, and managed to keep his shirt on despite the hot weather in Doha.
Friday saw Nicky Hayden make progress with the Ducati Desmosedici, while Colin Edwards slipped down the overall grid Friday, despite his strong numbers Thursday and consistent runs during both test days. Lorenzo and Pedrosa were both present for the track test, but not in spirit. Both riders were suffering from injuries, and it showed in their performance under the hot desert lights. Check past the jump for a full timing sheet.
Modular motorcycle design is the wave of the future, and it would seem Ducati agrees with this same sentiment that we’ve been harping on for the past 9 months or so. Perusing through the USPTO’s records for patent applications, we found this interesting nugget submitted by Ducati Motor Holdings S.p.A. Known better as Patent Application #US 2009/0308677 A1, or “Simplified Motorcycle”, Ducati’s patent application outlines a motorcycle that is devoid of a frame, and instead has all the components of the motorcycle bolt on directly onto the motor.
Fischer has just released a shorter version of its MRX sportbike, designated the Fischer MRX 650 L. The “L” in the name represents the lower seat height the 650 L comes with in order to accommodate shorter riders, while otherwise the “L” is visually identical to its taller sibling the MRX 650. The Fischer MRX 650 has an adjustable seat height of 29.5in-31.5in, which makes the 650 L about 2 to 3 inches shorter in comparison. The lower seat height is possible be a new suspension design, photos and more after the jump.
Erik Buell Racing has posted some more photos of the EBR 1190RR to its Facebook page. With the 1190RR’s black paint, and fairly “buellesque” lines, there isn’t too much here that will surprise people. However, we did find the head-on view interesting as it shows the 1190RR’s almost tear drop profile. The curve of the fairings going from top to bottom almost look like an airplane foil, which should make for good ground clearance during full lean. Check the photos out after the jump.
It’s refreshing to see that the Dorna is about as amused as we are here at Asphalt & Rubber over FB Corse’s “extremely positive” press release after the Italian MotoGP-hopeful team was denied entry into the premiere motorcycle prototype racing class. At the request of Dorna delegates, FB Corse has issued a second press release that rescinds their previous statement of being admitted into MotoGP, and now clarifies the situation with some prose that’s a little bit closer to the reality and truth of the matter.
The big takeaway from the situation is that FB Corse must now prove the FB01 in a race simulation test, which would have the race bike complete a race distance at race pace to show not only the bike’s competitiveness, but also its reliability. FB Corse’s new press release follows after the jump.
Ending our two-part series that looked at the the MotoCzysz E1pc, we ask ourselves: why do motorcycles look the way they do? Probably the best answer to this question is that motorcycles today represent an amalgamation of 100 years of design evolution centered around the internal combustion engine. When we look at motorcycle racing, we see the design in its purest embodiment of function over form. While surely some semblance of aesthetics remains, the ultimate goal is to shave the next tenth of a second off a lap time. Each minor improvement adds up, and these aggregated can translate into substantial improvements when racing the clock and the competition.
So it surprises us when we look at electric motorcycle racing and see so many teams approaching their designs with the same ideas and concepts that were born out of this century of internal combustion engine (ICE) racing. While the two offshoots of the same branch carry over with them many similarities, the fundamentals of attaching wheels, suspension, and seat to a running motor has changed, and with that change surely there would be a large movement to rethink the way we build motorcycle frames. The fact of the matter however is that many electric motorcycle designers choose to pursue cramming an electric motor and batteries into a frame, and ultimately into and architecture, that was refined for a gasoline pumping motor and doesn’t fully integrate the chassis’s from with its function.
In an industry that rethinks motorcycles from the ground up, the biggest paradigm shift has been left out by all but a few teams and manufacturers. Looking for the next generation in motorcycle chassis design, Asphalt & Rubber recently got to sit down with Michael Czysz to get an up-close look at the 2009 MotoCzysz E1pc electric motorcycle, and also got a sneak peak at the 2010 frame and chassis. As one of the few entities to rethink how a motorcycle should be design and produced, Czysz’s insights into his design give a glimpse as to what the next 100 years of motorcycle evolution will look like.
Ducati owns probably the most valuable brand name in motorcycling, and like many brands Ducati finds ways to monetize this asset by licensing it out to other companies. One great marriage and example of this is the Ducati branded apparel available from Puma, which sees both brands benefitting from a racing/apparel association. One not so great example of this concept however is the Toshiba Satellite U500 Ducati Edition laptop, which sees the vanilla of portable computers get stamped with the mark of Corse Rosa.












