Kawasaki Ninja H2 / H2R Pricing Revealed

Even though the Kawasaki Ninja H2R debuted in October at the INTERMOT show, and the Kawasaki Ninja H2 debuted a few weeks ago at the EICMA show, Kawasaki was a bit slow to release the pricing and availability details of its two supercharged machines. Releasing now details for the US market, we can quote pricing for the H2 and H2R throughout the world. In the United States, the Ninja H2 and Ninja H2R will cost $25,000 and $50,000 respectively. Interested parties will have to special order the bikes, before December 19th, from their local Kawasaki dealership, and buyers should note that the H2R comes with certain restrictions.

Up-Close with the Kawasaki Ninja H2

With the track-only Kawasaki Ninja H2R putting out 300hp from its supercharged 998cc displacement, the 200hp Kawasaki Nina H2 street bike seems positively demure, by comparison. Of course, any 200hp machine is more than a handful, and we doubt many H2 owners will keep their machines street legal for very long — it’s been explained to A&R that it doesn’t take much work to uncork the H2…we’re just not sure if that’s a good or bad thing though. Ostentatious might be the best way to describe the new H2. Bringing back forced induction to the sport bike scene is a pretty bold move from Kawasaki, and something we will likely see more of from the Japanese manufacturers.

Indianapolis GP Named Best Grand Prix by MotoGP

At the conclusion of each GP season, an awards ceremony is held to celebrate the year’s champions, crowning the top riders in each category, the top manufacturers, and even the top venue for the season. This year, the honors of the latter went to familiar locale, as the Red Bull Indianapolis GP round was named the “Best Grand Prix” of the 2014 season, making it the first North American round to receive such an honor. Selection criteria for the award included consideration of the venue, promotion, and overall facility operations. For the 2014 race, Indianapolis Motor Speedway once again repaved its infield section, making alterations to several turns in order to facilitate passing and adding to the track’s overall consistency.

Up-Close with the 2015 Ducati Multistrada 1200

If there’s a motorcycle that launched at EICMA that I wish we had given more coverage to, it would be the 2015 Ducati Multistrada 1200. The new adventure-sport machine from Ducati is all-new for the next model year, though it would be hard to tell it from the photos. Even our modest collection of “up-close” photos here don’t do justice to the venerable Multistrada. The face of the Multistrada 1200 has been reworked, with the “beak” softened a bit from its falcon-like profile. The intake inlets are larger in appearance, and the headlight housing is noticeably different with its six LED projectors for the Ducati Corner Lights system (on the “S” model). This perhaps makes for an interesting “face” on the motorcycle, and like its predecessor, you will either love it or hate it.

Marco Melandri Returns to MotoGP, with Aprilia

After finishing fifth in the 2014 World Superbike Championship with Aprilia, Marco Melandri will continue with the Italian manufacturer, but switch to the MotoGP paddock for next season. Melandri will join Alvaro Bautista in the Aprilia Racing garage, where they will compete on an updated version of the ART machine, which was originally built to compete under the CRT bike rules. The team, now operated by Gresini Racing, will come up to speed during the 2015 season, and in 2016 they will race with a brand new race bike, which will use the compulsory “open” spec-electronics from Magneti Marelli. For Melandri, the move to MotoGP is a bit of gamble, with Aprilia’s program uncertain.

Up-Close with the Honda RC213V-S Prototype

I can’t decide whether to be elated or disappointed over the Honda RC213V-S prototype, which was debuted this week at the EICMA show in Milan, Italy. On the one hand, the RC213V-S lived up to the hype…literally a MotoGP race bike with lights, mirrors, turn signals, and a license plate. On the other hand, for all the waiting and consternation from Honda, what they brought to Milan was a fairly derivative and obvious design. Rumors of a true MotoGP-derived sport bike from Honda have been circling for several years now (closer to a decade, if you’re a reader of MCN), and the project borrows the ethos found in the Ducati Desmosedici RR project, another exclusive GP-bike-for-the-street motorcycle.

The Ducati Streetfighter 848 Is Spared the Axe for 2015

The Ducati Streetfighter lives for another year, as Ducat is showing off the Ducati Streetfighter 848 as a 2015 model year machine at the EICMA show in Milan. There had been doubts about the Streetfighter 848 continuing to be a part of the Ducati lineup going forth, especially as the Italian company has moved away from the 849cc v-twin platform, favoring the 821cc engine variations for the Hypermotard the Monster lines, and the 899cc Superquadro for the Panigale. The Streetfighter was never a big hit in the world market, becoming more of a cult classic machine amongst riders. Combined sales with the Hypermotard account for roughly 20% of Ducati’s annual sales, with the Hypermotard doing the majority of the heavy-lifting in that regard.

Moto Guzzi MGX-21 Prototype

Cruisers really aren’t our cup of tea here at Asphalt & Rubber, which might explain the lack of coverage for America’s gift to the two-wheeled world on our website. That being said, it’s hard to pass on the lurid Moto Guzzi MGX-21 prototype that is on display at this year’s EICMA show. A reworked Moto Guzzi California 1400, the MGX-21 is clad in carbon fiber, matte black paint, and red highlights. The carbon fiber disc wheels are a nice touch too (that’s a 21″ wheel up front, by the way), as are the sweeping lines from the front cowl and fenders. We’re finding ourselves a bit smitten with this Moto Guzzi, as true to the brand, it strays from the cruiser norm. We think you’ll like it too, check out the photos after the jump.

