Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Video: The Design of the Husqvarna 900

06/15/2011 @ 5:23 pm, by Jensen Beeler8 COMMENTS

Along with the “don’t call them spy shost” photos that Husqvarna released yesterday, the Swedish brand owned by a German company that’s based in Italy has also released a video that elaborates on the design of the new Husqvarna 900 street bike. As we’ve seen already from the concept sketches, and affirmed in the photos, the new street-going Husky is a super-sized supermotard that features BMW’s F800 series parallel twin motor, albeit slightly revised to 900cc. Find the design philosophy of the new Husqvarna 900 according to Head of Husqvarna Design Raffaele Zaccagnini after the jump.

First Shots: Husqvarna 900cc Street Bike

06/15/2011 @ 7:34 am, by Jensen Beeler2 COMMENTS

Here’s an interesting twist: instead of going through the trouble of setting up some sort of “spy shot” moment, and leaking it to the press, Husqvarna has cutout the middleman, taken its own photos, and sent them to web and print publications. Because of this, the use of the “spy shot” label is probably not appropriate, though we’d make arguments that it hasn’t been an appropriate label in many other situations as well. Leaving that subject for another time, what you really wanted to see is the new 900cc Husqvarna street bike in almost all of its glory.

Husqvarna 900cc Street Bike in Sketches

05/26/2011 @ 3:20 pm, by Jensen Beeler6 COMMENTS

The folks at MCN have had their finger on the Husqvarna street bike pulse lately, and today published sketches of the soon-to-be released BMW-derived 900cc Husqvarna street bike. Part street-naked, part supermotard, these sketches seem to suggest that the new Husky will stick somewhat to its dirt roosting roots. Despite the large displacement size, the street-going Husqvarna looks to be very minimalistic and svelte, though how much of that will translate over into the final design remains to be seen.

We’re still apprehensive as to what BMW’s plans for Husqvarna are in the coming years, as the German company clearly wants to use Husky for its evil road-going purposes, but so far there’s nothing in these sketches that send us running for a long rope and a short drop. The designs appear to stay true to what we’d expect from Husqvarna, though you can leave your conclusions in the comments. Additional sketches after the jump.

Husqvarna 900cc Street Bike Will Be Naked – Two Versions

05/20/2011 @ 10:18 am, by Jensen Beeler1 COMMENT

Details on the impending Husqvarna street bike have been scarce, though we have seen the Swedish brand’s Mille 3 Concept, but the folks at Visordown managed to get a Husqvarna represented to spill some of the beans on the machine. Knowing that the 900cc parallel-twin motor comes from the BMW F800 series, it’s expected that the extra displacement will come from the motor being bored out.

Now adding to our knowledge, Husqvarna UK has outlined that the new 900cc street bike will be a naked machine that comes in either a standard and “factory” specification. The new 900cc parallel twin motor will also be the basis for further street machines from Husqvarna, which will be released farther down the line.

Video: Husqvarna 900cc Parallel Twin Motor

05/18/2011 @ 8:33 am, by Jensen Beeler6 COMMENTS

Husqvarna is getting into the street bike scene, and the first order of business for the Swedish brand was to create a motor suitable for such a purpose. Husqvarna doesn’t have to undertake this endveour alone though, as parent company BMW Motorrad has been helping the previously dirt-based brand with the new powerplant. Based off the BMW F800’s lump, Husqvarna has increased the 800cc motor’s displacement to somewhere in the 900cc range, likely by stroking-out the combustion chamber.

Husqvarna isn’t talking much about specifics, just simply stating that the new motor will have a “reasonable increase in power and torque.” With news that the bike is road testing, it’s only a matter of time before the obligatory spy photos start popping up, as the company targets a November release of the new street bike at the EICMA motorcycle show in Milan. Brand extension, or brand dilution? You make the call in the comments. Video after the jump.

Husqvarna’s 900cc Street Bike Motor

05/06/2011 @ 7:43 am, by Jensen Beeler5 COMMENTS

The rumors are true, Husqvarna is set to bring out a street bike (or five if you believe some reports) in the coming months (expect a November unveiling). Accordingly the Swedish brand, which operates out of Italy and is owned by a German company (Where in the World is Carmen Sandiego anyone?), has released some photos and details about its 900cc parallel twin motor that takes more than a couples cues from its BMW counterpart.

Announcing that it will bring out a road-oriented concept vehicle, Husqvarna will focus on fun, power, and versatility for its first street machine. A sort of vague statement yes, but we do know that parent company BMW is heavily involved with the project, and helping its subsidiary to create a peppier 900cc-ish motor with more horsepower and torque than the BMW lump originally provided.

Ducati 930cc MotoGP Race Bike in 2012?

05/28/2010 @ 10:04 am, by Jensen Beeler6 COMMENTS

As teams look to the future of MotoGP racing, the rumors are beginning to fly on how the newly revised rules will affect the competitive landscape in the race series. With news already surrounding what opportunities exist for private teams, we focus now on the factory efforts. Making it clear recently that the Bologna factory is not convinced that 1000cc is the optimal displacement with the current fuel restrictions, Ducati’s Filippo Preziosi has hinted that Ducati is considering a 900cc or 930cc displacement for the 2012 race season.