MV Agusta USA has announced that pricing for the 2010 MV Agusta F4 superbike will be set at $18,500 MSRP. MV hopes that his price point will make the bike a competitive entry in the US market, and is aimed squarely at the Ducati 1198S ($21,795) and Aprilia RSV4 Factory ($20,999) on price, while still offering a bike with traction control and adjustable engine maps (not to mention 186hp) at a lower price point than the two other Italian brands.
MV Agusta has issued a press release stating that the Italian brand has seen a 50% increase in unit sales the last three months when compared to the first quarter of 2009. Unfortunately Asphalt & Rubber has no way of verifying if these numbers are accurate, but their release is certainly well-timed with the added talk in the business world surrounding MV Agusta’s divesture from Harley-Davidson.
Was Harley able to turn the brand around? Are the new F4 and Brutale selling like hotcakes? Or is this carefully seeded information to help a deal along? Only time will tell. Photos of the new MV’s after the jump.
After spending time in Italy, it’s clear that there is some sort of connection between the country’s culture and motorcycling, which in Milan manifested itself as a physical calling. Italians seem incapable of simply just looking at a motorcycle, with many of our shots ruined by a hand grabbing of a tail section, or someone swinging a leg over a bike. Clearly, motorcycling is more than just a passive relationship here in Italy.
In just a few short hours, it’s already become clear that many of you are viewing the “Girls of EICMA” post earlier today, so we thought we’d conclude our coverage of EICMA with an opportunity this Sunday to repent. Bless me father, for I’ve bought a Honda. Be sure to check out the Carbon/Italian F4, and others after the jump.
Obviously when you’re debuting a new motorcycle, you have to come up with some sort of video to promote the bike’s launch, but what do you include in the video? Close-ups of the bike? Yes. Tall and leggy blonde vixens? Of course. Multiple shots of the bike on a desolate track doing its thing? Naturally. A little B&E action? Yea…wait, what?!?
We don’t understand this video from MV Agusta, but it does seem to have a bit more plot than some of other online movies we’ve been seeing lately. Click past the jump for a heist adventure MV-style.
For a company with only a handful of models in its 2010 line of motorcycles, MV Agusta sure did take up a large plot of land at the EICMA motorcycle show in Milan, Italy this last week. To help promote and show-off the MV Agusta Corse line of aftermarket and racing parts, MV put together this sinister looking carbon fiber F4. Photos and more after the jump.
The 2010 MV Agusta F4 has been hyped extensively by MV, but after seeing the Brutale release, we were skeptical about what the new F4 would bring. Expectedly, the 2010 MV Agusta F4 is based of Massimo Tamburini’s iconic design, and is updated to fit more with modern tastes. But MV has also changed the bike underneath the hood. More on that, photos, and technical specifications after the jump.
It’s less than a week from the unveiling of the 2010 MV Agusta F4, and already we’ve been teased with a photo of the front of the motorcycle, and a render of its rear. Helping to fan the fire to the ungoing hype that’s surrounded the new F4, MV Agusta has released a teaser video that shows the bike off even more. Video after the jump.
In exactly one week’s time, A&R will be toughing it out in the harsh Milanese winter, sipping our cappucino, while MV Agusta shows us the latest iteration of their F4 Superbike. After releasing photos of the new 2010 MV Agusta Brutale, and teasing us with the front-view of the F4, we were a little worried the design of the new MV flagship (rendered above) was going to be a little stale. Will the new MV live up to the hyperbole? Only time will tell. Rumored bike details after the jump.
MV Agusta is set to debut its latest revision of the F4 tomorrow, and have teased us with a glimpse of the bike’s front section. Like the 2010 MV Agusta Brutale, the overall design seems to be in-line with the F4’s of yore, which is underwhelming to say the least. Yes, the F4 is one of the most iconic modern sportbikes, and the standard by which all motorcycle designs are measured, but we are disappointed that MV is once again running back to the well for its product inspirations.