Millions of Motorcyclists Hacked in VerticalScope Breach

If you have ever joined a motorcycle forum, you should probably change all your passwords – right now. This is because VerticalScope, a Canadian company that owns the vast majority of motorcycle web forums (among other types of sites), is reporting that its servers were breached back in February, resulting in data the of 45 million users being compromised. As our friends at Canada Moto Guide pointed out, VerticalScope isn’t the most recognized name in the motorcycle industry, but they are a major player in the space with their holdings in forum communities. Asphalt & Rubber readers will surely recognize their top web property for motorcycles though, the aptly named Motorcycle.com.

Audi Says “Ducati is NOT FOR SALE”

After much buzz and fanfare regarding the future of Volkswagen, which in-turn called into question the future of Ducati, today we finally get a glimpse into how VW is going to soldier forth from the fallout of its “Dieselgate” scandal. Instead of announcing how the company was going to restructure itself, and review its current business holdings and ventures, as was reportedly widely in financial circles, instead today saw Volkswagen strongly staking its future in electric and autonomous cars. For Ducatisti, some good news does emerge, as Ducati certainly won’t be leaving its home in the Volkswagen Group. To drive that point further, a Ducati representative confirmed to A&R the words of Audi Chairman Rupert Stadler, who said emphatically that “Ducati is NOT FOR SALE”.

California Lane-Splitting Bill Moves Forward

California just moved closer to codifying lane-splitting in its vehicle code, as California Assembly Bill 51 (AB 51) just passed the California State Senate Transportation Committee, with a 11-0 vote. This means that AB 51 now will go before the State Senate Appropriations Committee, before it can be presented to the Senate floor. For those who don’t recall AB 51, the bill aims to codify lane-splitting into the California Vehicle Code, and the bill expressly permits state actors, like the California Highway Patrol (CHP), in developing and teaching educational guidelines for safe lane-splitting. California is America’s playground for motorcyclists, namely in that The Golden State permits motorcycles to split lanes between cars.

Ducati Debuting Two New Bikes at World Ducati Week

If you’re attending this year’s World Ducati Week, then you’re in for a treat, as Ducati is set to debut two new bikes at the gathering in Misano. Details are thin at the moment, but we do know that one of the machines will be a limited-edition motorcycle that celebrates Ducati’s 90th anniversary. Meanwhile the other bike is a new model to the Ducati range, which will be shown in a “closed room” setting as a sort of sneak peak before its official launch. The latter model is rumored heavily to be a large-displacement Scrambler model, with engine sizes of 1,000cc to 1,200cc being banded about. Loyal Ducatisti will remember that the first modern Ducati Scrambler debuted at World Ducati Week in a similar fashion, so there’s some precedent for the line to continue the trend of special “preview” events.

Suzuki’s Electric “Grom Killer” Coming to Market?

When the Honda Grom debuted in 2013, the other Japanese manufacturers took note. The first copycat was Kawasaki, which earlier this year debuted the Kawasaki Z125 Pro, but we shouldn’t forget the fact that Suzuki brought out its EXTRIGGER concept at the 2013 Tokyo Motor Show, as well. Listening to our calls, the Suzuki EXTRIGGER coming to market seems to be getting more likely now, as Suzuki has filed for patents in the China, Europe, and the United States for the plucky electric machine. Just in time, to battle with the freshly updated Honda Grom. With the Honda Grom showing great sales success and the Kawasaki Z125 Pro debuting to favorable reviews, there appears to be a demand for small unassuming motorcycles in markets that are normally dominated by big-displacement machines.

Indian Motorcycle Returns to Flat Track Racing

AMA Pro Flat Track is heating up. First, it was Harley-Davidson announcing its first flat track race bike in 44 years, the Harley-Davidson XG750R. And now, we get word that Indian Motorcycle is set to compete as well, debuting today a purpose-built v-twin engine for the job. The Indian Scout FTR v-twin engine is a 750cc liquid-cooled four-valve lump that is specifically designed for flat track racing. Using a specially built chassis, Indian aims to compete in AMA Pro Flat Track, with Jared Mees serving for now as the company’s test rider. Indian says it will compete at a single 2016 event, which is still to be announced, before going after the 2017 AMA Pro Flat Track title in full. Presumably Mees will headline that effort as well, which if the case, should make Indian’s entry a very potent one.

BMW Lac Rose Concept – A Vintage-Styled ADV Bike

What you see here is an homage back to a day when men were men, and the Dakar Rally actually went to Dakar, the capital of Senegal and the western-most point of Africa. Called the BMW Lac Rose Concept, this retooled BMW R nineT is named after Lac Rose (Lake Retba to some), which is just outside of Dakar – a picturesque locale, for a photogenic motorcycle. BMW Motorrad styled the Lac Rose concept after the Dakar Rally bikes of the 1980s, which adds to the retro flare that the German brand has been channeling though its R nineT platform. If you believe the rumors, the Lac Rose could very well go into production, as a 2017 model year machine, thus adding a trifecta of throwback machines to BMW’s R nineT lineup, with the R nineT roadster and scrambler models already strong sellers.

Updates Coming for the 2017 KTM 390 Duke

One of the hottest bikes on the market since its 2013 debut, the KTM 390 Duke is seemingly set for a model refresh, with cosmetic updates and other minor technical changes coming our way. This photo above shows the 2017 KTM 390 Duke with its new headlight, and in it you can also see some of the styling changes to the fairings and fuel tank, along with the updated switchgear and dash design. Designed in Austria, but built in India, it doesn’t surprise us to see this photo leak coming from the Bajaj factory near Pune, India – where production has surely already started in anticipation for the next model year. Analyzing this photo, it is interesting to see KTM adopt a very unique split headlight setup for the 390 Duke.