Up-Close with the Honda “True Adventure” Prototype

One of the more anticipated motorcycles at the 2014 EICMA show, off-roaders were expecting to see the new Honda Africa Twin in Milan this week. Instead, Honda trotted out what they’re calling the “True Adventure” prototype. Despite not being a production model, the True Adventure prototype looks ready for prime time, and we got a series of “up-close” photos of the machine. Most obvious is the bike’s parallel twin engine, which is rumored to be 1,000cc in displacement. That sizing/weight class seems to jive with the dual front brake discs, which also sports an ABS tone ring. We can expect Honda to have traction control operating off the front and rear wheel speeds as well, and other electronic packages as well.

Money: Motorcycle Racing’s Biggest Problem

What is the biggest problem in motorcycle racing today? Is it the predominant role electronics are playing, ruining the racing? Is it the ever more restrictive rules imposed, killing bike development and the spirit of Grand Prix racing? Is it the lack of competitive machinery, making it impossible for anyone but a factory rider to win a race? Or is it the dominance of the two top manufacturers, driving costs up and discouraging wider manufacturer participation? You can point to all of those and more as being an issue, but they pale in comparison to the real problem the sport of motorcycle racing faces at the moment: Money. Specifically, the lack of it, and the inability of almost everyone involved in the sport to find ways of raising any. All of the ills of both MotoGP and World Superbikes can be traced back to this single failure.

Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Do You Have 20/20 Vision? motorcycle eye chart 635x1005

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

Ducati: Ads That Make You Go Hmm... Ducati Grey Group Ad Morph 635x850

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Nissan Responds Over Juke Commercial Controversy

09/09/2011 @ 11:32 am, by Jensen Beeler20 COMMENTS

Nissan Responds Over Juke Commercial Controversy Nissan Juke center console 635x396

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

Sprint Features Mission Motors in TV Commercials

08/30/2011 @ 12:12 pm, by Jensen Beeler2 COMMENTS

Sprint Features Mission Motors in TV Commercials Mission Motors Sprint TV commercial 635x356

On my way to the Indianapolis GP this weekend, I was sitting in coach (because that’s how we roll here at A&R) on Delta flight 147 to Atlanta (direct flights are for wusses), passing the time on the 5 hour flight by watching the airline’s 15 or so TV channels ($6 for an in-flight movie??! Who are you kidding Delta?). Suffering through mostly daytime soap operas, I opted to to watch the news stations instead. While the day’s headlines were mostly about the impending apocalypses that were hurricane Irene and the retirement of Steve Jobs as Apple’s CEO, the segment I found the most interesting were the commercials (this should say something about CNN, MSNBC, and FOX News).

Somehow managing to stay conscious long enough through the advertisements, I hear a Sprint spokesman quickly say “what if we design an electric motorcycle?” Surprised to hear such a non sequitur on TV, I looked up in-time to briefly see a CAD drawing of a motorcycle, whose frame quickly reminded me of the Mission R (with and without its clothes). With the rest of the commercial talking about some Samsung tablets, I remembered that Mission Motors uses a Samsung Tab for the prototype Mission R dash (photo after the jump). Could it be the Sprint was hocking Mission Motors in a TV ad?

Video of the Husqvarna Nuda 900R Makes Us Feel…Bleeh!

07/06/2011 @ 12:44 pm, by Jensen Beeler16 COMMENTS

Video of the Husqvarna Nuda 900R Makes Us Feel...Bleeh! husqvarna nuda 900r 635x422

The straw vote in the A&R office is that the jury is still out on the recently unveiled Husqvarna Nusa 900R. We like that BMW is setting up Husqvarna to be the more edgy on-street brand in its two-wheeled house, and the maxi-motard is a safe street entry for the otherwise dirt-based company. A narrow, fairly light, and peppy twin should be fun to blast from stoplight to stoplight, lane-split between traffic-packed cars, and generally just hoon about town. Price of course will be an issue for the Nuda 900R, as its components don’t suggest a cheap price tag, of course we don’t think Husqvarna (read BMW) is too concerned with that issue, as they’re likely focusing on the more exclusive side of the market continuum.

Speaking of select target markets, the looks are not the most generally palatable, with our office’s spectrum of reception ranging from drool-worthy praise to motions of people hanging themselves with their belt (and not in that good auto-erotica asphyxiation sort of way). One thing we can agree on, as far as promo videos go…this one doesn’t really achieve any of the goals we’d think Husqvarna would set out for its first street bike.

Video: Stay a Hero, Stay Safe

06/13/2011 @ 6:02 pm, by Jensen Beeler7 COMMENTS

Video: Stay a Hero, Stay Safe stay a hero stay safe

It seems more often than not, the video advertisements we feature here on Asphalt & Rubber are examples of what is wrong with marketing in the motorcycle industry. However every once and a while, we get a gem like this safety campaign for The Sussex Safer Roads Partnership, which was done by director Daniel Cox , the maker of a similar car campaign that was quite the rage in the advertising world.

The best part about this ad is that it centers around a little boy who seeS the motorcycle of his father, and wants to share in that experience. In a way, a lot of us are like little boys when we get on our bikes, and there certainly is a captivating element with motorcycles and small children. It just makes the imagery seem more fitting, and then there is of course the whole rolemodel message. It’s good heartfelt stuff, and it’s waiting for you right after the jump.

Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

Behind the Scenes at a Ducati Diavel Commercial Ducati Diavel commercial 635x446

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.

I Think They’re Selling Gasoline…

04/01/2011 @ 4:09 pm, by Jensen BeelerComments Off

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

“Crash Proof” Motorcycle Hoax Video Revealed

03/15/2011 @ 9:50 am, by Jensen Beeler5 COMMENTS

Crash Proof Motorcycle Hoax Video Revealed Crashproof pic

You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.

Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30’s and 40’s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.

Video: Ducati Helps Xerox Sell Some Copiers

09/09/2010 @ 11:46 am, by Jensen Beeler2 COMMENTS

Video: Ducati Helps Xerox Sell Some Copiers Xerox and Ducati Print Ad 635x830

Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.