A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Mugen Shinden San (神電 参) Electric Superbike Revealed

Mugen’s third purpose-built electric superbike for the Isle of Man TT, the Mugen Shinden San, has been revealed in Japan. Campaigning two machines for this year’s TT Zero race, Mugen has John McGuiness and Bruce Anstey at the helm of its “Shinden San” bikes, as the duo looks for a one-two finish in this year’s race. With MotoCzysz not racing at the Isle of Man this year, Mugen is a hot favorite to take the top podium spots, as well as crack the 110 mph barrier for electrics on the historic Snaefell Mountain Course (Mugen is targeting a 115 mph lap). An evolution on the company’s previous designs, the Shinden San fits 134hp — 10hp more than last year, thanks to a new smaller three-phase brushless motor provided by Mission Motors — into its 529lbs bulk.

Trackside Tuesday: The Winning Personality of Jack Miller

Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment. Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well. Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.

Filed Under: What The F*ck

09/07/2011 @ 3:28 pm, by Jensen Beeler39 COMMENTS

I’m not even entirely sure where to start with this one. I know we’ve lambasted some ads from the motorcycle industry for being poorly executed, preaching the wrong message, or simply teetering on on the realm of Oedipus Rex, but this ad spot from Nissan takes the cake as the worst advertisement ever to involve a motorcycle. I’m honestly at a loss for words, so I’ll just say that I’ve always thought that the Nissan Juke was the ugly still-born bastard love child between a platypus and a tarnished sack of candied apples (I hear it’s nicer from the inside, where you can’t see how awkward of an automobile it is). I’d rather drive a Pontiac Aztec.

Source: About.com


  1. Trent says:

    You weren’t kidding Jensen, that is the dumbest ad I’ve ever seen.

  2. keith mckenna says:

    Hey You, Nissan’s ad agency. Yea you. YOU SUCK!!!

  3. Greg says:

    BULL$#!* >:-( !!!!! Besides any motorbike w/ a tank that looks like that Juke’s console is plain ugly@$$ bull$#!* too!

    Hey, at least they have the GTR :-)

  4. buellracerx says:

    those bikes looked like sv650′s….no wonder the Juke could keep up

  5. norman. says:

    I`m not a native english speaker, so someone help me –
    what`s possibly the most absolutest opposite of “awesome”?
    (do not say “juke” – that`s too obvious.)

  6. If I want a motorcycle tank, I want it between my legs. I want it real, I want to put Premium Tier 1 fuel in it. This does show the desperation of the Juke (puke) and its far reaching effort to attract such a dumb ass

  7. z says:

    truly what the F?CK. agree. that is enough to sway me to never by a Nissan .
    otw, i’m also at a loss of words to describe wtf i just saw

  8. Richard Gozinya says:

    This is not only a crappy ad, it promotes a dangerous misconception. People thinking CUVs/SUVs, or whatever flavor of the month soccermom-mobile can keep up with a motorcycle. Reminds me of that scene in Salt, where the big SUV is actually able to keep up with a Street Triple for awhile, until traffic impedes their progress and Jolie escapes.

  9. SBPilot says:

    @ Richard Gozinya

    I agree completely. It also promotes a dangerous misconception that it’s alright to treat motorbikes as something lesser than a four wheeled vehicle on the road by smashing into them to bits with the riders falling off while the ‘car’ rolls on un scathed.

  10. seth says:

    That’s the dumbest thing I’ve ever seen.

  11. luke says:

    braincells just exploded with WTF.

  12. MikeD says:

    Impressive…most impressive…(stands up and T-BAG each and every person involved in such lame Add)

  13. Billy B.Tso says:

    …that is Travolting & completely ill-thought out! …wow, and they thought that ad would “help sell” the car to the general public. Even if you look past the sheer stupidity of murdering ‘evil’ motorcyclists (which has already been identified as completely irresponsible and stupid), why would those animated events that took place inspire the car to have donor components from the motorcycle?? deconstructing the ad, it actually makes no sense…a trophy from the car’s kill of a motorcycle being incorporated/eaten into the cars internal construction….the same way the designers didn’t make sense using a motorcycle tank for a centre console, form and function, no clue…next they’ll be using ironing boards for bonnets…did everyone involved get their degree’s from cereal boxes???….geez i would fired from my role if i produced crap like this. Nissan, major fail here!

  14. John Magnum says:

    Here in OZ it was proven that if you make an ad really annoying it sticks in peoples minds more so than something entertaining like classic beer commercials where you have a good ol chuckle and move on.
    Not saying you hate the ad and now your off to buy one, its the subconscious association that people carry after which only has to promote the brand as a minimum not so much the product.
    We had a really bad ad for a big supermarket here, bad music and la la dancing. It was condemed through bastard repetition prime time and the company knew it. But it made everybody talk about that bastard ad which carries some marketing in itself…..

