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MotoGP’s Guerrilla Marketing on the Streets of Barcelona

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Jorge Lorenzo might not be the most charismatic MotoGP racer in the paddock, but he has some very smart people helping him with his marketing. Pitching a MotoGP grid in front of the Sagrada Familia in Barcelona, the Yamaha Racing team put on a show for the unsuspecting people milling about the famous church.

With a bike, rider, team, and yes, even a grid girl, all coming out of nowhere and setting up shop in the middle of the street, it looks like the marketing stunt certainly caught passersby off-guard. Honestly, we could prattle on more about it, but Yamaha’s description is pretty vivid. Check it and the video after the jump, and let’s collectively hope that MotoGP keeps up these creative marketing efforts.

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Bikes

Yamaha YZR-M1 WGP 50th Anniversary Edition

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Helping commemorate its 50th Anniversary of World Championship Grand Prix racing, Yamaha has unveiled special race livery for its factory-backed MotoGP squad, which the team will run at the Assen TT and Laguna Seca Grand Prix. Set to be unveiled Wednesday, June 22nd at the Assen circuit by Jorge Lorenzo and Ben Spies, the Yamaha YZR-M1 WGP 50th Anniversary Edition motorcycles with their red color schemes are described by the Japanese company as paying “homage to the iconic Yamaha Factory Racing liveries of the past with a modern twist.”

Take that as you will, but the new race livery for the two races is a welcomed detraction from the reminder that the Yamaha squad has been unable to field a title sponsor for the 2011 MotoGP Championship season, despite having the 2010 Rookie of the Year Ben Spies and reigning MotoGP World Champion Jorge Lorenzo on-board the squad’s Yamaha YZR-M1 race bikes. Nonetheless, Yamaha has been celebrating its racing heritage with a special 50th Anniversary website, which is well-stocked with images of racing lore for the tuning fork brand.

Be sure to check out the full gallery of images on the Yamaha YZR-M1 WGP 50th Anniversary Edition motorcycle after the jump. We think it’s a looker.

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Bikes

The Yamaha MotoGP Replicas You Can’t Buy

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If you’re reading this post, then you are already too late to own a Yamaha YZF-R1 with MotoGP replica bodywork. For starters, the bikes were offered by Yamaha France, making local delivery here in the US a little challenging, even if you could pony up the €15,999 ($22,750) asking price. Second, race replica R1’s were gone almost immediately after being offered on the French website. If the price seems a bit steep, consider the fact that the machine would be delivered in person at the French GP by its appropriate MotoGP rider (there’s also a bit of Yamaha and team swag involved in the purchase price).

If you’re a die hard Lorenzo, Spies, Edwards, or Crutchlow fan, this opportunity by Yamaha France would probably be a once in a lifetime moment, but what we think is really special is that Yamaha left the Japanese support stickers on the bikes’ livery, not only drawing further ties to the MotoGP machines, but also noting a point in time that changed Japan, the world, and the motorcycle community…good stuff. More photos after the jump, but be forewarned that the yellow and black Tech3 paint scheme is extra drool-worthy on the R1.

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Racing

MotoGP: Here Come the 1,000’s

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For the 2012 season, MotoGP will be reverting back to its 1,000cc format (actually, it used to be 990cc, but what’s ten cubic centimeters among friends?). While many MotoGP fans have been awaiting the day that the “big bikes” would return to premier racing with their powersliding, rider chewing, wheelie popping ways, it’s hard to get excited when the first two races of the last 800cc season have been so eventful. Nevertheless the die has been cast, and this week should be begin our first glimpse into these two-wheeled monsters.

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Products

Yamaha Power Beam – A Damper for Your Chassis

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You can just tell there’s an engineer in Yamaha’s R&D department that dresses up like Wesley Crusher on the weekends just a little too often. Despite how tragically named this product is, Yamaha’s Power Beam is an interesting solution to a problem that few riders have the delicacies of detecting, yet will likely purchase anyway.

Originally developed for the Yamaha YZR-M1 during the 2003 season, the Yamaha Power Beam will initially be made available to 600 lucky T-Max scooter owners in Europe, which on its face makes absolutely no sense whatsoever.

However given the hot-rodding culture in Europe that surrounds the T-Max (and the two-wheelers Jell-O like chassis), the “more horsepower than sense” crowd will likely gobble up this latest go-fast trick part from Yamaha.

Looking down the pipe, there is the likelihood that the Yamaha Power Beam will make its way onto future sport bikes from the tuning fork brand. What the Power Beam does is dampen the rate of flex in the chassis, presumably allowing the steel/aluminum frame of the motorcycle to move to its prescribed tolerances, but in a manner that’s more predictable and favorable to a rider’s needs.

