BMW G310R Street Tracker by Wedge Motorcycles

A few months ago, this pocket-sized street tracker caught my attention on Facebook. It was based off the BMW G310R street bike platform, that much I could tell, but I couldn’t find anymore information on the machine. A few more weeks of this lonesome photo sitting in my ‘to do” box, and it finally moved on to the place where all good stories go to die. So, imagine my surprise when our friends at BMW Motorrad Japan sent me the following photos, which depict a new custom bike they commissioned from Takashi Nihira, at Tokyo’s Wedge Motorcycles. It is the same bike I saw months earlier, but now we know who to thank for its creation, as well as a little bit more about its build. Its is quite impressive, for an unassuming “little” street tracker, don’t you think?

From Russia with Love, MV Agusta Finds New Money

Last week, I was ready to start polishing the obituary for MV Agusta – the Italian company seemingly in an impossibly terminal state. Now it seems MV Agusta’s fortunes are changing, with the Italian motorcycle maker signing an agreement with the Black Ocean investment group to recapitalize MV Agusta. Details of the pending transaction haven’t been released, but we can assume that the increase in capital will help ease MV Agusta’s relationship with suppliers, get workers back on the assembly line, and continue the development of new models. The €20 million question though is whether Black Ocean’s investment will mean the departure of AMG, the German auto brand acting now like an albatross around MV Agusta’s neck.

Ducati MHLeggera Concept by Speed Junkies

The Ducati 1299 Superleggera might be the most technically astounding machine ever to come from the Italian brand, but all those exotic materials and fancy electronics are lost on some riders – motorcyclists who prefer more simpler times. So the good folk at Speed Junkies have heard this call, and mashed-up the 1299 Superleggera with Ducati’s perhaps most coveted nod to the past, the Mike Hailwood inspired Ducati MH900e. Both the Superleggera and MH900e are beauties in their own right, though there is something interesting to the design that Speed Junkies proposes with the two bikes together. We thought you would find the concept interesting, and there is a second “race” version waiting for you after the jump as well. We are of the belief that either would look good in our garage.

Introducing A&R Pro Premium Memberships

We are launching something very special today, which is geared towards our most diehard readers. We call it A&R Pro. It is a premium membership that offers more features to the Asphalt & Rubber website, and more of the A&R content that you have grown to love. For the A&R readers who can’t get enough of the site – often coming here multiple times per day to get the latest stories – we wanted to offer you more of the content and community that you thrive on; and in the same breath, give you a way to help support Asphalt & Rubber. That’s where A&R Pro comes in. Asphalt & Rubber has always strived to be an independent voice in the motorcycle industry. By signing up for A&R Pro, you help us to continue that goal, and in fact make us more independent.

Ariel Ace R – More Sexy for the Sexiest VFR1200F

For some, it is a challenge to get excited about a motorcycle like the Honda VFR1200F. The porker of a street bike as strayed far away from its sport bike roots, and yet confusingly isn’t a terribly effective tourer either. The market response reflects this confusion, but I digress. It is however easy to get excited about the Ariel Ace, a motorcycle that features a repackaged VFR1200F motor wedged into a bespoke aluminum trellis frame, with the usual top-shelf drippings offered, along with a very unique streetfighter design. Taking things to the next level now is the beautifully done Ariel Ace R, which comes with carbon fiber fairings, carbon fiber wheels, and a tuned V4 engine that produces 201hp and 105 lbs•ft of peak torque. Only 10 Ariel Ace R will be made.

New Honda Rebel 500 & Rebel 300 Models Debut

It would be hard to count the number of motorcyclists who got their start in the two-wheeled world on a Honda Rebel motorcycle, with the line going back through decades of time. The number is certainly a large one. Now, a new generation of rider can begin their two-wheeled journey on a new generation of Rebel, with Honda debuting the all-new 2017 Honda Rebel 300 (above) and 2017 Honda Rebel 500 (after the jump) ahead of the IMS Long Beach show. The Honda Rebel 500 and Honda Rebel 300 use the same power plants found on the CBR500R (471cc parallel-twin) and CBR300R (286cc single-cylidner), respectively, repackaging those engines into a cruiser platform that is friendly to new and shorter riders, with a 27″ seat height.

Electric Done Right, Enjoy the Aero E-Racer Street Tracker

It has been a while since we have seen an electric motorcycle that caught out fancy – you know, one that looked like it was made by someone who actually understands motorcycles, and isn’t just gunning for a spot at Art Center. There is this notion in the electric world that just because powertrains are evolving, that we need to throw the baby out with the bath water as wellwhen it comes to design. But, when I think about the electric motorcycle builds that have caught my attention the most, it is the ones that understand this concept at their core – good examples being bikes like the Mission R, Alta Motors Redshift SM, or Vespa Elettrica. Add another name to that list now, as the E-Racer from Aero Motorcycles is a truly beautiful two-wheeled machine, and it runs on electrons, not hydrocarbons.

Here It Is, The Norton V4 RR Superbike

It has been a long time coming for the Norton V4 RR, but the British firm has finally debuted its 1,200cc, 72° V4-powered, 200hp superbike. The actual machine looks pretty close to its concept sketches, which in turn are based closely to Norton’s TT race bike. Norton has made a pretty stout machine, with the V4 RR coming with a robust electronics package that was developed in-house, which includes traction control, wheelie control, launch control, and cruise control, augmented by a six-axis IMU; a 7″ high-definition display that includes a rear-facing camera; and a up-and-down quickshifter and datalogger. Key chassis components include the twin-tube “shotgun” frame, and a single-sided swingarm with a fully adjustable pivot point (the steering head angle is also adjustable).

