Elena Myers Says She Left Racing After Sexual Assault

Elena Myers hung up her leathers a little over a year ago, saying that she could not secure enough funding for the 2016 season – a common enough story in the American road racing paddock – but seemingly other issues were percolating below the surface of that statement. Giving an extensive account to the Philadelphia magazine, Myers describes a narrative about how a sexual assault during a hotel massage changed not only her life, but also lead to her quitting the sport she loved. The account is a disheartening one, and it goes beyond just allegations of an assault by a masseur, as it spills into the all-too-familiar reality of how the indifference and unwillingness of others come part and parcel with what is already a serious crime.

2017 Aprilia RSV4 & Tuono V4 1100 Pricing Revealed

The new superbikes from Honda and Suzuki have been grabbing the headlines recently, but its the updated Aprilia RSV4 RR and Aprilia RSV4 RF superbikes that we are most excited to see for 2017. The factory in Noale, Italy has been smart about consistently updating the RSV4, keeping its stout superbike package constantly relevant – the 2017 model year machines are no different. New for this year is improved suspension, brakes, and electronics (now with cornering ABS), along with Euro4 homologation, which comes without a power decrease, thanks to an extra 300 rpm from the lighter engine components. The 2017 Aprilia Tuono V4 1100 RR and Aprilia Tuono V4 1100 Factory get similar upgrades, and help to round out Aprilia’s sport bike lineup.

More Photos of Suzuki’s MotoGP Aerodynamics

The ECSTAR Suzuki squad rolled on the track day with its new aerodynamics package on full display, showing how the Japanese manufacturer was going to cope with the ban on winglets on its GSX-RR race bike. Like the solutions we have seen thus far from other manufacturers, Suzuki is using vanes that are covered by an external fairing to channel the airflow and create downforce. The solution is a clever adaptation to the MotoGP rulebook, and solutions like Suzuki’s should allow for teams to to tune their aerodynamics package during the season, without running a foul of the homologated fairing rule. As my colleague David Emmett pointed out, the design should carryover to future street bikes, where we would expect the 2018 Ducati V4 superbike to be the first model to show such advances

In the Future, You Will Fly on Your Motorcycle – But Today, You Can Only Build It Out of LEGOs

You may remember the LEGO Technic set of the BMW R1200GS Adventure motorcycle that we featured not too long ago. Now the German automotive brand and Danish toymaker have collaborated to bring an “alternative model” to the 603-piece building block toy set. Making the R1200GS Adventure model toy now a 2-in-1 kit, the collaboration between BMW and Lego has produced a futuristic flying motorcycle called the Hover Ride Design Concept. Interestingly enough, the BMW Junior Company – a BMW Group training unit – will build a full-size replica of what this flying R1200GS could look like (complete with its boxer engine, which of course makes perfect sense).

Guy Martin Racing A Mugen Electric Bike at Isle of Man TT

Guy Martin’s return to the road racing at the Isle of Man TT continues to draw big headlines, and while we already know that the Lincolnshire man would partner with John McGuinness on the factory Honda Racing team of this year’s TT, that’s not all. Today, we learn that Guy Martin will partner with John McGuinness on another team as well, and he will once again take the seat on an electric bike for the TT Zero class in the process. As such, Martin has been confirmed as Team Mugen’s second rider, replacing Bruce Anstey in the squad. Both McGuinness and Martin will race on the new Mugen Shinden Roku electric superbike – the sixth iteration of the Japanese outfits TT Zero racer – and they will be looking to break the 120 mph barrier for electric motorcycles at the Isle of Man TT.

What the Sepang MotoGP Test Tells Us About Race Pace

What conclusions can we draw from the first MotoGP test of 2017 at Sepang? Well, it’s the first test of 2017, and the factories still have the best part of two months to refine their bikes before the season starts in earnest in Qatar. Any conclusions we draw are at risk of crashing headlong into reality at the end of March. But with all that data from the test available, it is hard to resist the temptation to dive into it and read the tea leaves. To make some sense of the timesheets from Sepang, I examined the lap times of the fastest thirteen riders at the end of Wednesday. The reason for selecting Wednesday was simple: as it was the last day of the test, the riders were all fully up to speed, and the teams were putting together the lessons they had learned on the first two days.

Piaggio Gita, An Autonomous Two-Wheeler for the Future

When you think of the Piaggio Group, in terms of its two-wheeled creations, your thoughts probably conjure up images of motorcycles made by Aprilia or Moto Guzzi, or maybe a scooter with a Vespa badge on it. Surely, the Gita is not what first comes first to your mind, but it might be the most impactful idea from the Italian brand to-date. Sure, the brightly colored self-balancing rolling cylinder doesn’t seem like much of a novel creation, even with its ability to follow its owner, or autonomously navigate a prescribed route. But then again, you have probably been carrying stuff around in our arms, or on your back, like a big sucker.

2018 KTM 790 Duke Spotted in the Wild

We know that we can expect a finalized version of the KTM 790 Duke at this year’s EICMA show in Milan, so it shouldn’t be surprising to hear that the streetfighter model has been caught testing by spy photographers. The bike’s parallel-twin engine can clearly be spotted in the pictures, tipping us to its model, and many of the lines from the prototype machine remain, as further clues. Though, noticeable differences include a new tail section design, different exhaust, as well as a headlight. The headlight is clearly derived from KTM’s new design language, and its shape mimics what we’ve seen already added to the Duke, Super Duke, and Adventure lineup. The KTM 790 Duke prototype hinted that we would see a similar face in the new hoon-machine, so no surprises there.

