Tag

apparel

Browsing

After three years of shopping it around, Investcorp has finally sold the Dainese group of brands, with The Carlyle Group (an American private equity firm) purchasing the Italian apparel manufacturer for a reported €630 million.

That number represents a nearly 5x return from the €130 million that Investcorp spent when it purchased 80% of Dainese SpA from founder Lino Dainese in 2014 – making the venture quite a profitable one for the Bahraini firm.

Another debut seen at the Consumer Electronics Show (CES) in Las Vegas, the eagerly awaited Alpinestars Tech-Air 5 airbag vest offers a new name in autonomous airbag safety for motorcyclists.

Boasting the ability to put an airbag in almost any motorcycle jacket, the Alpinestars Tech-Air 5 is a direct competitor with the Dainese Smart Jacket – as the two Italian brands continue to one-up each other in this budding space in motorcycle safety.

Today we report some more business movement in the helmet space, as the French brand Shark has acquired the Italian brand Nolan.

The transaction actually involves the two brands parent companies, 2Ride Holding Group (Shark, Bering, Ségura, Bagster, and Cairn) and the Nolan Group (Nolan , Grex, and X-lite helmets), with the French business unit buying its Italian counterpart.

The acquisition sets up a strong European house of brands in the motorcycle industry, which should be positioned well to compete against other players like Alpinestars and Dainese/AGV with head-to-toe protection.

It is a move that has been rumored for almost a decade, and now Icon Motorsports is finally ready to get into the race track scene, debuting this week its first purpose-built leather racing suit.

Keeping with Icon’s position of creating affordable motorcycle gear, the Icon Hypersport suit is your basic leather suit, with pricing to match.

For $895, you get a 1.1mm to 1.3mm thick cow leather suit with integrated D3O impact protectors at the shoulders, elbows, back, hip, and knee.

Don’t look now, but RevZilla has quietly launched its own motorcycle apparel line, under the name REAX.

The news has yet to hit the PR wires, but the new brand is featured on the RevZilla homepage, with 12 items (5 jackets, 4 gloves, and 3 pants) debuting for the product launch.

Almost two years in the making, RevZilla says that the REAX brand comes from the company’s experience selling and reviewing motorcycle apparel for the past decade. 

Drawing from the experience, and the bounty of customer feedback that they have access to, the REAX brand aims to bring quality motorcycle gear, at an affordable price point.

From the early indications so far, the REAX team has seemingly achieved that very goal. From the product photos, the pieces look well-designed, and come with minimal branding.

AGV has a new helmet out for the 2018 riding season, which by itself isn’t a big news item. But, this isn’t your typical helmet, as the Italian brand has made the first all carbon fiber modular helmet. They call it the AGV Sportmodular.

The advantages of a carbon fiber helmet design should be obvious, as there are significant weight savings that come with composite construction designs. AGV calls the Sportmodular the lightest modular helmet on the market.

By our scales though, the Sportmodular is lighter than even the featherweight Pista GP R – the AGV’s top-of-the-line track-focused helmet that Valentino Rossi wears – which would make the AGV Sportmodular one of the lightest helmets on market..if not the lightest.

An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women.

“Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”

“We are so excited to announce our partnership with Honda for this ’80s and ’90s inspired collection,” said Linda Chang, VP of Marketing for Forever 21. “We are always looking for new and unexpected partnerships, and this collaboration with Honda is especially relevant now with the popularity of racing and strong ties between fashion and motorsport. We hope that both fans of Honda and our customers will celebrate with us through this collection.”

Of course, the launch of this line is being promoted by a contest on Instagram, where the winner gets a brand new Honda CRF250L dirt bike, once they take a photo of themselves in their F21xHonda gear and tag it on the photo-sharing service, of course.

The Nike Air Force 1 shoe is perhaps the most iconic piece of footwear ever created. It spurred an entire industry of sneakerheads – people who collect and trade shoes – and the Nike AF1 is one of the most collectible items for this genre of collector.

So, it’s not surprising that there is industry buzz about a new Nike Air Force 1 being created.

With each release, Nike has kept AF1 brand in line with its urban roots, where playing basketball on the street gave rise to young kids who would dream of following their heroes, like Michael Jordan, onto the courts of the NBA.

Now having more of a cult following, Nike has been branching out with its AF1 offerings, and last month the sport brand debuted a special AF1, which pays tribute to Baltimore’s 12 O’Clock Boys.

Dainese/AGV and American Flat Track announced their partnership today, with the Italian apparel brands becoming the official safety and race apparel brand of flat track racing in the United States.

What is more interesting though is that according to the announcement, Dainese and AGV will develop products that are specifically designed with flat track racing in mind.

This should be a huge boon to flat track racers, who often have to compromise and adapt apparel from road racing and dirt disciplines for their unique needs.

We don’t cover a lot of gear, here on Asphalt & Rubber, mostly because I don’t want to inundate you with a bunch of superfluous content that’s not relevant to our readers. But, we do aim to bring you new and notable pieces that you should be aware of, even if you’re not in the market for new boots, gloves, helmets, etc.

One such item is the new Alpinestars Supertech glove, which is an all-new item for the 2017 season. The Supertech glove is a big deal in Alpinestars land, as it will be the Italian brand’s top-of-the-line racing glove going forward, supplanting the GP Tech glove, which was last updated three years ago.

While the GP Tech will remain in the Alpinestars lineup, the Supertech definitely has some big expectations to meet, as the GP Tech has long been a gold-standard item in the motorcycle industry, not to mention a popular purchase with track-focused riders.

To meet those expectations, Alpinestars spent a whole year proving the Supertech glove in the MotoGP paddock, and we can tell you that it was time well-spent, as the Supertech packs some industry-leading features, as well as superior comfort and tactile feedback.