MV Agusta USA Expands Dealer Network

04/29/2015 @ 9:47 pm, by Jensen Beeler4 COMMENTS


One of the main issues MV Agusta USA’s new management is addressing right off the bat is the company’s dealer network in the United States. It was an issue that considerable time was spent on during our media meeting with them late last year, and clearly the American subsidiary has heard the pleas of journalists and consumers alike.

As such, MV Agusta USA is announcing the addition of nine new dealers to its list, which is roughly a 25% increase in MV Agusta dealers in the USA. Of course, simply adding more dealers doesn’t solve MV Agusta’s problem in the US, finding the right dealers is key.

“We have a continual strategy to make changes in selected open areas where rider demand is high and the prospective MV rider community is underserved,” said Helen Vasilevski, CEO of MV Agusta USA. “While we are not looking for extensive expansion, to best serve our enthusiastic riders we need to close the significant distances between service points across the USA.”

MV Agusta’s announcement goes on to say that the company’s dealer network strategy includes a continued “proactive effort over the past two years to have a high and consistent degree of parts availability and technical service” — an issue near and dear to any MV Agusta owner’s heart.

MV Agusta USA tells us that the company has made considerable headway in spare parts inventory, comparable to other European brands, though the company still has a market perception problem, which will be a tougher hill to climb.

MV Agusta is in the process of redefining its brand and image in the marketplace, part of which comes from the company’s extended line of new motorcycles, along with the very aggressive pricing structure for America-bound models.

As I’ve mused before, it will be interesting to see how the brand and company grows in the USA over the next few years. In the meantime, here’s a list of the nine new MV Agusta USA dealerships:

  • Utah (Greater Salt Lake):  Harrison Eurosports 361 W 9000 S, Sandy, UT 84070
  • Texas (Greater Houston):  Houston Superbike 7090 Southwest Fwy, Houston, TX 77074
  • New York (Greater Buffalo):  Kustom Workz 5035 Transit Rd, Depew, NY 14043
  • Michigan (Greater Detroit):  MV Agusta Detroit  33816 Woodward Ave. Birmingham, MI 48009
  • Louisiana (Greater Baton Rouge):  G.N. Gonzales  666 Chippewa St, Baton Rouge, LA 70805
  • Florida (Central FL):  Melillimoto 6810 SE 58th Ave, Ocala, FL 34480
  • Florida:  (FL AL MS Gulf Coast): D&D Cycles 2400 Fernwood Ave, Pensacola, FL 32505
  • California (Inland Empire, southern CA): Douglas Motorcycles 390 N H St, San Bernardino, CA 92410
  • California (Southern CA): Newport Italian 1536 Newport Blvd, Costa Mesa, CA 92627

Source: MV Agusta USA

  • Ayabe

    I was very happy to hear they are coming to Mellimoto, which is probably the best Ducati dealer in the US.

  • Superlight

    Fantastic! This is the right decision to help build the brand and improve sales. Now follow up with better parts supply.

  • VForce

    I would love to see MV gain a larger foothold in the US. The F3 800 is one of the best middleweight bikes -ever.

    Agreed on Mellimoto…Sebastian and his staff are awesome! Same goes for Dink, Julie and Robert at D&D Pensacola. They were both obvious choices for a premium brand like MV Agusta!

    They are wise to go the route of selecting these types of dealers over the path that Triumph has gone in recent years- setting up big box stores and HD dealerships that care little to nothing about a premium motorcycle brand. Fewer dealers with more bikes and PG&A sold per dealer= the more commitment the dealers will make to the brand- parts, service, displays, clothing, training…everything.

    And then everyone wins. The manufacturer gets their beautiful “store within a store” showroom space, competitive market share and wholesales to keep the factory working. The dealer makes a reasonable profit to keep the lights on, pay the employees and floor the bikes… and ultimately the customer gets a quality retail experience – the dealer has a good representation / stock of bikes and parts with a well trained service dept. when issues arise. It’s not rocket science but somewhere along the way the OEMs have forgotten that the dealers are their PARTNERS not EMPLOYEES.

  • Ayabe

    Totally agree, Triumph is partnered at the hip with RideNow around here. I cannot say enough bad things about them. Won’t buy a bike from them, won’t let them touch anything I own.