Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Would You Buy This for $9,000?

08/16/2010 @ 2:00 pm, by Jensen Beeler28 COMMENTS

We should preface right off the bat that this is a photoshop’d render of the much anticipated MV Agusta F3 (that Castiglioni hopes will save MV Agusta), and not an actual image of what the final product will look like. Odd logos and checkered flags aside though (let’s do the time warp again), this photoshop by Russian website Motogonki.ru is a good start to imagining what the F3 will look like when MV Agusta drops the F4 camouflage later this year at Milan.

Concept: Chaparral A1 e-Racer by Oberdan Bezzi

08/03/2010 @ 7:52 am, by Jensen Beeler19 COMMENTS

Italian designer Oberdan Bezzi (view our coverage here) is at it again with his pen and paper, and this time he’s set his mind to imagining a battery-powered electric motorcycle. Based off the now defunked Chaparral brand, Bezzi sees the Texan company reinventing itself and entering the electric motorcycle racing scene. The bike has a full carbon chassis, a liquid cooled motor, and great attention to aerodynamics, according to Obiboi. We can also see five removable battery packs on each side of the motorcycle, and single shock suspension used not only on the rear, but also on the front fork assembly.

Wait…we feel like we’ve seen this before…Yes, it seems Bezzi has ripped-off every detail found on the MotoCzysz E1pc, right down to the motor and controller mounting points. Of course the A1 e-Racer looks like the E1pc 1.0, with its square battery packs. Oberdan must have missed our article on the eDD where we explained that the E1pc’s chevron shaped batteries allowed for more front wheel clearance. Imitation is the highest form of flattery, right Michael?

The Ducati Coloring Book – Get Out Your Red Crayon

07/15/2010 @ 6:08 pm, by Jensen Beeler7 COMMENTS

Our parents discouraged us from motorcycles at an early age. Riding a Big Wheels until the age of 17, this author’s family viewed two-wheeled vehicles as rolling organ donor factories. Thus as kids, we only got crappy dinosaur coloring books when we were younger, and maybe if we were really good a couple TMNT books with extra green crayons.

Imagine what our motorcycling addiction would have be like today if our parents had given us a coloring book based around motorcycles. It’s too late for us, but there’s still time for today’s wee-ones. Get your own Ducati Coloring Book (links to a PDF), courtesy of DucCutters. Beck, if your parents don’t print this out for you, let us know.

Source: DucCutters via Ducati News Today

Ducati Desmolight 450 Concept by Oberdan Bezzi

06/04/2010 @ 3:47 pm, by Jensen Beeler9 COMMENTS

We promised ourselves that we wouldn’t publish any more Ducati singles by Oberdan Bezzi, after the Italian designer set out with his pen and paper to imagine the Italian brand with a bevy of off-road inspired motorcycles; however Bezzi’s Ducati Desmolight 450 concept was just too great of a design to ignore, and thus here we are. With styling drawn from the current Monster line, Obiboi’s 450cc single looks delicious, especially with the coloring that’s reminiscent of Ducati’s Corse theme. This is the kind of bike that would go in our fantasy garage, and we’ll need a Prozac knowing it won’t be built.

Oberdan Bezzi’s Second-Take on a Bimota/Moto Morini – MMB2 FighterMotard

04/21/2010 @ 5:04 pm, by Jensen Beeler1 COMMENT

Just a couple days after Oberdan Bezzi inked this incarnation of a Bimota MMB1 (Bimota Moto Morini), he brings us this drawing of a streetfighter/hypermotard version of his imaginative cross-pollination of the two Italian brands. The drawing of course looks great, but we have our same criticism from his previous render…it looks more of the same.

We were pretty tough on Bezzi for his prior design, and the problem is we take these drawings as compared to each other, whereas in the real world there would be only one iteration of these designs, which no doubt would look fantastic on its own. We especially appreciate how Obiboi has channeled Bimota’s genius in the frame design. So with that, we still hope for a change of inspiration from the Italian designer, but we’d gladly welcome any of these bikes in the A&R garage.

A Fantasy of a Fantasy – Oberdan Dreams of Ducati’s, Martini’s, and Rossi for MotoGP in 2011

03/29/2010 @ 10:53 am, by Jensen Beeler6 COMMENTS

Oberdan Bezzi has inked another motorcycle sketch, and this time the Italian designer has a modern take on an old school favorite with an Italian twist. Re-imgaging the Martini Ducati design, Obiboi takes the Martini racing theme and has modernized it on a Ducati Desmosedici. True to his roots, Bezzi sees this as being the ideal pairing of brands for the 2011 MotoGP season, and of course only Valentino Rossi himself could be at the helm. The 2011 MotoGP silly season rumor fest is still a ways out; but make no mistake, Italians have some big hopes for next season…despite the fact we still have the entire 2010 season of MotoGP ahead of us first.

Volkswagen Motorcycle Concept

02/01/2010 @ 1:24 pm, by Jensen Beeler19 COMMENTS

It’s been almost two months since Volkswagen bought a 20% stake in Suzuki Motor Corporation, but that hasn’t stopped German designer Nils Poschwatta from imagining what the peoples’ motorcycle would look like. Much fervor was made with the announcement of the two companies joining forces, with many motorcycle fans wishing thinking that VW branded motorcycles were on their way. Like this concept, that notion is a work of pure fantacy, as the two companies have made it clear the partial acquisition is to help both brands enter into emerging car markets more effectively. Still, it’s a nice drawing.

Source: Nils Poschwatta via MotorFreaks

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