You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.
Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30’s and 40’s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.
“The ‘Crashproof Motorbike’ viral campaign achieved this and the comments we have seen on motorcycle forums demonstrates that the underlying message has been clear,” McAlpine continued. “Encouraging people to look into advanced riding skills is now the key message we would like to push out via the Safer Rider website and of course ultimately reduce the number of casualties.”
The video was put together by the ST16 production company, and garnered over four million hits on YouTube. You can see the making of the video below, with the original farther down.