Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Ronin – 47 American Street Bikes Like No Other

10/01/2014 @ 1:03 pm, by Jensen Beeler26 COMMENTS

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You will have to go back almost five years to remember Magpul’s Ronin motorcycle concept. Based off the Buell 1125R chassis and engine, the Magpul Ronin was very refreshing and different approach to an American street bike.

Fast-forward to the present, and Ronin Motor Works (the company spun out of Magpul to make the Ronin motorcycle) is ready to sell its first 12 units of the avant-garde bike.

Key items on the Ronin include a linkage fork design, with a Penske shock handling the bumps traveling up the aluminum girders. Our favorite feature, the radiator has been place high up, near the handlebars, and features an integrated headlight design.

Bottpower’s BOTT XC1 Cafe Racer Rendered

03/06/2014 @ 4:07 pm, by Jensen Beeler28 COMMENTS

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Earlier this year, we announced to you that Bottpower was working on a café racer version of its XR1 street-tracker motorcycle. Using a Buell XB as a donor bike, the Bottpower XC1 Cafe Racer kit transforms the big-displacement American twin into something a little bit more hipster.

Though we are not big on the café racer scene (you wouldn’t know it, looking at our posts lately though) we have been enchanted with the work done by Bottpower on this project so far. We imagine the finished result will be coming forth shortly; until then though, we’ll just have to drool over these nearly finalized renders.

Buell Firebolt XB12R Concept by Holographic Hammer

12/30/2013 @ 4:26 pm, by Jensen Beeler14 COMMENTS

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It’s funny that we should come across Holographic Hammer’s concept renderings of a reworked Buell Firebolt XB12R at the end of the year, because the work is perhaps the most intriguing we have seen in 2013.

More of cult classic than big hit, the Buell Firebolt XB12R was never honestly considered an appealing machine in terms of design and function, though the two-wheeler has found a special place in the hearts of Buellisti around the world.

Featuring the typical gimmicks innovations of Erik Buell’s tenure at Harley-Davidson, things like the Firebolt’s in-frame fuel tank and underslung exhaust create some interesting freedoms for designers to work with visually.

While many Buell customs have come across our desk, we think the work done by Holographic Hammer, the work of love by BMW Motorrad designer Sylvain Berneron, is the only one to really embrace the opportunity that Buell’s create.

27 Years of Buell Motorcycles

03/04/2013 @ 10:29 am, by Jensen Beeler22 COMMENTS

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If the American motorcycle brand was still in business, this year would have been the Buell Motorcycle Company’s 30th birthday. Treated more like a line on the cash flow sheet to its parent company Harley-Davidson than a true self-supporting motorcycle brand, Buell motorcycles suffered from not being “Harley enough” for the Bar & Shield devout, and conversely wasn’t adopted by the non-believers because of its extensive compromises with the Milwaukee brand.

Still, in its 27 years, Buell Motorcycles managed to build a cult following of riders, though the numbers in its ranks were never enough to make the brand truly profitable. With Harley-Davidson facing dire straights during the recent economic depression, the company circled the wagons around its core assets, and closed the doors to Buell Motorcycles in the process.

The ethos of the brand continues with Erik Buell Racing though, which soon after its creation released the EBR 1190RS superbike — a race-ready motorcycle that isn’t too dissimilar from the Buell 1125R sport bike. We still don’t know what the future holds for Erik Buell’s new company, though a bevy of models are on his company’s product road map. We think if you polled a few former Buell owners, they would want to see this poster (full-size after the jump) updated.

Magpul Ronin 1125R – A Samurai Looking for a Master

01/17/2013 @ 3:12 pm, by Jensen Beeler34 COMMENTS

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It has been some time since we saw the Magpul Ronin concept bike, a re-imagined Buell 1125R that was built by the folks at Magpul Industries — a company more well-known in the gun community than than in motorcycling. Making waves with the design though, Magpul setup a new company, Ronin Motorworks, to explore the idea further. Hiring a team of designers and engineers from the motorcycle industry, the result of this endeavor is the Magpul Ronin 1125R sport bike, of which 47 examples will be made, in honor of the 47 Ronin story from feudal Japan.

A fitting metaphor for the story behind the closure of Buell Motorcycles, the 47 Magpul Ronin 1125R bikes will be built from new Buell 1125 chassis that were stored from the original inventory. While a limited-production machine, one of the cooler details of the Magpul Ronin 1125R is that instead of a number plate scheme for the 47 motorcycles, Ronin Motorworks will name each bike after one of the samurais from the original story.

