Introducing the MOTR Podcast

Today we are announcing the third podcast that Asphalt & Rubber is involved with, the Motorcycles on the Record Podcast…or as we like to call it: the MOTR Podcast. The concept is pretty simple, as the MOTR Podcast is designed to compliment our popular Two Enthusiasts Podcast production. For those who don’t listen to it aleady, on the Two Enthusiasts Podcast, myself and co-host Quentin Wilson take an outside perspective on what is happening in the motorcycle industry. So, to contrast that with the MOTR Podcast, this new show will provide an insider’s view of what’s going on in motorcycles, with a focus on interviews and discussions with the industry’s leading figures.

Say Hello to the New Triumph Speed Triple RS

Back in 1994, Triumph created the streetfighter segment with the Speed Triple. But, the bike of 20 years ago is very different from the one debuting today, however the basic ethos remains: an aggressive sport bike for the city streets. In this time span though, the streetfighter segment has changed. Brands like KTM and Aprilia rule the roost, with high-horsepower bikes that come competently packed with high-tech electronics. Hoping to stay relevant with the same basic 1050cc platform, the British marque shows us now the 2018 Triumph Speed Triple RS – which boasts over 100 “new” parts just in the engine alone. The changes are subtle to the outgoing model though, but the highlights do stand out.

2018 Alta Motors Redshift MXR Officially Debuts – More Power, More Torque, Less Weight, and “Overclocking”

Here it is. After we broke the story that Alta Motors would be debuting an R-spec machine for its motocross line, we get our first glimpse of the 2018 Alta Motor Redshift MXR. A souped-up version of the 2018 model, which already gets some upgrades over last year’s bike, the Redshift MXR boasts some impressive features, in the pursuit of a no-compromises MX race bike. As such, Alta is quoting a stout 50hp and 42 lbs•ft of torque for the Redshift MXR, while the “wet” weight of the machine has been reduced by 8 lbs, to 259 lbs ready-to-ride. Recharge times have also been reduced, to just 1.5hrs on a 220v system – a savings of 30 minutes over the standard model.

Harley-Davidson Electric Motorcycle Coming in 18 Months

Harley-Davidson CEO Matthew Levatich dropped more than a few bombs during today’s earnings report, first saying that the Bar & Shield brand would close its Kansas City factory and consolidate production around its York, Pennsylvania plant. The American brand isn’t stopping the news there though. Offering a carrot of good tidings, Harley-Davidson reports that it will make its first production electric motorcycle within the next 18 months, effectively bringing its Livewire concept into production. The Livewire was a purpose-built concept done by Harley-Davidson in order to gauge the market reaction to the Bar & Shield brand going electric. Offering limited test rides, Harley-Davidson got positive responses to the Livewire experience, and the project has been internally green-lit ever since.

Harley-Davidson Will Close Its Kansas City Plant

The economic outlook for Harley-Davidson right now is not looking good. Just last year, the Bar & Shield brand cut 118 jobs from its plant in York, citing the need to cut production costs, and to reduce factory capacity so that it was more inline with consumer demand. That demand has seemingly dropped even further though, as Harley-Davidson will cut 260 jobs from its production ranks, losing roughly 800 positions in Kansas City, but adding 450 positions back to its York facility, where it is consolidating. The news comes as part of Harley-Davidson’s recounting of its rough go at 2017. The American brand saw its sales in the United States down 8.5% (down 6.7% worldwide), with the fourth quarter of the year taking a particular beating: down 11.1% in the USA (9.6% worldwide).

Hervé Poncharal Talks About Replacing Jonas Folger

It is hard to envision a worse time to lose a rider for the season. Jonas Folger’s announcement that he was withdrawing from the 2018 MotoGP season to focus on his health was a hammer blow for the Monster Yamaha Tech 3 team. Just weeks before the start of testing for the new season, and long after riders good enough to race in MotoGP have signed contracts, Tech 3 team boss Hervé Poncharal is left looking for a replacement. It is a massive task, especially as Poncharal is refusing to break any contracts to take a rider. “You would be amazed to hear how many phone calls I have had, and who from,” he told us. “There were some interesting names, honestly, but priority for me, the basis for me is that I will never take or enter into any kind of discussion with someone who has a contract.”