Michael Dunlop Sets New TT Record: 133.962 MPH

To say that Michael Dunlop rode to an impressive win on Friday’s Senior TT, might be an understatement. While winning the Senior TT is his second TT race win for the 2016 Isle of Man TT, Dunlop’s true accomplishment can be found on the time sheets, with his record-breaking pace. A fortnight of records dropping, this year’s Senior TT was no different, and Dunlop set not only the fastest lap of the Senior TT race, but also the fastest lap of any Senior TT race ever held at the Isle of Man TT: 133.962 mph. This mark is also the fastest lap ever recorded during an Isle of Man TT race, and is the fastest outright lap ever at the Isle of Man TT. In other words, this is the new mark that all other riders will aspire to surpass in the coming years.

Harley-Davidson Going Electric Within Next Five Years

Harley-Davidson will produce an electric motorcycle for customer within the next five years, so says the company’s Senior Vice President of Global Demand Sean Cummings, while talking to the Milwaukee Business Journal. This news comes almost exactly two years after Harley-Davidson debuted the LiveWire project, a demonstration model built with help from the now kaput Mission Motors. Details beyond this statement are lean however. The real news is that Harley-Davidson has finally green-lit its electric project, and has committed itself to bringing a commercially-viable version of the LiveWire to market, with the initial work on that new model now just beginning.

Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Nissan Responds Over Juke Commercial Controversy

09/09/2011 @ 11:32 am, by Jensen Beeler20 COMMENTS

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

Sprint Features Mission Motors in TV Commercials

08/30/2011 @ 12:12 pm, by Jensen Beeler2 COMMENTS

On my way to the Indianapolis GP this weekend, I was sitting in coach (because that’s how we roll here at A&R) on Delta flight 147 to Atlanta (direct flights are for wusses), passing the time on the 5 hour flight by watching the airline’s 15 or so TV channels ($6 for an in-flight movie??! Who are you kidding Delta?). Suffering through mostly daytime soap operas, I opted to to watch the news stations instead. While the day’s headlines were mostly about the impending apocalypses that were hurricane Irene and the retirement of Steve Jobs as Apple’s CEO, the segment I found the most interesting were the commercials (this should say something about CNN, MSNBC, and FOX News).

Somehow managing to stay conscious long enough through the advertisements, I hear a Sprint spokesman quickly say “what if we design an electric motorcycle?” Surprised to hear such a non sequitur on TV, I looked up in-time to briefly see a CAD drawing of a motorcycle, whose frame quickly reminded me of the Mission R (with and without its clothes). With the rest of the commercial talking about some Samsung tablets, I remembered that Mission Motors uses a Samsung Tab for the prototype Mission R dash (photo after the jump). Could it be the Sprint was hocking Mission Motors in a TV ad?

Video of the Husqvarna Nuda 900R Makes Us Feel…Bleeh!

07/06/2011 @ 12:44 pm, by Jensen Beeler16 COMMENTS

The straw vote in the A&R office is that the jury is still out on the recently unveiled Husqvarna Nusa 900R. We like that BMW is setting up Husqvarna to be the more edgy on-street brand in its two-wheeled house, and the maxi-motard is a safe street entry for the otherwise dirt-based company. A narrow, fairly light, and peppy twin should be fun to blast from stoplight to stoplight, lane-split between traffic-packed cars, and generally just hoon about town. Price of course will be an issue for the Nuda 900R, as its components don’t suggest a cheap price tag, of course we don’t think Husqvarna (read BMW) is too concerned with that issue, as they’re likely focusing on the more exclusive side of the market continuum.

Speaking of select target markets, the looks are not the most generally palatable, with our office’s spectrum of reception ranging from drool-worthy praise to motions of people hanging themselves with their belt (and not in that good auto-erotica asphyxiation sort of way). One thing we can agree on, as far as promo videos go…this one doesn’t really achieve any of the goals we’d think Husqvarna would set out for its first street bike.

Video: Stay a Hero, Stay Safe

06/13/2011 @ 6:02 pm, by Jensen Beeler7 COMMENTS

It seems more often than not, the video advertisements we feature here on Asphalt & Rubber are examples of what is wrong with marketing in the motorcycle industry. However every once and a while, we get a gem like this safety campaign for The Sussex Safer Roads Partnership, which was done by director Daniel Cox , the maker of a similar car campaign that was quite the rage in the advertising world.

The best part about this ad is that it centers around a little boy who seeS the motorcycle of his father, and wants to share in that experience. In a way, a lot of us are like little boys when we get on our bikes, and there certainly is a captivating element with motorcycles and small children. It just makes the imagery seem more fitting, and then there is of course the whole rolemodel message. It’s good heartfelt stuff, and it’s waiting for you right after the jump.

Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.

I Think They’re Selling Gasoline…

04/01/2011 @ 4:09 pm, by Jensen BeelerComments Off on I Think They’re Selling Gasoline…

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

“Crash Proof” Motorcycle Hoax Video Revealed

03/15/2011 @ 9:50 am, by Jensen Beeler9 COMMENTS

You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.

Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30’s and 40’s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.

Video: Ducati Helps Xerox Sell Some Copiers

09/09/2010 @ 11:46 am, by Jensen Beeler2 COMMENTS

Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.