Bottpower BOTT XR1 is Finally Ready for Street Track Duty

12/15/2012 @ 6:39 pm, by Jensen Beeler13 COMMENTS

For almost two years now, we have been waiting for Bottpower to finished its BOTT XR1 custom motorcycle. Starting with an air-cooled v-twin motor from a Buell XB, the BOTT XR1 is the perfect intersection of old-school flat tracking and high-tech street shredding — we’re not sure if we should strap on a steel shoe, or get some fresh knee pucks. Available as a stand alone machine from Bottpower, the Spanish firm also plans on making a kit for XB owners.

Built with an ample amount of carbon fiber, Bottpower used the stock eight-piston Buell 1125R Brake system (with ISR levers for the front brake and clutch). For the rear suspension an Öhlins shock has been implemented, while the under-slung exhaust is from Torque Hammer. The flat handlebar is by Easton, while the gauges are from Motogadget. If don’t have a street tracker on your holiday wish list, we suggest a revision. Tasty photos after the jump.

Beeler’s Law

04/01/2012 @ 9:49 am, by Jensen Beeler18 COMMENTS

“As an online discussion about motorcycles grows longer, the probability of a comparison involving Erik Buell or Buell Motorcycles entering the conversation approaches a value of one.” – Beeler’s Law

Update on the Bottpower BOTT XR-1

02/07/2012 @ 7:15 pm, by Jensen Beeler29 COMMENTS

It is sad to say, but the Harley-Davidson XR1200X is just about the only thing from the Milwaukee brand that intrigues me. And what kills me the most is that Harley-Davidson could really add something more to its product line up if it just explored the flat-tracker aesthetic in greater detail with its brand. Instead of bringing to market twenty or so variations on the same cruiser shape, Harley-Davidson could really bolster its brand with younger riders if it simply tapped into the street-tracker/scrambler movement that is percolating underneath the “looks like a Power Ranger” street scene.

Wake up Milwaukee, because the emo-teenger, full of high school angst, has matured into the “college is for pussies” hipster scene, which is comprised of an eclectic group of people that have been collectively displaced out of the 1940’s and into the new millennium + 10 years. Building a brand off the 1% rebel perception, I don’t know why its such a hard concept for Harley-Davidson to understand that it can latch onto these new-age bohemians, and create a similar bond with them as it did with the Baby Boomers so many years ago. After all, there is already great symmetry between the two cultures, as both Harley-Davidson and the hipster elite seem forever-fixated on a period in time that is far enough removed from our parents’ generation to be considered cool again.

What the hipsters wouldn’t like of course is the Bottpower BOTT XR-1. A racier and more custom version of the Harley-Davidson XR1200X (The BOTT XR-1 is actually based off a Buell motor), Bottpower has done such a good job making the Buell look Alana Blanchard hot that the Voltron generation will forget all about the reasons their didn’t like the Bar & Shield brand in the first place, and instantly liquidate their pre-IPO Facebook stock in order to make room for Bottpower’s work in their marina-view apartments. Needless to say, I like what’s going on here.

Is This The Erik Buell Racing 1190RS?

02/04/2011 @ 5:53 pm, by Jensen Beeler15 COMMENTS

Posted to Erik Buell Racing’s Facebook page yesterday, this photo is what we presume is the soon to be released Erik Buell Racing 1190RS street bike. Based off the EBR 1190RR race bike, Erik Buell & Co. have been slowly teasing the idea of producing a limited production street bike, now that certain legal obligations are coming to a conclusion. No word yet on price or quantities, but we don’t expect this to be EBR’s foray into large production, and units are likely to be hand produced at the American company’s race shop.

Triumph North America Introduces New CEO at Long Beach

12/17/2010 @ 1:45 pm, by Jensen Beeler3 COMMENTS

After a long absence, Triumph North America has once again joined the Progressive International Motorcycle Show, after being absent from the American event for several. Looking to come out of the gates in strong form, Triumph is showing its largest collection of motorcycles ever in the company’s 109 year history. With 23 models spanning six motorcycle families, Triumph will make its 2011 American debut at Long Beach this weekend.

With the Tiger 800, Tiger 800 XC, Daytona 675R, and Speed Triple being the crowning jewels of Triumph’s new model line-up, Triumph’s North American subsidiary will also be introducing its new CEO Greg Heichelbech.