Honda and Forever 21 Create Clothing Line for Millennials

An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women. “Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”

What You Need to Know About the Ducati Panigale V4 S

Is the Ducati Panigale V4 S the most anticipated motorcycle of 2018? If you are a diehard sport biker, the answer is probably yes, though a number of significant models are debuting this year, from several manufacturers. Still, in terms of ground-changing machines, the Panigale V4 has to rank high up on the list, as it is Ducati’s first proper four-cylinder motorcycle to go into mainstream production. I am writing to you today from Valencia, Spain – where we just finished a day of riding at the Circuit Ricardo Tormo, which is better known as the final stop on the MotoGP Championship calendar. So, let me tell you what you need to know about Ducati’s new flagship motorcycle, the Panigale V4 S. 

What You Need to Know About the 2018 Honda Gold Wing

We just finished riding the 2018 Honda Gold Wing Tour in Austin, Texas – a day early I might add…because it’s snowing…in Texas. Still, clocking close to 200 miles on Honda’s sixth generation of this venerable touring machine has provided us with some interesting insights into the next Wing. A bike designed for long-distance riding, we have gathered our thoughts on the new Honda Gold Wing Tour, in a short and sweet format, so you can sound informed at your next bike night or internet forum. Overall, the all-new Honda Gold Wing Tour is a smart update to an iconic motorcycle, and it brings the Gold Wing name inline with the current state of technology. As we found on the road,  the new Gold Wing is an improvement over its predecessor, but that comes with a caveat or two.

Brembo Issues Statement on Its Master Cylinder Recall

Just over a week ago, we broke the news that a massive recall was coming to motorcycles equipped with a particular Brembo master cylinder. Since then, we have seen recall notices from Aprilia and Ducati (affecting roughly 10,000 motorcycles in the USA) with more recalls expected from other brands. Because recalls in the United States typically come from the motorcycle manufacturer and not the part supplier, mum was the word from the folks at Brembo, though there were a number of questions regarding these recalls that weren’t answered in the NHTSA documents. Today, Brembo has finally decided to speak about the recalls that are underway in the United States, and presumably will be occurring in other markets as well.

New MV Agusta Brutale 800 Finally Coming to the USA

02/24/2017 @ 12:43 pm, by Jensen Beeler14 COMMENTS

It’s been over a year since MV Agusta introduced us to its revised and updated Brutale 800 – the three-cylinder sport bike getting the Euro4 treatment, a mild facelift, and a bevy of subtle technical changes.

The new MV Agusta Brutale 800 is a no excuses bike from the Italian manufacturer, and while moto-journalists like to joke that each new bike from MV Agusta is the “the best motorcycle yet” from the Italian brand, the new Brutale earns the title legitimately in our eyes.

Now, the machine is finally coming to US soil in the coming weeks, as a 2017 model, which means that American riders in the market for middleweight street bike will have a new brand to consider when mulling over their choice (the new Brutale 800 RR should be available later this summer t00).

Pricing on the 2017 MV Agusta Brutale 800 will be set at an expensive but reachable $13,498 MSRP.

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MV Agusta Relaunches in USA and Canada

01/10/2017 @ 12:59 pm, by Jensen Beeler17 COMMENTS

It didn’t take long for the news to become officially official, but MV Agusta USA and MV Agusta Canada have come under new ownership, as the Italian brand attempts to relaunch itself in the North American market.

Heading the new efforts is Urban Moto Group, headed by Joseph Elasmar, who imports MV Agusta, Benelli, EBR, Royal Enfield, and other brands into Australia.

According to the their agreement, both MV Agusta and Urban Moto will co-develop the North America territories, with the aim of capitalizing on the region’s large market for big displacement motorcycles.

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MV Agusta USA Set to Be Sold

01/09/2017 @ 1:04 pm, by Jensen Beeler11 COMMENTS

This week brings you more MV Agusta news, as Asphalt & Rubber has learned that MV Agusta USA is set to be sold in the coming days.

