BMW Motorrad continues to put out sales records, quarter after quarter, and the third quarter of 2014 is no different. Selling 9,991 vehicles in September 2014, BMW has sold 100,217 motorcycles so far this year, up 7.6% over last year.
This marks the first time in BMW Motorrad’s history that the German company has cleared 100,000 units in the first nine months of the calendar year.
Polaris has just released its third quarter figures, with the American brand reporting a 23% increase ($35.6 million) in sales revenue for the months of July, August, and September when compared to the same time period last year. Those Q3 numbers continue the company’s upward trend this year, as year-to-date (YTD) sales for Polaris, when compared 2010, are up 37% overall ($111.4 million).
While sales have risen across all of Polaris’s market segments, its on-road vehicle segment, specifically its Victory Motorcycles line, has lead the growth for the company. With Q3 sales up 77%, and YTD sales up 83%, Polaris has been making strides against a market that has seen a massive decline from its Japanese competitors.
Ducati North America has posted its Q2 2011 sales figures, and business is apparently booming for the Italian company in the US, Mexican, and Canadian markets, as sales are up 61% in the second quarter of this year. Selling over 5,200 bikes to customers so far this year, Ducati North America’s year-to-date sales are also up an outstanding 63%. Helping drive the sales increases are the extremely popular Multistrada 1200 models and the new Diavel. Along with the already sales-topping Superbike 848 EVO and Monster 796, these models account for most of Ducati’s sales growth.
Harley-Davidson had some good news to report in its Q2 2011 financial report, as the Milwaukee company reports selling 53,599 units to customers in the US during the three-month period, and total of 83,396 units worldwide (120,642 units worldwide so far this year). These sales figures translate into a 5.6% sales increase worldwide, and an even more impressive 7.5% sales bump in the United States market.
While those increases might seem modest, CEO Keith Wandell’s restructuring efforts have clearly been paying off for the Bar & Shield brand as operating income was up 36.8% for Q2, while revenue was up only 18% to $1.34 billion. This is also the first year-over-year quarterly rise for unit sales that Harley-Davidson has seen since the Q4 2006. Read that last sentence again, but it’s sort of a big deal for Harley-Davidson.
BMW Motorrad continues to post improved sales in 2011, as the German manufactuer is showing a 2.1% increase for last month’s sales compared to June 2010. Selling 11,831 motorcycles in June of this year, BMW has sold 141,913 motorcycles in the first half of 2011, which means 6.3% more Bavarian motorcycles have been sold in Q1 & Q2 of 2011 compared to last year. BMW’s Boxer series is unsurprisingly leading sales for the company, fueled by the best selling big-displacement motorcycle in the world: the R1200GS.
BMW is reporting strong sales from the K1600 series as well though, with 1,255 units sold since its Spring 2011 debut. While BMW says that the new six-cylinder tourer is exceeding expectations, Husqvarna’s paltry 450 units sold last month is perhaps a bit of disappointment. Husky sales were down -57.3% for June, while year-to-date sales were down -24.2% with only 3,530 units sold in the first half of 2011.
BWM Motorrad continues to post impressive sales growth numbers for its product line, and is making a strong showing for 2011 already. With sales up 22.5% last month compared to the same time period in 2010, BMW sold over 6,700 motorcycles in February. BMW-owned Husqvarna posted even stronger numbers than its parent company, with sales up 47% for the same time period, and selling just over 900 motorcycles last month.