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I am not going to lie to you, after the jump is a set of very “marketing-heavy” videos from Suzuki about the upcoming Suzuki V-Strom 1000 adventure-touring bike. But since A&R readers are a clever bunch, and well-versed in smelling out the industry bullshit, I thought we would post these videos up anyways, since there are some interesting things going on with the new V-Strom concept.

Featuring nine questions with Tomohisa Ichimaru, the Product Planner in charge of the 2014 Suzuki V-Strom 1000, we get a sense of where the Japanese factory is coming from with its first proper modern ADV bike, and the lengths Suzuki has gone to ensure it meets the expectation of the existing devout Strom fan base.

Involved with the V-Strom 650 project, as well as wee-Strom owner, Ichimaru-san seems like the perfect choice for the person to guide the V-Strom 1000 project. We have heard plenty of stories coming out of Suzuki about the new V-Strom, so it will be interesting how closely the concept machine that debuted at EICMA is to the production model (expected to debut at this year’s EICMA show).

Price will be key for Suzuki, who will already have to compete for the non-BMW mindshare with the very stout Yamaha Super Ténéré.

Suzuki is remaining fairly tight-lipped about its V-Strom Concept it is showing at EICMA in Italy, which first broke cover last month at the INTERMOT show in Germany. Simply saying that the model will eventually be built (in 2014?), it is not clear how close what we see here is to the production version.

A much needed revamp to its adventure bike offering, the real question for the Japanese company will be whether the new Suzuki V-Strom will be too little too late. Photos after the jump.

After teasing us for months with talk of a new middleweight adventure-tourer, Suzuki underwhelmed us with the debut of the 2012 Suzuki V-Strom 650 ABS. That’s not to say that the new wee-strom is a bad bike (in fact early reports from the European media test reports are quite favorable), it is just for all the hype that surrounded the release, we expected something a bit more than a polished-over version of the previous model.

With that lack of progression, the new Suzuki V-Strom 650 ABS feels more like a model refresh than a new motorcycle, but you wouldn’t know it from prices hitting our cousins over the pond, as the V-Strom 650 is getting a considerable price increase in both the British (pounds sterling) and European (Euros) markets. While pricing has yet to be determined for the North American market (USD & CAD), if the European MSRPs are any indication, we can expect a nice 5+% price increase on the previous year’s DL650 ABS’s $8,099 MSRP .

Suzuki continues to string us along with dates and teasers of its expected V-Strom replacement/update. Showing three more blurred, yet revealing, photos of the new middleweight adventure bike, Suzuki is now saying to come back to its website on June 22nd for more details on the machine.

From what we hear from our European colleagues, Suzuki has sent out invites for the new V-Strom’s unveiling, which is schedule for June 27th in Croatia — a great venue, but also a week and a half away. Whether or not we’ll get a glimpse of the machine before then remains to be seen (or more teasers for that matter), but there is at least now a definitive timeline on when this madness will conclude. More photos after the jump.

Rumors are still fuzzy on the upcoming release of a new middleweight Suzuki adventure bike, with there being some debate as to whether the V-Strom replacement will be a 650cc, 1000cc, or perhaps even an 800cc machine. Suzuki is pushing the adventure statement hard, which to us means that this new bike will be more off-road capable than the current V-Strom, which to us has always seemed like a sport-tourer duped into doing something it wasn’t intended to do. So far the best guess we’ve heard are new look, new chassis, and new motor. More teaser photos after the jump.

Suzuki has sent out to the European press a teaser invitation to an unnamed launch event, which many are speculating to be Suzuki DL650 V-Strom. Simply stating that is was going to release a new middleweight model by the end of June, best guesses suggest that the new motorcycle will be an updated version of the V-Strom line, that sees a new look, chassis, brakes, and motor. Unchanged since 2004, the 650cc v-twin is expected to borrow heavily from the Gladius platform, which may reduce costs at the risk of angering the V-Strom loyal. Seen in the invitation are panniers and an updated fairing and headlight style (thus ruling out the SV650 as some rumors had suggested).