The transaction actually involves the two brands parent companies, 2Ride Holding Group (Shark, Bering, Ségura, Bagster, and Cairn) and the Nolan Group (Nolan , Grex, and X-lite helmets), with the French business unit buying its Italian counterpart.
The acquisition sets up a strong European house of brands in the motorcycle industry, which should be positioned well to compete against other players like Alpinestars and Dainese/AGV with head-to-toe protection.
This combining of forces also allows the two companies to combine their efforts in growing outside of the European Union, especially in North American and Asian markets.
“We’re thrilled today to be concluding this merger,” said Patrick François, President of 2 Ride Holding. “Our intent is to optimize all this Italian, French and European expertise in order to offer our global consumers more protective and easier-to-use products.”
“The Nolan and Shark brands, as well as their respective teams, both embrace the same values, dedicated to the safety of our riders, whether on a motorcycle or any other means of transportation. As of now, our teams have begun to work together in the aim of building this future for our users.”
It will be interesting to see the fruits of this business acquisition going forward. As such, keep an eye on this space.