Ducati 1299 Will Have “Tiptronic-Like” Shifting

If there is a common thread for Ducati’s upcoming EICMA reveal, it is the influence and benefits of owner Audi AG. We have already seen the German car manufacturer’s variable valve timing technology find its way into the Testastretta engine, in the form of Desmodromic Variable Timing (DVT). Our sources say that the all-new Ducati Multistrada, which will debut in just a few weeks’ time, will be the first model equipped with DVT. While Ducati ups its ante in the ADV market, our Bothan spies have tipped us off to another piece of Audi tech that will find its way onto a Ducati motorcycle, as the 1299 will received a “Tiptronic-like” gearbox that allows for touch-button upshifts and downshifts.

Yamaha YZF-R3 Revealed – 321cc Twin Coming to the USA

The rumors were true, Yamaha is bringing a special small-displacement model to market, the Yamaha YZF-R3. As the name indicates, the new R3 gets a fuel-injected displacement bump over the R25, to the tune of 321cc. Debuted at the AIMExpo today, the Yamaha YZF-R3 is coming to the USA, with a price tag of $4,990. Said by Yamaha to have “class-leading power”, the new R3 finally adds a small-displacement sport bike to Yamaha’s North American lineup, and makes an attractive offering when compared to the other 250cc/300cc machines from the other Japanese manufacturers. Expect to see it in Yamaha dealers, starting January 2014. Yamaha North America expects the YZF-R3 to be the volume leader for the company in the USA and Canada, and rightfully so.

Ducati Announces DVT — Desmodromic Variable Timing

As was teased, Ducati is unveiling its “DVT” technology today, which stands for Desmodromic Variable Timing, and to showcase that technology (borrowed from Volkswagen), Ducati has produced the first motorcycle engine with variable valve timing on both the intake and exhaust camshafts. Adapted to the now-called Ducati Testastretta DVT engine, which we reported will debut first on the new Ducati Multistrada for 2015, Ducati’s new v-twin powerplant can change the intake and exhaust timing independently, and throughout the rev range. This means that the Ducati Testastretta DVT engine can be optimized for peak power at high rpms, while maintaing rideability and smoothness at lower rpms — not to mention keeping with emission and noise regulations throughout the rev range.

What If You Put Dustbin Fairings on Modern Sport Bikes?

I simply love the latest sketches from Nicolas Petit. The French designer is sort of re-imaging a previous project of his, where he designed a modern-looking dustbin-style fairing for a BMW HP2 Sport and Moto Guzzi V12 Le Mans. Taking on now the Ducati 1199 Panigale, Petit has mixed the old-styled TT racer look with Italy’s premier superbike, in an effective manner. We haven’t seen this sort of clash between old and new technology since John Hopkins raced the last two-stroke GP bike, the Yamaha YZR500 in 2002. There are some obvious issues with dustbin fairings. While they cut the air ahead of the motorcycle, the first step to achieving better aerodynamics, they do little to shape the air behind the motorcycle, the second step to achieving better aerodynamics.

Is This How Much the Kawasaki Ninja H2R Will Cost? Nope.

It has certainly been interesting to see the buzz around the Kawasaki Ninja H2 these past few weeks, especially as everyone tries to cash in on the supercharged hype-machine that Kawasaki has been running. Now lately we have seen a supposed dealer invoice for the track-only Kawasaki Ninja H2R, with a price tag just north of $60,000. Many publications have latched onto that price point — which isn’t the craziest conclusion to come to, considering that the H2R is Kawasaki’s halo-bike project, and will likely cost a pretty penny — though with just a quick glance, we can see that the alleged paperwork has clearly been a work of Photoshop, and not inside information.

Ducati Reaches New Workforce Agreement with Factory Unions – Reduced Hours, Higher Wages

Ducati Motor Holding has reached a new agreement with its workforce, particularly those workers who are responsible for building the Italian company’s iconic two-wheeled machines. The agreement with the unions sees 13 new jobs created in the Italian factory, which will now stay open on seven days a week — a big move for a country that is usually resistant to working on Sunday. The factory workers will also go from 15 to 21 shifts per week, with a format of three days on, and two days off. In exchange, factory employees will work fewer hours per week on average, though will make higher average wages for their time.

New Ducati 1299 Gets +100cc, While 1299R Gets None

For 2014, Ducati is giving the Panigale a bit of a model update, and thanks to an ill-framed photo from the Ducati North America dealers’ meeting, we know that the new superbike will be called by the 1299 designation. The upgrade in number caused some confusion though, as Ducati has a mixed history of matching designation numbers to actual displacement sizes. Hoping to clear up the confusion and speculation, we received some details from our Bothan spy network. As expected, Ducati will not be bumping up the 1299R up to 1,300cc of displacement, as the World Superbike rules are for 1,200cc twin-cylinder engines, and are not going to be changed anytime soon.

MotoAmerica’s Provisional 2015 Racing Calendar Released

There is positive momentum around America’s new MotoAmerica series, which will takeover duties from DMG and AMA Pro Road Racing, starting next season. We have already seen the series’ new class structure, which makes significant steps to parallel what’s going on in the World Superbike Championship. Today, we see MotoAmerica’s efforts on its racing schedule, a hot-ticket item after DMG’s five, then six, race schedule this season. American fans should rejoice, as eight races are on the calendar, which reads like a greatest hits album of American race tracks.

