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CEO Matt Levatich Has Been Sacked at Harley-Davidson

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In an attempt to bury the news in the Friday rush for the weekend, we now get a surprise announcement from Harley-Davidson saying that the Bar & Shield brand has parted ways with President and CEO Matt Levatich.

Harley-Davidson maintains that the move was “mutual” in its published statement about the news, but any broken hearted teenager can tell you that is never mutual, and in the business world this is especially the case when the news is dropped at the end of the weekly news cycle, and no permanent replacement is announced.

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News

Ari Henning & Zack Courts Move to RevZilla

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Ever since it was quietly made known that Ari Henning and Zack Courts, along with Spenser Robert, would be leaving the MotorTrend family, and their two-season-old show Throttle Out, we have been wondering where the trio would land…and now we know.

Announcing that they have joined the content and media team at Comoto (which was recently in the news for its acquisition of J&P Cycles), the move sees Courts, Henning, and Robert staying in Los Angeles and starting Comoto’s first West Coast office.

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News

The Borg Collective Continues to Grow, As Comoto Buys J&P Cycles

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The Borg collective that is Comoto Holdings continues to assimilate large brands into its collective of retail enterprises for the motorcycle industry. No, not familiar with the name Comoto?

Surely though you have heard of – if not shopped at – the companies that Comoto controls, as it is the holding company for RevZilla and Cycle Gear, and it is also now the new business entity that owns J&P Cycles.

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MotoGP

Marc Marquez Signs MotoGP Contract with Honda thru 2024

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Marc Marquez has signed an almost unprecedented new contract extension with HRC, which will see him remain in the factory Honda team for four more years after his current contract expires at the end of the 2020 season. That means Marquez will be a factory Honda rider until the end of 2024.

Marquez’s contract renewal had been widely anticipated, although the length of it is unexpected. It is a sign of the commitment of Marquez and Honda have to each other, and a clear indication of the reigning world champion’s objectives and intentions. Marquez races to win, individual races, but especially titles. He clearly sees Honda as his best bet for achieving that.

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News

Harley-Davidson Lobs a Grenade at Indian…”Unofficially”

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It is a rarity in marketing to see a brand target a competitor as explicitly as Harley-Davidson just did with Indian and this “unofficial” ad on social media.

The guerrilla social media marketing campaign isn’t officially sanctioned by the Bar & Shield brand, so we are told, but it is hard not to see this as the American motorcycle company’s faithful throwing some shade at its biggest contender.

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MotoGP

No Plans Yet to Cancel the Thai GP Because of Coronavirus

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There was a flurry excitement in the MotoGP media after the Chinese round of the F1 series in Shanghai was postponed due to the outbreak of the COVID-19 virus, as the coronavirus has been officially named.

The excitement concerned the MotoGP race in Thailand, at the Buriram circuit, due to take place on March 22nd. Would the second race of the season be able to go ahead?

The answer to that question is the same now as it was nearly a month ago: yes, the Thai GP in Buriram will go ahead as planned, unless the situation changes, and governments issue official warnings against traveling to Thailand.

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Bikes

The One Moto Show: Yamaha Virago 750 by WKND

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Another bike that caught our eye at The One Motorcycle Show, this tasty morsel is a 1982 Yamaha Virago 750 (XV 750) made by the hands at WKND. 

Though not a terribly appealing motorcycle in its original form, and part of Yamaha’s first attempts at challenging Harley-Davidson in the cruiser space, the Yamaha XV750 has seen builders make some tasty customs off its old air-cooled v-twin platform – as we can see here.

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News

Motorcycle Consumer News Shuts Its Doors after 50 Years

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Motorcycle magazine titles continue to close, as the market consolidates and print titles struggle to adapt to a rapidly changing media landscape.

The latter was the bigger issue for Motorcycle Consumer News, which closed its doors officially at the start of this month.

Motorcycle Consumer News was in business for 50 years in the motorcycle industry, and distinguished itself as being 100% subscriber supported and advertisement-free.

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Bikes

The One Moto Show: ABC 500 by A Bike Company

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The One Motorcycle Show was in Portland this weekend, meaning we didn’t have to travel very far at all to see the largest custom bike show in the United States.

Naturally, we feel compelled to share with you some of the best bikes we saw the show, and we will start things off right with one of our favorites from the expo.

To that end, it was a shame that the ABC 500 by A Bike Company wasn’t front and center when you came into the main bike hall, as the board tracker made by Niki Smart is a stunner and dripping in black.

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Racing

MotoAmerica Will Race Baggers at Laguna Seca – No, Seriously

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Ok universe, you win… For the 2020 season, MotoAmerica will be adding a seventh class to its playlist for the Laguna Seca round, and that class will be comprised of highly modified baggers. Yup, baggers.

While many racing fans will be scratching their heads wondering why MotoAmerica is trying to pull an April Fools joke on us in February (Julian calendar, perhaps?), the American professional racing series seems quite excited about the money entertainment that the event will generate.

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Bikes

This Is the 230hp Carbon-Fiber-Everything Ducati Superleggera V4

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It is here. It is finally here. The Ducati Superleggera V4 is finally official and well-worth the hype.

It turns out too that the leaked information we had on this “Super light” motorcycle was true, with the Ducati Superleggera V4 tipping the scales at 159kg when dry…and 152kg when the Akrapovic exhaust is installed.

Ducati isn’t disclosing what that means for curb weights, but if the Panigale V4 R is any comparison, it should be close to 380 lbs when topped off with gas and ready to rip on the race track.

Considering that the accompanying exhaust bumps power to over 230hp (172 kW), this gives the Superleggera V4 the best power-to-weight ratio from any production street bike ever created.

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