Finally making its public debut, the MV Agusta Brutale 675 was easily one of the most anticipated motorcycles of the 2011 EICMA show. Representing Varese’s commitment to more affordable motorcycles, the Brutale 675 comes with a €8,990 price tag in the EU (US pricing is still up in the air, but should be competitive with the Triumph Street Triple). No exactly a surprise in its design, the 2012 MV Agusta Brutale 675 is true to the Brutale format, and follows the lines of the F3 supersport…without fairings of course.

In person, the MV Agusta Brutale 675 comes with the fit and finish you would expect from the historic Italian brand. For as much as I bag on MV Agusta for its various monetary and business troubles, the Italian factory is trying to make available a gorgeous motorcycle at a very attractive price tag. For all the concerns made about how MV Agusta was going “down market” with its brand, the basic bullet points of what defines an MV still remain true with the Brutale 675, which should make it a winner when it comes to market.

One of the nice things about actually going to motorcycle events, instead of phoning it in like many publications seem to do these days, is that you get to see all the treasure trove items that didn’t find their way onto some press release mill for mass consumption. Such is the case of the Pierobon X60R, a custom sportbike that will surely cause some revisions to your Christmas wish list to Santa. We’ve featured Pierobon’s work before, with the Bologna company’s Pierobon F042 causing quite a stir earlier this year.

Like the F042, the Pierobon X60R features an air-cooled Ducati v-twin power plant, and the tuning firm’s own proprietary chassis design. There are plenty of performance parts and carbon fiber to drool over, and the design strikes as one that would have occurred had Ducati made a true air-cooled sportbike. With Pierbon’s extensive experience in the racing scene, we can imagine how much fun an X60R would be on the track, we’ll just have to wait and see if a street model also makes a debut. If you’re a Ducatista and want to stand out from the cappuccino crowd, there are some photos after the jump that might interest you.

While KTM made waves with the debut of the KTM Freeride E electric dirt bike, the Austrian brand wasn’t the only OEM hocking an electric offering at the 2011 EICMA show. Unveiling a very rough electric concept, Husqvarna continued to redefine itself for the future with the Husqvarna E-Go Concept. The physical size of a 125cc dirt bike, the Husqvarna E-Go is the exploration of entry-level electric street motard.

Like the KTM Freeride E, the battery pack looks a bit small for serious street duty, and we’re not so sure about the air-cooled brushed motor, but honestly the E-Go is more about the Swedish brand exploring electric motorcycles in anticipation of that market developing further. With OEMs hoping that electrics will bring in a new generation of rider, the Husqvarna E-Go seems to hit all the right bullet points for that concept, but as always, time will tell.

Astute readers this week would have noticed our coverage of the Bimota DB10 Bimotard, and wondered how the boutique Italian firm jumped from the DB8 to the DB10 designation. Well yes Virginia, there is a DB9. The Bimota DB9 Brivido arrived to the 2011 EICMA show with slightly less fanfare, but its still a classic example of the motorcycle company’s current design and ethos. Based around the 162hp Testastretta 11° motor from the Ducati Diavel, the DB9 Brivido continues the aesthetics that began with the Ducati Superbike 1198-powered DB8, and works in the more streetable maintenance-friendly Diavel motor.

Like every Bimota, the real masterpiece is the chassis that the Italian company builds around the production motors of other companies. In the case of the Bimota DB9 Brivido, the frame is made from both aluminum and a chromoly alloy, while the forks are 43mm Marzocchi units with the rear shock being from Extreme Tech. Brakes are of course Brembos, while the race exhaust is by Arrow. Bimota quotes the dry weight of the Bimota DB9 Brivido as 177kg (390 lbs), though true to the Italian company’s form, that weight can get further reduced with other premium options.

The pinnacle of Ducati’s Superbike offering for 2012 is the Ducati 1199 Panigale S Tricolore. Incorporating the key features from the Ducati 1199 Panigale S, like its traction control (DTC), electronic quick-shifter (DQS), forged Marchesini wheels, and Öhlins-made Ducati Electronic Suspension (DES) front forks and rear TTX shock, the Tricolore package adds anti-locking brakes and the GPS-assisted DDA+ Ducati Data Acquisition system as standard items to Tricolore’s technical list.

Add in bounty of carbon fiber, and a stunning three-color paint scheme (hence the name), and you’ve got a stellar motorcycle that should please all of a rider’s senses. Helping celebrate Italy’s 150 year anniversary of unification, the Tricolore is Ducati’s ultimate expression of Italian design and engineering. Up-close the Ducati 1199 Panigale S Tricolore instantly makes the plain Rosso Corsa-clad Panigale look pedestrian and commonplace, which is a shame. However, if this is the new Corse paint scheme for future bikes, we could get used to that.

Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.