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News

Honda, Suzuki, & Yamaha Halt Production After Earthquake

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The fallout from the now upgraded 9.0 earthquake that struck Japan, which saw a massive tsunami and nuclear meltdown follow in its wake, has devastated the island nation — for which the true lasting damage will likely take years to fully assess and understand. While the international community continues to rally around Japan, offering support and resources, the resolute country is showing its unwavering calmness and preparedness as it handles an event that many are comparing to those of World War II.

Paled in comparison to the events surrounding it, the Japanese motorcycle industry has naturally been affected by the natural disaster, with Honda, Suzuki, and Yamaha releasing press releases describing what measure their business are undertaking in these changing conditions.

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Racing

Jorge Lorenzo: Parte Dos

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Alpinestars has cooked up the second part to its profile on reigning MotoGP World Champion Jorge Lorenzo. As a member of the new generation of GP riders, Alpinestars focuses on Lorenzo’s elevation in the sport, and what is different for these younger riders compared to their older counterparts. Coming from the soon-to-be defunct 125GP, more riders coming in from World Superbike, and talking to fans on Twitter & Facebook, are all budding issues for the Spanish rider. Check it out after the jump.

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Racing

Honda Goes 1, 2, 3, at Second Day of Testing at Sepang

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The Honda boys were out in full-force today, as MotoGP testing continued at Sepang. With only Toni Elias outside of the Top 7, Honda’s race package for the 2011 season is looking very stout, despite the fact that chassis selections still haven’t been finalized. While landing at the top of the results list is about as useful as yelling “first” in the comments section, Casey Stoner just barely snatched the honor away from Dani Pedrosa in his final lap around the Malaysian circuit, leaving only .058 seconds between the teammates.

Like yesterday, the Yamaha Racing factory squad looked in good form as well, with Spies showing marked improvements despite crashing in one of the sessions. Jorge Lorenzo spent some time on two different bikes, confirming the direction his crew was going with developing the 2011 Yamaha YZR-M1 for the new season.

Things weren’t progressing as well in the Ducati camp though, as all the teams struggled with front-end issues. Notably absent from the day was Valentino Rossi, who has come down with cold/flu like symptoms. He retired to the hotel, in the hopes of being well enough to ride in tomorrow’s last day of testing. Carrying the Corse flag alone, Nicky Hayden had a tough day that ended with gearbox problems. Still, the ever-positive American was hopeful for better fortunes on Thursday as the team seems to have worked out some chatter issues.

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Bikes

2011 Yamaha YZR-M1 Technical Specifications

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Along with the official unveiling of the 2011 Yamaha MotoGP team & livery, the Japanese manufacturer has also released photos of the 2011 Yamaha YZR-M1, with accompanying technical specifications. Unsurprisingly, Yamaha is keeping many of its exact specifications close to the chest, but test reports indicate that a refined chassis, and a slightly more powerful motor have been added to the 2011 YZR-M1.

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Racing

Yamaha’s 2011 MotoGP Livery Unveiling

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Yup, it’s official folks: Yamaha will run without a title sponsor for the 2011 MotoGP season (at least initially), as the team’s official race livery was unveiled at Sepang today (actually, we’re releasing these photos ahead of the official announcement, so in a way this post is coming from the future), along with the official unveiling of the 2011 Yamaha YZR-M1 MotoGP race bike.

Trading a corporate sponsor for a “50th Year in Road Racing Championship Grand Prix” emblem, Yamaha has seemingly been unable to woo a title backer onto its carbon fiber fairings after Fiat’s departure, despite winning the team, rider, and manufacturer Championships in the 2010 season. Check out the full gallery after the jump.

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Racing

Yamaha Releases 2011 World Superbike Livery – Forgets to Add Sponsors’ Logos

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Releasing its 2011 World Superbike livery today, Yamaha had to unveil its YZF-R1 with a profusion of the color blue, and total lack of a title sponsorship. Not renewing its contract after the 2010 season, Italian milk producer Sterilgarda is notably absent from the team livery. It might have been assumed that Sterilgarda would stay on to sponsor Italian rider Marco Melandri, but the once promising MotoGP rider obviously did not have the drawing power for the Italian brand.

This lack of corporate sponsorship is a worrying trend for the Japanese motorcycle manufacturer, as Yamaha has yet to announce a sponsor for its MotoGP team, after Fiat exited with its bags of money when Valentino Rossi left Yamaha for Ducati Corse (there’s considerable talk that when Yamaha debuts its MotoGP livery in Sepang later this month, it’ll be with corporate colors as well).

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