Ducati’s 2017 World Superbike Team Debuts

Race teams continue to debut their 2017 liveries and riders, and this time around we feature the Aruba.it Racing – Ducati Superbike squad that will race in the World Superbike Championship. Chaz Davies of course returns to the team, and this season he will be joined by Marco Melandri. The duo will be an interesting pair to watch this season, with Davies holding onto his impressive form from the last-half of the 2016 season, and Melandri making his return to motorcycle racing, after sitting out last season. With 2017 to be the penultimate season for the Ducati Panigale R in the World Superbike Championship, the v-twin superbike has shown itself to be an extremely mature machine on the race track.

Imagining the 2018 Suzuki RM-Z450 Supermoto

It is a tremendous shame that the options for a road legal supermoto for are so limited, with the venerable Suzuki DR-Z400SM being the only offering in the 450cc on-road class. For virtually a decade, Suzuki has left the DR-Z basically unchanged – as it has done with many of its sport models – so we would love to see Suzuki and other manufacturers give this space more attention (a hat tip to Husqvarna for bringing the track-only FS450 to market, long with the 701 Supermoto). Although you can wake-up the DR-Z400 with a few simple modification, and there are a bevy of aftermarket kits that can punch the 398cc machine out in size, what we really want from Suzuki is a proper 450cc street supermoto – one that doesn’t stray too far from the brand’s current strong motocross offering. So, when we saw this little bit of Photoshop work by the folks at the German Suzuki dealership of DSR-Suzuki, we got a little excited.

Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Nissan Responds Over Juke Commercial Controversy

09/09/2011 @ 11:32 am, by Jensen Beeler20 COMMENTS

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

Sprint Features Mission Motors in TV Commercials

08/30/2011 @ 12:12 pm, by Jensen Beeler2 COMMENTS

On my way to the Indianapolis GP this weekend, I was sitting in coach (because that’s how we roll here at A&R) on Delta flight 147 to Atlanta (direct flights are for wusses), passing the time on the 5 hour flight by watching the airline’s 15 or so TV channels ($6 for an in-flight movie??! Who are you kidding Delta?). Suffering through mostly daytime soap operas, I opted to to watch the news stations instead. While the day’s headlines were mostly about the impending apocalypses that were hurricane Irene and the retirement of Steve Jobs as Apple’s CEO, the segment I found the most interesting were the commercials (this should say something about CNN, MSNBC, and FOX News).

Somehow managing to stay conscious long enough through the advertisements, I hear a Sprint spokesman quickly say “what if we design an electric motorcycle?” Surprised to hear such a non sequitur on TV, I looked up in-time to briefly see a CAD drawing of a motorcycle, whose frame quickly reminded me of the Mission R (with and without its clothes). With the rest of the commercial talking about some Samsung tablets, I remembered that Mission Motors uses a Samsung Tab for the prototype Mission R dash (photo after the jump). Could it be the Sprint was hocking Mission Motors in a TV ad?

Video of the Husqvarna Nuda 900R Makes Us Feel…Bleeh!

07/06/2011 @ 12:44 pm, by Jensen Beeler16 COMMENTS

The straw vote in the A&R office is that the jury is still out on the recently unveiled Husqvarna Nusa 900R. We like that BMW is setting up Husqvarna to be the more edgy on-street brand in its two-wheeled house, and the maxi-motard is a safe street entry for the otherwise dirt-based company. A narrow, fairly light, and peppy twin should be fun to blast from stoplight to stoplight, lane-split between traffic-packed cars, and generally just hoon about town. Price of course will be an issue for the Nuda 900R, as its components don’t suggest a cheap price tag, of course we don’t think Husqvarna (read BMW) is too concerned with that issue, as they’re likely focusing on the more exclusive side of the market continuum.

Speaking of select target markets, the looks are not the most generally palatable, with our office’s spectrum of reception ranging from drool-worthy praise to motions of people hanging themselves with their belt (and not in that good auto-erotica asphyxiation sort of way). One thing we can agree on, as far as promo videos go…this one doesn’t really achieve any of the goals we’d think Husqvarna would set out for its first street bike.

Video: Stay a Hero, Stay Safe

06/13/2011 @ 6:02 pm, by Jensen Beeler7 COMMENTS

It seems more often than not, the video advertisements we feature here on Asphalt & Rubber are examples of what is wrong with marketing in the motorcycle industry. However every once and a while, we get a gem like this safety campaign for The Sussex Safer Roads Partnership, which was done by director Daniel Cox , the maker of a similar car campaign that was quite the rage in the advertising world.

The best part about this ad is that it centers around a little boy who seeS the motorcycle of his father, and wants to share in that experience. In a way, a lot of us are like little boys when we get on our bikes, and there certainly is a captivating element with motorcycles and small children. It just makes the imagery seem more fitting, and then there is of course the whole rolemodel message. It’s good heartfelt stuff, and it’s waiting for you right after the jump.

Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.

I Think They’re Selling Gasoline…

04/01/2011 @ 4:09 pm, by Jensen BeelerComments Off on I Think They’re Selling Gasoline…

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

“Crash Proof” Motorcycle Hoax Video Revealed

03/15/2011 @ 9:50 am, by Jensen Beeler9 COMMENTS

You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.

Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30’s and 40’s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.

Video: Ducati Helps Xerox Sell Some Copiers

09/09/2010 @ 11:46 am, by Jensen Beeler2 COMMENTS

Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.