Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta USA Back in Business in California

05/28/2014 @ 4:21 pm, by Jensen Beeler5 COMMENTS

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Good news for Italian motorcycle fans in California, as MV Agusta license to operate within California has been reinstated. The Italian motorcycle brand saw its license to do business in California revoked earlier this month, after the company failed to renew its license with the Golden State, which had expired in July of last year.

MV Agusta USA had said that the license revocation was due to a paperwork issue, and sources have told Asphalt & Rubber that the American office had confused federal filings as being sufficient for California as well.

Thankfully with help from MV Agusta’s lawyers in Italy, MV Agusta USA was able to rectify the situation in a rapid manner, with dealers in California only being unable to sell new machines for a total of 12 days.

MV Agusta No Longer Allowed to Sell Bikes in California

05/17/2014 @ 9:06 pm, by Jensen Beeler29 COMMENTS

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Tough news today for MV Agusta dealers and potential buyers, as the Italian motorcycle brand is no longer allowed to sell motorcycles in the State of California.

The California Department of Motor Vehicles publishes a list of vehicle makers that are no longer licensed to conduct business within the Golden State’s borders, and as you can imagine, the names are usually those of fly-by-night or foreign entities with less-than-reputable backgrounds.

In its most recent release, sent to dealers and registration services, the California DMV named MV Agsuta USA as one of the companies whose license to operate in California is no longer valid, which means 2014 model year machines can no longer be sold in California (we’re not sure how this affects 2013 and earlier machines that remain unsold at dealerships).

Who Has the Best Dealer Network in the USA? Ducati

05/05/2014 @ 12:17 pm, by Jensen Beeler19 COMMENTS

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The Pied Piper Prospect Satisfaction Index (PSI) has become the motorcycle industry’s gold standard on dealer assessment, especially between brands. Scoring on the PSI is done by a combination of industry sales, as well as mystery shopper experiences, which Pied Piper itself conducts.

Tallying scores for their 2014 report now, Pied Piper has announced that Ducati has come out on top in the Prospect Satisfaction Index rankings, followed by Harley-Davidson (2nd) and Can-Am (3rd). Overall though, motorcycles dealers across all brands improved on their scores from 2012, with 12 of the 17 measured brands getting higher scores than last year.

BRD Motorcycles Raises $1 Million, Adds Tesla Founder to Advisory, & Announces First Dealership

10/10/2013 @ 3:39 pm, by Jensen Beeler3 COMMENTS

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If you lookup the word “hustle” in the dictionary, you might see a portrait of the BRD Motorcycles crew. We haven’t heard much from the San Francisco startup in the past year or so, well nothing official at least, but today the BRD crew has a plethora of milestones to announce.

First up is the addition of $1 million in funding, which was lead by the strategic investment firm Third Shore Group (TSG). The added funds will help keep the BRD’s lights on, and help the EV company bring its RedShift electric motorcycle series into production. As a part of the funding agreement, BRD will also receive human resources from TSG, in addition to opening a satellite facility just outside of Detroit, in Royal Oak, Michigan.

Suzuki to Cut 10% to 20% of Its Motorcycle Dealerships

03/21/2013 @ 6:06 am, by Jensen Beeler12 COMMENTS

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When news came that American Suzuki Motor Corporation was to file for Chapter 11 bankruptcy, the news was pitched that it would benefit the company’s motorcycle interests, as Suzuki would no longer be tied-down with its ailing automotive division in the USA, and instead would be left to focus on its powersports offerings.

While that general statement may remain true, Powersports Business has learned that the Japanese OEM plans on closing 100 to 200 of its roughly 930 powersports dealerships. This would mean a roughly 10% to 20% reduction in Suzuki dealerships nationwide — a decision that has more than a few dealers feeling a bitter taste in their mouths.

