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Lap the Circuit of the Americas on a Ducati 1199 Panigale R

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I just arrived back in California, after spending the last few days in Austin, Texas — taking part in the Ducati 1199 Panigale R international press launch at the new Circuit of the Americas race course.

As I put the finishing touches on my reports about Ducati’s new homologation-special, as well as the newest MotoGP circuit in the United States, I thought I would share a view not too many track day enthusiasts will get a lap to see: a lap around the Circuit of the Americas.

Unless you are one of the few lucky riders who will attend the very limited number of events COTA has to honor this year, riding on this purpose-built GP circuit is going to be an expensive proposition.

That is a real shame because the Circuit of the Americas is a first-rate facility, and once you get the hang of this very-unstraight-forward track, COTA is a very rewarding course to ride on two wheels.

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News

Ducati Reports 21% Sales Gain in 2012

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As was predicted, Ducati Motor Holdings has posted a very impressive 2012 sales report, with 44,102 motorcycles being delivered to customers last year. Appeasing its new German owners, Ducati also grew 16% in revenues over its 2011 figures.

Perhaps more importantly, the American market has solidified its position as the brand’s most important market (the US market posted 21% sales gains as well). With this news, 2012 now officially marks Ducati’s high-water mark in terms of yearly sales figures. Swish.

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News

452,386 Motorcycles Sold in the USA for 2012 – Up 2.6%

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After first forecasting a sales decline for 2012, the Motorcycle Industry Council (MIC) has tallied the number of motorcycles sold in the United States last year, and once again discovered that the motorcycle industry is slowly, but surely recovering from the recession. With the US making a very slight 0.3% sales gain in 2011, A&R‘s home market has posted a 2.6% gain over the figures from 2011, with OEMs selling 452,386 motorcycles in 2012.

Though all the two-wheeled segments showed growth in the MIC’s figures, it was the dual-purpose and scooter market that posted the biggest gains, 7.4% and 7.7% respectively. For the street bike market, sales were up a modest 1.8%, despite a much larger gain made by Harley-Davidson, which dominates over half of the US on-road market by volume. Dirt bikes also posted a modest 2.1% growth, with 71,535 units sold in 2012.

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News

Ducati Anticipates 20% Growth by the End of 2012

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Although Ducati hasn’t closed out the year yet, CEO of Ducati Motor Holding Gabriele Del Torchio was confident when speaking to the press at EICMA that the company would top last year’s record numbers, with a solid 20% grow margin. Expected to take the company to 44,000 units sold worldwide, 2012 is the best sales year by volume in the history of the company, and comes just after the company’s acquisition by Audi AG.

Doubling its marketshare worldwide, the Bologna Brand says it has made a 10% increase in what it calls its “Ducati Relevant Market” – the company’s core demographic of buyers (or what Mitt Romney would call, the brand’s 53%). For fun facts, nine out of ten Ducatis made in Borgo Panigale are destined for foreign markets (read: Italy now accounts for 10% of Ducati’s sales). We already knew that the US is Ducati’s top stronghold, with the American market growing by double-digits this year.

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Bikes

Three Moto Guzzi V7 Models Coming to America for 2013

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For the new model year, Moto Guzzi is bringing three variations of its V7 line to the United States with includes the 2013 Moto Guzzi V7 Stone, 2013 Moto Guzzi V7 Racer, and 2013 Moto Guzzi V7 Special. Based around the Italian company’s revised 750cc 90° longitudinally mounted v-twin motor, all three models also sport a cardan-shaft drive and double-cradle “Tonti” frame, for that classic Guzzi retro look.

The three Moto Guzzi V7 models should be popular with riders who are looking for a throw-back aesthetic, with a bit more modern engineering. That being said, Moto Guzzi has struggled for traction in the US market, due in part to an inadequate supply/support chain, but also because of some confusing marketing and segment placement.

While the Piaggio Group subsidiary struggles to find its identity, we think the company should further explore bikes like the V7, which provides a unique alternative to the standard modern-bike fare, and creates a bit of distance between Moto Guzzi and the rest of the Piaggio Group line-up.

