2010 MV Agusta F4 Pricing at $18,500 MSRP

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MV Agusta USA has announced that pricing for the 2010 MV Agusta F4 superbike will be set at $18,500 MSRP. MV hopes that his price point will make the bike a competitive entry in the US market, and is aimed squarely at the Ducati 1198S ($21,795) and Aprilia RSV4 Factory ($20,999) on price, while still offering a bike with traction control and adjustable engine maps (not to mention 186hp) at a lower price point than the two other Italian brands.

“For over ten years, MV Agusta USA has consistently offered only the very best motorcycles to those looking for the ultimate in performance, design, and exclusivity,” says MV Agusta USA Operations Director Lawrence Ferracci. “With the announcement of U.S. pricing set at $18,500 for the 2010 F4, we’re offering our finest standard production model ever at a price that allows more people to experience it. Riders interested in the best need to take a serious look at the 2010 MV Agusta F4.”

“It also highlights the great efforts over the last 24 months by our management team, engineers, and employees to bring this revered motorcycle brand’s latest and best to market at a better than expected price,” continued Ferraci.

The 2010 MV Agusta F4 retains the same classic Tamburini design, but has a significant amount of changes done to the bikes chassis, motor, electronics, and ergonomics. The result is still a stunning motorcycle, but we remain steadfast in our desire to see the brand explore new design elements, and move on from its years with the Grandmaster of motorcycle design. For the price though, Ducati owners will have to seriously consider an F4 when looking at an 1198 Superbike.

Source: MV Agusta