MV Agusta USA Set to Be Sold

01/09/2017 @ 1:04 pm, by Jensen Beeler11 COMMENTS

This week brings you more MV Agusta news, as Asphalt & Rubber has learned that MV Agusta USA is set to be sold in the coming days.

The rumored buyer is Joseph Elasmar, the Australian distributor for the Italian brand, who also imports a plethora of other small-volume brands, for the Australian market.

The move is part of an ongoing process to reorganize MV Agusta USA, in order for the Italian marque to re-enter more effectively into the American two-wheeled market.

An announcement of the deal’s signing is expected in the coming days.

Source: Bothan Spies

  • Ur Momma

    I wonder if this will affect Canada?

  • I doubt it. Two different outfits.

  • Ur Momma

    Too bad. Whomever operates MV Agusta in Canada has ZERO presence. At least west of Ontario.

  • Alan FX

    Great things are coming to North America…

  • I hope so, Alan. The market potential for MV Agusta is quite large in the USA.

  • jake woods

    The issue is distrbution in Canada country wide.

    I forget which one, but its either PartsCanada or Motovan that own the rights. Overall both companies are awful, and a big reason that local Moto shops are dieing across the country. It comes down to inflated list pricing that makes it a no brainer to order things from the states even with a weak dollar.

  • I may have spoken too soon. A source tells me that Canadian operations will be rolled into this deal as well.

  • madchilli

    I feel really sorry for this company.

  • Singletrack

    That potential, and two bucks will get you a coffee too. ;)

  • Superlight

    It’s more than just “potential”, Singletrack. Ride one of their bikes and you might sing a different tune.

  • Alan FX

    Jensen watch this space, massive things to come, this company is a very motivated group of riders that believe and are passionate about the MV Agusta brand…