Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Investcorp Buys 80% of Dainese for €130 Million

11/04/2014 @ 5:50 pm, by Jensen Beeler5 COMMENTS

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A story we have been chasing for some time now, Lino Dainese has finally found a buyer for his namesake company, Dainese. The purchaser is the aptly named private equity firm Investcorp, which is headquartered in Bahrain, and has additional offices in New York, London, Riyadh, and Abu Dhabi.

Buying 80% of the company’s stock for a reported €130 million, Investcorp’s valuation of Dainese would therefore be set at €162.5 million. The other 20% of the company is retained by Lino Dainese, himself.

In the Future, You’ll Wear Leathers That Are Grown in a Vat

06/27/2014 @ 8:35 pm, by Jensen Beeler8 COMMENTS

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A lot of things will change in the future. Cars will drive themselves. Motorcyclists won’t wear helmets (as we know them), and your leather jacket will be grown in a vat…at least, that’s what a new company named Modern Meadow hopes. Having just received $10 million in Series A funding, the New York-based company hopes to change the way we interact with our beloved bovines.

Getting its roots from the bio-technology sector’s research into “bioprinting” organs in a petri dish, Modern Meadow is looking for consumer-level applications to this still young technology, which right now focus on creating grown-in-the-laboratory beef and leather.

Obviously the FDA has a few things to say about creating food products from bioprinting, so Modern Meadow’s first foray will be into creating real leather with stem cells.

Ducati Announces Multistrada D-Air Model with Integrated Wireless Airbag Capabilities from Dainese

03/21/2014 @ 3:07 pm, by Jensen Beeler2 COMMENTS

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With the Ducati Multistrada D-Air, the Italian brand is laying claim to the first production motorcycle with a wirelessly integrated airbag jacket system.

Something that was announced at last year’s EICMA show by BMW Motorrad, the Italians have seemingly beaten the Germans to market, though the real announcement here is the OEM integration that Dainese is building with its D-Air suits and jackets with various manufacturers.

The Ducati system, like the BMW version, includes an integrated set of electronics built into the motorcycle’s existing electronics package. This allows the Dainese D-Air system to constantly know the motorcycle’s vehicle dynamics, and use those telemetry figures to determine if/when an airbag needs to be deployed during a crash.

Dainese Confirms Rumors of Investor Talks

03/10/2014 @ 3:43 am, by Jensen BeelerComments Off

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Speaking to the VeneziePost (subscription required in order to read the article), Dainese Founder Lino Dainese has confirmed the news we broke last month about the Italian apparel manufacturer being in talks for investment, or possible acquisition.

According to the report, Dainese says the company came close to inking a deal with an unnamed private equity group, but terminated the talks because the parties could not come to terms with their agreement.

Polaris Acquires KLIM Technical Riding Gear

12/06/2012 @ 11:04 am, by Jensen Beeler6 COMMENTS

Polaris Industries continues to be the 800 lbs gorilla of corporate M&A in the motorcycle industry, and the American firm reinforced that fact today after it announced the acquisition of KLIM Technical Riding Gear. Known for its superb snow and off-road gear, KLIM is a strong apparel brand that matches up well with the core Polaris’s core business of ATVs and snowmobiles. While terms of the acquisition are not being discussed, KLIM is expected to clear $30 million in revenue in 2012.

In its statement, Polaris says that it will operate the KLIM brand in conjunction with the other existing Polaris apparel brands. Additionally, KLIM will continue operations at its Rigby location, and will retain the company’s current staff members. Planning to invest further in KLIM’s infrastructure, Polaris intends to establish the Rigby facility as its “new apparel Center of Excellence,” thus centralizing the company’s apparel manufacturing efforts.

Rossi’s VR|46 Wear Finally Comes to the United States

06/07/2011 @ 4:41 pm, by Jensen Beeler4 COMMENTS

Valentino Rossi fans will be happy to hear that the G.O.A.T.’s personal brand of apparel has finally come to the United States (it took him a while, ehh?), and is now available from a variety of motorcycle shops, and online on eBay with Grip Moto. At $35 for the above shown shirt, the VR|46 brand wear is not cheap, though we imagine that if you’re infatuated with Rossi as much as many of his fans are, you won’t really be looking at the price tag.

A Behind the Scenes Look of Alpinestars HQ with Jon Kirham and Crescent Suzuki

04/28/2011 @ 7:07 am, by Jensen Beeler1 COMMENT

Where does Crescent Suzuki’s Jon Kirkham go when he needs custom racing leathers made for his British Superbike Championship bid? Why Alpinestars of course. Testing in Spain before the 2011 season began, Kirkham stopped by the Alpinestars HQ in Italy to get fitted for his new racing suit, and the Crescent Suzuki team brought along its cameras to share the experience with everyone else.

You don’t have to follow the BSB series to appreciate the time and effort that goes into making a custom leather suit, and getting an inside look at one of the top brand’s operation is certainly enlightening. The process is more involved than just taking a stock suit and putting logos on it. Instead each piece is custom cut to the rider’s measurements, and hand sewn to make a completely unique garment for Kirkham.

Perhaps more impressive is the fact that if he bins it during practice or a race, a new custom suit can be made from scratch in just eight hours. Check the video out after the jump.

Shift Racing Discontinuing Street Line of Apparel

03/31/2011 @ 11:07 am, by Jensen Beeler5 COMMENTS

Asphalt & Rubber has just gotten word that Shift Racing is about to announce its exit out of the street side of its apparel business, instead focusing its efforts on its dirt line in the future. Founded in 1997, Shift has been making gear for street riders for five years now, and is the edgier apparel division of parent company Fox Head Inc.

According to Shift, “Fox has decided to focus its efforts on the core product lines of the world’s premier MX Racewear and Protective equipment.” We expect a full announcement shortly, but it looks like the diminished motorcycle market has claimed another victim.

Source: Shift Racing

Alpinestars Tech Air Race – A Smart Airbag for Your Collarbone and Neck

04/30/2010 @ 1:04 pm, by Jensen Beeler5 COMMENTS

Motorcycle safety technology has clearly entered a new phase of development with airbag systems being pursued by a variety of apparel manufacturers. The latest company to enhance it’s riding suits with the technology is Alpinestars, purveyor of fine jackets, gloves, boots, etc. Alpinestars’ airbag system, dubbed the Tech Air Race, the system easily integrates into what the company calls the Electronic Airbag Protection Suit. The two components combined create a leather racing suit that can calculate in eight milliseconds whether a rider is crashing, and if so, deploy a pair of airbags that protects the rider’s body.

Harley-Davidson Apparel is “Seriously Dangerous” Down Under

03/31/2010 @ 3:16 pm, by Jensen Beeler23 COMMENTS

Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar & shield apparel. After all, one can’t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos.

In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt blazing like a forest fire. Confidently he walks by a bevy of women. Blonde, brunette, red head, it doesn’t matter…they are all powerless to resist the swagger and sex appeal that oozes from his cotton threads. These women are like deer in the headlights, waiting to be hit by his freight train of masculinity. This man, nay…God..walks down the street with his sunglasses firmly on at all times, keeping his gaze under control lest he fire laser from them at his next female victim, just like Cyclops from X-Men. Why? Because he’s seriously dangerous. Check the real thing after the jump, and yes…even a bonus video for the ladies.