BMW Getting Closer to a Single-Cylinder 300cc Bike

Continued reports suggest that BMW is getting closer and closer to releasing a small-displacement motorcycle single-cylinder motorcycle (codenamed the K03), which is being co-developed with Indian brand TVS. The machine is expected to be in the 250cc to 300cc range, be engineered by BMW Motorrad in Germany, but built by TVS in India. Pictures of the test mule have been on the internet (see above), but the final design is said to be similar to the TVS Draken concept that we saw this time last year. Loyal A&R readers will remember that BMW partnered with TVS in early 2013, in a collaboration that saw no investments or joint-ventures produced, thus making their business a pure co-development deal.

At the Seventh Annual Quail Motorcycle Gathering

What happens when you combine a ritzy golf course, an amazing collection of motorcycles, and an eclectic crowd? You get the Quail Motorcycle Gathering in Carmel, California at the Quail Lodge and Golf Club. Not your typical venue for a motorcycle gathering, the Quail brings together vintage, classic, and racing motorcycles in a setting that can only be described as “chic”. This is definitely not your standard motorcycle show. The event pays tribute, not only to the significant motorcycles from our past, but also to the heroic racers who risked their lives on some of these machines. The tickets aren’t cheap at $75, but admission includes a gourmet catered lunch, an opportunity to see a very diverse collection of motorcycles, and a chance to mix and mingle with a group of very proud and dedicated motorcycle owners.

2015 Ducati Panigale R Mega Gallery

I was recently corrected by Ducati as to the proper naming of its pinnacle Superbike model, now that it does not share the 1,299cc displacement with the other models of that name. Officially the 2015 Ducati Panigale R, the 1,199cc v-twin superbike is the top of the line model from Bologna, and it has some major differences from its “S” and base model siblings to fit that special designation. The 2015 Ducati Panigale R is equipped with an IMU, cornering ABS, and Ducati’s GPS-using data acquisition system — making it a very tech-savvy package. While we were fairly unmoved by the 2013 Ducati Panigale R, mostly because it didn’t seem to offer enough exotica to justify its added price, the 2015 model certainly fits the bill. We have 92 high-resolution photos of it, after the jump. Enjoy!

Even More Photos of the Honda Africa Twin

After a few grayscale photos of the new Africa Twin hit the internet from Honda’s Australian patent filing, now even more photos have emerged, which show the adventure-tourer from every angle…literally. The Honda CRF1000L, as it is designated, will features a 1,000cc parallel-twin engine, an option dual-clutch transmission that has been tuned for road use, and a setup very similar to Honda’s Dakar stage-winning bike. If the hype is to be believed, the Africa Twin is going to be a very capable off-road ADV bike, something that the machine’s 21-inch front wheel hints at with a purpose.

A KTM 1290 Super Duke Tourer?

We have already seen “spy photos” of the KTM 1290 Super Duke based tourer. Some more photos are making the rounds again, you’ve probably seen them on other sites. We stumbled upon this render of the new model, and think it looks pretty spot-on to what the general public can expect to see later this year, when undoubtedly the new model debuts. Whether you call it an SMT or a Grand Tourer, this new model looks simply to be a Super Duke with a windscreen and luggage options — an interesting choice from the Austrian brand. On the plus side, using the 1290 Super Duke platform allows KTM to rapidly produce a sporty touring model, which should help KTM keep a horse in the sport-touring category.

Honda Africa Twin Revealed in Photos

After Honda first released heavily cropped and vignetted photos of the 2016 Honda Africa Twin, we have been wanting to know more about the 1,000cc ADV bike. It helps that a video leaked of the Africa Twin out playing in the dirt, but of course we know that the CRF1000L (as Honda designates it) will be very similar to the True Adventure prototype that Honda brought to EICMA. But like the spoiled children we the media are, we want to open all our Christmas presents right now, so we go digging through the interwebs for every little clue. Luckily, patent applications for the Honda Africa Twin’s design show the new off-roader in all its glory, sans color unfortunately. Still, this is our first glimpse at the final design of the Africa Twin, which will be in US dealers early next year.

Victory Entering an Electric Race Bike at Isle of Man TT

It looks like we were only partially correct in our news that Brammo would be returning to the Isle of Man TT, as the brand’s sister company, Victory Motorcycles, will in fact be racing an electric entry — one that looks like a rebadged Brammo Empulse RR — in the TT Zero event at the historic road race. According to its press release, Victory Motorcycles will field a two-rider team, comprised of William Dunlop and Lee Johnston (a photo of “General Lee” testing a Brammo superbike is what initially sparked this news). While Victory is calling its racing platform a “Victory electric race prototype motorcycle” the chassis and fairings give way to a shape we recognize as the Brammo Empulse RR electric superbike.

Honda Africa Twin Confirmed – CRF1000L Coming for 2016

American Honda dropped a bombshell today, confirming that the teased “True Adventure” ADV model will enter production, and be named the “Africa Twin”, as expected. Officially designated at the Honda CRF1000L, the Africa Twin will be a 2016 model (in dealerships early next year), and best of all, it will be coming to the USA. The 2016 Honda Africa Twin draws upon a legacy of rugged off-road race-proven machines that also wore its name, a sign that Honda intends the CRF1000L to be very capable off-road, and thus not follow the road-going adventure-sport trend.