    This ad is like one of those hyper japanese cartoons on acid and you think, what the fuck was all that flash bang.

  15. irksome says:

    Yes, the Juke is the Diavel of cages; a warthog dry-humping a water buffalo.

  16. 76 says:

    didnt you guys hear, motorcycle tanks are the in thing nowadays, I wear mine as a necklace,

  17. WTF Nissan says:

    How about we make a commercial with a large SUV punting Nissan Jukes off the road? Pretty sure Nissan would love that.

  18. Aveldina says:

    @aeotrin yeah I think I'll pass on Nissan vehicles, for good. @Asphalt_Rubber: Filed Under: What The F*ck – http://t.co/LPI5Ill #motorcycle

  19. bilda says:

    RT @kevbrn: WTF is right?!?!? RT @Asphalt_Rubber Filed Under: What The F*ck – http://t.co/eh0SuuZ #motorcycle

  20. Richard Gozinya says:


    You’re doing it wrong, you’re supposed to wear it as a codpiece.

  21. WTF?! As a company that sponsors the British Superbike Championship that’s a pretty interesting ad. Sorry Nissan, you’ve lost a (potential) customer for life there…

    Being one of the blog’s UK readership, I had to Google Pontiac Aztek, and boy is it butt-ugly! Still, I’d rather drive one in luminous pink than a Nissan…

  22. Womble says:

    Guess someone in Nissan’s ad agency was bored one morning and said, “any idea how we make the crappest ever car ad ever seen in the known world”; and then for “fun”, they actually pitched it to Nissan. The real idiots here are the guys (no woman could be “that” stupid) who commissioned it at Nissan, not the production team that made it!

  23. gobmw says:

    And to think, my wife and I are planning a new car purchase this weekend and Nissan WAS on that list of possibilities. Thanks for helping me see the light.

  24. Marc F says:

    Am I the only one that missed most of the ad because my brain was busy exploding over the claim “in a city full of predators, prey is never hard to find…”? No, you jackasses, in a city full of predators, prey would be extremely scarce.

  25. hoyt says:

    Billy B.Tso – right. Pathetically lame that a car company needs to emphasize, of all things, the CONSOLE to sell their car. Then, they try to say its cool because it has motorcycle influences but then proceed to take out bikes.

  26. DeezToolz says:

    The sad part is that some dumb schmuck probably got PAID to create that waste of 1:23min. of my life.

  27. sunstroke says:

    If this is another bomb from the TRUE Agency, they need to be fired post-haste. Nissan has associated themselves with some of the worst advertising I’ve ever laid eyes on. The Leaf ads are antagonistic utility-destroying garbage, and the inventory ads were Schadenfreude at its worst. Now we are treated to this awful campaign which features some of the most imprecise copyrighting and convoluted branding I have ever seen/heard.

    The new Juke campaign is awful.

  28. kumo says:

    Juke can’t even catch a cold, so much less a sport bike.

    One of the worst ad ever, even technically.

  29. digfoto says:

    Absolutely pathetic! NISSAN is often at the bottom of the food chain, but this turns up the dial. You can’t blame the agency, just the client.

  30. Shaitan says:

    Nissan has left the building… and apparently their taste behind.

  31. Westward says:

    Serious though, an Aztec ?

    As for the commercial, I have no comment, but the car itself, nothing is worse than an Aztec, except maybe the Gremlin or the Pacer…

  32. Eddie says:

    That was a terrible commercial. Definitely gives the wrong impression of motorcycle/car interaction. The Juke really is an odd looking CUV. But to rule out buying any Nissan because of one ad video, that’s just dumb.

  33. Dutch says:

    seems the backlash is working – video is now private and inaccessible

    :thumbsup: for the responses

  34. Ry_Trapp0 says:

    i’m not so sure that it’s the particularly horrible commercial that everyone is making it out to be(big shock on a biking blog, lmao) – it’s certainly not “good” in any way – but i believe the real point here is that everyone from nissan’s ad agency to the very execs of nissan that approved that HAD to have known that nothing good would come from this ad. even if it was a technically great ad, the general concept of nissan vehicle being shown committing some form of violence would cause a big uproar in the ridiculously ‘politically correct’ environment we live in.
    frankly, if i had it my way, a crappy ad like this would just go unreported and get dropped in a week because it’s not working. no need to put all this attention on it.

  35. j.davis says:

    What is the password needed to view the private video?