The rumored buyer is Joseph Elasmar, the Australian distributor for the Italian brand, who also imports a plethora of other small-volume brands, for the Australian market.

The move is part of an ongoing process to reorganize MV Agusta USA, in order for the Italian marque to re-enter more effectively into the American two-wheeled market.

An announcement of the deal’s signing is expected in the coming days.

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MV Agusta USA Expands Dealer Network

04/29/2015 @ 9:47 pm, by Jensen Beeler4 COMMENTS

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One of the main issues MV Agusta USA’s new management is addressing right off the bat is the company’s dealer network in the United States. It was an issue that considerable time was spent on during our media meeting with them late last year, and clearly the American subsidiary has heard the pleas of journalists and consumers alike.

As such, MV Agusta USA is announcing the addition of nine new dealers to its list, which is roughly a 25% increase in MV Agusta dealers in the USA. Of course, simply adding more dealers doesn’t solve MV Agusta’s problem in the US, finding the right dealers is key.

“We have a continual strategy to make changes in selected open areas where rider demand is high and the prospective MV rider community is underserved,” said Helen Vasilevski, CEO of MV Agusta USA. “While we are not looking for extensive expansion, to best serve our enthusiastic riders we need to close the significant distances between service points across the USA.”

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Not-A-Review: 2015 MV Agusta Motorcycles

02/20/2015 @ 12:18 pm, by Jensen Beeler29 COMMENTS

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As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery.

I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst.

Our course was the infield section of AutoClub Speedway, which is very tight and short. And to add to the mix, we had intermittent light rain, which made half of the course fairly slippery.

Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

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Thoughts on MV Agusta & A Story About Two Letters

02/16/2015 @ 7:51 pm, by Jensen Beeler43 COMMENTS

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MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course.

This article is “Part 1” of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go.

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Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM).

The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia.

The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

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MV Agusta USA Announces 2015 Pricing

12/30/2014 @ 11:12 am, by Jensen Beeler7 COMMENTS

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MV Agusta USA has released the pricing info for its 2015 model year motorcycles, after the Italian company had re-evaluated its pricing strategy in the USA. Accordingly, MV Agusta has gotten very aggressive with its US pricing, with several models seeing a modest price decrease, or ABS added for free.

The biggest price drop is the MV Agusta Rivale, which has been made more affordable and to give room for the touring-oriented MV Agusta Stradale. The MV Agusta Turismo Veloce has been added to the 2015 model year list, as expected.

But, perhaps most surprising is the announcement of the MV Agusta F4 RC — a motorcycle that was leaked ahead of the EICMA show, but was not shown at the Italian motorcycle fair. No details on the machine exist on MV Agusta’s public or press sites, but we can expect a 200+hp superbike that’s ready for racing homologation.

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MV Agusta to Focus on Growing US Market

07/31/2014 @ 3:33 pm, by Jensen Beeler6 COMMENTS

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MV Agusta has announced its plan to grow the Italian motorcycle manufacturer’s presence in the USA, which includes strengthening the US dealer network, “enhancing connections” with existing customers, and increasing marketing investments.

To help implement these goals, MV Agusta has turned to E.I.M. for interim and permanent executive management solutions. MV Agusta also announced its intention for similar plans in Brazil, Asia, and select European counties (read: Germany, France, and the UK).

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MV Agusta USA Back in Business in California

05/28/2014 @ 4:21 pm, by Jensen Beeler5 COMMENTS

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Good news for Italian motorcycle fans in California, as MV Agusta license to operate within California has been reinstated. The Italian motorcycle brand saw its license to do business in California revoked earlier this month, after the company failed to renew its license with the Golden State, which had expired in July of last year.

MV Agusta USA had said that the license revocation was due to a paperwork issue, and sources have told Asphalt & Rubber that the American office had confused federal filings as being sufficient for California as well.

Thankfully with help from MV Agusta’s lawyers in Italy, MV Agusta USA was able to rectify the situation in a rapid manner, with dealers in California only being unable to sell new machines for a total of 12 days.

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