As Expected, The Scrambler is Killing It for Ducati

April 2015 was the best sales month ever for Ducati Motor Holding, with the Italian firm delivering 7,309 units to customers. This figure is up 29% compared to last year, and tops Ducati’s previous best month ever by 800 units (April 2014 with 6,500 motorcycles). Why the sudden spurt in sales for the Bologna Brand? We have two words for you: Ducati Scrambler. Unsurprisingly, the budget-priced Scrambler range is seeing a strong market response, and of course its getting some help from the all-new Ducati Multistrada 1200 and the Ducati 1299 Panigale line. For the first four months of the year, Ducati is reporting that sales in 2015 are up 10% over last year’s models, with 17,881 motorcycles sold between the start of January and the end of April.

MotoGP in 2017 & Beyond – Towards a Brighter Future?

The MotoGP grid is looking in surprisingly good health in 2015. The series has come a long way in the five years since 2010, when there were just 17 full-time entries on the grid, and Suzuki was teetering on the brink of withdrawal. Dorna’s CRT gambit has paid off: the much-maligned production-based bikes may not have been competitive, but they did spur the manufacturers into action to actually supply more competitive machinery to the private teams. The CRT bikes became Open class bikes, and Dorna’s pet project of standardized electronics has been adopted into the MotoGP rules. From 2016, there will be one class again, with everyone on the same electronics, the same fuel allowance, and the same tires. A bigger change is coming for 2017.

Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Nissan Responds Over Juke Commercial Controversy

09/09/2011 @ 11:32 am, by Jensen Beeler20 COMMENTS

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

Sprint Features Mission Motors in TV Commercials

08/30/2011 @ 12:12 pm, by Jensen Beeler2 COMMENTS

On my way to the Indianapolis GP this weekend, I was sitting in coach (because that’s how we roll here at A&R) on Delta flight 147 to Atlanta (direct flights are for wusses), passing the time on the 5 hour flight by watching the airline’s 15 or so TV channels ($6 for an in-flight movie??! Who are you kidding Delta?). Suffering through mostly daytime soap operas, I opted to to watch the news stations instead. While the day’s headlines were mostly about the impending apocalypses that were hurricane Irene and the retirement of Steve Jobs as Apple’s CEO, the segment I found the most interesting were the commercials (this should say something about CNN, MSNBC, and FOX News).

Somehow managing to stay conscious long enough through the advertisements, I hear a Sprint spokesman quickly say “what if we design an electric motorcycle?” Surprised to hear such a non sequitur on TV, I looked up in-time to briefly see a CAD drawing of a motorcycle, whose frame quickly reminded me of the Mission R (with and without its clothes). With the rest of the commercial talking about some Samsung tablets, I remembered that Mission Motors uses a Samsung Tab for the prototype Mission R dash (photo after the jump). Could it be the Sprint was hocking Mission Motors in a TV ad?

Video of the Husqvarna Nuda 900R Makes Us Feel…Bleeh!

07/06/2011 @ 12:44 pm, by Jensen Beeler16 COMMENTS

The straw vote in the A&R office is that the jury is still out on the recently unveiled Husqvarna Nusa 900R. We like that BMW is setting up Husqvarna to be the more edgy on-street brand in its two-wheeled house, and the maxi-motard is a safe street entry for the otherwise dirt-based company. A narrow, fairly light, and peppy twin should be fun to blast from stoplight to stoplight, lane-split between traffic-packed cars, and generally just hoon about town. Price of course will be an issue for the Nuda 900R, as its components don’t suggest a cheap price tag, of course we don’t think Husqvarna (read BMW) is too concerned with that issue, as they’re likely focusing on the more exclusive side of the market continuum.

Speaking of select target markets, the looks are not the most generally palatable, with our office’s spectrum of reception ranging from drool-worthy praise to motions of people hanging themselves with their belt (and not in that good auto-erotica asphyxiation sort of way). One thing we can agree on, as far as promo videos go…this one doesn’t really achieve any of the goals we’d think Husqvarna would set out for its first street bike.

Video: Stay a Hero, Stay Safe

06/13/2011 @ 6:02 pm, by Jensen Beeler7 COMMENTS

It seems more often than not, the video advertisements we feature here on Asphalt & Rubber are examples of what is wrong with marketing in the motorcycle industry. However every once and a while, we get a gem like this safety campaign for The Sussex Safer Roads Partnership, which was done by director Daniel Cox , the maker of a similar car campaign that was quite the rage in the advertising world.

The best part about this ad is that it centers around a little boy who seeS the motorcycle of his father, and wants to share in that experience. In a way, a lot of us are like little boys when we get on our bikes, and there certainly is a captivating element with motorcycles and small children. It just makes the imagery seem more fitting, and then there is of course the whole rolemodel message. It’s good heartfelt stuff, and it’s waiting for you right after the jump.

Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.

I Think They’re Selling Gasoline…

04/01/2011 @ 4:09 pm, by Jensen BeelerComments Off on I Think They’re Selling Gasoline…

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

“Crash Proof” Motorcycle Hoax Video Revealed

03/15/2011 @ 9:50 am, by Jensen Beeler5 COMMENTS

You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.

Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30’s and 40’s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.

Video: Ducati Helps Xerox Sell Some Copiers

09/09/2010 @ 11:46 am, by Jensen Beeler2 COMMENTS

Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.