Triumph Tiger 800 Gets Four More Variants

Triumph seems set to debut four more variants of its Tiger 800, as CARB filings filings show a Tiger 800 XCA, Tiger 800 XCX, Tiger 800 XRT, and Tiger 800 XRX models for the 2015 model year. The news seems to show Triumph spreading out its middleweight ADV offering, giving on-road and off-road riders a bit more to choose from the British brand. Helping us understand how Triumph sees the four added variants, Motorcycle.com has publish a chart (above), which Triumph sent to Tiger 800 owners as a part of its market research. That chart breaks down the various models’ spec, and which features that would come with as standard. Noticeable across the board is that the three-cylinder gets a 15% MPG boost, as well as ABS and traction control as standard features.

Variable Valve Timing Coming to the Ducati Multistrada

For the 2015 model year, Ducati is bringing a brand new Multistrada, which will debut at the upcoming EICMA show in Milan, Italy. Not much has been said about the new Multistrada, aside from A&R breaking the news about the new model a few weeks ago, so we thought we would update you further on it. Designed to look very similar to the current Multistrada 1200, the new Multistrada will keep the basic profile and design of its predecessor, despite being an all-new machine. Perhaps the most intriguing aspect of the 2015 Ducati Multistrada though is the fact that Borgo Panigale has fitted variable valve timing (VVT) to the desmodromic valves of the Testastretta 11° engine.

Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Do You Have 20/20 Vision? motorcycle eye chart 635x1005

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

Ducati: Ads That Make You Go Hmm... Ducati Grey Group Ad Morph 635x850

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Nissan Responds Over Juke Commercial Controversy

09/09/2011 @ 11:32 am, by Jensen Beeler20 COMMENTS

Nissan Responds Over Juke Commercial Controversy Nissan Juke center console 635x396

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

Sprint Features Mission Motors in TV Commercials

08/30/2011 @ 12:12 pm, by Jensen Beeler2 COMMENTS

Sprint Features Mission Motors in TV Commercials Mission Motors Sprint TV commercial 635x356

On my way to the Indianapolis GP this weekend, I was sitting in coach (because that’s how we roll here at A&R) on Delta flight 147 to Atlanta (direct flights are for wusses), passing the time on the 5 hour flight by watching the airline’s 15 or so TV channels ($6 for an in-flight movie??! Who are you kidding Delta?). Suffering through mostly daytime soap operas, I opted to to watch the news stations instead. While the day’s headlines were mostly about the impending apocalypses that were hurricane Irene and the retirement of Steve Jobs as Apple’s CEO, the segment I found the most interesting were the commercials (this should say something about CNN, MSNBC, and FOX News).

Somehow managing to stay conscious long enough through the advertisements, I hear a Sprint spokesman quickly say “what if we design an electric motorcycle?” Surprised to hear such a non sequitur on TV, I looked up in-time to briefly see a CAD drawing of a motorcycle, whose frame quickly reminded me of the Mission R (with and without its clothes). With the rest of the commercial talking about some Samsung tablets, I remembered that Mission Motors uses a Samsung Tab for the prototype Mission R dash (photo after the jump). Could it be the Sprint was hocking Mission Motors in a TV ad?

Video of the Husqvarna Nuda 900R Makes Us Feel…Bleeh!

07/06/2011 @ 12:44 pm, by Jensen Beeler16 COMMENTS

Video of the Husqvarna Nuda 900R Makes Us Feel...Bleeh! husqvarna nuda 900r 635x422

The straw vote in the A&R office is that the jury is still out on the recently unveiled Husqvarna Nusa 900R. We like that BMW is setting up Husqvarna to be the more edgy on-street brand in its two-wheeled house, and the maxi-motard is a safe street entry for the otherwise dirt-based company. A narrow, fairly light, and peppy twin should be fun to blast from stoplight to stoplight, lane-split between traffic-packed cars, and generally just hoon about town. Price of course will be an issue for the Nuda 900R, as its components don’t suggest a cheap price tag, of course we don’t think Husqvarna (read BMW) is too concerned with that issue, as they’re likely focusing on the more exclusive side of the market continuum.

Speaking of select target markets, the looks are not the most generally palatable, with our office’s spectrum of reception ranging from drool-worthy praise to motions of people hanging themselves with their belt (and not in that good auto-erotica asphyxiation sort of way). One thing we can agree on, as far as promo videos go…this one doesn’t really achieve any of the goals we’d think Husqvarna would set out for its first street bike.

Video: Stay a Hero, Stay Safe

06/13/2011 @ 6:02 pm, by Jensen Beeler7 COMMENTS

Video: Stay a Hero, Stay Safe stay a hero stay safe

It seems more often than not, the video advertisements we feature here on Asphalt & Rubber are examples of what is wrong with marketing in the motorcycle industry. However every once and a while, we get a gem like this safety campaign for The Sussex Safer Roads Partnership, which was done by director Daniel Cox , the maker of a similar car campaign that was quite the rage in the advertising world.

The best part about this ad is that it centers around a little boy who seeS the motorcycle of his father, and wants to share in that experience. In a way, a lot of us are like little boys when we get on our bikes, and there certainly is a captivating element with motorcycles and small children. It just makes the imagery seem more fitting, and then there is of course the whole rolemodel message. It’s good heartfelt stuff, and it’s waiting for you right after the jump.

Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

Behind the Scenes at a Ducati Diavel Commercial Ducati Diavel commercial 635x446

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.

I Think They’re Selling Gasoline…

04/01/2011 @ 4:09 pm, by Jensen BeelerComments Off

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

“Crash Proof” Motorcycle Hoax Video Revealed

03/15/2011 @ 9:50 am, by Jensen Beeler5 COMMENTS

Crash Proof Motorcycle Hoax Video Revealed Crashproof pic

You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.

Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30’s and 40’s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.

Video: Ducati Helps Xerox Sell Some Copiers

09/09/2010 @ 11:46 am, by Jensen Beeler2 COMMENTS

Video: Ducati Helps Xerox Sell Some Copiers Xerox and Ducati Print Ad 635x830

Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.