An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women. “Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”
I’m not sure that the news of Triumph partnering with Bajaj quite made the impact on the motorcycle industry that it deserves.
Maybe it is because we have seen Triumph misstep with smaller displacement machines in the past (with an Indian partner, no less), or perhaps it is because the press release penned by Triumph CEO Nick Bloor was utterly incomprehensible, and devoid of any concrete facts.
Either way, the news is worth spilling some more pixels over, because there is a bit at stake in the coming years for the motorcycle OEMs, and Triumph just made a bid for sizable land grab for it.
There is some big news coming out of the motorcycle industry today, as Triumph and Bajaj have just announced a new global partnership that will see the two brands collaborating on new middleweight motorcycles for the global market. It is still not clear what the fine-print of the deal looks like, but an obvious guess would be that Triumph and Bajaj will co-develop middleweight motorcycles for both emerging and developed markets, with both brands taking advantage of the other’s distribution to reach new untapped customers. If this sounds like a familiar strategy, you would be right, as Bajaj’s deal with Triumph is very similar to the deal the Indian brand struck with KTM. However, in the case of Triumph, Bajaj is not taking an equity stake in the British marque.
If you are a fan of two-stroke motorcycles, then the Suter MMX 500 surely ranks highly on your list of bikes to have in your dream garage. And now for American motorcycle enthusiasts, owning a Suter MMX 500 just got easier, as the Arch Motorcycle Company has been named the exclusive importer for Suter’s motorcycle business. Establishing Suter North America in the process, Arch will begin selling these 195 horsepower / 280 lbs (wet) machines to the American public…assuming you can afford the 120,000 CHF (~$125,000 USD) price tag. Similarly, Suter will begin selling Arch Motorcycle’s power cruiser in Europe, which means the two brands are joining forces to expand their relevant markets.
Get them while they’re young. It worked for the tobacco industry, it worked for Michael Jackson, and it is the new mantra for Aprilia Motorcycles, as the Italian marque is getting aggressive with its offerings for young and future motorcyclists.
Regular Asphalt & Rubber readers will know that we have talked at length about the motorcycle industry’s aging demographic, and that the younger generations are not filling in sales that are being left behind by Baby Boomer motorcyclists.
Getting Gen-X and Millennials on motorcycles has been a key part to every motorcycle brand’s marketing strategy, and now Aprilia is taking that move to its next logical level, and focusing on getting kids on bikes at as early of an age as possible.
The last we checked-in with the Suzuki/Volkswagen divorce, the German automobile maker was ordered by the London Court of International Arbitration to sell its 19.9% stake in the Japanese manufacturer (worth $2.8 billion at the time).
That was back in September 2015, and now that ordered has finally been fulfilled, with Volkswagen completely divesting itself from Suzuki – a move that has been four years in the making.
MV Agusta and AMG are at the 66th IAA Frankfurt International Motor Show this week, celebrating the partnership the two brands share, as AMG is a minority shareholder in the Italian motorcycle brand. Helping that celebration is this very colorful “Solar Beam” MV Agusta F3 800, which is just so damn yellow, we had to share it with you. The machine isn’t anything more than a paint job, which happens to also be a nod at the Mercedes-AMG GT that rocks the same “Solar Beam” livery, but that’s ok with us — it’s a fetching color design, no? We won’t waste more words with you: more photos of this impossible-to-lose-in-a-parking-lot motorcycle are after the jump, for your viewing pleasure.
Once upon a time, Hero MotoCorp was Hero Honda, with the Indian brand relying on its Japanese counterpart to provide the technology that then went into the partnership’s emerging market motorcycles. The joint-venture was a stepping stone for Honda to launch into India, and for Hero it was a quick way to gain marketshare in its lucrative domestic market.
Fast-forward to present day, and Hero has not only become Hero MotoCorp, but it has also become the largest motorcycle manufacturer in India. Honda is a stand alone brand in India now, and trails only Hero MotoCorp with its motorcycle sales volume in India.
To maintain its position at the domestic leader, Hero MotoCorp has had to rely on replacing its technical partnership with Honda by forging alliances with various other brands around the world. Perhaps the most famous of these partnerships is the one with Erik Buell Racing, which includes the Indian brand sponsoring the American company’s racing efforts, and owning a sizable 49.2 % chunk of Erik Buell Racing’s private corporate stock.
Add a new brand to the list now though, as Hero MotoCorp has formed a joint-venture with the Italian electronics wizards at Magneti Marelli. There are bonus points for good timing as well, as the news comes just a few weeks before Hero MotoCorp is to be completely free of Honda’s technology.
Finally after nine months of dancing with each other around the negotiations table, Germany’s BMW Motorrad and India’s TVS (one of the country’s largest motorcycle manufacturers) have inked an agreement that will see the companies develop sub-500cc motorcycles together.
The announcement is another move that sees Western brands collaborating with Indian companies to develop models suited for India and other developing nations that have high riding populations.
Decisively light in the loafers when it comes to small-displacement motorcycles, the move is a boon for BMW Motorrad, which just recently saw rival KTM surpass it in total volume of sales — a move that was spurred largely by the Austrian company’s partnership with Bajaj and their joint work on the small-displacement Duke series.
According to The Economic Times, India’s premier financial newspaper, Hero MotoCorp is working on a 250cc sport bike, in conjunction with Erik Buell Racing. You may recall that Hero and EBR have already agreed to a technical partnership, which also saw the Indian motorcycle manufacturer become Erik Buell Racing’s title sponsor in the AMA Pro Racing Superbike series.
After its break up with Honda in the Hero Honda relationship, Hero MotoCorp has been relying on other firms for its technical developments. The Economic Times suggests the same can be said for this 250cc sport bike, with EBR handling the development of the machine, while Hero handles the business end of things, namely the quarter-liter’s production and distribution.
The writing was on the wall with this piece of news, as after Audi’s acquisition of Ducati Motor Holdings, AMG has terminated its marketing partnership with Ducati. The announcement should not surprise anyone, as AMG & Ducati were certain to sever ties as soon as Mercedes-Benz bowed out of acquiring Ducati Motor Holding, and Audi was rumored to have picked up the ball.
Marketing with “the other team” surely neither Audi nor AMG wanted Ducati to be associated with the other, and all that remained was some fancy foot-work from the lawyers to end the partnership amicably and swiftly. Needing only a day to do so, we think the language in AMG’s statement after the jump has interesting spin to suggest the suits could have done a better job.