An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women.
“Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”
“We are so excited to announce our partnership with Honda for this ’80s and ’90s inspired collection,” said Linda Chang, VP of Marketing for Forever 21. “We are always looking for new and unexpected partnerships, and this collaboration with Honda is especially relevant now with the popularity of racing and strong ties between fashion and motorsport. We hope that both fans of Honda and our customers will celebrate with us through this collection.”
Of course, the launch of this line is being promoted by a contest on Instagram, where the winner gets a brand new Honda CRF250L dirt bike, once they take a photo of themselves in their F21xHonda gear and tag it on the photo-sharing service, of course.
Is this the millennial generation’s “nicest people on a Honda” moment? That is probably too much weight to give a single clothing-line deal, but it speaks to the idea of active movements by the motorcycle industry to bring in new and young riders to the sport.
Our industry’s survival likely hinges on its ability to engage young non-motorcyclists, and bringing them into the fold of the two-wheeled world.
For its part, American Honda is taking a step towards engaging young non-riders where they reside – something very few in the motorcycle industry are doing right now. As such, it will be interesting to see how this plays out.
Source: American Honda