Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

I am not sure that this is an issue that is going to be solved with neon vests, roadside messages, and clever ad campaigns, but you have to give credit to the State of Utah for this nice piece of marketing. A reminder that motorcycles may be hard to see, the message here is subtly and intelligently put. Perhaps so much so that it makes you wonder how it survived getting the nod from a state government in the first place. An A&R hat tip to the folks behind this ad over at Richter7.

Source: Ads of the World via Bikes in the Fast Lane

  • Neil

    Thats why I ride with a hand grenade hanging from my neck.

    No problem with people in cars seeing me then….

  • Westward

    I don’t believe I saw my bikes silhouette, so I may be bias…

  • Shaitan

    Cool PSA ad concept. Not sure it’s effective, but definitely cool from a design perspective.

  • Jack

    Moving around in your lane is the way to be more visable. If you stay stationary you become just another tail light of the vehicle you are following. The more you move around, the more you are attracted to a drivers eye.

  • Bob

    Right on, Jack. Standard pro-active defensive riding tactic.

  • J.Ed

    40 years ago New York State mandated that motorcycles must be operated with the headlights on. This was to increase our visibility in traffic. Now that the NTSB has decided that everybody should have their lights on and most cars have daytime running lights, we are at a disadvantage once again. I have written the American Motorcycle Association regarding this issue to little effect. If the organization that claims to speak for and defend our rights won’t help, I guess we’re truly on our own.

  • AK

    I should start riding wearing batman cape from now on :)

  • Karl

    The one-up for competing with daytime running lights – high beams. I only ride with high beams during the day. If it’s annoying for oncoming drivers, then it’s an effective practice.