The Z800 Becomes the 2017 Kawasaki Z900

The naked sport bike segment continues to push into larger displacements, with the Kawasaki Z800 turning into the all-new 2017 Kawasaki Z900. With that change in number comes an obviously new 948cc inline-four engine, slung into a light-weight trellis frame, amongst other improvements. For the marquee differences between the machines, the Kawasaki Z900 brings with it a 13hp power increase to 124hp, and a weight reduction of over 50 lbs, for a curb weight of 458 lbs (non-ABS). For creature comforts, the 2017 Kawasaki Z900 comes with assist and slipper clutch, with optional ABS brakes. Priced at an aggressive $8,399 ($8,799 for the ABS model) though, that tradeoff comes from the Z900 being sans any advanced electronics and high-spec components.

Vintage Done Right, The Fantic Caballero 500

You probably haven’t heard of Fantic Motorcycles, but you won’t want to miss the company’s two new 500cc models, which are tastefully done heritage models. Bringing Italian sexiness to a segment dominated with an American aesthetic, the Fantic Caballero 500 street tracker and scrambler bikes are remarkable examples of purposeful and elegant machines. Based around a 449cc single-cylinder four-stroke engine that makes 43hp, the Fantic Caballero 500 scrambler comes with a 19″ front wheel and 17″ rear wheel, whereas the street tracker model comes with 19″ hoops fore and aft. The chassis is done in the old style, with a backbone frame made out of chromoly steel, mated to a more modern aluminum swingarm. Upside down forks and a rear monoshock handle suspension, both of which are fully adjustable.

Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Nissan Responds Over Juke Commercial Controversy

09/09/2011 @ 11:32 am, by Jensen Beeler20 COMMENTS

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

Sprint Features Mission Motors in TV Commercials

08/30/2011 @ 12:12 pm, by Jensen Beeler2 COMMENTS

On my way to the Indianapolis GP this weekend, I was sitting in coach (because that’s how we roll here at A&R) on Delta flight 147 to Atlanta (direct flights are for wusses), passing the time on the 5 hour flight by watching the airline’s 15 or so TV channels ($6 for an in-flight movie??! Who are you kidding Delta?). Suffering through mostly daytime soap operas, I opted to to watch the news stations instead. While the day’s headlines were mostly about the impending apocalypses that were hurricane Irene and the retirement of Steve Jobs as Apple’s CEO, the segment I found the most interesting were the commercials (this should say something about CNN, MSNBC, and FOX News).

Somehow managing to stay conscious long enough through the advertisements, I hear a Sprint spokesman quickly say “what if we design an electric motorcycle?” Surprised to hear such a non sequitur on TV, I looked up in-time to briefly see a CAD drawing of a motorcycle, whose frame quickly reminded me of the Mission R (with and without its clothes). With the rest of the commercial talking about some Samsung tablets, I remembered that Mission Motors uses a Samsung Tab for the prototype Mission R dash (photo after the jump). Could it be the Sprint was hocking Mission Motors in a TV ad?

Video of the Husqvarna Nuda 900R Makes Us Feel…Bleeh!

07/06/2011 @ 12:44 pm, by Jensen Beeler16 COMMENTS

The straw vote in the A&R office is that the jury is still out on the recently unveiled Husqvarna Nusa 900R. We like that BMW is setting up Husqvarna to be the more edgy on-street brand in its two-wheeled house, and the maxi-motard is a safe street entry for the otherwise dirt-based company. A narrow, fairly light, and peppy twin should be fun to blast from stoplight to stoplight, lane-split between traffic-packed cars, and generally just hoon about town. Price of course will be an issue for the Nuda 900R, as its components don’t suggest a cheap price tag, of course we don’t think Husqvarna (read BMW) is too concerned with that issue, as they’re likely focusing on the more exclusive side of the market continuum.

Speaking of select target markets, the looks are not the most generally palatable, with our office’s spectrum of reception ranging from drool-worthy praise to motions of people hanging themselves with their belt (and not in that good auto-erotica asphyxiation sort of way). One thing we can agree on, as far as promo videos go…this one doesn’t really achieve any of the goals we’d think Husqvarna would set out for its first street bike.

Video: Stay a Hero, Stay Safe

06/13/2011 @ 6:02 pm, by Jensen Beeler7 COMMENTS

It seems more often than not, the video advertisements we feature here on Asphalt & Rubber are examples of what is wrong with marketing in the motorcycle industry. However every once and a while, we get a gem like this safety campaign for The Sussex Safer Roads Partnership, which was done by director Daniel Cox , the maker of a similar car campaign that was quite the rage in the advertising world.

The best part about this ad is that it centers around a little boy who seeS the motorcycle of his father, and wants to share in that experience. In a way, a lot of us are like little boys when we get on our bikes, and there certainly is a captivating element with motorcycles and small children. It just makes the imagery seem more fitting, and then there is of course the whole rolemodel message. It’s good heartfelt stuff, and it’s waiting for you right after the jump.

Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.

I Think They’re Selling Gasoline…

04/01/2011 @ 4:09 pm, by Jensen BeelerComments Off on I Think They’re Selling Gasoline…

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

“Crash Proof” Motorcycle Hoax Video Revealed

03/15/2011 @ 9:50 am, by Jensen Beeler9 COMMENTS

You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.

Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30’s and 40’s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.

Video: Ducati Helps Xerox Sell Some Copiers

09/09/2010 @ 11:46 am, by Jensen Beeler2 COMMENTS

Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.