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Racing

MotoGP: GP Tech Racing a Suzuki CRT Wild Card at Indy GP

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The folks at GP Tech are no strangers to running wild card entries at Indy, as the American motorcycle parts seller fielded one-off wild card rides in the Moto2 Championship at both the 2010 and 2011 Indianapolis GP’s. Using FTR-built bikes, GP Tech raced with Jason DiSalvo in 2010, were the American rider finished a very respectable 9th place, while in 2011 Jake Gagne rode to a forgettable 31st spot.

Stepping up to the big-boy leagues, GP Tech has been granted a wild card entry for the 2012 Indianapolis GP, and will run a Suzuki GSX-R1000 motor in a billet aluminum frame that is being prepared by BCL Motorsports. GP Tech has also tapped Vesrah Suzuki/MCJ Motorsports to help with the project, which should give us some clues as to whom the unnamed rider will be for the Grand Prix race.

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Racing

Question Marks for MotoGP at Austin – WSBK Instead?

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News of a possible MotoGP round in Austin, Texas sent GP fans in the United Stats into a flurry, but the proposed third US round has been anything but a sure thing since its announcement, and continues to be so even after the signing of a 10-year contract. Trouble first started brewing as the Circuit of the America’s had trouble finalizing its deal with Formula 1, a deal that was the linchpin to the circuit’s financing. With the issues with F1 resolved, and the premier car racing series set to take the green flag at Austin later this year, MotoGP seemingly is having the same problem of coming to Austin.

Reported by the local Austin news site the Statesman, the issue is both complex and relatively simple. As with Formula 1, the rights to host MotoGP at the Austin track reside with Full Throttle, a promotion company owned in part by Tavo Hellmund, who in turn was a partner of the Circuit of the Americas (COTA) project. When last year Formula 1’s contract with Hellmund was found to be in breach, F1 Boss Bernie Eccelstone terminated his contract with Hellmund, which then sent the F1 deal at Austin into a tailspin, and caused COTA to deal directly with Formula 1 in securing the racing series.

With Hellmund also being the bond that tied MotoGP to Austin, the same issue has arisen with COTA and Dorna, the media rights holder to the MotoGP Championship. According to court documents, Hellmund alleges that COTA had an opportunity to buy the rights to host MotoGP for $18 million from Full Throttle/Hellmund when it bought the similar rights to Formula 1. Clearly unable to close that deal at the time, unless the Circuit of the Americas can secure those rights in the coming months, the Austin GP scheduled for 2013 will likely not be held.

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News

Leadership Change at BMW Motorrad USA

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After serving 18 years in the ranks of the BMW Group, Pieter de Waal will be stepping down as head of BMW Motorrad USA in March and formally retiring from BMW. Replacing de Waal will be Hans Blesse, who will leave his position as VP of Sales and Marketing at BMW Motorrad Germany, and take on the role of Vice President of BMW Motorrad USA. With 25 years of experience working for the BMW Group worldwide, Blesse has served in the company’s Canadian, Spanish, and German offices with roles in sales, marketing, and after-sales.

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News

Ducati North America Posts 43% Sales Growth in 2011 – Now Ducati’s Top Market Worldwide

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If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.

The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).

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News

The Anatomy Behind BMW Motorrad’s Sales Dominion

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We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011’s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.

It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).

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Racing

Dorna Renews Contract with Indianapolis – Three MotoGP Races Coming to the USA

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Despite the criticisms from GP riders, the Indianapolis GP has been renewed on the MotoGP calendar through the 2014 season. With Dorna keen on having a larger US presence, and the Indianapolis Motor Speedway wanting to continue to host the premier classes of motorcycle racing, the biggest issue for the contract’s renewal (besides tarmac conditions), was the scheduling involved with IMS, Laguna Seca, and MotoGP.

Wanting to have the two US GP rounds back-to-back, Dorna faced two circuits with very inflexible summer schedules. Able to now schedule the Indianapolis GP for August 17th-19th in 2012, the Indy GP has effectively been moved a week earlier in the year, and will likely follow the Laguna Seca GP in 2012, with Brno to follow afterwards.

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