When I walked by the BST booth at the EICMA show, I wasn’t that surprised to see an electric motorcycle concept parked in the carbon fiber parts maker’s stall – it seemed like every booth at the Milan show had one, in some sort of attempt for attention.

With a small crowd around what I would learn was called the BST HyperTEK, I wasn’t that astonished that this particular concept was gaining attention. The bike was…lurid.

Built with crazy shapes, an impossibly small battery pack, and eye-catching colors, you would have had to been blind not to be struck by the electric concept.

“Mission Accomplished” I thought to myself, as the South African brand had clearly achieved its objective of bringing passersby (including myself) into their booth, though the carbon wheels on display would have done the trick just as easily.

It wasn’t until later that night though that I would learn that the BST HyperTEK was the work of renowned motorcycle designer Pierre Terblanche, which is of course when everything started to make sense.