Erik Buell Racing Gets Flooring Financing From GE Capital

12/07/2012 @ 12:18 pm, by Jensen Beeler12 COMMENTS

Erik Buell Racing is well on its way, after announcing today that the American sport bike company has secured inventory financing from GE Capital. An important step in setting up a strong dealer network, GE’s commitment to Erik Buell Racing means that EBR dealers will be able to purchase their inventory on credit (the standard industry practice) from a top-tier financial institution.

GE Capital has become the go-to financier in the motorcycle and powersports industry, and the group has been making some very competitive offers to up-start motorcycle companies in the recent years. For EBR, getting GE Capital on-board with the fledgling company is a crucial step in building out the company’s dealer network, and putting bikes on the showroom floor.

Indiana Considering Selling Motorcycles on Sundays

01/17/2012 @ 2:19 pm, by Jensen Beeler18 COMMENTS

Indiana is on the verge of redeeming itself in the eyes of Asphalt & Rubber, as the Hoosier State is all set to vote on allowing motorcycle dealers to sell bikes on the Lord’s day (that’s Sunday for you heathens). Indiana State Senate Bill 192, which is sponsored by State Senator Ed Charbonneau (R-Valparaiso), would end Indiana’s ban on “buying, selling or trading motorcycles on Sundays.” The bill is a part of a larger national movement to do away with one of the motorcycle industries more puritanical customs of trade.

Brammo Building a Dealer Network – Hires Jim Marcolina from Harley-Davidson

06/08/2011 @ 9:23 am, by Jensen Beeler6 COMMENTS

It seems like only two months ago that I wrote that the “Great Distribution Experiment is Over“, and that electric motorcycle companies Brammo and Zero Motorcycles need to get on-board with established motorcycle distribution methods. As I mentioned in what I’m sure many found to be a snooze fest of an article, there are of course drawbacks and flaws to the dealership model, but for early-stage cash-strapped companies like the ones in the E2V market, this is a battle of the middleman is best to be fought another day.

I have to apologize to my regular readers, as I’m sure the relevancy of such an article to your daily “eat, sleep, ride” lifestyle was dubious at best, but from time-to-time the words on this site are meant for a select group, but better aired publicly (even if it does land me in a heap of trouble from time-to-time). As such, it’s refreshing to see then that Zero has recently announced its signing of several key dealerships, and now we get word that Brammo has hired Jim Marcolina away from Harley-Davidson, to build the Ashland, Oregon company’s dealer development team. So…umm…group hug?

Details Leak on the MV Agusta Brutale 675 “B3″

03/24/2011 @ 1:10 pm, by Jensen Beeler9 COMMENTS

MV Agusta is hosting it dealers meeting this weekend, and it is expected that the Italian company will unveil details on its upcoming 2011-2012 model line-up. With information coming forth about its new smaller Brutale 675 “B3″, a naked version of the companies recently unveiled MV Agusta F3 three-cylinder supersport, MV Agusta is likely to have the bike on sale as early as February 2012, with a base price of €8,990.

This puts the MV Agusta Brutale 675 squarely in the Triumph Street Triple’s price range, but bests its British counterpart with a claimed 120hp (de-tuned from the F3’s expected 140hp output). Also expected to be announced at the dealer meeting is the company’s plan for the releasing the MV Agusta F3, and news of a 201hp MV Agusta F4 “Corsacorta”.

Erik Buell Racing 1190RS Headed for the Indy Dealer Expo

02/17/2011 @ 10:18 am, by Jensen Beeler6 COMMENTS

Erik Buell Racing just posted this photo on its Facebook page with the caption “Spy photo of the race 1125 and the 1190RS in the van on it’s way to Indy for the big show! Thank you to everyone for your faith and support! It’s going to be an amazing year!” Strapped next to its AMA Pro Racing counterpart, we see that the Erik Buell Racing 1190RS street bike was thankfully completed in-time for the Dealer Expo, and will debut with the exhaust can we were less than enthralled about during other glimpses of the machine.

But after last night’s glimpse of what’s underneath the fairings, we think we’ll forgive EBR on this one, as the 1190RS appears to be a no-compromises race bike with headlights, mirrors, and turn signals attached to it (which is exactly how the machine evolved).