2010 MV Agusta F4 Pricing at $18,500 MSRP

06/22/2010 @ 3:10 pm, by Jensen Beeler13 COMMENTS

MV Agusta USA has announced that pricing for the 2010 MV Agusta F4 superbike will be set at $18,500 MSRP. MV hopes that his price point will make the bike a competitive entry in the US market, and is aimed squarely at the Ducati 1198S ($21,795) and Aprilia RSV4 Factory ($20,999) on price, while still offering a bike with traction control and adjustable engine maps (not to mention 186hp) at a lower price point than the two other Italian brands.

“For over ten years, MV Agusta USA has consistently offered only the very best motorcycles to those looking for the ultimate in performance, design, and exclusivity,” says MV Agusta USA Operations Director Lawrence Ferracci. “With the announcement of U.S. pricing set at $18,500 for the 2010 F4, we’re offering our finest standard production model ever at a price that allows more people to experience it. Riders interested in the best need to take a serious look at the 2010 MV Agusta F4.”

“It also highlights the great efforts over the last 24 months by our management team, engineers, and employees to bring this revered motorcycle brand’s latest and best to market at a better than expected price,” continued Ferraci.

The 2010 MV Agusta F4 retains the same classic Tamburini design, but has a significant amount of changes done to the bikes chassis, motor, electronics, and ergonomics. The result is still a stunning motorcycle, but we remain steadfast in our desire to see the brand explore new design elements, and move on from its years with the Grandmaster of motorcycle design. For the price though, Ducati owners will have to seriously consider an F4 when looking at an 1198 Superbike.

Source: MV Agusta

  • fazer6

    It ain’t a Tamburini design.

  • >fazer6


    Tamburini is no longer at Bimota too, does that mean they should stop making motorcycles as well?

  • fazer6

    Who said anything about stopping production? I’m simply referring to the article stating that it is a Tamburini design–It’s not.
    Adrian Morton is the designer of the new F4, not Tam.
    It may be based on the original, but it has lost so many things and is changed fundamentally in philosophy.

  • I didn’t say it’s Tamburini design, the article says we wished MV Agusta would move on from the Tamburini design of the classic F4.

    Adrian did a stunning job with the new F4, but my worry is that MV Agusta is getting itself in a design rut, with both the F4 and Brutale designs drawing heavily on the bikes inked by Massimo.

    Sorry if there was any confusion on that.

  • fazer6

    I agree wholeheartedly Jenny, MV have failed to create a new benchmark of design, and have simply decided to cheapen and tweak the existing design, almost like a knockoff.
    I fail to be convinced that the F4 cannot be outdone, just as the cycle world once assumed the 916 series was the pinnacle of design–There MUST be another great design, waiting to be penned (or possibly penned by MT before H-D bought MV). Maybe MV won’t be the company to do it–I, like you, was hoping they would.

  • I think they still can lead the industry with their aesthetics, but the current design is where I would have liked to have seen MV 4-5 years ago, and then have the 2010 model take things a step further or in a different direction.

    If you saw the 2010 without ever seeing its predecessor, I think you’d say it’s the most beautiful bike you’ve ever seen, unfortunately almost everyone has had an older F4 on the computer desktop at one point or another.

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  • that other guy

    isn’t beemer’s liter bike MSRP @ 17k ? and it’s better all the rest of them too

  • The BMW S1000RR is priced just under $14k – http://www.asphaltandrubber.com/popular/bmw-s1000rr-priced-13800-usa/

  • I would say the same thing about Ducati too. There’s only so many times they can re-use a particular design. At least the F4 has subtle differences between the different models, Ducati re-uses the exact same plastic for the 1098, 1198 and 848.

  • Jake

    See this is where I disagree with a lot of you guys and I’ll use Japan as my example. I simply hate everything that hase come out of Japan over the last 3yrs desgin wise, because it’s been change for the sake of change. More then that it’s gone in the wrong dirrection (very ugly) in my opinion. But now None of the Japanese bikes have an identity. every other year now it’s completely different and not always for the better.

    Then you look at Ducati and the 999 wich again was change for the sake of change and the results were terrible (again in my opinion). So I don’t see what is wrong with MV staying true to a stylistic design, that was generally universally consider almost perfect from the start? 20years on I still look at Halle Berry and go damn she’s still breathetaking. Further more the comment from the aurthor about if we hadn’t seen the original we’d think the new one is the most beautiful, etc……. I loved (and owned several of them) and I’m glad they stayed true to the design.

    People couldn’t afford one complained the MVs were too expensive, so now that they are affordable people are complaining that they are “Cheap knock -offs” If you’ve ever owned a MV and I mean spent a lot of time with one you’d welcome the changes because they’ve addressed a lot of issues (and they were indeed issues not itlatian charaecter) with the previous models. And now instead of just a fancy paint job and up’d CCs they’ve built a motor that compares with the rest of the litre bikes CC to CC and you guys think that’s a bad thing?

    As for as a huge leap……again I think it’s all hype and ego. Where is the leap in the BMW S1000r , aside from it being different from what BMW has done in the past? Yeah it has power, but does anyone really think that the Japanese couldn’t do that if they wanted too? for whatever reason they chose not to, but you can bet that now that BMW open that door they will soon follow. And all the electronics…..geez I’m sick of it already. Everyone wants more power that they can’t use then want electronics to control it for them.

    If I read one more person say, “yeah dude I was full throttle in that corner exit…..” I’m going freaking go crazy. You may be full throttle but not full power. you are letting the computer do what your wrist should have. Everyone has just fallin into the hype of traction control but no one seems to want to admit the truth.

  • Kevin in Austin

    While you guys kill this topic I’ll be riding the Aorilia. Thank you

  • Tom

    Hey! Mr. Tamburini Man, design a bike for me,
    I’m not poor and there is nothing else I’d rather do.
    Hey! Mr. Tamburini Man, design a bike for me,
    If you ever win a race, I’ll actually care about you.